Scribd
Upload
77 views2 pages

Individual Assignment

Uploaded by

Xueni pui
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
77 views2 pages

Individual Assignment

Uploaded by

Xueni pui
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

INDIVIDUAL ASSIGNMENT SEMESTER 2 2023/2024

COURSE GC31303 STRATEGIC MARKETING MANAGEMENT


Assessment Integrated Marketing Communications Plan (20%)
Type:
Objective: Develop an IMC plan integrating pricing, digital and social media
marketing, legacy approaches, and personal selling, while accounting for
technological, regulatory, and cultural changes, and maintaining ethical
standards.
Task: As a marketing consultant for a new product/service launch, create an
IMC plan that integrates various marketing communication tools to
effectively reach the target audience and achieve organizational
objectives.
Assignment 1. Prepare a detailed analysis of the company, its new product or service,
Components: target market, competitors, and current market trends. Identify influential
factors like technology, regulations, and cultural shifts to guide the IMC
plan.
2. Create the marketing objective of your IMC plan in one statement.
Make sure they are specific, measurable, achievable, relevant, and time-
bound (SMART).
3. Define the target audience(s) for the product or service. Provide
detailed demographic, psychographic, and behavioural characteristics of
the target audience(s). Explain how knowing this will help you to plan
better communication strategies.
4. Develop an integrated marketing communication strategy that
incorporates pricing strategies, digital and social media marketing, legacy
approaches, and personal selling techniques. Explain how each part of the
plan will help reach the target audience effectively.
5. Provide a detailed plan that specifies the budget allocation,
responsibilities, and resources needed to carry out the IMC plan
successfully. Address any potential challenges or risks.
6. Discuss the ethical considerations involved in the development and
execution of the IMC plan. Make sure all communication methods follow
ethical rules and treat the audience with respect.
Submission - The assignment should be typed in Tahoma font (size: 11) with
Guidelines: 1.5 spacing and submitted as a PDF document.
- Properly cite all sources used in APA format.
- Submit the assignment online or via email by the due date.
Note: Plagiarism or any form of academic dishonesty will result in severe
penalties as per the university's academic integrity policy.
Examples of Book:
APA Author, A. A. (Year of publication). Title of book: Subtitle if applicable.
referencing Publisher.
format for a
Example:
book, a
Smith, J. D. (2009). Marketing strategies for small businesses. Random
website, and
House.
an article:
Website:
Author, A. A. (Year, Month Day of publication). Title of webpage. Website
Name. URL

Example:
Smith, J. (2020, March 15). How to improve your marketing strategy.
Marketing Insights. https://www.marketinginsights.com/improve-
marketing-strategy

Article:
Author, A. A. (Year of publication). Title of article. Title of Periodical,
volume number (issue number), pages. DOI or URL

Example:
Johnson, R. M. (2018). The impact of social media on consumer behavior.
Journal of Marketing Research, 25(3), 112-125. DOI:10.1002/mar.21345
Report By 5:00 PM on 4 June 2024 (Tuesday), through the ITEL platform.
Submission
Deadline:

You might also like