EDUCATION & REHABILITATION COMPLEX

ROBOTICS LEARNING CENTER FRANCHISE

INVESTOR'S
GUIDE
www.erc.org.pk
 Table of contents

Welcome and Introduction 1

Market Overview 2

Franchise Model 3

Financial Information 4

Training and Support 5

Marketing and Branding 6

Operational Manual 7

Marketing and Branding 8

Next Steps 9

Contact Us 10
 Welcome and
Introduction
Greetings and Overview
Welcome to the Robotics Learning Center, a place where innovation
meets education to create the leaders of tomorrow. As you explore
this Investor's Guide, you'll discover the remarkable opportunity that
lies in partnering with us. Together, we'll inspire and educate young
minds in the exciting fields of robotics and coding.

Mission
Our mission is to ignite a passion for learning and innovation in every
child. We aim to provide accessible, high-quality robotics and STEM
education, fostering critical thinking, creativity, and problem-solving
skills essential for the future.

Vission
To shape the future of education, making robotics and STEM learning
a cornerstone of every child's educational journey.

The Story of Our Success

Robotics Learning Center stands as the leading entity in Pakistan for
manufacturing state-of-the-art robotics kits and pioneering STEM
education. Originating from the vibrant city of Lahore, our vision was
clear from the start: to revolutionize the way young minds engage with
technology and education. Today, our success is not just in the
innovative products we create but in the impact we've had on
thousands of students across the nation. As the number one company
in our field in Pakistan, our ambitions soar even higher. Our goal is to
establish 1000 Robotics Learning Centers across Pakistan, creating a
vast network of learning hubs where children can discover, learn, and
grow. Join us in this journey, and be a part of shaping the future of
education in Pakistan.
 Market
Overview
The Growing Demand for STEM Education
In recent years, the global emphasis on STEM (Science, Technology,
Engineering, and Mathematics) education has surged, driven by the rapid
evolution of technology and its integration into every aspect of our lives.
This shift is not just a trend but a necessary adaptation to prepare the next
generation for the challenges and opportunities of the 21st century. In
Pakistan, the demand for STEM education is following a similar upward
trajectory. With a burgeoning youth population, the country stands at a
pivotal moment to harness this demographic dividend by investing in
quality STEM education. According to UNESCO, enhancing STEM education
is crucial for developing countries like Pakistan to leapfrog into the era of
technological advancement and economic prosperity.

Globally, the STEM education market is projected to grow from $44.2

billion in 2020 to $76.8 billion by 2025, at a CAGR of 11.6% during the
forecast period, according to a report by MarketsandMarkets. This growth is
fueled by the increasing awareness of the benefits of STEM education and
the integration of new technologies in educational practices.

The Role of Robotics and Coding in Modern Learning

Robotics and coding are at the forefront of the STEM education movement,
offering hands-on and interactive learning experiences that not only teach
technical skills but also foster creativity, critical thinking, and problem-
solving abilities. Robotics in education introduces students to real-world
engineering and technology applications, bridging the gap between
theoretical knowledge and practical implementation.

In Pakistan, the integration of robotics and coding in education is still in its

nascent stages, presenting a vast untapped market with immense
potential. Initiatives by the government and private sector are underway to
incorporate these subjects into the national curriculum, recognizing their
importance in building a future-ready workforce.

The global educational robot market is expected to reach $2.6 billion by

2023 from $778 million in 2018, at a CAGR of 27.1% during the forecast
period, as per a research report by MarketsandMarkets. This growth is
indicative of the increasing acceptance and incorporation of robotics into
educational settings worldwide.
 Franchise
Model
Understanding Our Franchise Structure

Robotics Learning Center is excited to offer both unit and master franchise opportunities
to passionate entrepreneurs and educators. Our comprehensive franchise model is
designed to empower you to make a significant impact in the field of robotics and STEM
education. Each Robotics Learning Center requires a well-structured setup including a
classroom, a lab and workshop area, and an administrative office, ensuring a conducive
learning environment for students and an efficient workspace for staff.

What Makes Our Model Unique?

Investment and Setup: With an estimated initial investment of 2.5 million PKR,
franchisees can establish a fully operational center. This investment covers all
necessary aspects of the setup, ensuring that your center is equipped to provide
top-notch educational experiences.

Diverse Revenue Streams: Our franchise model is built on multiple revenue streams,
enhancing the profitability and sustainability of your investment. By starting courses
for batches of 30 students at 20,000 PKR per child and selling robotics kits at 20,000
PKR each, you tap into the core of our educational offering. Additionally, teacher
training programs and seasonal camps like winter and summer camps expand your
revenue opportunities, while integration into school curricula offers a continuous
engagement avenue with educational institutions.
Curriculum and Training: We provide a comprehensive curriculum, lesson plans,
projects, handouts, and booklets, along with a robust 'Train the Trainer' program. This
ensures that your team is well-equipped to deliver the highest quality of education.
Initial setup training covers all operational aspects, including social media marketing,
sales, and management, ensuring that you're ready to lead your center to success.
Marketing Support: Franchisees benefit from our expertly crafted local marketing
campaigns, tailored to your specific market needs. Our national-level campaigns
further enhance the visibility and appeal of your center, drawing in students and
educators alike.
Community and Recognition: Being part of the Robotics Learning Center family
means joining a community of like-minded individuals. Our annual awards and prize
distribution ceremonies, held in Lahore, are not just events, but a celebration of our
collective achievements and a testament to our commitment to excellence.
Innovation and Growth: With an ever-expanding portfolio of courses, kits, and
educational tools, we stay ahead of industry trends. Our international affiliations and
recognition from the Government of Pakistan underscore our commitment to
providing world-class robotics and STEM education.

Join us in our journey to revolutionize STEM education in

Pakistan. With Robotics Learning Center, you're not just
starting a business; you're shaping the future.
 Franchise
Information
Initial Investment and Breakdown

The initial investment for setting up a Robotics Learning Center franchise is

strategically allocated to essential equipment and setup requirements to
ensure a state-of-the-art learning environment. This includes:

15 high-quality computers for student use.

One 62-inch LCD for interactive learning and presentations.
15 computer tables to accommodate student workstations.
15 robotics kits for hands-on learning experiences.
Administrative office setup to ensure smooth operations.
A conference room table to facilitate meetings and training sessions.
20 chairs for students and visitors in the learning and reception areas.
One board for instructional use and display in the classroom.

These carefully selected items are crucial for creating an engaging and
efficient educational setting, allowing students to explore the world of
robotics in a conducive environment.

Revenue Models
The Robotics Learning Center franchise offers two primary revenue streams:

Course Fees: We charge a fee of 20,000 PKR per student for our
comprehensive robotics courses, designed to provide valuable hands-on
learning experiences.
Kits Charges: Each student is required to purchase a robotics kit, priced
at 20,000 PKR, which is used throughout the course to facilitate practical
learning.

Revenue Projections
With our robust course structure, we aim to start 5 batches per month, each
accommodating 30 students. This model ensures a steady flow of learners
and optimizes the use of our resources.

Based on this structure, the projected revenue generated every 2 months from
both course fees and kit sales is approximately 12,000,000 PKR. This projection
underscores the lucrative potential of the franchise, offering a compelling
opportunity for investors interested in the field of robotics education.
 Training and
Support
Comprehensive Training Programs

Initial Training: Before launching your Robotics Learning Center, franchisees will
undergo an extensive initial training program covering all facets of operations,
from classroom management to equipment handling. This training ensures you
are fully prepared to deliver high-quality educational experiences.

Curriculum Training: Receive in-depth guidance on our proprietary

curriculum, learning how to effectively teach and engage students with our
robotics and coding courses.
Technical Training: Learn the ins and outs of the robotics kits and software
used in the curriculum, ensuring you and your staff can troubleshoot and
maximize the learning tools available.
Business Management Training: Beyond the educational aspects, we provide
training on the business operations of your franchise, including financial
management, customer service, and staff management.
Marketing Training: Gain insights into effectively marketing your center to
attract students and build your local presence, including digital marketing,
community engagement, and leveraging our national campaigns.

Continuous Operational Support

Curriculum Updates: Stay at the forefront of robotics education with regular
curriculum updates and new teaching materials, ensuring your offerings remain
cutting-edge and relevant.

Operational Advice: Our dedicated support team is always on hand to provide

guidance on day-to-day operations, helping you maintain the highest
standards of educational quality and operational efficiency.
Technical Support: Receive ongoing technical support for any issues related to
the robotics kits, software, or any other technological tools used in your center.
Marketing and Promotional Support: Benefit from continuous marketing
support, including access to national marketing campaigns, localized
advertising materials, and strategies to increase student enrollment.
Community and Networking: Join a vibrant community of Robotics Learning
Center franchisees, sharing best practices, success stories, and operational tips
through regular meetups, webinars, and our exclusive online forum.
Annual Conferences: Participate in our annual franchisee conference, a
fantastic opportunity for learning, networking, and celebrating achievements
within the Robotics Learning Center family.
 Marketing &
Branding
Building a Strong Brand Presence

At Robotics Learning Center, we understand the power of a strong brand. Our

branding strategy is designed to communicate the values of innovation, quality
education, and technological advancement, distinguishing us in the competitive
landscape of STEM education. As part of our franchise network, you'll benefit from
the brand equity we've built through years of dedication and success.

Brand Identity: Our comprehensive brand guidelines ensure consistency

across all touchpoints, from signage and interior design to digital presence,
creating a cohesive and professional brand image that resonates with students
and parents alike.
National Recognition: Leverage our established reputation and national
recognition to build trust and credibility in your local market. Our accolades
and partnerships serve as a testament to our commitment to excellence in
robotics education.

Marketing Support for Franchisees

Localized Marketing Plans: Receive tailored marketing plans that address the
unique needs and opportunities of your local market, ensuring effective
student engagement and enrollment growth.
Promotional Materials: Access a wide range of professionally designed
marketing and promotional materials, including brochures, banners, and
digital content, ready for customization and use in your local area.
Digital Marketing Expertise: Benefit from our digital marketing expertise, with
support in website management, social media marketing, and online
advertising to enhance your online presence and attract online inquiries.
Community Engagement Strategies: We guide you on how to effectively
engage with your local community through workshops, school partnerships,
and participation in local events, building a positive brand image and driving
word-of-mouth referrals.
Ongoing Campaigns: Participate in national marketing campaigns and
promotions, designed to boost brand visibility and generate interest across all
franchise locations, providing a steady influx of leads and inquiries.
Training and Resources: Our ongoing marketing training ensures you and
your team are up-to-date with the latest marketing trends and techniques,
empowering you to independently drive your center's marketing efforts with
confidence.
 Operational
Manual
Your Guide to Daily Operations

The Robotics Learning Center Operational Manual serves as an exhaustive

resource for franchisees, designed to guide you through every aspect of daily
operations with precision and confidence. This comprehensive manual is the result
of years of experience and best practices, tailored to meet the unique needs of a
robotics education center.

Comprehensive Coverage: From opening and closing checklists, classroom

management, and student enrollment processes to inventory management
and equipment maintenance, the manual covers all operational areas. It
ensures that franchisees have the knowledge and tools needed for smooth
day-to-day operations.
Staff Training and Development: The manual includes detailed training
modules for onboarding new staff and continuing education for existing team
members. It covers instructional methodologies, customer service, safety
protocols, and more, ensuring your team is well-equipped to deliver an
exceptional educational experience.

Maintaining Quality and Standards

Maintaining the high standards set by the Robotics Learning Center brand is
paramount to our collective success. The Operational Manual is instrumental in
upholding these standards, ensuring consistency and quality across all franchise
locations.

Quality Assurance Procedures: Detailed quality control checklists and

procedures help franchisees monitor and maintain the highest standards of
education and customer service, ensuring student satisfaction and positive
parental feedback.
Brand Compliance: The manual provides guidelines for brand compliance,
from interior design and signage to the use of logos and branded materials,
ensuring that every franchise location reflects the professional image and ethos
of the Robotics Learning Center brand.
Regular Updates: To ensure the manual remains relevant and effective, it is
regularly updated to reflect new operational best practices, technological
advancements, and changes in educational standards. Franchisees are notified
of updates, ensuring they always have access to the most current information.
 Next
Steps
How to Become a Franchise
Embarking on your journey with the Robotics Learning Center franchise is an
exciting prospect. To ensure a smooth and transparent process, we've outlined the
key steps from your initial inquiry to becoming a valued member of our franchise
family:
Initial Inquiry: Begin by expressing your interest through our designated
channels—be it our website, email, or direct call. A franchise representative will
reach out to you with preliminary information and an invitation to fill out our
application form.
Application Submission: Complete and submit the franchise application form,
providing details about your background, financial capability, and business
acumen. This helps us understand your readiness and suitability for the
franchise.
Discovery Meeting: Once your application is reviewed, we'll schedule a
discovery meeting. This can be either virtual or in-person, where we discuss the
franchise opportunity in detail, including operational requirements, financial
commitments, and your expectations.
Franchise Disclosure Document (FDD) Review: We'll provide you with our
FDD, which contains essential information about the franchise, including the
franchise agreement, operational guidelines, financial performance
representations, and more. We recommend reviewing this document with a
legal or financial advisor.
Site Selection and Approval: If moving forward, we'll assist in identifying a
suitable location for your Robotics Learning Center, ensuring it meets our site
selection criteria for optimal performance and visibility.
Training and Preparation: Upon site approval and signing the franchise
agreement, you'll undergo our comprehensive training program, covering all
aspects of running your center, from educational delivery to business
management.
Center Setup and Launch: With training completed and the site prepared,
we'll support you in setting up your center, including equipment installation,
staff hiring, and marketing for the grand opening.
Grand Opening: Celebrate the launch of your Robotics Learning Center with
the support of our team, marking the beginning of your journey in
transforming STEM education in your community.
The Journey from Inquiry to Launch
The path from expressing your interest in our franchise to opening the
doors of your Robotics Learning Center is a collaborative and supportive
process. We are committed to guiding you through every step, ensuring
you are well-prepared to embark on this rewarding venture. Our team is
dedicated to your success, providing ongoing support and resources to
help your center thrive.
 EDUCATION & REHABILITATION COMPLEX

CONTACT US
03256607700
[email protected]
https://erc.org.pk/
Plaza 145 , H Block Market, DHA Phase 1 , Lahore

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/erc.org.pk

EMPOWERING THE NEXT GENERATION OF INNOVATORS