B.B.A.

,
FINANCIAL MANAGEMENT

SYLLABUS

FROM THE ACADEMIC YEAR

2023 – 2024

TAMILNADU STATE COUNCIL FOR HIGHER EDUCATION,

CHENNAI – 600 005
 B.B.A., FINANCIAL MANAGEMENT

LEARNING OUTCOMES-BASED CURRICULUM FRAMEWORK GUIDELINES

BASED REGULATIONS FOR B.B.A., PROGRAMME
Programme: B.B.A., FINANCIAL MANAGEMENT

Programme Code:

Duration: 3 years [UG]

Programme PO1: Disciplinary knowledge: Capable of demonstrating
Outcomes: comprehensive knowledge and understanding of one or
more disciplines that form a part of an undergraduate
Programme of study
PO2: Communication Skills: Ability to express thoughts and
ideas effectively in writing and orally; Communicate with
others using appropriate media; confidently share one’s
views and express herself/himself; demonstrate the ability
to listen carefully, read and write analytically, and present
complex information in a clear and concise manner to
different groups.
PO3: Critical thinking: Capability to apply analytic thought to
a body of knowledge; analyse and evaluate evidence,
arguments, claims, beliefs on the basis of empirical
evidence; identify relevant assumptions or implications;
formulate coherent arguments; critically evaluate practices,
policies and theories by following scientific approach to
knowledge development.
PO4: Problem solving: Capacity to extrapolate from what
one has learned and apply their competencies to solve
different kinds of non-familiar problems, rather than
replicate curriculum content knowledge; and apply one’s
learning to real life situations.
PO5: Analytical reasoning: Ability to evaluate the reliability
and relevance of evidence; identify logical flaws and holes
in the arguments of others; analyze and synthesize data
from a variety of sources; draw valid conclusions and
support them with evidence and examples, and addressing
opposing viewpoints.
PO6: Research-related skills: A sense of inquiry and
capability for asking relevant/appropriate questions,
problem arising, synthesising and articulating; Ability to
recognise cause-and-effect relationships, define problems,
formulate hypotheses, test hypotheses, analyse, interpret
2
 and draw conclusions from data, establish hypotheses,
predict cause-and-effect relationships; ability to plan,
execute and report the results of an experiment or
investigation
PO7: Cooperation/Team work: Ability to work effectively
and respectfully with diverse teams; facilitate cooperative
or coordinated effort on the part of a group, and act
together as a group or a team in the interests of a common
cause and work efficiently as a member of a team
PO8: Scientific reasoning: Ability to analyse, interpret and
draw conclusions from quantitative/qualitative data; and
critically evaluate ideas, evidence and experiences from an
open-minded and reasoned perspective.
PO9: Reflective thinking: Critical sensibility to lived
experiences, with self awareness and reflexivity of both self
and society.
PO10 Information/digital literacy: Capability to use ICT in
a variety of learning situations, demonstrate ability to access,
evaluate, and use a variety of relevant information sources;
and use appropriate software for analysis of data.
PO 11 Self-directed learning: Ability to work independently,
identify appropriate resources required for a project, and
manage a project through to completion.
PO 12 Multicultural competence: Possess knowledge of the
values and beliefs of multiple cultures and a global
perspective; and capability to effectively engage in a
multicultural society and interact respectfully with diverse
groups.
PO 13: Moral and ethical awareness/reasoning: Ability to
embrace moral/ethical values in conducting one’s life,
formulate a position/argument about an ethical issue from
multiple perspectives, and use ethical practices in all work.
Capable of demon starting the ability to identify ethical issues
related to one‟s work, avoid unethical behaviour such as
fabrication, falsification or misrepresentation of data or
committing plagiarism, not adhering to intellectual property
rights; appreciating environmental and sustainability issues;
and adopting objective, unbiased and truthful actions in all
aspects of work.
PO 14: Leadership readiness/qualities: Capability for
mapping out the tasks of a team or an organization, and
setting direction, formulating an inspiring vision, building a
team who can help achieve the vision, motivating and inspiring
team members to engage with that vision, and using
management skills to guide people to the right destination, in
3
 a smooth and efficient way.
PO 15: Lifelong learning: Ability to acquire knowledge and
skills, including „learning how to learn‟, that are necessary for
participating in learning activities throughout life, through self-
paced and self-directed learning aimed at personal
development, meeting economic, social and cultural objectives,
and adapting to changing trades and demands of work place
through knowledge/skill development/reskilling.
Programme PSO1: To enable students to apply basic microeconomic,
Specific macroeconomic and monetary concepts and theories in real
Outcomes: life and decision making.
PSO 2: To sensitize students to various economic issues
related to Development, Growth, International Economics,
Sustainable Development and Environment.
PSO 3: To familiarize students to the concepts and theories
related to Finance, Investments and Modern Marketing.
PSO 4: Evaluate various social and economic problems in the
society and develop answer to the problems as global citizens.
PSO 5: Enhance skills of analytical and critical thinking to
analyze effectiveness of economic policies.

PO 1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

PSO 1 Y Y Y Y Y Y Y Y
PSO 2 Y Y Y Y Y Y Y Y
PSO3 Y Y Y Y Y Y Y Y
PSO 4 Y Y Y Y Y Y Y Y
PSO 5 Y Y Y Y Y Y Y Y

3 – Strong, 2- Medium, 1- Low

Highlights of the Revamped Curriculum:

 Student-centric, meeting the demands of industry & society, incorporating industrial
components, hands-on training, skill enhancement modules, industrial project, project with
viva-voce, exposure to entrepreneurial skills, training for competitive examinations,
sustaining the quality of the core components and incorporating application oriented content
wherever required.
 The Core subjects include latest developments in the education and scientific front,
advanced programming packages allied with the discipline topics, practical training,
devising mathematical models and algorithms for providing solutions to industry / real life
4
 situations. The curriculum also facilitates peer learning with advanced mathematical topics
in the final semester, catering to the needs of stakeholders with research aptitude.
 The General Studies and Mathematics based problem solving skills are included as
mandatory components in the ‘Training for Competitive Examinations’ course at the final
semester, a first of its kind.
 The curriculum is designed so as to strengthen the Industry-Academia interface and provide
more job opportunities for the students.
 The Industrial Statistics course is newly introduced in the fourth semester, to expose the
students to real life problems and train the students on designing a mathematical model to
provide solutions to the industrial problems.
 The Internship during the second year vacation will help the students gain valuable work
experience, that connects classroom knowledge to real world experience and to narrow
down and focus on the career path.
 Project with viva-voce component in the fifth semester enables the student, application of
conceptual knowledge to practical situations. The state of art technologies in conducting a
Explain in a scientific and systematic way and arriving at a precise solution is ensured. Such
innovative provisions of the industrial training, project and internships will give students an
edge over the counterparts in the job market.
 State-of Art techniques from the streams of multi-disciplinary, cross disciplinary and inter
disciplinary nature are incorporated as Elective courses, covering conventional topics to the
latest - Artificial Intelligence.

5
Value additions in the Revamped Curriculum:
Semester Newly introduced Components Outcome / Benefits
I Foundation Course  Instill confidence
To ease the transition of learning among students
from higher secondary to higher  Create interest for the
education, providing an subject
overview of the pedagogy of
learning Literature and analysing
the world through the literary
lens
gives rise to a new perspective.
I, II, III, IV Skill Enhancement papers  Industry ready
(Discipline centric / Generic / graduates
Entrepreneurial)  Skilled human resource
 Students are equipped
with essential skills to
make them employable
 Training on language
and communication
skills enable the
students gain
knowledge and
exposure in the
competitive world.
 Discipline centric skill
will improve the
Technical knowhow of
solving real life
problems.
III, IV, V & VI Elective papers  Strengthening the
domain knowledge
 Introducing the
stakeholders to the
State-of Art techniques
from the streams of
multi-disciplinary,
cross disciplinary and
inter disciplinary nature
 Emerging topics in
higher education/
industry/
communication
network / health sector
etc. are introduced with
hands-on-training.

6
IV Elective Papers  Exposure to industry
moulds students into
solution providers
 Generates Industry
ready graduates
 Employment
opportunities
enhanced
V Semester Elective papers  Self-learning is
enhanced
 Application of the
concept to real
situation is conceived
resulting
in tangible outcome
VI Semester Elective papers
 Enriches the study
beyond the course.
 Developing a research
framework and
presenting their
independent and
intellectual ideas
effectively.
Extra Credits:  To cater to the needs of
For Advanced Learners / Honors degree peer learners / research
aspirants
Skills acquired from the Courses Knowledge, Problem Solving, Analytical
ability, Professional Competency, Professional
Communication and Transferrable Skill

7
 Credit Distribution for UG Programmes
Sem I Credi H Sem II Credi H Sem III Credit H Sem IV Credi H Sem V Credit H Sem VI Credit H
t t t
Part 1. 3 6 Part..1. 3 6 Part..1. 3 6 Part..1. 3 6 5.1 Core 4 5 6.1 Core 4 6
Language – Language – Language – Language – Course –\ Course –
Tamil Tamil Tamil Tamil CC IX CC XIII
Part.2 3 6 Part..2 3 6 Part..2 English 3 6 Part..2 3 6 5.2 Core 4 5 6.2 Core 4 6
English English English Course – Course –
CC X CC XIV
1.3 Core 5 5 2..3 Core 5 5 3.3 Core Course 5 5 4.3 Core 5 5 5. 3.Core 4 5 6.3 Core 4 6
Course – CC I Course – CC – CC V Course – CC Course Course –
III VII CC -XI CC XV
Core Industry
Module
1.4 Core 5 5 2.4 Core 5 5 3.4 Core Course 5 5 4.4 Core 5 5 5. 4.Core 4 5 6.4 Elective 3 5
Course – CC Course – CC – CC VI Course – Course –/ -VII Generic/
II IV CC VIII Project Discipline
with viva- Specific
voce
CC -XII
1.5 Elective I 3 4 2.5 Elective II 3 4 3.5 Elective III 3 4 4.5 Elective 3 3 5.5 3 4 6.5 Elective 3 5
Generic/ Generic/ Generic/ IV Generic/ Elective V VIII
Discipline Discipline Discipline Discipline Generic/ Generic/
Specific Specific Specific Specific Discipline Discipline
Specific Specific
1.6 Skill 2 2 2.6 Skill 2 2 3.6 Skill 1 1 4.6 Skill 2 2 5.6 3 4 6.6 1 -
Enhancement Enhancement Enhancement Enhancement Elective Extension
Course Course Course SEC-4, Course VI Activity
SEC-1 SEC-2 (Entrepreneurial SEC-6 Generic/
Skill) Discipline
Specific
1.7 Skill 2 2 2.7 Skill 2 2 3.7 Skill 2 2 4.7 Skill 2 2 5.7 Value 2 2 6.7 2 2
Enhancement Enhancement Enhancement Enhancement Education Professional
-(Foundation Course –SEC- Course SEC-5 Course SEC-7 Competency
Course) 3 Skill
3.8 E.V.S. - 1 4.8 E.V.S 2 1 5.8 2
Summer
Internship
/Industrial
Training
23 30 23 30 22 30 25 30 26 3 21 30
0
Total – 140 Credits

8
 Choice Based Credit System (CBCS), Learning Outcomes Based Curriculum
Framework (LOCF) Guideline Based Credit and Hours Distribution System
for all UG courses including Lab Hours
First Year – Semester-I

Part List of Courses Credit No. of

Hours
Part-1 Language – Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses & Elective Courses [in Total] 13 14
Skill Enhancement Course SEC-1 2 2
Part-4 Foundation Course 2 2
23 30

Semester-II

Part List of Courses Credit No. of

Hours
Part-1 Language – Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses & Elective Courses including laboratory [in Total] 13 14
Part-4 Skill Enhancement Course -SEC-2 2 2
Skill Enhancement Course -SEC-3 (Discipline / Subject Specific) 2 2
23 30
Second Year – Semester-III

Part List of Courses Credit No. of

Hours
Part-1 Language - Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses & Elective Courses including laboratory [in Total] 13 14
Part-4 Skill Enhancement Course -SEC-4 (Entrepreneurial Based) 1 1
Skill Enhancement Course -SEC-5 (Discipline / Subject Specific) 2 2
E.V.S - 1
22 30

Semester-IV

Part List of Courses Credit No. of

Hours
Part-1 Language - Tamil 3 6
Part-2 English 3 6
Part-3 Core Courses & Elective Courses including laboratory [in Total] 13 13
Part-4 Skill Enhancement Course -SEC-6 (Discipline / Subject Specific) 2 2
Skill Enhancement Course -SEC-7 (Discipline / Subject Specific) 2 2
E.V.S 2 1
25 30

9
 Third Year
Semester-V
Part List of Courses Credit No. of
Hours
Part-3 Core Courses including Project / Elective Based 22 26
Part-4 Value Education 2 2
Internship / Industrial Visit / Field Visit 2 2
26 30

Semester-VI

Part List of Courses Credit No. of

Hours
Part-3 Core Courses including Project / Elective Based & LAB 18 28
Part-4 Extension Activity 1 -
Professional Competency Skill 2 2
21 30

Consolidated Semester wise and Component wise Credit distribution

Parts Sem I Sem II Sem III Sem IV Sem V Sem VI Total
Credits
Part I 3 3 3 3 - - 12
Part II 3 3 3 3 - - 12
Part III 13 13 13 13 22 18 92
Part IV 4 4 3 6 4 1 22
Part V - - - - - 2 2
Total 23 23 22 25 26 21 140

*Part I. II, and Part III components will be separately taken into account for CGPA
calculation and classification for the under graduate programme and the other
components. IV, V have to be completed during the duration of the programme as per
the norms, to be eligible for obtaining the UG degree.

10
 Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
Seminars 25 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend (K2) overview
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application (K3)
Observe, Explain
Analyze (K4) Problem-solving questions, Finish a procedure in many steps, Differentiate
between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

11
 MARKS
SEMESTER I

Hrs/week

CREDIT

TOTAL
Externa
COURSE LT P O

CIA
COMPONENT SUBJECTS

l
Part I Paper–I Language – Tamil Y- - - 6 3 25 75 100
Part II Paper–I English Y- - - 6 3 25 75 100
BBA-DSC01:Principlesof
CorePaper–I Y- - - 5 5 25 75 100
Management
BBA-DSC02:Accounting for
CorePaper–II Y- - - 5 5 25 75 100
Part Managers I
III BBA-
Elective
DGE1:ManagerialEconomic Y - - 4 3 25 75 100
Paper-I
s

Skill Enhancement course BBASEC1 NME- Y - Y - 2 2 25 75 100

Part IV Basics of Event Management
Foundation Course BBA FC 01 - -
2 2 25 75 100
Managerial Communication
Total 30 23

MAXMAR
SEMESTER II
KS
SUBJECTS
CREDIT

TOTAL
L TPO
Hrs/week

COURSE
EXT
CIA

COMPONENT

Part 6
Paper–II Language-Tamil Y- - - 3 25 75 100
I
Part 6
Paper–II English Y- - - 3 25 75 100
II
CorePaper BBA-DSC03:
Y- - - 5 25 75 100
–III Marketing Management 5
BBA-
CorePaper
DSC04:Accountin Y- - - 5 5 25 75 100
Part –IV
g for Managers II
III
BBA-DGE2:
Elective -II I n t e r n a t i o n a l Y- - - 4 3 25 75 100
Business
Skill Enhancement course BBASEC2 2
Y- - - 2 25 75 100
Part NME- Managerial Skill Development
IV SEC3 Business Etiquette and 2
2 25 75 100
Corporate Grooming

12
 Total 30 23

MAXMA
SEMESTER III
RKS
SUBJECTS

CREDIT

TOTAL
Hrs/week
L T P O

COURSE INT EXT

COMPONENT
6
Part I Paper–III Language-Tamil Y - - - 3 25 75 100
6
Part II Paper–III English Y - - - 3 25 75 100
Part III CorePape BBA-DSC05: 5 5 25 75 100
r–V Organisational
Y - - -
Behaviour

CorePape BBA-DSC06: 5 5 25 75 100

Y - - -
r–VI Financial Management
Elective – BBA-DGE03:Business 4 3 25 75 100
Y - - -
III Statistics
Part IV SEC4 Computer Applications in 1 1 25 75 100
Y - Y -
Business
SEC5 Entrpreneurial Skill New 2 2 25 75 100
Y Y
Venture Management
Environmental Studies Y - - - 1
Total 30 22

13
 MAXM
SEMESTER IV

CREDIT
ARKS

TOTAL
Hrs/week
SUBJECTS
COURSE L T P O

EXT
CIA
COMPONENT

6
Part I Paper–IV Language-Tamil Y - - - 3 25 75 100

6
Part II Paper–IV English Y - - - 3 25 75 100

CorePaper– BBA-DSC07:
VII Financial Services Y - - - 5 5 25 75 100
PartIII
CorePaper– BBA-DSC08:
VIII Business Regulatory Y - - - 5 5 25 75 100
FrameWork
ElectivePape BBA-
r–IV DGE04:OperationRes Y - - - 3 3 25 75 100
earch
SEC6 Tally Y - 2 2 25 75 100
PartIV
SEC7 Intellectual Property Rights Y - - - 2 2 25 75 100
Environmental Studies Y - - - 1 2 25 75 100
Total 30 25

14
Second year Vacation Internship -45 hours 2 credits

MAXM
SEMESTERV
ARKS
SUBJECTS

CREDIT

TOTAL
L T P O

Hrs/week
COURSE

EXT
CIA
COMPONENT

CorePaper–IX BBA-DSC09: Y - - - 5 4 25 75 100

HumanResource
Management
CorePaper–X BBA- Y - - - 5 4 25 75 100
PartIII DSC10:ResearchMetho
dology
CorePaper–XI BBA-DSC11: Y - - - 5 4 25 75 100
BusinessTaxation
CorePaper–XII BBA-DSC12: Y - - - 5 4 25 75 100
ManagementInformatio
nsystem
Elective–V BBA – DSE 1A Y - - -
Cost Accounting 4
3 25 75 100
Or
BBA-DSE 1B
Security analysis and
Portfolio management

or
BBA-DSE 1C
Financial
Modeling

Elective – VI BBA DSE 2Project with - - Y - 4 3 20 80 100

Project Viva –Voce
PartIV Value Education Y - - - 2 2
Summer Internship/Industrial Training - 2
Total 30 26

15
 MAXMAR
SEMESTER VI

CREDIT

TOTAL
KS

Hrs/week
SUBJECTS L TPO

CIA

EX
COURSECOMPO

T
NENT
CorePaper BBA-DSC13: Y -- - 6 4 25 75 100
–XIII Entrepreneurial
Development

CorePaper BBA-DSC14 Y 6 4 25 75 10
–XIV Services Marketing 0

CorePaper BBA-DSC15 Y 6 4 25 75 10
PartIII – Production and 0
XV Materials
Management

Elective– BBA-DSE3A: Y -- - 5 3 25 75 100

VII Behavioural Finance
Or
BBA DSE3B:
Financial
Econometrics

BBADSE 3C:
Financial Derivatives

Elective– BBA-DSE 4A Y -- - 5 3 25 75 10
VIII Fundamentals of 0
Logistics
Or
BBA-DSE4B:
E-business
or
BBA DSE4C :
Strategic Management
Professional Competency

16
 Enhancement 2 2 25 75 100
Quantitative Aptitude I
And Quantitative Aptitude II
(2 hours each)

PartV Extension Activities - Y- - 1

-
Total 30 21
Total Credits = 140

17
 Marks

Inst. Hours
Category

Credits

External
Subject
Subject Name L T P O

Total
CIA
Code

Principles of Cor
BBADSC01 Y - - - 3 6 25 75 100
Management e
Learning Objectives
CLO1 To impart knowledge about evolution of management
To provide understanding on planning process and importance of
CLO2
decision making in organization
CLO3 To learn the application of principles in organization
CLO4 To study the process of effective controlling in organization
To familiarize students about significance of ethics in business and its
CLO5
implications.
No. of Learning
UNIT Details
Hours Objectives
Management: Importance – Definition – Nature
and Scope of Management - Process – Role and
I Functions of a Manager – Levels of Management 15 CLO1
– Development of Scientific Management and
other Schools of thought and approaches.
Planning: Nature – Importance – Forms – Types
– Steps in Planning – Objectives – Policies –
II Procedures and Methods – Natures and Types of 15 CLO2
Policies – Decision –making – Process of
Decision – making – Types of Decision.
Organizing: Types of Organizations –
Organization Structure – Span of Control and
Committees – Departmentalization – Informal
III 15 CLO3
Organization- Authority – Delegation –
Decentralization – Difference between Authority
and Power – Responsibility.
Direction – Nature and Purpose. Co- ordination –
Need, Type and Techniques and requisites for
IV 15 CLO4
excellent Co-ordination – Controlling – Meaning
and Importance – Control Process.
Definition of Business ethics - Types of Ethical
issues -Role and importance of Business Ethics
V and Values in Business - Ethics internal - Ethics 15 CLO5
External - Environment Protection -
Responsibilities of Business
75
Total

18
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Describe nature, scope, role, levels, functions
CO1 PO5
and approaches of management
Apply planning and decision making in
CO2 PO2, PO5, PO6,PO8
management
Identify organization structure and various
CO3 P01, PO4
organizing techniques
Understand Direction, Co-ordination &
CO4 PO2,PO6
Control mechanisms
Relate and infer ethical practices of
CO5 PO3, PO8
organisation.
Reading list
JAF Stoner, Freeman R.E and Daniel R Gilbert “Management”, 6th
1.
Edition, Pearson Education, 2004.
Griffin, T.O., Management, Houghton Mifflin Company, Boston, USA,
2.
2014.
.Stephen A. Robbins & David A. Decenzo & Mary Coulter, “Fundamentals
3
of Management” 7th Edition, Pearson Education, 2011
Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New Delhi:
4
Prentice Hall India
Robbins, S., Coulter, M., Sidani, D., and Jamali, D., Management: Arab
5
World Edition, Pearson, 2014.

Reference Books

P.C. Tripathi& P.N Reddy; Principles of Management, Sultan Chand&

1.
Sons,6th Edition, 2017
L.M.Prasad; Principles & Practice of Management, Sultan Chand &
2.
Sons, 8 th Edition.
Stephen P. Robbins & Mary Coulter; Management, Pearson Education,
3.
13th Edition, 2017
Dr.C.B.Gupta; Principles of Management, Sultan Chand& Sons, 3 rd
4.
Edition.
Harold Koontz, Hienz Weihrich, A Ramachandra Aryasri; Principles of
5.
Management, McGraw Hill, 2nd edition, 2015
Web Resources
1 https://www.toolshero.com/management/14-principles-of-management/
2 https://open.umn.edu/opentextbooks/textbooks/693
3 https://open.umn.edu/opentextbooks/textbooks/34
4 https://openstax.org/subjects/business
5 https://blog.hubspot.com/marketing/management-principles

19
 Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary
Comprehen
or overview
d (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve
(K3) problems, Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps,
(K4) Differentiate between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating
Create (K6)
or Presentations

20
 CO-PO Mapping with program specific outcomes ,

Level of Correlation between PSO’s and CO’s

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M L S S S S M S
CO 2 M S S S M M L S
CO 3 M S S M S S M S
CO 4 S M S S S S L S
CO 5 M S S S S S M S

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos

S –Strong M-Medium L-Low

21
 Marks
In
Cat st.
Subjec Cre Ext T
Subject Name ego L T P O H CI
t Code dits ern ot
ry ou A
rs al al

BBA Accounting for

Core Y - - - 4 5 25 75 100
DSC02 Managers I

Learning Objectives
CLO1 To impart knowledge about basic concepts of accounting its applications
CLO2 To analyze and interpret financial reports of a company
CLO3 To understand the gross profit and net profit earned by organization
To foster knowledge on Hire Purchase system
CLO4
CLO5 To understand the procedures of Accounting under Single entry system.
No. of Learning
UNIT Details
Hours Objectives
Meaning and scope of Accounting, Basic
Accounting Concepts and Conventions –
Objectives of Accounting – Accounting
I 15 CLO1
Transactions – Double Entry Book Keeping
– Journal, Ledger, Preparation of Trial
Balance
Subsidiary book – Preparation of cash
II Book – Bank reconciliation statement – 15 CLO2
rectification of errors – Suspense account
Preparation of Final Accounts – Adjustments
– Closing stock, outstanding, prepaid and
III accrued, depreciation, bad and doubtful 15 CLO3
debts, provision and discount on debtors and
creditors, interest on drawings and capital.
Hire Purchase System – Default and
IV Repossession – Hire Purchase Trading 15 CLO4
Account – Installment System.
Single Entry – Meaning, Features, Defects,
Differences between Single Entry and
V 15 CLO5
Double Entry System – Statement of Affairs
Method – Conversion Method
Total 75
Course Outcomes
Course
On completion of this course, students
Outco Program Outcomes
will;
mes
Prepare Journal, ledger, trial balance and
CO1 PO2, PO1
cash book
CO2 Classify errors and making rectification PO1

22
 entries

CO3 Prepare final accounts with adjustments PO2, PO6

CO4 To understand Hire Purchase system PO2, PO6
Prepare single and double entry system of
CO5 PO6
accounting.

Reading List
Goel.D.K and Shelly Goel, 2018, Financial Accounting, Arya Publications, 2nd
1.
edition.
Jain .S.P &Narang .K, 1999, Financial Accounting, Kalyani Publishers,
2.
Ludhiana, 4th edition
Rakesh Shankar. R &Manikandan.S, Financial Accounting, SCITECH, 3rd
3.
edition.
Shukla&Grewal, 2002, Advanced Accounting, Sultan Chand &Sons,New Delhi,
4.
15th edition.
5. Tulsian P.C., 2006, Financial Accounting, Pearson Education

References Books
Dr.K.Ganesan & S.Ushena Begam – Accounting for Managers - Volume 1,
1.
Charulatha Publications, Chennai
TS Reddy & amp; A.Murthy; Financial Accounting -Margham Publications ,
2.
6th Edition, 2019
3. David Kolitz; Financial Accounting – Taylor and Francis group, USA 2017
M N Arora; Accounting for Management- Himalaya Publications House
4.
2019.
5. SN Maheswari; Financial Accounting - Vikas Publishing House, Jan 2018.
T. Horngren Charles, L. Sundern Gary, A. Elliott John; Introduction to
6.
Financial Accounting, Pearson Publications Oct 2017.
Web Resources
https://ebooks.lpude.in/management/mba/term_1/
1.
DMGT403_ACCOUNTING_FOR_MANAGERS.pdf
https://www.drnishikantjha.com/booksCollection/Accounting%20for
2.
%20Management%20for%20MBA%20.pdf
https://www.accountingtools.com/articles/2017/5/15/basic-accounting-
3.
principles
4. https://en.wikipedia.org/wiki/Single-entry_bookkeeping_system\
5. https://www.profitbooks.net/what-is-depreciation
Methods of Evaluation
Continuous Internal Assessment
Interna
Test
l
Assignments 25 Marks
Evalua
Seminar
tion
Attendance and Class Participation
Extern End Semester Examination 75 Marks
al

23
Evalua
tion
Total 100 Marks
Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Unders
tand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Compr
overview
ehend
(K2)
Applic
Suggest idea/concept with examples, Suggest formulae, Solve problems,
ation
Observe, Explain
(K3)
Analyz Problem-solving questions, Finish a procedure in many steps, Differentiate
e (K4) between various ideas, Map knowledge
Evalua
Longer essay/ Evaluation essay, Critique or justify with pros and cons
te (K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

24
 Marks

Inst. Hours
Category
Subject

Credits

External
Subject Subject Name L T P O

Total
CIA
Code

Gen
BBA eric
Managerial Economics Y - - - 3 4 25 75 100
DGE01 Elec
tive
Learning Objectives
To familiarize students with concepts of managerial economics and its relevant
CLO1
concepts of economics in current business scenario
To understand the applications & implications of economics and its knowledge of
the mechanics of supply and demand markets in decision-making and problem
CLO2 solving.

To Understand the optimal point of cost analysis and production factors of the firm
CLO3
To describe the pricing methods and strategies that are consistent with evolving
CLO4 marketing needs

CLO5 To Provide insights to the various market structures in an economy.

No. of Learning
UNIT Details
Hours Objectives
Nature and scope of managerial economics – definition
of economics – important concepts of economics –
I 12 CLO1
relationship between micro, macro and managerial
economics – nature and scope – objectives offirm.
Demand analysis – Theory of consumer behavior –
Marginal utility analysis – indifference curve analysis
II Meaning of demand – Law of demand – Types of 12 CLO2
demand-Determinants of demand – Elasticity of demand
–Demand forecasting.
Production and cost analysis – Production – Factors of
production – production function – Concept – Law of
variable proportion – Law of return to scale and
III 12 CLO3
economics of scale – cost analysis – Different cost
concepts – Cost output relationship short run and long
run – Revenue curves of firms – Supply analysis.
Pricing methods and strategies – Objectives – Factors –
IV General consideration of pricing – methods of pricing – 12 CLO4
Dual pricing – Price discrimination
Market classification – Perfect competition – Monopoly
V 12 CLO5
– Monopolistic competition – Duopoly – Oligopoly

Total
60

Mapping with program outcomes

25
 PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S L M
CO 2 S M M M M S L S
CO 3 S M M M M S L S
CO 4 S M M M M S L M
CO 5 S M M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos

26
 Methods
Course ofOutcomes
Evaluation
Course Continuous Internal Assessment Test
On completion of this course, students will; Program Outcomes
Outcomes
Internal Assignments
Analyze & apply the various managerial economic 25 Marks
CO1
Evaluation Seminar PO2, PO6,PO8
concepts in individual & business decisions.
Attendance
Explain and Class
demand Participation
concepts, underlying theories and
CO2 PO6, PO8
External identify demand forecasting techniques.
End Semester
Employ Examination
production, cost and supply analysis for 75 Marks
Evaluation
CO3 PO1, PO2,PO6
business decision making
CO4 Total pricing strategies
Identify 100 Marks
PO1, PO2,PO6
CO5 Classify market structures underofcompetitive
Methods Assessmentscenarios. PO2, PO6, PO8
Recall Reading List
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
1. Journal of Economic Literature – American Economic Association
Understan
2. Arthasastra Indian Journal of Economics & Research
d/ MCQ, D.M.
Mithani True/False,
(2016) Short essays, Concept
-Managerial Economics explanations,
–Himalaya Short summary
Publishing Houseor –
3.
Comprehe overview
nd (K2) Mumbai
Applicatio Indian Economic
Suggest Journal/Sage
idea/concept with Publications
examples, Suggest formulae, Solve problems,
4.
n (K3) Observe, Explain
Analyze Mehta P.L (2016) – Managerial
Problem-solving Economics
questions, Finish – Sultan Chand
a procedure & Sons
in many steps,– New Delhi
Differentiate
5.
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
References Books
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations
1. Dr. S. Sankaran; Managerial Economics; Margham Publication, Chennai, 2019
Thomas and Maurice; Managerial Economics: Foundations of Business
2.
Analysis and Strategy, McGraw Hill Education, 10 editions, 2017.
D N Dwivedi; Managerial Economics: Vikas Publishing House, 8 th edition,
3.
2015.
4. H L Ahuja; Managerial Economics, S. Chand, 9th Edition,2017.
Dominick Salvatore; Managerial Economics: Principles and Worldwide
5.
Applications, Oxford University Press, Eighth edition, 2016

Web Resources

https://www.studocu.com/row/document/azerbaycan-dovlet-iqtisad-universiteti/
1
business-and-management/lecture-notes-on-managerial-economics/6061597
2 https://www.intelligenteconomist.com/profit-maximization-rule
http://www.economicsdiscussion.net/laws-of-production/laws-of-production-
3
laws-of- returns-to-scale-and-variable-proportions/5134
http://www.simplynotes.in/e-notes/mbabba/managerial-economics/
4
5 https://businessjargons.com/determinants-of-elasticity-of-demand.html

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 M S M M M S L M

27
 CO2 S L M M S S
CO3 S S M M M S M
CO4 S S M M S M
CO5 S M M S S

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course Contribution 3.0 3.0 3.0 3.0 3.0
to PO’s

I Marks
n
C s
at Cr t. E T
Subject C xt o
Subject Name eg L T P O edi H
Code I er t
or ts o
y u A na a
r l l
s
MARKETING
BBA
MANAGEMEN Core Y - - - 4 4 25 75 100
DSC03
T
Learning Objectives
CLO1 To understand the marketplace.
CLO2 To identify the market segmentation and the Product mix
CL03 To select the different pricing methods and channels of distribution.
CLO4 To know the communication mix and sales promotion tools
CLO5 To prepare according to the latest trends in market.

Details No. of Learning

UNIT
Hours Objectives
I Fundamentals of Marketing – Role of 15 CLO1
Marketing – Relationship of Marketing With
Other Functional Areas- Concept of
Marketing Mix – Marketing Approaches –
Various Environmental Factors Affecting the

28
 Marketing Functions.

Segmentation – Need And Basis of

Segmentation -Targeting – Positioning

Product – Characteristics – Benefits –

II Classifications – Consumer Goods – Industrial 15 CLO2
Goods. Product Mix-New Product
Development Process - Product Life Cycle.
Branding – Packaging.

Pricing – Factors Influencing Pricing

Decisions – Pricing Objectives. Market
III Physical Distribution: Importance – Various 15 CLO3
Kinds of Marketing Channels – Distribution
Problems.
A Brief Overview of Communication Mix-
Types of Media & its Characteristics- Print -
Electronic - Outdoor – Internet- A tool to
IV customer loyalty. Sales Promotion tools- IMC 15 CLO4
(Integrated marketing communication) -
Definition, Process, Need & Significance -
CRM – Importance.
Sales Force Management: Personal Selling
Process- Motivation, Compensation and
V Control of Sales Force– 15 CLO5
Digital Marketing: Introduction-
Applications & Benefits -
75
Course
On Completion of the course the students
Outcome Program Outcomes
will
s
To list and identify the core concepts of
CO1 PO1, PO2, PO3
Marketing and its mix.
To sketch the market segmentation, nature of PO1, PO2, PO3,PO6,
CO2
product, PLC PO8
PO1 PO2, PO3, PO4,
CO3 To analyze the appropriate pricing methods
PO8
CO4 To determine the importance of various media PO1, PO2, PO6
To assess the sales force and applications of
CO5 PO1, PO2, PO7
digital marketing

29
 Reading List
Philip Kotler & Gary Armstrong, Principles of Marketing: A South Asian
1.
Perspective, Pearson Education, 2018.
2. Rajan Saxena, Marketing Management, Tata Mc Graw Hill, 2017.
3. L.Natarajan, Marketing, Margham Publications, 2017.
J P Mahajan & Anupama Mahajan, Principles of Marketing, Vikas Publishing
4.
House, 2017.
5. K Karunakaran, Marketing Management, Himalaya Publishing House,2017.
References Books
C.B.Gupta & Rajan Nair Marketing Management, Sultan Chand &Son
1.
2020
V.S. Ramaswamy & S. Namakumari, 2002, Principles of Marketing, first
2.
edition, S.G. Wasani / Macmillan India Ltd,
3. Cranfield, Marketing Management, Palgrave Macmillan.

4. Harsh V Verma & Ekta Duggal, Marketing, Oxford University Press, 2017.

5. Sontakki C.N, Marketing Management, Kalyani Publishers, Ludhiana.2016

30
 Web Resources

1. http://eprints.stiperdharmawacana.ac.id/24/1/%5BPhillip_Kotler
%5D_Marketing_Management_14th_Edition%28BookFi%29.pdf

2. https://mrcet.com/downloads/MBA/digitalnotes/Marketing
%20Management.pdf
3. https://www.enotesmba.com/2013/01/marketing-management-notes.html
4. Industrial Marketing Management | Journal | ScienceDirect.com by Elsevier

5. Journal of Marketing Management | Taylor & Francis Online

(tandfonline.com)

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments
Evaluatio 25 Marks
Seminars
n
Attendance and Class Participation
External
Evaluatio End Semester Examination 75 Marks
n
Total 100 Marks

Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understa
nd/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Compreh overview
end (K2)
Applicati Suggest idea/concept with examples, Suggest formulae, Solve problems,
on (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

31
 Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M M
CO 2 S S M S M S M S
CO 3 S S M M M S M S
CO 4 S S M M M S M M
CO 5 S S M M M S M S

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 2 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 2 3
Weightage 14 15 15 14 15
Weighted Percentage of
Course Contribution to 2.8 3.0 3.0 2.8 3.0
POs

I Marks
n
C s E
C r t x
at e . t
Subject Code Subject Name eg L T P O d C T
e
or i H I ot
r
y t o A al
n
s u a
r l
s
BBA DSC04 Accounting for Managers II Core Y - - - 4 5 25 75 100
Learning Objectives
CLO1 To provide basic understanding of cost concepts and classification.
To develop skills in tools & techniques and critically evaluate decision making
CLO2
in business.
CLO3 To understand various ratios and cash flow related to finance
CLO4 To recognize the role of budgets and variance as a tool of planning and control.
To gain insights into the fundamental principles of accounting and use them in
CLO5
day-to-day business scenarios
No. of Learning
UNIT Details
Hours Objectives
I Cost accounting – Meaning, nature, scope and functions, 12 CLO1

32
 need, importance and limitations- Cost concepts and
classification – Cost sheets – Tenders & Quotation
Management accounting – Meaning, nature, scope and
functions, need, importance and limitations –
Management Accounting vs. Cost Accounting.
Management Accounting vs. Financial Accounting.
II 12 CLO2
Analysis and Interpretation of financial statements –
Nature, objectives, essentials and tools, methods –
Comparative Statements, Common Size statement and
Trend analysis.
Ratio Analysis – Interpretation, benefits and limitations.
III Classification of ratios - Liquidity, Profitability, 12 CLO3
turnover. Cash flow and Funds flow statement.
Budgets and budgetary control – Meaning, objectives,
IV merits and demerits – Sales, Production, flexible budgets 12 CLO4
and cash budget
V Marginal Costing – CVP analysis – Break even analysis 12 CLO5
Total 60
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Interpret cost sheet & write comments. PO1, PO2, PO4
CO2 Compare cost, management & financial accounting PO6
Analyze the various ratio and compare it with
CO3 PO2, PO6
standards to assess deviations
CO4 Estimate budget and use budgetary control PO1, PO2,PO8
CO5 Evaluate marginal costing and its components PO2, PO6

Reading List
Gupta, R.L and M. Radhaswamy.AdvancedAccountancy,Sultan Chand & Sons,
1.
2016.
2. T. S. and A .Murthy.ManagementAccounting.Chennai: Margham, 2007.
3. Jain S.P and K.L Narang.Advanced Accountancy (Part II).Kalyani, 2007.
4 Maheshwari S.N, Advanced Accountancy (Part1I). Vikas, 2007.
Man Mohan and S.N. Goyal. Principles of Management Accounting. Agra:
5
SahityaShawan, 2017.
References Books
Dr.K.Ganesan & S. Ushena Begam, Accounting for Managers – Volume II,
1.
Charulatha Publications, Chennai
T. S. Reddy and Hari Prasad Reddy- Management Accounting, Margham
2.
Publication, 2016
Antony Atkinson, Rebert S Kalpan, Advance Management Accounting, Pearson
3.
Publications,2015.

33
 HorngrenSunderu Stratton, Introduction to Management Accounting, Pearson
4.
Education,2013.
Rajiv Kumar Goel&IshaanGoel, Concept Building Approach to Management
5.
Accounting ,2019
Colin Drury, Management and Cost Accounting (with CourseMate and eBook
6.
Access), Cengage, 2015.

Web Resources
https://www.toppr.com/guides/fundamentals-of-accounting/fundamentals-of-
1
cost-accounting/meaning-of-management-accounting/
2 https://efinancemanagement.com/financial-accounting/management-accounting
http://www.accountingnotes.net/management-accounting/management-
3
accountingmeaning-limitations-and-scope/5859
4 https://www.wallstreetmojo.com/ratio-analysis/
http://www.accountingnotes.net/cost-accounting/variance-analysis/what-is-
5
varianceanalysis-cost-accounting/10656
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

34
 Mapping with program outcomes
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S L M
CO 2 S M M M M S L S
CO 3 S M M M M S L S
CO 4 S M M M M S L M
CO 5 S M M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos

I Marks
n
C s E
C r t x
at e T
. t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
International Business Gen - - - 3 4 25
eric
BBA DGE02 75 100
Elec
tive
Learning Objectives
CLO1 To familiarize students with basic concepts of International Business
CLO2 To impart knowledge about theories of international trade
CLO3 To know the concepts of foreign exchange market and foreign direct investment
CLO4 To understand the global environment
CLO5 To gain knowledge on the Contemporary Issues of International Business
No. of Learning
UNIT Details
Hours Objectives

35
 Introduction to International Business: Importance, nature and
scope of international business- Internationalization process
I and Approaches - Modes of entry- Multinational Corporations 12 CLO1
and their involvement in International Business- Advantage
and problems of MNCs.
Introduction of Trade theories— Mercantilism — Absolute
Advantage — Comparative Advantage — Heckscher-Ohlin
II 12 CLO2
Theory — The New Trade Theory — Porter's Diamond
Competitive Advantage Theory.
Foreign Investments-Pattern, Foreign exchange rates and their
impact on trade and investment flows- Functions of Foreign
Exchange Market- Foreign Direct Investments — Factors
III influencing FDI — Modes of FDI entry - Horizontal and
12 CLO3
Vertical Foreign Direct Investment — Advantages of Host and
Home Countries.
Drivers in Globalisation - Globalisation of Markets,
production, investments and Technology. World trade in
IV 12 CLO4
goods and services — Major trends and developments- World
trade and protectionism — Tariff and non-tariff barriers.
Regional Economic Groupings in Practice- Levels of
Regional Economic Integration Regionalism vs.
Multilateralism- Important Regional Economic Groupings
V in the World. Contemporary Issues in International
12 CLO5
Business- Institutional support to international business like
BREXIT, IMF, World Bank, ILO and WTO.
Total 60
Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 Discuss the modes of entry to International Business PO1, PO5, PO6
CO2 Explain international trade theories PO3, PO4, PO5
CO3 Understand Foreign exchange market and FDI PO1, PO2
CO4 Outline the Global Business Environment PO4, PO5, PO6
Identify the relevance of international institutions and
CO5 PO7, PO8
trading blocs.
Reading List
1. Gupta CB, International Business, S Chand & Co. Ltd, 2014
. Bhattacharya, B., Going International: Response Strategies of the Indian Sector, Wheeler
2. Publishing, New Delhi.
Hill, C.W.L. and Jain, A.K., International Business: Competing in the Global
3. Marketplace, 11th Edition, Tata McGraw-Hill Education, 2018.
4. Cherunilam, F., International Business: Text and Cases, 5th Edition, PHI Learning, 2010
5. Paul, J., International Business, 5th Edition, PHI Learning, 2010
References Books
Deresky, H., International Management: Managing Across Borders and Cultures, 6th
1. Edition, Pearson, 2011.
2. Griffin, R., International Business, 7th Edition, Pearson Education, 2012.
3. Tamer Cavusgil S, Gary Knight, John Riesenberger, International Business

36
 The New Realities, 4th edition, Pearson ,2017
4. Aswathappa K , International Business , 7th Edition, McGraw-Hill, 2020
Subba Rao P,International Business, (Text and Cases), Himalaya Publishing
5.
House, 2016
Web Resources
1 https://online.hbs.edu/blog/post/international-business-examples
2 https://saylordotorg.github.io/text_international-business
3 https://www.imf.org/en/home
https://courses.lumenlearning.com/suny-internationalbusiness/chapter/reading-
4
what-is-international-business/
http://www.simplynotes.in/e-notes/mbabba/international-business-
5
management/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S M M
CO 2 M M S S S S M S
CO 3 S S M M M S M M
CO 4 S S M S S S M S
CO 5 M M M M M M S S

S-Strong M-Medium L-Low

37
 CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):
Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 2
Weightage 15 15 15 15 14
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 2.8
POs

38
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name

Total
O
L
T
P

CIA
Spec
ific
BBA DSC 05 Organizational Behaviour Y - - - 4 4 25 75 100
Elec
tive
Learning Objectives
CLO1 To have extensive knowledge on OB and the scope of OB.
CLO2 To create awareness of Individual Benaviour.
CLO3 To enhance the understanding of Group Behaviour
CLO4 To know the basics of Organisaitonal Culture and Organisational Structure
CLO5 To understand Organisational Change, Conflict and Power
Details No. of Learning
UNIT
Hours Objectives

INTRODUCTION : Concept of Organizational Behavior

(OB): Nature, Scope and Role of OB: Disciplines that
I contribute to OB; Opportunities for OB (Globalization, Indian 10 CLO1
workforce diversity, customer service, innovation and change,
networked organizations, work-life balance, people skills,
positive work environment, ethics)
INDIVIDUAL BEHAVIOUR:
1. Learning, attitude and Job satisfaction: Concept of learning,
conditioning, shaping and reinforcement. Concept of attitude,
components, behavior and attitude. Job satisfaction:
causation; impact of satisfied employees on workplace.
2. Motivation : Concept; Theories (Hierarchy of needs, X and
Y, Two factor, McClelland, Goal setting, Self-efficacy,
II Equity theory); Job characteristics model; Redesigning jobs,
18 CLO2
3. Personality and Values : Concept of personality; Myers-
Briggs Type Indicator (MBTI); Big Five model. Relevance of
values; Linking personality and values to the workplace
(person-job fit, person-organization fit)
4. Perception, Decision Making : Perception and Judgements;
Factors; Linking perception to individual decision making:

GROUP BEHAVIOUR : 1. Groups and Work Teams :

Concept : Five Stage model of group development; Group
norms, cohesiveness ; Group think and shift ; Teams; types of
III teams; Creating team players from individuals and team based 17 CLO3
work(TBW) 2. Leadership : Concept; Trait theories;
Behavioral theories (Ohio and Michigan studies);
Contingency theories (Fiedler, Hersey and Blanchard, Path-
Goal);

39
 ORGANISATIONAL CULTURE AND STRUCTURE :
Concept of culture; Impact (functions and liability); Creating
IV and sustaining culture: Concept of structure, Prevalent
15 CLO4
organizational designs: New design options
ORGANISATIONAL CHANGE, CONFLICT AND POWER:
Forces of change; Planned change; Resistance; Approaches
V (Lewin's model, Organisational development);. Concept of 15 CLO5
conflict, Conflict process; Types, Functional/ Dysfunctional.
Introduction to power and politics.
75

Course
On Completion of the course the students will Program Outcomes
Outcomes
To define Organisational Behaviour, Understand the PO1, PO2, PO6,
CO1
opportunity through OB. PO7
To apply self-awareness, motivation, leadership and
CO2 PO2,PO4. PO5, PO6
learning theories at workplace.
To analyze the complexities and solutions of group PO1, PO2, PO4,
CO3
behaviour. PO5, PO6
To impact and bring positive change in the culture of the PO2, PO3, PO4
CO4
organisaiton. PO5, PO8
PO1, PO2, PO5
CO5 To create a congenial climate in the organization.
PO6, PO8
Reading List
Neharika Vohra Stephen P. Robbins, Timothy A. Judge , Organizational
1.
Behaviour, Pearson Education, 18th Edition, 2022.
2. Fred Luthans, Organizational Behaviour, Tata Mc Graw Hill, 2017.
Ray French, Charlotte Rayner, Gary Rees & Sally Rumbles, Organizational
3.
Behaviour, John Wiley & Sons, 2011

Louis Bevoc, Allison Shearsett, Rachael Collinson, Organizational Behaviour

4.
Reference, Nutri Niche System LLC (28 April 2017)
Dr. Christopher P. Neck, Jeffery D. Houghton and Emma L. Murray,
5. Organizational Behaviour: A Skill-Building Approach, SAGE Publications, Inc;
2nd edition (29 November 2018).
References Books
Uma Sekaran, Organizational Behaviour Text & cases, 2nd edition, Tata McGraw
1.
Hill Publishing CO. Ltd
Gangadhar Rao, Narayana, V.S.P Rao, Organizational Behaviour 1987, Reprint
2.
2000, Konark Publishers Pvt. Ltd, 1st edition
3. S.S. Khanka, Organizational Behaviour, S. Chand & Co, New Delhi.
4. J. Jayasankar, Organizational Behaviour, Margham Publications, Chennai, 2017.

5. John Newstrom, Organizational Behaviour: Huma Behaviour at Work, McGraw

Hill Education; 12th edition (1 July 2017)

40
 Web Resources
1 https://www.iedunote.com/organizational-behavior
2 https://www.london.edu/faculty-and-research/organisational-behaviour
3 Journal of Organizational Behavior on JSTOR
4 International Journal of Organization Theory & Behavior | Emerald Publishing

5 https://2012books.lardbucket.org/pdfs/an-introduction-to-organizational-behavior-
v1.1.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M M S S M M
CO 2 S S M S S S M S
CO 3 S M M M S S M S
CO 4 S S M M S S M M
CO 5 S S M M S S M M

S-Strong M-Medium L-Low

41
 CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):
Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

I Marks
n
C s E
C r t x
at e . t
Subject C T
Subject Name eg L T P O d e
Code I ot
or i H r
y t o A al
n
s u a
r l
s
BBA DSC06 Financial Management Core Y - - - 4 5 25 75 100
Learning Objectives
CLO1 Understand the basics of finance and roles of finance manager
CLO2 Evaluate Capital structure & Cost of capital
CLO3 Evaluate Capital budgeting
CLO4 Assess dividends
CLO5 Appraise Working Capital

Details No. of Learning

UNIT
Hours Objectives
Meaning, objectives and Importance of Finance – Sources
of finance – Functions of financial management – Role of
I 15 CLO1
financial manager in Financial Management.

Capital structures planning - Factors affecting capital

structures – Determining Debt and Equity proportion –
Theories of capital structures – Leverage concept.
II Cost of capital – Cost of equity – Cost of preference share 15 CLO2
capital – Cost of debt – Cost of retained earnings –
Weighted Average (or) Composite cost of capital
(WACC)
III Capital Budgeting: ARR, Pay back period, Net 15 CLO3

42
 present value, IRR, Capital rationing, simple
problems on capital budgeting methods.
Dividend policies – Factors affecting dividend payment -
Company Law provision on dividend payment –Various
IV 15 CLO4
Dividend Models (Walter’s Gordon’s –M.M.
Hypothesis)
Working capital – Components of working capital –
operating cycle – Factors influencing working capital –
V 15 C5
Determining (or) Forecasting of working capital
requirements.
Total 75
Course Outcomes
Course
On Completion of this course, the students will Program Outcomes
Outcomes
Understand the basics of finance and roles of finance
CO1 PO1, PO5,PO6
manager
CO2 Evaluate Capital structure & Cost of capital PO1,PO2,PO6
CO3 Evaluate Capital budgeting PO1, PO6
CO4 Assessing dividends PO1, PO6
CO5 Appraise Working Capital PO1, PO6
Reading List
1. DrKulkarni and Dr. SathyaPrasad, Financial Management, 13th Edition 2011
2. Advanced Financial Management kohok, M A, Everest Publishing House
3. Financial Management Kishore R M, Taxman Allied Service
4. Strategic Financial Management Jakhotiya
5. Financial Management & Policy Srivastava, R M Himalaya
References Books
Dr. K. Ganesan & S.Ushena Begam, Financial Management, Charulatha
1.
Publications , Chennai
2. Financial Management - I.M.Pandey, 2009 Vikas Publishing
3. Financial Management – PrasannaChandra , 2008, Tata McGraw Hill, New Delhi
4. Financial Management – S.N.Maheswari
5. Financial Management – Y. Khan and Jain 2009 Edition, Sultan Chand & Sons
6. Financial Management – A. Murthy
Web Resources
https://mycbseguide.com/blog/financial-management-class-12-notes-business-
1.
studies/
https://images.topperlearning.com/topper/revisionnotes/
2. 8006_Topper_21_101_504_553_10201_Financial_Management_up201904181
129_1555567170_5654.pdf
3. Journal of Financial Management (esciencepress.net)
4. Financial Management on JSTOR
5. Financial Management Wiley online library
Methods of Evaluation
Internal Continuous Internal Assessment Test 25 Marks
Evaluation Assignments

43
 Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S L M
CO 2 S S M M M S L S
CO 3 S S M M M S L S
CO 4 S S M M M S L M
CO 5 S S M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

44
 Marks

Inst. Hours
Category

Credits

External
Subject Name L T P O

Total
CIA
Subject Code

Gen
eric
BBA DGE03 BUSINESS STATISTICS Y - - - 3 4 25 75 100
Elec
tive

Learning Objectives
CLO1 Apply the Measures of Central Tendency in business
CLO2 Understanding the Measures of Variation

CLO3 Analyze of Time Series

CLO4 Understand Index Numbers and Statistical quality control
CLO5 Testing of hypothesis
No. of Learning
UNIT Details
Hours Objectives
Introduction – Meaning and Definition of Statistics –
Collection and Tabulation of Statistical Data –
Presentation of Statistical Data – Graphs and
I 12 CLO1
Diagrams- Measures of Central Tendency – Arithmetic
Mean, Median and Mode – Harmonic Mean and
Geometric Mean.
Measures of Variation – Standard Deviation –Mean
deviation – Quartile deviation- Skewness and kurtosis –
II Lorenz Curve –Simple Correlation – Scatter Diagram – 12 CLO2
Karl Pearson’s Correlation – Rank Correlation –
Regression.
Analysis of Time Series – Methods of Measuring Trend
III 12 CLO3
and Seasonal Variations
Index Numbers – Consumer Price Index – And Cost of
IV 12 CLO4
Living Indices.
Testing of hypothesis – Chi-Square test, T Test, F Test,
V 12 CLO5
ANOVA.

60

45
 Course Outcomes

Course On Completion of the course the students will Program Outcomes

Outcomes
CO1 Measures of Central Tendency PO1,PO2,PO4,PO6
CO2 Measures of Variation PO1,PO2,PO6
CO3 Analyze of Time Series PO1,PO2,PO6
CO4 Understand Index Numbers PO1,PO2,PO6
CO5 Test Hypothesis PO2,PO8

Reading List
1. Statistics: Vol 56, No 4 (Current issue) (tandfonline.com)
Statistics Journal Journal of Statistics Research Journal of Statistics Statistics
2.
science papers-STM Journals
N.Arora,S.Arora; Statistics for Management; S.Chand and Company Ltd.; New
3. Delhi 2006

https://www.springer.com/statistics/journal/13171
4.
https://www.scimagojr.com/journalsearch.php?q=200147130&tip=sid
5.
References Books

P.R. Vittal, Business Mathematics and Statistics, Margham Publications,

1.
Chennai,2004.

2. S.P. Gupta, Statistical Methods, Sultan Chand &Sons, NewDelhi,2007.

3. S.P. Gupta, Elements of Business Statistics, Sultan Chand & Sons, NewDelhi,2007.

4. J.K. Sharma, Business Statistics, Pearson Education, New Delhi,2007.

5. Business Statistics & OR - Dr. S. P. Rajagopalan, Tata McGraw-Hill

Web Resources

1 https://theintactone.com/2019/09/01/ccsubba-204-business-statistics/

2 https://ug.its.edu.in/sites/default/files/Business%20Statistics.pdf

3 http://www.statisticshowto.com

46
 4 https://statisticsbyjim.com/basics/measures-central-tendency-mean-median-mode/

5 https://www.toppr.com/guides/business-mathematics-and-statistics/index-numbers/

Methods of Evaluation
Continuous Internal Assessment Test
Assignments
Internal 25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 S S M S S S M S
CO2 S S M M M S M S
CO3 S S M M S S M S
CO4 S S M M M S M S
CO5 S S M S S S M S

47
 CO-PO Mapping (Course Articulation Matrix)
Level of Correlation between PSO’s and CO’s
CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted
percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution
to PO’s

Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name

Total
O
L
T
P

CIA
Spec
ific
BBA DSC07 FINANCIAL SERVICES Y - - - 4 4 25 75 100
Elec
tive
Learning Objectives
CLO1 Understand the types of financial services and its environment
CLO2 Recognize role and functions of merchant banker and capital market
CLO3 Compare and contrast factoring, leasing, hire purchase and consumer Finance
CLO4 Understand Consumer Finance, Venture capital and credit rating
CLO5 Understand mutual funds and its functions
No. of Learning
UNIT Details
Hours Objectives
Meaning and importance of financial services – Types
of financial services – Financial services and economic
and technological environment – Players in Financial
I Services Sector. Financial Environment; Financial System- 12 CLO1
RBI, Commercial Banks; Financial Institutions-National
Stock Exchange; Non-Banking Financial Companies
(NBFCs)
Merchant Banking – Functions – Issue
management – Managing of new issues –
II 12 CLO2
Underwriting – Capital market – Stock Exchange
– Role of SEBI
Leasing and Hire purchase – Concepts and features –
III 12 CLO3
Types of lease Accounts. Factoring – Functions of Factor

48
 IV Venture Capital – Credit Rating – Consumer Finance 12 CLO4
Mutual Funds: Meaning – Types – Functions –
V Advantages. 12 CLO5
Introduction to digital payments- crypto currency.
60

Course
On Completion of the course the students will Program Outcomes
Outcomes
CO1 List types of financial services and their role
PO1,PO2,PO6
Recognize role and functions of merchant banker and
CO2 PO1, PO2, PO3,
capital market
PO4, PO6
Compare and contrast factoring, leasing, hire purchase
CO3 PO1, PO2, PO3 ,
and consumer Finance
PO6
Understand Consumer Finance, Venture capital and
CO4
credit rating PO2, PO6, PO8
CO5 Understand mutual funds and its functions
PO 2
Reading List
Management of Banking and financial services by Padmalatha suresh and Justin
1.
Paul
2. Financial Services By Thmmuluri Siddaiah
3. Financial Services By Kevin D Peterson
4. Financial markets and services By E.Gordon and K.Natarajan
5. Financial services and Markets By Dr Punithavathy pandian
References Books
1. 1. Financial Services –M.Y.Khan
2. 2. Financial Services –B.Santhanam
3. 3. Law of Insurance – Dr.M.N.Mishra
4. 4. Indian Financial System – H.r.Machiraju
5. 5. A Review of current Banking Theory and Practice – S.K.Basu.
Web Resources
http://vskub.ac.in/wp-content/uploads/2020/04/FINANCIAL-SERVICES-6th-
1.
Sem.pdf
http://kamarajcollege.ac.in/Department/BBA/II%20Year/e003%20Core
2.
%2011%20-%20Financial%20Services%20-%20IV%20Sem.pdf
3. https://academyfinancial.org/journal
4. Financial Remedies Journal
5. https://sist.sathyabama.ac.in/sist_coursematerial/uploads/SBAA1403.pdf
Methods of Evaluation
Internal Continuous Internal Assessment Test 25 Marks
Evaluation Assignments

49
 Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8

CO 1 M M M M S S M M
CO 2 M M M M M S M S
CO 3 S S M M M M M S
CO 4 S S M M S M M M
CO 5 S S M M M M M M

S-Strong M-Medium L-Low

50
 CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 2
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 14
Weighted percentage
of Course 3.0 3.0 3.0 3.0 2.8
Contribution to Pos

51
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name

Total
O
L
T
P

CIA
BUSINESS
BBA DSC08 REGULATORY FRAME Core Y - - - 4 5 25 75 100
WORK
Course Objectives
CLO1 Explain Indian Contracts Act
CLO2 Understand Sales of goods act& contract of agency
CLO3 Understand Indian Companies Act 1956
CLO4 Understand Consumer Protection Act – RTI
CLO5 Understand Cyber law

Details No. of Learning

UNIT
Hours Objectives
Brief outline of Indian Contracts Act - Special
I 15 CLO1
contracts Act
Sale of goods Act - Contract of Agency
II 15 CLO2
Brief outline of Indian Companies Act 1956.-
kinds-formation-MOA-AOA- Prospectus-
III Appointment of Directors- Duties-Meeting- 15 CLO3
Resoultions-Winding up
-
Consumer Protection Act – RTI
IV 15 CLO4
Brief outline of Cyberlaws – IT Act 2000 & 2008
V 15 CLO5
75

Course Outcomes On Completion of the course the students will Program Outcomes
CO1 Explain Indian Contracts Act PO1,PO3,PO6,PO8
Understand Sales of goods act and Contract of
PO1,PO2,PO3,PO4,
CO2
Agency PO5,PO8

CO3 Understand Indian Companies Act 1956 PO3,PO4,PO6,PO8

Understand Consumer Protection Act – RTI PO1,PO2,PO3,PO6,
CO4
PO7,PO8
PO1,PO3,PO6,PO7,
CO5 Understand Cyber law
PO8

Reading List

52
 1 Tulsian.P.C Business Law (2018) Third Edition, McGraw Hill Publications
2 Pillai R S N, Bhagavati, Business Law, Third Edition, Sultan Chand
3 N D Kapoor(2019), Elements of Merchantile Law, Sultan Chand & Sons
Constitutional Law – Dr. M.R. Sreenivasan & Ananda Krishna Deshkulkarni
4
5 Business Law (Commercial Law) – Dr. M.R. Sreenivasan

References Books

Business Regulatory Framework, Sahitya Bhawan Publications.

1 Revised, 2022.

Business Regulatory Framework, Garg K.C., Sareen V.K., Sharma

2 Mukesh, 2013

Business Regulatory Framework

3
Pearson Education India, 2011

4 Bare Acts- RTI, Consumer Protection Act

Business Regulatory Framework , Dr. Pawan Kumar Oberoi, Global Academic
5
Publishers & Distributors, 2015

Web Resources
https://www.gkpad.com/sachin/06-22/bcom-Business-Regulatory-
1
Framework---l.html
http://www.simplynotes.in/e-notes/mcomb-com/business-regulatory-
2
framework/
https://www.studocu.com/in/course/mahatma-gandhi-university/business-
3
regularly-framework/51661
4 International Journal of Law (lawjournals.org)
https://www.himpub.com/BookDetail.aspx?
5 BookId=1936&NB=&Book_TitleM=%20Business%20Regulatory
%20Framework

Methods of Evaluation

Continuous Internal Assessment Test

Assignments
Internal Evaluation 25 Marks
Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

53
 Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend (K2) overview
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application (K3)
Observe, Explain
Problem-solving questions, Finish a procedure in many steps,
Analyze (K4)
Differentiate between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating
Create (K6)
or Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S L S
CO 2 S M M M S S L S
CO 3 S M M M S S L S
CO 4 S M M M S S L S
CO 5 S M M M S S L S

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 2 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 13 15 15
Weighted percentage
of Course 3.0 3.0 2.6 3.0 3.0
Contribution to Pos

54
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
Gen
eric
BBA DGE04 Operation Research Y - - - 3 4 25 75 100
Elec
tive

Learning Objectives
Introduction to Operations Research definition and concept Essential features
CLO1
of LPP.
Formulation of Transportation problem and finding an initial basic feasible
CLO2
solution.
Expressing Assignment problem, Hungarian method- Minimization and
CLO3
Maximization case and Sequencing Problem.
Analyse Network models and constructing network- critical path, various
CLO4
floats.
CLO5 Analyse Game Theory and Decision Theory
No. of Learning
UNIT Details
Hours Objectives
Linear Programming problem -Concept and scope of OR,
general mathematical model of LPP, steps of L.P model 12 CLO1
I
formulation, Graphical method of the solution of LPP-
simple problems.
Transportation problem- Basic definitions, formulation of
transportation problem as LPP, finding an initial basic
II feasible solution- North -west corner rule, row minima 12 CLO2
method, column minima method, least cost entry method-
Vogel's approximation method to find the optimal solution.
Assignment problem-Hungarian method- Minimization
and Maximization case, unbalanced assignment problem.
III Sequencing Problem-Processing n jobs on 2 machines, 12 CLO3
processing n jobs on 3 machines, processing n jobs on m
machines.
Network models-PERT and CPM — difference between
IV PERT and CPM- constructing network- critical path, 12 CLO4
various floats, three-time estimates for PERT
V Game Theory- Maximin-Minmax criterion, Saddle 12 CLO5
point, Dominance property, Graphical method for

55
 solving 2xn and mx2 game. Decision Theory –statement
of Baye’s theorem application - decision trees.
60

Course On Completion of the course the students will Program Outcomes

Outcomes
CO1 Analyse Linear Programming PO1,PO2,PO6
CO2 Analyse Transportation problem PO1,PO2,PO6
CO3 Analyse Assignment problem PO1,PO2,PO6
CO4 Analyse Network models PO1,PO2,PO6
CO5 Analyse Game Theory and Decision Theory PO1,PO2,PO6
Reading List
1. Operational Research | Research.com
2. Operations Research | PubsOnLine (informs.org)
Prabandhan : Journal of Management
3.
International Journal of Operations research
4.
DR H. Premraj, Elements of Operation Research, Margham publications,
5. Chennai, 2019

References Books
P.R. Vittal& V. Malini, Operative Research – Margham Publications – Chennai –
1.
17.
P.K. Gupta& Man Mohan, Problems in Operations Research – Sultan Chand &
2.
sons – New Delhi
V.K. Kapoor, Introduction to operational Research – Sultan Chand & sons – New
3.
Delhi
Hamdy A Taha, Operation Research – An Introduction prentice Hall of India- New
4.
Delhi
P. Gupta, N. Aruna Rani, M. Haritha (2018), Operations Research and
5.
Quantitative Techniques, First edition, Himalaya Publishing House.
Web Resources

chromeextension://efaidnbmnnnibpcajpcglclefindmkaj/https://
1
www.rccmindore.com/wp-content/uploads/2021/04/Operations-Research.pdf
chromeextension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.bbau.ac.in/
2
dept/UIET/EMER601%20Operation%20Research%20Queuing%20theory.pdf
3 https://www.onlinemathlearning.com › linear-programming-example
4 https://www.kellogg.northwestern.edu › weber › Notes_6_Decision_trees
5 www.pondiuni.edu.in › sites › default › files
Methods of Evaluation

56
 Continuous Internal Assessment Test
Assignments
Internal 25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 S S M M M S M S
CO2 S S M M S S M S
CO3 S S M M S S M S
CO4 S S M M M S M S
CO5 S S M M M S M S

57
 CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PO’s

INSTITUTIONAL TRAINING *
Curricular note on Skill enhancing core paper with Internal evaluation for the
award of 2 Credits
Aims: The purpose of this skill enhancing (Training) core paper is to bridge the theoretical
fundamentals with that of actual practice and to inculcate a spirit of inquiry & research rigor
to investigate the nuances that go into the working of industry at large. Apart from adapting
as team-worker, students are expected to gather, filter the required information and report the
dynamics of the chosen industry in a standardized format.
Process: Colleges may institute MoU/Collaborative initiative with firms in their locality to
get the consent and to make the training more purposeful. Every student, individually or in a
group not exceeding three, shall undergo a four-week [a minimum of twenty working days]
training in any organization [size, type and location to be specified by the respective college]
of his/her choice during the vacation between fourth and fifth semester. In case of
insufficient vacation, college level adjustments can be made to facilitate the students on
training.
Prior permission may be obtained from the organization in advance by the students
concerned and information shall be passed onto the colleges thus enabling the training
supervision by the concerned faculties authorized by the college.
Weekly postal or electronic reporting should be obtained to ensure coherent and
comprehensive training during the training period. A final report [Institutional Training
Record – ITR] containing the introduction of the industry, the profile of the company and a
valid conclusion indicating the benefits of the training shall be given not exceeding 30 [A4]
pages [in a spiral- bound form/pre-printed record designed for this purpose].
Reporting Proforma: The profile of the company may include the organization-chart,
people involved in key-positions, year of establishment and growth pattern (for at least five
years), the products dealt and market to which it caters to, sales turn-over, market share [for
last three years], competitors’ details, number of employees and their brief profile, share
capital&
Share holding pattern, market capitalization (in case of listed public company), group
companies, if any, awards & recognitions (if any received), litigations, if any involved and so
on.
Outcome: Internal evaluation by the concerned training supervisor along with HOD shall be
made during the beginning of fifth semester for award of two credits and report the same to
the university.

58
 Marks

Inst. Hours
Category

Credits

External
ubject
Subject Name

Total
O
L
T
P

CIA
Code

HUMAN
BBA RESOURCE Cor
Y - - - 4 5 25 75 100
DSC09 MANAGEMENT e

Learning Objectives
CLO1 Explain the concepts, functions and process of HRM
CLO2 Examine the selection and placement process
CLO3 Evaluate the training and performance
CLO4 Understand the importance of employee engagement and compensation
CLO5 Understand the recent trends in HR

Details No. of Learning

UNIT
Hours Objectives
Nature and scope of Human Resources
Management
–Roles & responsibilities of HR manager-HR
Policies & procedures-Differences between
I personnel management and HRM –Environment 15 CLO1
of HRM -Concept &scope of Strategic Human
resource management (SHRM) -HRM as a
competitive advantage in the VUCA world

Human Resource Planning- Job Evaluation-

methods- Job analysis-Job description, Job
specification .Recruitment – Selection –
II Process, Methods – Interview, Tests, 15 CLO2
Induction and Placement,

Training and Development, Training Process,

Methods, Training Need Assessment , Career
Development . Transfer and Promotion.
III 15 CLO3
Performance Management – Meaning- Process-
Performance appraisal methods-Performance
Monitoring and review.
IV Employee Engagement- Meaning- Importance- 15 CLO4
evaluation- measuring employee employee
engagement- Employee Compensation-

59
 components- incentives- benefits- welfare and
social security measures
Human Resource Audit – Nature – Benefits –
Scope – Approaches. HRIS. Recent trends in
V HRM: Green HRM&Virtual HRM Practices, 15 CLO5
Understanding People Analytics,
Multigenerational workforce.Global HRM
75

Course
On Completion of the course the students will Program Outcomes
Outcomes
Explain the concepts, functions and process of PO1,PO2,PO4,PO6
CO1
HRM
PO1,PO2,PO4,PO6,PO7
CO2 Examine the selection and placement process
,PO8
Evaluate the training and performance PO2,PO 3,
CO3
appraisal PO5,PO6,PO8
Understand the employee engagement and
CO4 PO1
compensation
PO2,PO3,PO4,PO5,PO6
PO2,PO3,PO6,PO7,
CO5 Understand the recent trends in HR
PO8
Reading List
Shashi K. Gupta & Rosy Joshi , Human Resource Management , Kalayani
1.
Publisher 1st Edition, 2018
Steve Brown, HR on Purpose: Developing Deliberate People Passion,
2.
Society for Human Resource Management, 1st Edition, 2017
Bernard Marr, Data-Driven HR: How to Use Analytics and Metrics to
3
DrivePerformance, Kogan Page, 1st Edition, 2018
Kirs Wayne Cascio and John Boudreau, Investing in People: Financial Impact
4 of Human Resource Initiatives, Prentice Hall , 2nd Edition, 2015
Srinivas R Kandula, , Compentency Based Human Resource Managemet, PHI
5
Learning , 1st Edition, 2013
References Books

V S P Rao, Human Resource Management : Text & Cases, Excel Books, 3rd
1.
Edition ,2010

2. K.Ashwathappa, Human Resource Management- Text and cases, McGraw

Hill Education India, 6th Edition
3. Garry Deseler, Human Resource Management, Pearson, 15th Edition, 2017

4. L M Prasad , Human Resource Management , Sultan Chand and Sons 3rd

Edition , 2014

5. Tripathi. P C, Human Resource Management, Sultan Chand and Sons 1st

Edition, 2010

60
 Web Resources

1 https://mrcet.com/downloads/MBA/digitalnotes/Human%20Resource
%20Management.pdf
http://kamarajcollege.ac.in/Department/BBA/III%20Year/e003%20Core
2 %2019%20-%20Human%20Resource%20Management%20-%20VI
%20Sem.pdf

3 https://backup.pondiuni.edu.in/sites/default/files/HR%20Management-
230113.pdf

4 https://www.studocu.com/row/document/jagannath-university/business-
communication/hrm-notes-bba/4305835

5 http://14.139.185.6/website/SDE/SLM-III%20Sem%20BBA%20Human
%20Resource%20Management.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments
Evaluatio 25 Marks
Seminars
n
Attendance and Class Participation
External
Evaluatio End Semester Examination 75 Marks
n
Total 100 Marks
Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understa
nd/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Compreh overview
end (K2)
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M M
CO 2 S S M M M S M M
CO 3 S S M M M S M S
CO 4 S S M M S S M M
CO 5 S S M M M S M M

61
 S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

Subject Code Subject Name C L T P O C I Marks

at r n C E T
eg e s I x o
or d t A t t
y i . e a
t r l
s H n
o a
u l
r
s
BBA DSC 10 Research Methodology Core - - - 4 5 25 75 100
Learning Objectives
To familiarize the students to the basic concepts of Research and
CLO1
operationalize research problem
CLO2 To provide insights on research design and scaling
CLO3 To throw light on data collection and presentation
CLO4 To elucidate on Hypothesis Testing and other statistical Test
CLO5 To summarize and present research results with focus on ethics and plagiarism
No. of Learning
UNIT Details
Hours Objectives
Introduction to Business Research - Research in
Business – Research Process- Research need,
I 15 CLO1
formulating the problem, designing, sampling, pilot
testing.
II Research Design- Exploratory, Descriptive, Casual, CLO2
Formulation of hypothesis - types. Measurement- 15
characteristics of sound measurement tool, Scaling
methods and sampling-characteristics- process-

62
 techniques.
Sources and Collection of Data - Primary and
secondary sources, survey observation,
III 15 CLO3
experimentation- details and evaluation. -
Questionnaires – schedules.
Data.Analysis and Preparation- Data entry,Data
IV coding, editing, classification and tabulation & cross 15 CLO4
tabulation- presentation of data.
Presenting results and writing the report: - The written
V 15 CLO5
research Report & Research Ethics – Plagiarism.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 Understand the concepts and principles of Research PO1, PO2, PO6, PO7
Comprehend and decide the usage of design and
CO2 PO1, PO2, PO6
formulate hypothesis
CO3 Analyze data collection sources and tools PO1, PO2,PO7
Summarize and establish solutions through data
CO4 PO1, PO2,PO6
analysis
Compare and justify the process of writing and PO1,PO2,PO3, PO4,
CO5
organizing a research report. PO6
Reading List
W.Lawrence Newman” Social Research Methods: Qualitative and Quantitative
1
Approaches 7th Edition, Pearson Education India 2014
Mark Saunders,Philip Lewis. Adrain Thornhill” Research Methods for Business
2
Students” 5th Edition Pearson India 2011
John W Creswell, Research Design : Qualitative, Quantitative and Mixed Method
3
Approaches , Sage , 4th Edition , 2014
Emma Bell, Bill Harley, and Alan Bryman, Business Research Methods, Oxford
4
University Press , 6th Edition , 2022
Naresh K Malhotra, Marketing Research An applied Orientation, Pearson , 7th
5
Edition,2019
Reference Books
C.R Kothari, Gaurav Garg, Research Methodology Methods and Techniques, 4th
1.
edition, New Age International Publisher 2019.
Donald R.Cooper, Pamela S. Schindler, Business Research Methods, 12th edition,
2.
Tata McGraw Hill,2018.
Kumar R, Research Methodology, a step-by-step guide for beginners, Sage South
3.
Asia 2011.
Richard L.Levin, Davis S.Rubin, Sanjay Rastogi, Masood H. Siddiqui, Statistics
4.
for Management, Pearson Education, 8th edition, 2017.
Dr.R.K.Jain, Research Methodology, Methods and Techniques, Vayu Education
5.
2021

Web Resources
1. https://mrcet.com/downloads/digital_notes/CSE/Mtech/I%20Year/RESEARCH

63
 %20METHODLOGY.pdf
https://kamarajcollege.ac.in/Department/BBA/III%20Year/004%20Core
2.
%2016%20-%20Research%20Methodology%20-V%20Sem%20BBA.pdf
https://prog.lmu.edu.ng/colleges_CMS/document/books/EIE
3.
%20510%20LECTURE%20NOTES%20first.pdf
4. https://gurukpo.com/Content/BBA/ResearchMethod_in_Mngg.pdf
https://ebooks.lpude.in/commerce/mcom/term_2/
5.
DCOM408_DMGT404_RESEARCH_METHODOLOGY.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe,
(K3) Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S S S
CO 2 S S M M M S S S
CO 3 S S M M M S S S
CO 4 S S M M M S S S
CO 5 S S S S S S S M

S-Strong M-Medium L-Low

64
 CO-PO Mapping (Course Articulation Matrix)
Level of Correlation between PSO’s and CO’s
PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

I Marks
n
C s E
C r t x
at e T
. t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BBA DSC11 Business Taxation Core Y - - - 4 5 25 75 100
Learning Objectives
CLO1 To understand the basic concepts of Taxes.
CLO2 To provide insights on the Income Tax Act.
To evaluate the procedure for assessment and methods of valuation for
CLO3
customs.
CLO4 To discuss on GST.
CLO5 To analyze and apply the returns, Tax payment and Penalties under GST
No. of Learning
UNIT Details
Hours Objectives
Objectives Of Taxation – Canons of Taxation – Tax
I System In India – Direct And Indirect Taxes – 15 CLO1
Meaning And Types.
II Income Tax Act 1961 – Basic Concepts and 15 CLO2
Definitions – Income, Assessee, Person, Previous
Year, Assessment Year, Gross Total Income, Total
Income. Meaning of Permanent Account Number,
Return of Income, TDS - Meaning - Rates - Filing and
Return, Advance Tax, Rates of Taxation, Assessment

65
 Procedure
Customs Act 1962 - Introduction, Objectives, 15
Definitions, Functions and powers of customs
authorities, different types of custom duties.
III Classification of goods, procedure for assessment and CLO3
methods of valuation for customs, demand and
recovery of customs duty, procedure for claiming
customs duty drawback.
Definitions of GST – business related person’s capital 15
goods – levy and collection of tax – mixed supply,
composite supply – meaning, advantages and
disadvantages of unregistered supplier – time and
IV value of supply – goods, services – input tax credit – CLO4
Registration of GST – person liable for registration,
not liable for registration, Registration of casual
taxable person, deemed on cancellation of registration,
revocation of cancellation of registration- VAT.
Tax Invoice, Credit and Debit notes –Return of GST,
Refunds, payment of tax, assessment and audit. An
V 15 CLO5
Overview of Tax Audit – Tax Incentives and Export
Promotions, Deductions and Exemptions.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 To define and understand the basic concepts of tax. PO2, PO6
To Examine and apply GST rules in real-time business
CO2 PO2, PO5, PO6
situations.
CO3 To analyze the elements of GST mechanism in India. PO6, PO7, PO8
To evaluate the rules of Income Tax and methods of
CO4 PO2, PO4
valuation for customs.
To prepare the needed documents under GST
CO5 PO1, PO2, PO4, PO8
Compliance.
Reading List
V.S. Datey, Central Excise, JBA Publishers, Edition 2013. Reddy. T. S and Y.
1.
Hari Prasad Reddy.
Business Taxation (Goods & Services TAX - GST), Margam Publication,
2.
Edition2019.
Srinivasan N.P and Priya Swami. M, Business Taxation, Kalyani publishers
3.
Edition 2013
4. Pagaredinkar, Business Taxation, Sultan Chand and Sons,2012.
VISION: Journal of Indian Taxation
5.
References Books
1. Senthil and Senthil, Business Taxation, Himalaya Publication, 4thEdition.

66
 2. Vinodk.Singania, Indirect Tax, Sultan Chand and Sons, Edition2013.
Dr. Rajani Bhat& Dr. Dhamodharan V, Indirect Taxation , TR
3.
Publications , Chennai , 2020
DR. VandhanaBangar ,YogendraBangar , Indirect tax laws, AadhyaPrakasam
4. Allahabad 2018.

T.S. Reddy &Y.HariprasadReddy , Business Taxation, Margham

5.
Publications, Chennai 2018.
Web Resources
1. https://www.gst.gov.in/
2. https://gstcouncil.gov.in/
https://taxguru.in/custom-duty/types-duties-customs.html
3.
https://www.indiantradeportal.in/vs.jsp?lang=0&id=0,25,857,3901
4.
https://www.aegonlife.com/insurance-investment-knowledge/tax-structure-in-
5. india- explained/

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

67
 Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO PO8

7
CO1 M M M M S M M M
CO2 S M M M M M M M
CO3 S M M M S M M M
CO4 S M M M S M M M
CO5 M M M M S M M M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s
CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

68
 I Marks
n
C s E
C r t x
at e . t
Subject Code Subject Name eg L T P O d C T
e
or i H I ot
r
y t o A al
n
s u a
r l
s
MANAGEMENT
INFORMATION SYSTEM
BBA DSC12 Core Y - - - 3 4 25 75 100

Learning Objectives
CLO1 Understand MIS in decision making
CLO2 Explain MIS, its structure and role in management functions
Classify & discuss information system categories, Database Management
CLO3
systems
CLO4 Discuss SDLC and functional information system categories
Outline functions of BPO, Data mining and the recent trends in information
CLO5
management

Details No. of Learning

UNIT
Hours Objectives
Definition of Management Information System - MIS
support for planning, Organizing and controlling -
I 12 CLO1
Structure of MIS - Information for decision -making. –
Ethical issues
Concept of System - Characteristics of System -
Systems classification - Categories of Information
II 12 CLO2
Systems - Strategic information system and competitive
advantage
Computers and Information Processing - Classification
of computer - Input Devices – Output devices - Storage
III 12 CLO3
devices, - Batch and online processing. Hardware -
Software. Database management Systems.
System Analysis and design - SDLC - Role of System
IV Analyst - Functional Information system - Personnel, 12 CLO4
production, material, marketing.
Decision Support Systems - Business Process
V Outsourcing - Definition and function - Introduction to 12 CLO5
business analytics & relevance of big data.

69
 60

Course On Completion of the course the students will Program Outcomes

Outcomes
Understand MIS in decision making PO1, PO4,PO5,PO7,
CO1
PO8
Explain MIS, its structure and role in management PO1, PO4, PO5,
CO2
functions PO7
Classify & discuss information system categories, PO2, PO5, PO6,
CO3
Database Management systems PO7, PO8
Discuss SDLC and functional information system PO1, PO4, PO5,
CO4
categories PO7
Outline functions of BPO, Data mining and the recent PO2, PO3, PO4,
CO5
trends in information management PO6, PO7, PO8
Reading List
Management Information Systems: Conceptual Foundations, Structure &
Development by Davis, Olson, M. 2nd edition Tata McGraw Hill (TMH)
1. Publications India

Dr. S.P. Rajagopalan, “Management Information Systems and EDP ", Margham
2.
Publications , Chennai.
Management Information System by Jawadekar, Tata Mc Graw hill Publication, 2 nd
3
Edition
4 Management Information System by Ozz Effy

5 Sadagopan, "Management Information Systems" - Prentice- Hall of India

References Books
1. Mudrick & Ross, "Management Information Systems", Prentice - Hall of India.
2. Management Information System by Concise study by Kelkhar S A
3. CSV Murthy -"Management Information Systems" Himalaya publishing House.
4. Michael Alexander (2014) Business Intelligence Tools for Excel Analysts
5 Management Information System by Oka MM
Web Resources

1. https://www.tutorialspoint.com/management_information_system/
management_information_system.htm
2. http://tumkuruniversity.ac.in/oc_ug/comm/notes/MIS.pdf
3 JMIS - Journal of Management Information Systems (jmis-web.org)

4 Management Information Systems Quarterly | AIS Affiliated Journals | Association

for Information Systems (aisnet.org)

70
 5 https://nitsri.ac.in/Department/Electronics%20&%20Communication
%20Engineering/MIS-Notes
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S S M
CO 2 S M M M S S S M
CO 3 M M M M M M S M
CO 4 S S M M M S S M
CO 5 S M M M S S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 2 3 3
CO 3 3 3 3 3 3
CO 4 2 3 3 3 3
CO 5 3 3 3 3 3
Weightage 14 15 14 15 15
Weighted percentage
of Course 2.8 3.0 2.8 3 3.0
Contribution to Pos

71
 I Marks
n
C s E
C r t x
at e T
. t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
Cost Accounting Core Y - - - 4 6 25
BBA DSE1A 75 100
Course Objectives
CLO1 To understand the computation aspects Material Control Techniques
CLO2 To facilitate the students to be aware of computation of labour cost control
CLO3 To facilitate allocation and apportionment of Overheads
CLO4 To know the various methods of costing and their applicability to business
CLO5 To understand standard costing and variances alliances of material,labour.
No. of Course
UNIT Details
Hours Objectives
Material Control – Meaning and Objectives – Purchase
of Materials – Stock Levels of Materials
– EOQ – Stores Records – ABC Analysis – Issue of
Materials – Methods of Issue – FIFO – LIFO
I 15 CLO1
– HIFO – Base Stock Method – Specific Price Method –
Simple and Weighted Average Method
– Standard and Inflated Price Method.

Direct Labour and Indirect Labour – Time Keeping

– Methods and Calculation of Wage Payments –
Time Wages – Piece Wages – Incentives – Different
Methods of Incentive Payments
II 15 CLO2
- Idletime – Overtime – Labour Turnover - Meaning,
Causes and Measurement.

Overheads – Definition – Classification – Allocation

and Apportionment of Overheads – Basis of
Allocation – Absorption of Overheads - Preparation
III 15 CLO3
of Overheads Distribution Statement – Machine
Hour Rate – Computation of Machine Hour Rate.

Reconciliation of Cost and Financial Accounts - Unit

IV Costing- Job Costing, Process Costing 15 CLO4

Standard Costing-Definition, Objectives, Advantages,

Standard cost and Estimate Cost, Installation of standard
V costing, variance analysis, Material, labour, overhead, and
15 CLO5
sales variances, calculation of Variances
Total 75

72
 Course Outcomes
Course
On completion of this course, students will;
Outcomes
Understand the Several cost concepts involved in
CO1 PO1, PO2, PO4
Business
Recognise the importance of material issues and
CO2 PO6
pricing
Apply the methods implicated in cost for a better
CO3 PO2, PO6
industrial Experience
Understand the importance of different types of cost
CO4 PO1, PO2,PO8
like ,job, process and unit cost.
Analyse and compute variances related to material,
CO5 PO2, PO6
labour and labour
Reading List
Gupta, R.L and M. Radhaswamy.Advanced Cost Accountancy,Sultan Chand &
1.
Sons, 2016.
2. T. S. and A .Murthy.CostAccounting.Chennai: Margham, 2007.
3. Jain S.P and K.L Narang.Advanced CostAccountancy (Part II).Kalyani, 2007.
Drury – Management and Cost Accounting with CourseMate, New Delhi : CENGAGE
4.
Khanna, B.S. Pandey, I.M-Ahuja, G.K and Arora M.N., Practical Costing, S Chand &
5. Sons

References Books
MurthyA & Gurusamy S,Cost Accounting,Vijay Nicole Imprints Pvt .Ltd .Chennai
1.
Reddy,T.S.and Hariprasad Reddy, Y, Cost Accounting, Margam Publications
2.
Prasad,N.K and Prasad,V.K,Cost Accounting, Book Syndicate
3.
Saxena and Vashist, Cost Accounting Sultan Chand and Sons,2014,NewDelhi
4.
Colin Drury, Management and Cost Accounting (with CourseMate and eBook
5.
Access), Cengage, 2015.
Web Resources
https://www.toppr.com/guides/fundamentals-of-accounting/fundamentals-of-
1.
cost-accounting/meaning-of-management-accounting/
2. https://efinancemanagement.com/financial-accounting/Costing-accounting
www.accounting study guide.com
3.
http://simplestudies.com/accounting-lectures.html
4.

73
 Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S L M
CO 2 S M M M M S L S
CO 3 S M M M M S L S
CO 4 S M M M M S L M
CO 5 S M M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos

74
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
Spec
Security Analysis and Portfolio ific
BBA DSE 1B Y - - - 4 4 25 75 100
Management Elec
tive
Learning Objectives

75
CLO1 Understand the basic concepts and terminologies relating to stock market
Evaluate the value of different equity and debt instruments
CLO2

Comprehend the different methods of performing fundamental and technical

CLO3
analysis
CLO4 Evaluate portfolio based on different portfolio theories
CLO5 Possess a basic knowledge of derivatives, its types and characteristics
No. of Learning
UNIT Details
Hours Objectives
Theory : Meaning ,objectives ,classification of investment.
Investment versus speculation. security markets-primary
and secondary, market indices- calculation of SENSEX
and NIFTY.Stock exchanges- BSE, NSE, OTCEI. SEBI –
I 15 CLO1
functions and structure. Financial intermediaries. Return
and Risk – Meaning, types of risk.
Problem: Measurement of risk and return

Equity and bond valuation

Theory : Equity analysis & valuation, Types of debt
instruments, bond immunization, bond volatility, bond
convexity
II Problem: Equity valuation models -Walter model, 15 CLO2
Gordon’s model, the p/e ratio or earnings multiplier
approach, measuring bond yields- yield to maturity,
holding period return

Security analysis
Theory: Fundamental Analysis: Economic analysis:
factors, Industry Analysis: Industry Life Cycle. Company
Analysis: Tools of Financial Statement Analysis.
Technical Analysis: Dow Theory, Elliot wave theory,
III Efficient Market Hypothesis; Concept and Forms of 15 CLO3
Market Efficiency. Charts, Patterns, Trend Lines, Support
and Resistance Levels
Problems : Relative Strength Analysis, Moving Averages,
breadth of market

Portfolio management
Theory: steps in portfolio management, Portfolio Models –
Capital Asset Pricing Model, Arbitrage Pricing Theory
IV 15 CLO4
Problems: Evaluation of Portfolios; Sharpe Model,
Jensen’s Model, Treynor’s model

V Derivatives 15 CLO5
Theory: characteristics, types of derivatives, participants in

76
 derivative market. Characteristics of futures, forwards,
swaps, options.

Total
75

Course Outcomes
Course On completion of this course, students will; Program Outcomes
Outcomes
Recall the meaning of the basic terminologies used in stock
CO1 PO1
market.
Explain and infer the final worth of various investment
CO2 PO2, PO6, PO7
processes
CO3 Solve problems relating to various investment decisions P02, PO4, PO8
CO4 Analyze theories and problems relating to stock market PO8.PO6
Interpret the various investment models that aid in
CO5 PO6, PO2
investment decision making

Text Books
Punithavathy Pandian (2012), Security Analysis & Portfolio Management, Vikas
1.
Publishing 2nd edition
Prasanna Chandra, (2021) Investment Analysis & Portfolio Management, McGraw
2
Hill 6th edition
E. Fischer Donald, J. Jordan Ronald, K. Pradhan Ashwini (2018) Security Analysis
3
& Portfolio Management, Pearson 7th edition
4 S Kevin (2006) Portfolio Management, PHI publishing , 2nd Revised edition
L.Natarajan, (2012), Investment Management, 1st Ed., MarghamPublicaitons,
5
Chennai

References Books
Reilly & Brown, Investment Analysis and Portfolio Management, Cengage, 10th
1.
edition, 2016.
2. Bodi, Kane, Markus, Mohanty, Investments, 8 th edition, Tata McGraw Hill, 2011.
V.A.Avadhan, Securities Analysis and Portfolio Management, Himalaya
3.
PublishingHouse, 2013.
4. V.K.Bhalla, Investment Management, S.Chand& Company Ltd., 2012
5. Jay M Desai, Nishag A Joshi, Investment Management, Dream Tech Press
Web Resources
1. www.stock-trading-infocentre.com
2. www.sebi.gov.in
https://corporatefinanceinstitute.com/resources/knowledge/trading-investing/
3.
fundamental-analysis/
4. https://www.investopedia.com/terms/t/technicalanalysis.asp

77
 5. https://groww.in/p/portfolio-management
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M M M M

CO 2 M S M M M S S M

CO 3 M S M S M M M S

CO 4 M M M M M S M S
M M M M M
CO 5 S S M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

78
CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name

Total
O
L
T
P

CIA
Spec
ific
BBA DSE1C FINANCIAL MODELING Y - - - 3 4 25 75 100
Elec
tive
Learning Objectives
To understand the basic level of Microsoft Excel Functions for financial modeling.
CLO1
To analyze, understand and interpret performance of companies through their
CLO2
financial statements
CLO3 To familiarize the accounting ratios and report
CLO4 To make financial decisions with respect to long term
CLO5 To develop the financial models using templates
No. of Learning
UNIT Details
Hours Objectives
Formatting of Excel Sheets - Use of Excel Formula Function-
Advanced Modeling Techniques- Extrapolation, Histogram -
I Data Filter and Sort - Charts and Graphs -Table formula and 12 CLO1
Scenario - Lookups: Vlookup -Match & offset, pivot tables

II Analysis of Financial Statements 12 CLO2

Introduction to Financial Statement Analysis - Financial
Reporting Mechanics -Understanding Income Statement,
Balance Sheet -Cash Flow Statement - Financial Analysis

79
 Techniques-Inventories, Long Lived Assets - Non-Current
Liabilities - Financial Statement Application

Ratio analysis of industries -Du point Analysis - Peer to peer

analysis - Preparation of Financial Analysis report on an
III industry 12 CLO3

Time value of money -Long term financing - Cost of capital

Measure of Leverage Project Finance Project evaluation; stage
of project; construction & development phase; funding during
IV investment phase - Costs during investment phase - Life of 12 CLO4
project -Decision making - Cash flow waterfall & resolve
circular reference problem in interest during

Prepare an Income Statement, Balance sheet, Cash Flow

Statement, Geographic Revenue Sheet, Segment Revenue
Sheet, Cost Statement, Debt Sheet, Analyze Revenue Drivers -
Forecast Geographic & Segment Revenues, Cost Statement,
Debt, Income Statement, Balance Sheet, and Cash Flow
Statement. -Performa Adjustments, Income Statement -
V Compute Margins, Balance Sheet -Compute Ratios -Cash Flow 12 CLO5
Statement Projection, Valuation- Discounted Cash Flow
Method (DCF), Valuation – Relative Valuation (Football Field
Chart) 5.5 Valuation – Assumptions for Valuation Model,
Prepare Valuation Model, Prepare Presentation Sheet, Prepare
Company Overview, Sector Overview

60

Course
On Completion of the course the students will Program Outcomes
Outcomes
Understand the basic level of Microsoft Excel Functions
PO1,PO5,PO6,PO7,
CO1 for financial modeling.
PO8
Analyze, understand and interpret performance of
PO1,PO2,PO4,PO5,
CO2
companies through their financial statements PO6,PO7, PO8

CO3 Explain the accounting ratios and report PO3,PO4, PO6,PO7

Make financial decisions with respect to long term PO1,PO2,PO4,PO5,
CO4
PO6
Develop the financial models using templates PO1,PO2,PO5,PO6,
CO5
PO7,PO8
Reading List
1. SWAN, Practical financial modeling, ELSER publications, 2nd edition
AlastairDay, Mastering Financial Modelling in Microsoft Excel: A Practitioner’s
2.
guide to applied corporate Finance( English ) 2nd Edition
Thomas S.Y. Ho and Sang Bin Lee , The Oxford guide to Financial Modeling ,
3.
Oxford University Press, 2014
Danielle Stein Fairhurst, Financial Modeling in Excel, Wiley Publications Second
4.
Edition

80
 Paul lower, 7 Financial models for analysts, investors and finance Professionals,
5.
Harriman house , 2019
References Books
1. Financial Modelling by Simon Benninga
2. Financial Modelling by Paul Pignataro
3. Principles of Financial Modelling by Michael Rees
4. Financial Modelling for Business Owners and Entrepreneurs by Tom .Y.Sawyer

5. Financial Modeling An Introductory guide to Excel and VBA Applications in

Finance by Joachim Hacker and Dietmar Ernst
Web Resources
1. https://www.iare.ac.in/sites/default/files/lecture_notes/IARE_FM_NOTES.pdf
https://www.bpmglobal.com/files/downloads/training/fmf/Financial
2.
%20Modelling%20Fundamentals.pdf
https://mzfsir.weebly.com/uploads/6/3/0/5/6305731/
3.
financial_modeling.compressed.pdf
4. https://corporatefinanceinstitute.com/assets/Financial-Modeling-Guidelines.pdf
https://icmai.in/upload/Students/Syllabus-2012/Study_Material_New/Final-
5.
Paper20-Revised.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8

81
 CO 1 S M M M S S S S
CO 2 S S M S S S S S
CO 3 M M S S M S S M
CO 4 S S M S S S M M
CO 5 S S M M S S S S

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 2
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 14
Weighted percentage
of Course 3.0 3.0 3.0 3.0 2.8
Contribution to Pos

BBA DSE2 PROJECT WORK (GROUP)-

5 Hours, 4 Credits

A group of 3 students will be assigned a project in the beginning of the final year. The

project work shall be submitted to the college 20 days before the end of the final year and

the college has to certify the same and submit to the university 15 days prior to the

commencement of the University examination.

The project shall be evaluated externally. The external examiner shall be forming the panel

of examiners suggested by the board of studies from to time.

Learning Objectives
CLO1 To Give Idea about Research Project
CLO2 To identify the research problem
CLO3 To review Literature
CLO4 To give knowledge on Data Collection and Analysis
CLO5 To Learn Project Preparation

82
 Course On completion of this course, students will;
Outcom
e
CO1 Gain knowledge about Research Project PO1
CO2 Increase knowledge on research problem PO2
CO3 Improve practice in review of literature PO3
CO4 Gain knowledge on Data Collection and Analysis PO1,PO2
CO5 Be Proficient in Project Preparation PO6,PO7,PO8

PROJECT DESCRIPTION
GUIDELINES
1. Project report is to bridge theory and practice.
2. The project work should be neatly presented in not less than 50 pages and not more
than 120 pages
3. Paper Size should be A4
4. 1.5 spacing should be used for typing the general text. The general text shall be
justified and typed in the Font style - Font: Times New Roman / Font Size: 12 for
text)
5. Subheading shall be typed in the Font style (Font: Times New Roman / Font Size: 14
for headings). The report should be professional.
6. The candidate should submit periodical report of the project to the supervisor.
7. Two reviews will be conducted before the Viva Voce
8. Each candidate should submit hardcopy ( 3 copies) and a soft copy to the Department.
After the Evaluation of the project report one hard copy will be returned to the
candidate.

Methods of Evaluation
Continuous Internal Assessment Test
Internal Review I 20Marks
Evaluation
Review II
External Project Report – Viva Voce 80 Marks
Evaluation
Total 100 Marks

Method of Assessment
Review I Problem Identification and Review of Literature

Review II Rough Draft

Final Project Report – Viva Voce

CO-PO Mapping

83
 PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S S S
CO 2 S S M M M S S S
CO 3 S S M M M S S S
CO 4 S S M M M S S S
CO 5 S S M M M S S S

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

I Marks
n
C s E
C r t x
at e T
. t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
Entrepreneurship Development Core Y - - - 4 6 25
BBA DSC13 75 100
Course Objectives
CLO1 To impart knowledge on the concept of Entrepreneur and Entrepreneurship.
CLO2 To know the various ideas and implementation of business plan.
CLO3 To throw light on importance of the Business analysis and evaluation.
CLO4 To discuss the role of Government in developing entrepreneurship.
CLO5 To understand the problems and remedies of Entrepreneurial failure.

84
 No. of Course
UNIT Details
Hours Objectives
Entrepreneur- Meaning & definition, Types of entrepreneurs,
traits of Entrepreneurs, Role of Entrepreneurs in Economic
Development. Entrepreneurship- Meaning & definition,
I Factors affecting entrepreneurship, Difference between
15 CLO1
entrepreneur and entrepreneurship. Recent development in
entrepreneurship.
Generating innovative ideas of business- Brainstorming, focus
group, survey, customer advisory boards. Creativity and
II selection of Products. Capital budgeting, Project profile 15 CLO2
preparation, matching entrepreneur with the project,.
Introduction of Patent and Trademarks.
Business Plan Development- Feasibility study and evaluation
of projects -Market analysis, technical analysis, cost-benefit
III analysis,. Project formulation, assessment of business models- 15 CLO3
Dealing with basic and initial problems of setting up of
enterprises.
Awareness of various government schemes for start-up
business- Start-up India, Stand-up India, Aatmanirbhar Bharat
mission, ‘Make in India’ Program, ASPIRE, MUDRA.
IV Role of Women Entrepreneurs in Economic development.- 15 CLO4
Schemes for Women entrepreneurs- Annapurna scheme, Dena
shakti scheme, Mudra loan for women, Stree Shakti scheme.
Role of MSME, SSI, SIDO, EDI and MDI.
Problems and remedies of sick industries, Causes of Industrial
sickness, Preventive and remedial measures of Sick industries.
V Preventive and rehabilitation of business. Case study
15 CLO5
discussions.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
To understand the concepts of Entrepreneurship
CO1 PO1,PO2
development.
To apply knowledge in the business plans and
CO2 PO1, PO2,PO3
implementation.
To analyze the various analyses of business in
CO3 PO2,PO4, PO5,PO8
setting up of enterprises.
To create the awareness about various schemes and
PO3,PO4, PO5,
CO4 subsidies of government for entrepreneurial
PO6,PO7
development.
To evaluate and assess the various problems and
CO5 PO1,PO2,PO3, PO8
remedies of entrepreneurship
Reading List
1. Sangeeta Sharma, Entrepreneurship Development, PHI Learning Pvt. Ltd., 2016.
2. Kuratko/rao, Entrepreneurship: a south asian perspective.- Cengage, New Delhi.
3. Leach/Melicher, Entrepreneurial Finance – Cengage.
K.Sundar – Entrepreneurship Development – Vijay Nicole Imprints private
4. Limited Reddy, Entrepreneurship: Text & Cases - Cengage, New Delhi, New
Delhi.

85
 Khanka S.S., Entrepreneurial Development, S.Chand & Co. Ltd., New Delhi,
5.
2001.

References Books
Barringer, B., Entrepreneurship: Successfully Launching New Ventures, 3rd
1.
Edition, Pearson, 2011.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation
2.
to Create Radically Successful Businesses by Eric Ries
http://www.simplynotes.in/role-of-government-in-promoting-
3.
entrepreneurship/
4. Innovation and Entrepreneurship: Practice and Principles by Peter F Drucker
Desai, V., Small Scale Industries and Entrepreneurship, Himalaya Publishing
5.
House, 2011.
Nagendra and Manjunath, V.S., Entrepreneurship and Management, Pearson,
6.
2010
Stokes, D., and Wilson, N., Small Business Management and entrepreneurship,
7.
6th Edition, Cengage Learning, 2010
Web Resources
https://www.iare.ac.in/sites/default/files/lecture_notes/
5.
IARE_Entrepreneurial_Development_NOTES.pdf
https://www.hit.ac.in/download/LectureNote/MBA/2ndSem/MBA%202nd
6.
%20Sem%20Entrepreneurship%20Developement.pdf
https://www.hhrc.ac.in/ePortal/Commerce/I%20M.Com.%20-
7. %2018PCO1%20-%20Dr.%20R.%20Sathru%20Sangara%20Velsamy%20&
%20Dr.%20P.%20Sailaja.pdf
http://sdeuoc.ac.in/sites/default/files/sde_videos/ENTREPRENEURSHIP
8.
%20DEVELOPMENT.pdf
.Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

86
 Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M S S S M M
CO 2 S S M S S S M S
CO 3 S S M S S S S S
CO 4 S S M S S M S S
CO 5 M S M S M S M M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 2 3
CO 3 3 2 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 2
Weightage 15 14 15 14 14
Weighted percentage
of Course 3.0 2.8 3.0 2.8 2.8
Contribution to Pos

Marks
Inst. Hours
Category

Credits

Subject
Subject Name L T P O External

Total
CIA

Code

Services Marketing Spec Y - - - 4 5

BBA DSC ific
25 75 100
14 Elec
tive
Learning Objectives
CLO1 To recall the basic concepts of Services Marketing.
CLO2 To know the Marketing Mix in Service Marketing.
CLO3 To examine effectiveness of Service Marketing.
CLO4 To discuss on delivering Quality Service.
CLO5 To analyze the Marketing of Services.
No. of Learning
UNIT Details
Hours Objectives
I Marketing Services: Introduction growth of the service 15 CLO1
sector. The concept of service. Characteristics of service

87
 - classification of service designing of the service,
blueprinting using technology, developing human
resources, building service aspirations.
Marketing Mix in Service Marketing: The seven Ps:
product decision, pricing strategies and tactics,
II promotion of service and distribution methods for CLO2
15
services. Additional dimension in services marketing-
people, physical evidence and process.
Effective Management of Service Marketing: Marketing
demand and supply through capacity planning and
III 15 CLO3
segmentation - internal marketing of services - external
versus internal Orientation of service strategy.
Delivering Quality Service: Causes of service - quality
gaps- SERVQUAL-SERVPEF. The customer
expectations versus perceived service gap. Factors and
techniques to resolve this gap. Customer relationship
15
management. Gaps in services - quality standards,
IV CLO4
factors and solutions – the service performance gap - key
factors and strategies for closing the gap. External
communication to the customers- the promise versus
delivery gap - developing appropriate and effective
communication about service quality.
Marketing of Service With Special Reference To:1.
Financial services, 2. Health services, 3. Hospitality
V services including travel, hotels and tourism, 4. 15 CLO5
Professional service, 5. Public utility service, 6.
Educational services and e-services.
Total 75
Course Outcomes
Course
On completion of this course, students will;
Outcomes
To define and understand the concepts of Services
CO1 PO1, PO4, PO6, PO8
Marketing.
To Examine and apply Marketing Mix in Service PO2, PO3, PO4, PO6,
CO2
Marketing. PO7, PO8
To analyze and design various strategies in the field of
CO3 PO4, PO5, PO6
Services Marketing.
CO4 To evaluate the role of delivering Quality Service. PO2, PO7
CO5 To design the tools of Marketing PO1, PO3, PO5, PO8
Reading List
Reddy P.N. (2011)– Services Marketing – Himalaya Publication
1.
Christopher Lovelock ,Jochen Wirtz (2016)– Services Marketing – World Scientific
2. Publisher

88
 3. The Journal Of Services Marketing
Valarie A Zeithmal and Mary JO Bitner,Services Marketing:Integrating Customer
4.
Focus across the firm,Tata Mc Graw Hill NewDelhi
5 C.Bhattacharjee,Services Marketing ,Excel Books,NewDelhi
References Books
1. Dr. B. Balaji, Services Marketing and Management, S. Chand & Co, New Delhi.
2. S.M. Jha, Services marketing, Himalaya Publishers, India
3. Baron, Services Marketing, Second Edition. Palgrave Macmillan
4. Dr. L. Natarajan Services Marketing, Margham Publications, Chennai.
Thakur.G.S. Sandhu supreet & Dogra Babzan, Services marketing, kalyanni
5.
Publishers, Ludhianna.
Web Resources
1 https://www.managementstudyguide.com/seven-p-of-services-marketing.htm
https://www.economicsdiscussion.net/marketing-2/what-is-service-marketing/
2
31875
3 https://www.marketingtutor.net/service-marketing/
4 https://www.marketing91.com/service-marketing/
5 https://www.marketing91.com/service-marketing-mix/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand
/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehen overview
d (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

89
 CO1 M S S M S M S M
CO2 S M S M S M M M
CO3 S S S M M M S S
CO4 S M S S S S M S
CO5 M S M S M S S M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course Contribution 3.0 3.0 3.0 3.0 3.0
to Pos

90
 Marks
Ins
Subject Subject Cate Cre t.
L T P O
Code Name gory dits Ho
urs CI Exte To
A rnal tal

Producti
on &
BBA Material
Core Y - - - 4 5 25 75 100
DSC 15 s
Manage
ment
Learning Objectives
To provide comprehensive outlook on basic concepts and practices of
CLO1
production.
CLO2 To understand types of layout facilities
CLO3 To analyse work study methods and quality control
To enable the students to gain knowledge on Inventory control and Vendor
CLO4
rating
CLO5 To give an insight to Purchase management
Learning
UNIT Details No. of Hours
Objectives
Introduction – Meaning, scope and
Functions of Production Management
- Different types of Production
Systems. Production design & Process
I 15 CLO1
planning: Plant location: Factors to be
considered in Plant Location – Plant
Location Trends.

Layout of manufacturing facilities:

Principles of a Good Layout – Layout
II 15 CLO2
Factors – Basic Types of Layouts –
Service Facilities.
Methods Analysis and Work
Measurement: Methods Study
Procedures – The Purpose of Time
Study – Stop Watch Time Study –
Performance Rating – Allowance
III Factors – Standard Time – Work 15 CLO3
Sampling Technique. Quality
Control: Purposes of Inspection and
Quality Control – Acceptance
Sampling by Variables and Attributes
– Control Charts.

91
 . Integrated materials management-
the concept- service function
advantages- Inventory Control-
Function of Inventory - Importance-
Replenishment Stock-Material
demand forecasting- MRP- Basis tools
IV 15 CLO4
- ABC-VED- FSN Analysis -
Inventory Control Of Spares And
Slow Moving Items -EOQ-EBQ-
Stores Planning – Stores Keeping and
Materials Handling – objectives and
Functions
Purchase Management- Purchasing -
Procedure - Dynamic Purchasing -
V 15 CLO5
Principles – import substitution-,
Vendor rating and Management
Total 75
Course Outcomes
Course
On completion of this course,
Outcom Program Outcomes
students will;
es
Provide comprehensive outlook on
CO1 basic concepts, and practices of PO1, PO2, PO6
production
Identify right plant location and
CO2 P01, PO2,PO6
plant layout of factory
Know work study & method study,
CO3 its procedure & quality control PO1, PO2, PO3, PO6
techniques in production.
Outline inventory control concepts
CO4 and its replenishment to manage PO1, PO6, PO7
inventory
Discuss purchase management
CO5 procedure and identify vendor rating PO1, PO2, PO6, PO8
mechanisms
Reading List
K.Shridhara Bhat; Material Management; Himalaya Publishing House; Mumbai
1.
2020
R.B Khanna, Production and Operations management , Prentice Hall
2.
Publications, 2015
Biswajit Banerjee, Operations Management and Control, S Chand, Revised
3
Edition, 2010
Anil Kumar S and N Suresh, Operation Management, New Age International 1 st
4
Edition, 2018
William J. Stevenson , Operations Management, McGraw Hill; 13th Edition,
5
2022

92
 References Books

P.Saravanavel and S.Sumathi; Production and Materials Management,

1.
Margham Publications, 2015
M.M.Verma , Materials Management Sultan Chand Publishing , Edition
2.
2004
P. Gopalakrishnan & Abid Haleem; Hand book of Materials Management,
3.
Second Edition, PHI Learning Pvt., Ltd., 2015.
P. Ramamurthy, Production and Operations Management, JBA publishers,
4.
2nd edition 2013.
S.N.Chary, Production and Ooperations Management, JBA Publishers,
5.
Edition Edition VI
Web Resources
https://mrcet.com/downloads/digital_notes/ME/III%20year/POM
1
%20NOTES.pdf
https://www.iare.ac.in/sites/default/files/lecture_notes/
2
IARE_OM_NOTES.pdf
3 https://www.vssut.ac.in/lecture_notes/lecture1429900757.pdf
https://ebooks.lpude.in/management/mba/term_4/
4
DMGT525_MATERIALS_MANAGEMENT.pdf
5 https://examupdates.in/materials-management-notes/
Methods of Evaluation
Continuous Internal
Assessment Test
Internal
Assignments
Evaluati 25 Marks
Seminar
on
Attendance and Class
Participation
External
Evaluati End Semester Examination 75 Marks
on
Total 100 Marks
Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Underst
and/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Compre
overview
hend
(K2)
Applicat Suggest idea/concept with examples, Suggest formulae, Solve problems,
ion (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluat
Longer essay/ Evaluation essay, Critique or justify with pros and cons
e (K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

93
 Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S M S
CO 2 S S M M S S M S
CO 3 S S M M M S M S
CO 4 S S M M M S M S
CO 5 S S M M M S M S

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos

Marks
Inst. Hours
Category

Credits

External

Subject Code Subject Name L T P O

Total
CIA

Spec
5
ific
BBA DSE3A BEHAVIOURAL FINANCE Y - - - 3 25 75 100
Elec
tive

Learning Objectives
Demonstrate knowledge and understanding the role of human behaviour in
CLO1
financial decision making
CLO2 Identify the behavioural bias and psychological characteristics of investors

94
CLO3 Understand the financial markets and behavioural factors of Investors
CLO4 Analyze the psychological foundations and the heuristics decision-making
Critically evaluate risk taking behaviours
CLO5

No. of Learning
UNIT Details
Hours Objectives
Introduction to Behavioral finance – Nature, scope,
objectives and application; Investment Decision Cycle:
Judgment under Uncertainty :Cognitive information
perception - Peculiarities (biases) of quantitative and 15 CLO1
I
numerical information perception - Representativeness –
Anchoring - Exponential discounting - Hyperbolic
discounting

Utility/ Preference Functions

Expected Utility Theory [EUT] and Rational Thought:
Decision making under risk and uncertainty - Expected
II utility as a basis for decision-making – Theories based on 15 CLO2
Expected Utility Concept - Investor rationality and market
efficiency.

Behavioural Factors and Financial Markets

The Efficient Markets Hypothesis – Fundamental
Information and Financial Markets - Information available
for Market Participants and Market Efficiency -Market
Predictability –The Concept of limits of Arbitrage Model -
III Asset management and behavioural factors - Active 15 CLO3
Portfolio Management: return statistics and sources of
systematic underperformance. - Fundamental information
and technical analysis – the case for psychological
influence.

Behavioural Corporate Finance:

Behavioural factors and Corporate Decisions on Capital
Structure and Dividend Policy - Capital Structure
dependence on Market Timing -. Systematic approach to
using behavioral factors in corporate decision-making.
IV External Factors and Investor Behaviour: Mechanisms of 15 CLO4
the External Factor influence on risk perception and
attitudes - Connection to human psychophysiology and
emotional regulation Active portfolio management – the
source of the systematic underperformance.

Emotions and Decision Making:

Experimental measurement of risk-related - Measuring
V Risk - Emotional mechanisms in modulating risk-taking 15 CLO5
attitude - Neurophysiology of risk taking. Personality
traits and risk attitudes in different domains

95
 Total
75

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Understand the role of human behaviour in financial
CO1 decision-making. PO1,PO2

Analyze the investors bias and their psychological

CO2 characteristics PO2,PO6,PO7

Examine the financial markets and behavioural factors

CO3 PO4,PO6
of Investors
CO4 Evaluate the various factors of investors decision-making PO2,PO6
Apply theoretical behavioural finance knowledge into
CO5 PO1, PO2, PO6,
action in financial decision-making.

Text Books
1. Behavioural Finance”, Forbes, William, Student ed, John Wiley & Sons; 2009
Inefficient Markets-An Introduction to Behavioral Finance”. Shleifer, Andrei.
2. Oxford University Press

3. Behavioural Finance - by Shefrin, Hersh (Edward Elgar Publication)

Behavioural Finance, Chandra, P. (2017), Tata McGraw Hill Education, Chennai
4.
(India).
5. Behavioural finance. Singh, Ranjit. ,PHI Learning Pvt. Ltd., 2019.

References Books
“Choices, Values and Frames”. Kahneman, Daniel &Tversky, Amos. (2000).
1. Cambridge University Press

Advances in Behavioural Finance. Vol. II. Thaler, R. (2005). New York; Princeton
2. University Press.

Behavioural Finance & Wealth Management: How to build optimal portfolio -

3.
by Pompian, Michael M (John Wiley & Sons) .
4. Behavioural finance, Sulphey MM, PHI Learning Pvt. Ltd.; 2014 Sep 1.
Redhead K. Personal finance and investments: a behavioural finance
5.
perspective. Routledge; 2008

Web Resources

96
 1. https://www.imit.ac.in/note/18MBA402Bbf.pdf

2. https://econpapers.repec.org/bookchap/wsiwsbook/10751.htm

https://www.distanceeducationju.in/pdf/M.Com%20IIIrd%20Semester%20F.E.
3. %20316%20(Behavioural%20Finance)%202020.pdf

https://www.scss.tcd.ie/Khurshid.Ahmad/Teaching/Behavioural_Finance/
4.
Behavioural_Finance.html
https://omidfa.ir/uploads/files/Prasanna_Chandra_-_Behavioural_Finance-
5.
McGraw-Hill_Education_(2016).pdf

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

97
 Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M M M M
CO 2 M S M M M S S M
CO 3 M M M S M S M M
CO 4 M S M M M S M M
CO 5 S S M M M S M M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

Marks
Inst. Hours
Category

Credits

External

Subject Code Subject Name L T P O

Total
CIA

FINANCIAL Specific
BBA DSE3B Y - - - 3 5 25 75 100
ECONOMETRICS Elective

Learning Objectives
CLO1 Understanding of basic econometrics and its assumptions

98
CLO2 Interpretation of violations of classical assumptions and time series data

Understanding of Panel data regression models,stochastic regressors and the method of

CLO3 instrumental variables

Understanding of models using dummy variable and Qualitative Response Regression

CLO4 Models.

CLO5 Knowing the usage of econometric software

No. of Learning
UNIT Details
Hours Objectives
Introduction to Econometrics and an overview of its
applications; Simple Regression with Classical
Assumptions; Least Square Estimation And BLUE,
I 15 CLO1
Properties of estimators, Multiple Regression Model and
Hypothesis Testing Related to Parameters–Simple and
Joint. Functional forms of regression models.

II 15 CLO2
ViolationsofClassicalAssumptions:multicollinearity,heter
oscedasticity,autocorrelationandmodelspecificationerrors,t
heiridentification,theirimpactonparameters;testsrelatedtop
arametersandimpacton the reliability and the validity of
inferences in case of violations of Assumptions;methods
to take care of violations of assumptions,goodness of fit.
Time Series econometrics: stationary stochastic processes,
nonstationary Stochastic Processes, unitroot stochastic
processes, trend Stationary and difference Stationary
stochastic processes. Tests ofstationarity-
graphicalanalysisandautocorrelationfunction(ACF)andcorr
elogramstatisticalsignificance of auto correlation
coefficients. The unitroot test -the augmenteddickey-
fuller(ADF)test. Transforming non stationary financial
time series – difference stationary processes and trend-
Stationary process

99
 Panel data regression models-
theimportanceofpaneldata,PooledOLSregressionofcharityf
unction,thefixedeffectsleastsquaresdummyvariable(LSDV
)model,LimitationsofthefixedeffectsLSDVmodel,thefixede
ffectwithingroup(WG)estimator,therandomeffectsmodel(R
EM)orerrorcomponentsmodel(ECM),fixedeffectsmodelvs. 15 CLO3
III
randomeffectsmodelandpropertiesofvariousestimators.Sto
chasticregressorsandthemethodofinstrumentalvariables-
theproblemofendogeneity,theproblemwithstochasticregres
sors,reasonsforcorrelationbetweenregressorsandtheerrorter
mandthemethodofinstrumentalvariables(2SLS).

Dummyvariables:Interceptdummyvariables,slopedummyv
ariables,Interactivedummyvariables,UseofDummyVariabl
estomodelqualitative/Binary/
Structuralchanges,OtherFunctional Forms,Qualitative
IV 15 CLO4
Response RegressionModelsor Regression Models with
Limited Dependent Variables-Useof
Logit,andProbitModels

Recommendation Computer Packageto be Used: Use of

softwarelike EViews, R and STATA solving real life
problems and checking assumptions and taking care of
V assumptions violations andtesting goodnesso ffit, 15 CLO5
Paneldata regression models.AndusedinLogit,
andProbitModels.

Total
75

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes

100
 Analyze the basic concepts of econometrics and its
CO1 implications PO1,PO2, PO6

CO2 Interpret the time series data PO1, PO2,PO6

Analyze the Panel data regression models, stochastic

PO1,PO2,PO6

CO3 regressors and use of the method of instrumental variables

Analyze of models using dummy variable and Qualitative PO1,PO2,PO6

CO4 Response Regression Models.

CO5 Understand the use of econometric software PO1,PO2,PO6

Text Books
1. ChristopherDougherty.IntroductoryEconometrics.OxfordUniversityPress.
2. Gujarati,N.Damodar.BasicEconometrics.NewDelhi:McGrawHill.
3. Gujarati,N.Damodar.EconometricsbyExamples.NewDelhi:McGrawHill.
Lee CF, Chen HY, Lee J. Financial econometrics, mathematics and statistics. New York:
4. Springer
Gourieroux C, Jasiak J. Financial econometrics: Problems, models, and methods.
5. Princeton University Press; 2022 Dec 13.

References Books
Pindyck,RobertS.andDanielL.RubinfeldEconometricModelsandEconomicForecasts.Sin
1.
gapore:McGrawHill.
Ramanathan,Ramu(2002).IntroductoryEconometricswithApplications(5thed.).Thomson
2.
SouthWestern
Terzioğlu M, Djurovic G, Bojaj M, editors. Linear and Non-Linear Financial
3. Econometrics: Theory and Practice. BoD–Books on Demand
Fan J, Yao Q. The elements of financial econometrics. Cambridge University Press;
4. 2017
5. Linton O. Financial econometrics. Cambridge University Press; 2019

Web Resources
https://www.kevinsheppard.com/files/teaching/mfe/notes/financial-econometrics-
1.
2020-2021.pdf
https://sites.google.com/view/christophe-hurlin/teaching-resources/introduction-to-
2.
financial-econometrics
3. https://www.wu.ac.at/fileadmin/wu/d/i/ifr/Basic_Financial_Econometrics.pdf
4. https://faculty.washington.edu/ezivot/econ424/424notes.htm
5. https://www.sdmimd.ac.in/pdfs/Overview_of_Financial_Econometrics.pdf

101
 Methods of Evaluation
Continuous Internal Assessment Test 25 Marks
Internal Assignments
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

102
 Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M S
CO 2 S S M M M S M S
CO 3 S S M M M S M S
CO 4 S S M M M S M S
CO 5 S S M M M S M S
S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

Marks
Inst. Hours
Category

Credits

External

Subject Code Subject Name L T P O

Total
CIA

Spec
5
ific
BBA DSE3C FINANCIAL DERIVATIVES Y - - - 3 25 75 100
Elec
tive

Learning Objectives
CLO1 Understand the need of financial derivatives.

103
 Select the right kind of derivatives
CLO2

Understand the option pricing models.

CLO3

Understand the differences of hedging, speculation and arbitrage.

CLO4

CLO5 Understand the credit Derivatives

No. of Learning
UNIT Details
Hours Objectives
Introduction: History of derivatives,origin of
derivatives in India,theclassification of derivatives,the
important features of derivatives. Early delivery,
I 15 CLO1
extension & cancellation of forward
contracts.Basisrisk,whyhedge.Currencyfuturesanditshe
dgingstrategies.DerivativestradinginIndia.

Options and its type, Factors affecting option Prices,

upper bounds, lower bounds ,early exercise, put & call
parity, put & call parity (dividend effect). Trading
strategies involving options: Spreads, combinations,
payoffs; 15 CLO2
II
binomialmodel:OnePeriod,TwoPeriodandmultiplePerio
d.Black-Scholes option model. Naked & covered
position, options given by financial institutions, Stop
loss strategy portfolio insurance

TheGreekLetters:AStop
Lossstrategy;DeltaHedging,DeltaofEuropeanStockOptions;D 15 CLO3
III eltaofaportfolio;Thetaofaportfolio;Gamma:
MakingaportfolioGammaNeutral
IV 15 CLO4
Understanding of Interest rate swap, currency swaps &
cross currency swaps. Understanding the types of Exotic
Options.

104
 Credit Derivatives: Credit ratings, Default
V tintensities,Recovery rat es, estimating default probabilities 15 CLO5
from bond prices;Credit Default Swaps(CDS).
Total
75

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Understand the need of financial derivatives. PO1,PO2,PO6,PO7

CO2 PO1, PO2,PO6,PO7

Select the right kind of derivatives
CO3 Understand the option pricing models. PO1,PO2,PO6,PO7
PO1,PO2,PO6,PO7
CO4 Understand the differences of hedging, speculation and
arbitrage.
CO5 Understand the credit Derivatives PO1,PO2,PO6,PO7

Text Books

JohnC.Hull.Options,FuturesandOtherDerivatives(latested.).PearsonEducation.
1.

Gupta,S.L,FinancialDerivatives:Theory,ConceptsandProblems(latested.),PHILearning
2. Publications.

JurgenFranke, Wolfgang Hardle and Christian Hafner. Introduction to Statistics of

3. FinancialMarkets.

R. Madhumathi, M. Ranganatham. Derivatives and risk management (1st ed.) Redhead,

K.Financial Derivatives- An introduction to futures, forwards, options, swaps. Prentice
4.
Hall ofIndia

5. Kumar SS. Financial derivatives. PHI Learning Pvt. Ltd.; 2007 Jan 21.

References Books
Quail R, Overdahl JA, editors. Financial derivatives: pricing and risk
1.
management. John Wiley & Sons; 2009 Nov 2.
2. Bouchaud JP, Potters M. Theory of financial risk and derivative pricing: from

105
 statistical physics to risk management. Cambridge university press; 2003 Dec
11.
Hunt P, Kennedy J. Financial derivatives in theory and practice. John Wiley and
3.
Sons; 2004 Jul 2.
4. Baz J, Chacko G. Financial derivatives. Cambridge Books. 2009.
5. Mishra B, Debasish SS. Financial Derivatives. Excel Books India; 2009.

Web Resources
1. https://www.iare.ac.in/sites/default/files/lecture_notes/IARE_FD_NOTES.pdf
https://backup.pondiuni.edu.in/sites/default/files/downloads/Financial-derivatives-
2.
260214.pdf
3. https://icmai.in/Knowledge-Bank/upload/Financial-Derivatives.pdf
https://ebooks.lpude.in/commerce/mcom/term_4/
4.
DCOM510_FINANCIAL_DERIVATIVES.pdf
5. https://archive.nptel.ac.in/courses/110/107/110107128/

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

106
 PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S S S
CO 2 S S M M M S S S
CO 3 S S M M M S S S
S- CO 4 S S M M M S S S
CO 5 S S M M M S S S
Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

107
108
109
 Marks

Inst. Hours
Category

Credits

External
Subject
Subject Name L T P O

Total
CIA
Code

Fundamentals of Logistics
Spec
BBA Management
ific
Y - - - 3 5 25 75 100
DSE4A Elec
tive

Learning Objectives
CLO1 Understand the various basic concepts and terms relating to Logistics
Comprehend the importance of customer service and outsourcing relevant to
CLO2
logistics
CLO3 Evaluate the importance and issues in global logistics
Possess an overall knowledge about the services and factors allied to
CLO4
logistics
CLO5 Understand the technological impact of logistics
No. of Learning
UNIT Details
Hours Objectives
Introduction to Logistics: History of Logistics-
Supply chain management and logistics- Need,
I principles, benefits, types of logistics - cost saving 15 CLO1
& Productivity improvement. Basic concepts of
national logistics policy
Customer Service and outsourcing
Definition of Customer Service- Elements of
Customer Service Phases in Customer Service.
II Customer Retention. Procurement and Outsourcing 15 CLO2
Definition of Procurement/Outsourcing Benefits of
Logistics Outsourcing. Critical Issues in Logistics
Outsourcing
Global Logistics Global Supply Chain.Organizing
for Global Logistics‐Strategic Issues in Global
Logistics ‐ Forces driving Globalization Modes of
III Transportation in Global Logistics- Barriers to 15 CLO3
Global Logistics -Financial Issues in Logistics
Performance Need for Integrated logistics ‐ Role
of 3PL&4PL. Brief overview of EXIM
IV Key logistics activities 15 CLO4

110
 Warehousing: Meaning, Types, Benefits.
Transportation
Meaning;TypesofTransportations,efficienttransportati
onsystemand its benefits.
Courier/Express logistics Meaning, Categorization of
consignments, Courier Guidelines, Pricing in Courier
‐ Express service for international and
domesticshipping.

Technology & Logistics :Informatics, using logistics

system to support time-based competition- Bar
V coding, GPS, Point of sale data-Artificial 15 CLO5
Intelligence. Electronic data interchange-types-
benefits

Total
75

Course Outcomes
Course
Outcom On completion of this course, students will; Program Outcomes
es
CO1 Explain the basic concepts relating to logistics PO4
Analyse the role of outsourcing and customer service
CO2 PO1,PO6, PO8
in logistics
Appraise the needs, modes and issues relating to P01, PO2,
CO3
global logistics PO4,PO6,PO8
Describe about the different activities allied to
CO4 PO4,PO6
logistics
Identify the various areas of logistics where
CO5 PO7, PO6
technology can be applied

Text books
1. Vinod V. Sople (2009) Logistic Management (2nd Edn.) PearsonLimited
Logistics Management for International Business: Text and Cases,
2.
Sudalaimuthu & Anthony Raj, PHI Learning, First Edition, 2009
Logistics and Supply Chain Management, Martin Christopher, Pearson
3
Education Limited 2012
Satish C. Ailawadi, Rakesh P. Singh, Logistics & Supply Chain Management,
4
HI Learning Private Limited, 2011
Paul Myerson, Lean Supply Chain and Logistics Management, Mc Graw Hill,
5
2012

111
 References Books

Janat Shah, Supply Chain Management – Text and Cases, Pearson

1.
Education, 5 th edition, 2012.
Sunil Chopra and Peter Meindl, Supply Chain Management-Strategy
2. Planning and Operation, PHI Learning / Pearson Education, 5 th edition,
2012.
FundamentalsofLogisticsManagement(TheIrwin/Mcgraw‐
3. HillSeriesinMarketing),DouglasLambert,JamesR Stock, Lisa M. Ellram,
McGraw‐hill/Irwin, First Edition,1998
FundamentalsofLogisticsManagement,DavidGrant,DouglasM.Lambert,Jame
4.
sR.Stock,LisaM.Ellram,McGraw Hill Higher Education,1997.
5. Logistics Management, Ismail Reji, Excel Book, First Edition,2008.

Web Resources
1. https://www.techtarget.com/searcherp/definition/logistics-management
https://logistikknowhow.com/en/sorter-packing-department/the-packaging-
2
logistics/
3 https://www.track-pod.com/blog/functions-of-logistics/
4 https://www.projectmanager.com/blog/logistics-management-101
https://angelikafinntelm.files.wordpress.com/2017/05/fundamentals-of-logistics-
5 management-by-david-grant-douglas-m-lambert-james-r-stock-lisa-m-
ellram.pdf

Methods of Evaluation
Interna Continuous Internal Assessment Test
l Assignments
25 Marks
Evaluat Seminar
ion Attendance and Class Participation
Externa
l
End Semester Examination 75 Marks
Evaluat
ion
Total 100 Marks

Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Underst
and/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Compr
overview
ehend
(K2)

112
113
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps,
(K4) Differentiate between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating
(K6) or Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S M M M M
CO 2 S M M M M S M S
CO 3 S S M S M S M S
CO 4 M M M S M S M M
CO 5 M M M M M S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

114
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
E-Business Spec Y - - - 3 5
ific
BBA DSE4B 25 75 100
Elec
tive

Learning Objectives

115
 CLO1 To understand the basic concepts of electronic business.
CLO2 To identify web-based tools.
CLO3 To examine the security threats to e-business.
CLO4 To discuss the strategies on marketing.
CLO5 To analyze the business plan for e-business.
No. of Learning
UNIT Details
Hours Objectives
Introduction to electronic business - meaning - value
I chains - the Internet and the web - infrastructure for e- 15 CLO1
business
Web based tools for e - business - e - business software CLO2
II
- overview of packages 15

Security threats to e - business - implementing security CLO3

III
for e - commerce and electronic payment systems. 15
Strategies for marketing, sales and promotion - B2C and
IV strategies for purchasing and support activities - B2B - CLO4
15
web auction virtual - web portals
The environment of e-business - international - legal
V ethical - tax issues - business plan for implementing e- CLO5
15
business

Total 75

Course Outcomes
Course
On completion of this course, students will;
Outcomes
To define and understand the basic concepts of PO2, PO6, PO7
CO1
business done through web
To Examine and apply web tools in real-time business PO2, PO5, PO6, PO7
CO2
situations.
CO3 To analyze the security threats in e-business. PO6, PO7, PO8
CO4 To evaluate strategies for marketing. PO2, PO4, PO7
To prepare the environment for e-business. PO1, PO2, PO4, PO7,
CO5
PO8

Text Books
Garry P Schneider and James T Perry - Electronic Commerce, Course technology,
1.
Thomson Learning, 2000

116
 Diwan, Prag and Sunil Sharma - E-Commerce - Managers guide to E-
2.
Business
3. Kosivr, David - Understanding E-Commerce
Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial
4.
Perspective, Pearson Education Asia, Delhi.
5. C S Rayudu, E Commerce E Business, HPH

References Books
1. Dave Chaffey: E-Business and E-Commerce Management, Pearson Education.

2. Kalakota, Ravi: Frontiers of Electronic Commerce, Addison - Wesley, Delhi.

Smantha Shurety,: E-Business with Net Commerce, Addison - Wesley,
3.
Singapore.
David Whitely, E Commerce Strategy, Technology and Applications,
4.
TMH
J. Christopher Westle and Theodre H K Clarke, Global Electronic
5.
Commerce – Theory and Case Studies, University Press

Web Resources
1 https://www.tutorialspoint.com/e_commerce/e_commerce_tutorial.pdf
2 https://www.techtarget.com/searchcio/definition/e-business
3 https://www.britannica.com/technology/e-commerce
4 https://www.geeksforgeeks.org/different-types-of-threat-to-e-commerce/
https://irp-cdn.multiscreensite.com/1c74f035/files/uploaded/introduction-
5
to-e-commerce.pdf

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze (K4) Problem-solving questions, Finish a procedure in many steps, Differentiate

117
 between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M S S S S
CO 2 M S S M S S S M
CO 3 M S S M M S S S
CO 4 M M S S M M S M
CO 5 M M S M S M S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO

I Marks
n
C E
s
C r x
t
at e t
. C T
Subject Code Subject Name eg L T P O d e
H I ot
or i r
o A al
y t n
u
s a
r
s l
BBA DSE4C Strategic Management Core Y - - - 3 5 25 75 100
Learning Objectives
CLO1 To understand the concept of strategy and strategic management process.

118
 CLO2 To create awareness of evolving business environment.
CLO3 To understand strategic alternatives and make appropriate strategic choice
CLO4 To know the basics of strategic implementation
CLO5 To understand recent trends for competitive advantage
Details No. of Learning
UNIT
Hours Objectives

Introduction to Strategic Management -Overview of

I Strategic Management Process Levels of Strategy 12 CLO1
Strategic Intent-Vision and Mission Business Definition

External Environment Appraisal using PESTEL

Competitor Analysis using Porter’s 5-Forces model
Environmental Threat and Opportunity Profile (ETOP)
Value chain Analysis
II Strategic Advantage Profile(SAP) Scanning Functional 16 CLO2
Resources and Capabilities for building Organization
Capability Profile (OCP) SWOT Analysis

Strategic alternatives at corporate level: concept of grand

strategies -Strategic choice models - BCG, GE Nine Cell
III Matrix , Hofer’s matrix-Strategic alternatives at business 16 CLO3
level: Michael Porter’s Generic competitive strategies

Strategic Implementation: Developing short-term

objectives and policies, functional tactics, and rewards
Structural Implementation: an overview of Structural
IV Considerations Behavioural Implementation: an overview 16 CLO4
of Leadership and Corporate Culture Mc Kinsey 7-S
Framework Establishing Strategic Control

Concept of Balanced Scorecard approach. Use of Big data

for Balanced score card Importance of Corporate Social
V Responsibility & Business Ethics Concept of Corporate 15 CLO5
Sustainability

75

Course
On Completion of the course the students will Program Outcomes
Outcomes
To develop an understanding of the strategic management
process and the complexities of business environment. PO1, PO2, PO5,
CO1
PO6
To analyze the external environmental and internal
organizational factors influencing strategy formulation. PO1, PO2, PO6,
CO2
PO7
To demonstrate the skills required for selection of the most PO1, PO2, PO4,
CO3
suitable strategies for a business organization. PO5, PO6

119
 To generate workable solutions to the issues and challenges
PO1, PO2, PO4
CO4 related to successful implementation of the chosen strategies.
PO5, PO8
CO5 To familiarize with current developments PO1, PO3, PO4,PO8
Reading List
Wheelan and Hunger, Concepts in Strategic Management and Business Policy,
1. Pearson. – 14th Edition (2017)

Azhar Kazmi, Strategic Management and Business Policy, McGraw Hill – Third
2. Edition(2012)

Jauch, Glueck & Gupta, Business Policy and Strategic Management, (Frank Brothers),
3. (7th Edition)

Pearce, Robinson and Mittal, Strategic Management, Formulation, Implementation &

4. Control, (McGraw Hill), (12th Edition)

Hitt, Ireland, Hoskisson & Manikutty (2009), Strategic Management – A South Asian
5. Perspective, Cengage Learning- Ninth Edition(2012)

References Books
Thomson & Strickland,(2008), Crafting and Executing Strategy, McGraw Hill.-
1. Sixteenth Edition (2011)

N. Chandrasekaran, Ananthanarayanan(2011), Strategic Management, Oxford

2. University Press – First Edition – Second Impression (2012)

Ireland, Hoskisson & Manikutty (2009), Strategic Management – A South Asian

3.
Perspective, Cengage Learning- Ninth Edition(2012)
4. Dr.LM.Prasad, Strategic Management, Sultan Chand & Sons

5. Kenneth Carrig,Scott A Snell.Strategic Execution:Driving Breakthrough

performance in business, Stanford University Press(2019)
Web Resources
1 Strategic management journal https://onlinelibrary.wiley.com/journal/10970266
2 https://str.aom.org/teaching/all-levels
3 https://online.hbs.edu/courses/business-strategy/
4 https://study.sagepub.com/parnell4e
5 https://www.strategicmanagement.net/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks

120
 Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S M S
CO 2 S S S M S S M S
CO 3 M S M M S M M M
CO 4 S S M M S S M S
CO 5 M M S M M M M M

S-Strong M-Medium L-Low

121
 CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):
Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted
Percentage of
3.0 3.0 3.0 3.0 3.0
Course
Contribution to Pos

122
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
BBA SEC01 NM
Basics of Event Management Y - - - 2 2 25 75 100
NME E

Learning Objectives

CLO1 To know the basic of event management its concepts

CLO2 To make an event design
CLO3 To make feasibility analysis for event.
CLO4 To understand the 5 Ps of Event Marketing
CLO5 To know the financial aspects of event management and its promotion
No. of Learning
UNIT Details
Hours Objectives
Introduction: Event Management – Definition, Need, 6 CLO1
I
Importance, Activities.
Concept and Design of Events: Event Co-ordination, 6 CLO2
II
Developing &, Evaluating event concept – Event Design
Event Feasibility: Resources – Feasibility, SWOT 6 CLO3
III
Analysis
Event Planning & Promotion – Marketing & Promotion
IV – 5Ps of Event Marketing – Product, Price, Place, 6 CLO4
Promotion, Public Relations
Event Budget – Financial Analysis – Event Cost – Event 6 CLO5
V
Sponsorship

30
Total

Course Outcomes
Course On completion of this course, students will; Program Outcomes
Outcomes
CO1 To understand basics of event management PO1, PO6
CO2 To design events PO5, PO6
CO3 To study feasibility of organising an event PO2, PO6
To gain Familiarity with marketing & promotion of
CO4 PO6
event

123
 CO5 To develop event budget PO6, PO8

Reading List
Event Management: A Booming Industry and an Eventful Career by Devesh
1.
Kishore, Ganga Sagar Singh - Har-Anand Publications Pvt. Ltd.
2. Event Management by Swarup K. Goyal - Adhyayan Publisher - 2009
3. Event Management & Public Relations by Savita Mohan - Enkay Publishing House
4 Event Planning - The ultimate guide - Public Relations by S.J. Sebellin Ross
Event Management By Lynn Van Der Wagen & Brenda R Carlos, Pearson
5
Publishers

References Books

1. Event Management By Chaudhary, Krishna, Bio-Green Publishers

2. Successful Event Management By Anton Shone & Bryn Parry
Event management, an integrated & practical approach By Razaq Raj, Paul
3.
Walters & Tahir Rashid
Event Planning Ethics and Etiquette: A Principled Approach to the Business
4. of Special Event Management by Judy Allen , Wiley Publishers

Event Planning: Management & Marketing For Successful Events:

Management & Marketing for Successful Events: Become an Event Planning
5. Pro & Create a Successful Event Series by Alex Genadinik CreateSpace
Independent Publishing Platform, 2015

Web Resources
https://ebooks.lpude.in/management/bba/term_5/
1.
DMGT304_EVENT_MANAGEMENT.pdf
https://www.inderscience.com/jhome.php?jcode=ijhem
2
International Journal of Hospitality & Event Management
https://www.emeraldgrouppublishing.com/journal/ijefm
3
International Journal of Event and Festival Management
4 https://www.eventbrite.com/blog//?s=roundup
5 https://www.eventindustrynews.com/

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

124
 Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S S S M S S S
CO 2 M S S S M S S S
CO 3 S M S S S S S M
CO 4 S M S S S S S S
CO 5 M S S S M S S S
S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

125
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
BBA FC 01 Managerial Communication Core Y - - - 4 5 25 75 100

126
 Course Objectives
CLO1 To educate students role & importance of communication skills
CLO2 To build their listening, reading, writing & speaking communication skills.
CLO3 To introduce the modern communication for managers.
CLO4 To understand the skills required for facing interview
CLO5 To facilitate the students to understand the concept of Communication.
No. of Course
UNIT Details
Hours Objectives
Definition – Methods – Types – Principles of effective
I Communication – Barriers to Communication – 6 CLO1
Communication etiquette.
Business Letter – Layout- Kinds of Business Letters:
application, offer, acceptance/ acknowledgement and
II 6 CLO2
promotion letters. Business Development Letters – Enquiry,
replies, Order, Sales, circulars, Grievances.
Interviews- Direct, telephonic & Virtual interviews- Group
III 6 CLO3
discussion – Presentation skills – body language
Communication through Reports – Agenda- Minutes of
IV 6 CLO4
Meeting - Resume Writing
Modern Forms of Communication: podcasts, Email, virtual

V meetings – Websites and their use in Business – social 6 CLO5

media- Professional Networking sites
Total 30
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
PO1,PO2,PO3,PO4,
CO1 Understand communication process and its barriers.
PO8
PO1,PO2,PO3,PO4,
CO2 Develop business letters in different scenarios
PO5,PO6
Develop oral communication skills & conducting PO2,PO3,PO4,PO5,
CO3
interviews PO6,PO7
PO1,PO2,PO4,PO5,
CO4 Use managerial writing for business communication
PO6,PO8
Identify usage of modern communication tools & its PO3,PO4,PO5,PO6,
CO5
significance for managers PO7,PO8

Reading List
Krishan Mohan & Meena Banerji, Developing Communication Skills, Macmillan
1.
India Ltd, 2008
2. Mallika Nawal –Business Communication – CENGAGE
Bovee, Thill, Schatzman, Business Communication Today - Peason Education
3.
Private Ltd - New Delhi.

127
 4. Michael Brown, Making Presentation Happen, Allen & Unwin, Australia, 2008
5. Sundar K.A, Business communication Vijay Nicole imprints Pvt. Ltd., Chennai.

References Books
Rajendra Paul & J S Kovalahalli, Essentials of Business Communication, Sultan
1.
Chand & Sons, New Delhi, 2017
Dr. C B Gupta, Basic Business Communication, Sultan Chand & Sons, New Delhi,
2.
2017
R C Sharma & Krishan Mohan, Business Correspondance and Report Writing, Mc
3.
Graw Hill, India Pvt Ltd., New Delhi, 2006
Kevin Galaagher, Skills Development for Business and Management Students,
4.
Oxford University Press, Delhi, 2010

5. R C Bhatia, Business Communication, Ane Books Pvt Ltd., Delhi, 2015

Web Resources
1. https://www.managementstudyguide.com/business_communication.html
2. https://studiousguy.com/business-communication/
https://www.oercommons.org/curated-collections/469
3.
https://www.scu.edu/mobi/business-courses/starting-a-business/session-8-
4.
communication-tools/
5. https://open.umn.edu/opentextbooks/textbooks/8

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

128
 Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M S M S S S
CO 2 S S S S S S M M
CO 3 M S S S S S S M
CO 4 S S M S S S M S
CO 5 M M S S S S S S

S-Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes (Course

Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos

Marks
Inst. Hours
Category

Credits

External

Subject Code Subject Name L T P O

Total
CIA

BBA SEC02 MANAGERIAL SKILL NM

Y - - - 2 2 25 75 100
NME DEVELOPMENT E

Learning Objectives
To improve the self-confidence, groom the personality and build emotional
CLO1
competence
To address self-awareness and the assessment of core management skills such as
CLO2 communication, working with teams and creating a positive environment for
change.

129
 CLO3 To assess the Emotional intelligence
To induce critical-thinking and analytical skills to investigate complex problems
CLO4
to propose viable solutions
CLO5 To improve professional etiquettes
No. of Learning
UNIT Details
Hours Objectives
Self: Core Competency, Understanding of Self,
Components of Self— Self-identity, Self-concept, Self -
I confidence and Self-image. Skill Analysis and finding 6 CLO1
the right fit. Self-learning styles, attitude towards
change and applications of skills
Self Esteem: Meaning & Importance, Components of
self-esteem, High and low self-esteem, measuring our
II 6 CLO2
self-esteem and its effectiveness, Personality mapping
tests, Appreciative Intelligence.
Building Emotional Competence: Emotional
Intelligence — Meaning, Components, Importance and
III Relevance, Positive and Negative Emotions., Healthy 6 CLO3
and Unhealthy expression of Emotions, The six-phase
model of Creative Thinking: ICEDIP model.
Thinking skills: The Mind/Brain/Behaviour, thinking
skills, Critical Thinking and Learning, Making
Predictions and Reasoning, Memory and Critical
Thinking, Emotions and Critical Thinking.
IV 6 CLO4
Creativity: Definition and meaning of creativity, The
nature of creative thinking, Convergent and Divergent
thinking, Idea generation and evaluation (Brain
Storming), Image generation and evaluation.
Communication related to course: How to make oral
presentations, conducting meetings, reporting of
projects, reporting of case analysis, answering in Viva
Voce, Assignment writing
V Debates, presentations, role plays and group discussions 6 CLO5
on current topics.
Audio and Video Recording of the above exercises to
improve the non-verbal communication and
professional etiquettes.
Total 30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Identify the personal qualities that are needed to PO1, PO2, PO6,
CO1
sustain in the world of work. PO7

130
 Explore more advanced Management Skills such as
CO2 conflict resolution, empowerment, working with teams PO1, PO2, PO5
and creating a positive environment for change.
Acquire practical management skills that are of
CO3 PO6, PO7
immediate use in management or leadership positions.
Employ critical-thinking and analytical skills to
CO4 investigate complex business problems to propose PO1, PO2
viable solutions.
Make persuasive presentations that reveal strong written
CO5 PO4
and oral communication skills needed in the workplace.

Reading List
1. Managerial Skill Articles
2. The Management Skills of SALL Managers - SiSAL Journal
3. Managerial Skills by Dr.K.Alex S.CHAND
4. Managerial Skills 2 by Cynthia Menezes Prabhu, Pen to Print Publishing LLP
Gallagher (2010), Skills Development for Business & Management Students,
5.
Oxford University Press. PROF. SANJIV

References Books
Joshi, G. (2015), Campus to Corporate-Your Roadmap to Employability, Sage
1. Publication

McGrath E. H. (9 Ed. 2011), Basic Managerial Skills, Prentice Hall India

2.
Learning Private Limited.
Whetten D. (e Ed. 2011), Developing Management Skills, Prentice Hall India
3.
Learning Private Limited.
4. P. Varshney , A. Dutta, Managerial Skill Development, Alfa Publications, 2012
5. EQ- soft skills for Corporate Carrer by Dr. Sumeet Suseelan

Web Resources
https://www.ipjugaad.com/syllabus/ggsip-university-bba-4th-semester-managerial-
1. skill-development-syllabus/63

2. https://www.academia.edu/4358901/managerial_skill_development_pdf
3 https://www.academia.edu/4358901/managerial_skill_development_pdf
https://rccmindore.com/wp-content/uploads/2015/06/Managerial-SkillsAll-Units-
4
AC.pdf
https://www.aisectuniversityjharkhand.ac.in/PDFDoc/StudyNotes/MBA/SEM
5
%201/MBA-1-MSD(Managerial%20skill%20development).pdf

Methods of Evaluation
Internal Continuous Internal Assessment Test 25 Marks

131
 Assignments
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

132
 PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M S S S M M S
S- CO 2 M M S S S S S M
CO 3 S S S S S S S
CO 4 S S S S S S M S
CO 5 M M S S S M S S
Strong M-Medium L-LowM

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
POs

133
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
Business Etiquette and
BBA SEC03 SEC Y - - - 2 2 25 75 100
Corporate Grooming

Learning Objectives
CLO1 To impart knowledge about basic etiquettes in professional conduct
To provide understanding about the workplace courtesy and ethical issues
CLO2
involved
CLO3 To suggest on guidelines in managing rude and impatient clients
To familiarize students about significance of cultural sensitivity and the
CLO4
relative business attire
CLO5 To stress on the importance of attire
No. of Learning
UNIT Details
Hours Objectives
Introduction to Business Etiquette: Introduction-
ABCs of etiquette- meeting andgreetingscenarios-
I principlesofexceptionalworkbehavior- 6 CLO1
roleofgoodmannersinbusiness-professionalconduct
andpersonal spacing.
Workplace Courtesy and Business Ethics:
Workplace Courtesy- Practicing common
courtesyand manners in a workplace-Etiquette at
formal gatherings- Professional qualities
expectedfrom an employer’s perspective - Hierarchy
II 6 CLO2
and Protocol. Ethical issues - preventing
sexualharassment-conflictresolutionstrategies-
Choosingappropriategiftinthebusinessenvironment-
real lifeworkplacescenarios -
companypolicyforbusinessetiquette
TelephoneEtiquette,emailetiquetteandDisabilityEtiquette
Mastering the telephone courtesy, handling rude or
III impatient clients -internet usage in theworkplace, email 6 CLO3
etiquette, online chat etiquette guidelines -Basic
disability Etiquette practices
Diversity and Cultural Awareness atWorkplace
IV Impactofdiversity-CulturalSensitivity-TaboosandPractices- 6 CLO4
Inter-CulturalCommunication
V BusinessAttireandProfessionalism 6 CLO5

134
 Businessstyleandprofessionalimage-dresscode-
guidelinesforappropriatebusinessattire-groomingfor
success.

Total 30

Course Outcomes

Course
On completion of this course, students will; Program Outcomes
Outcomes
Describebasicconceptsofbusinessetiquetteandcorporate PO5, PO6,
CO1
grooming.
Outlinetheetiquetteandgroomingstandardsfollowedinbu
PO4, PO2, PO5,
CO2 sinessenvironmentand the significance of
PO6
communication
Create culturalawarenessandmoralpracticesinreal life
CO3 PO8, PO6
workplace scenarios
Analyzeworkplacecourtesyandresolveethicalissueswith PO1, PO3, PO8,
CO4
respecttoetiquetteand grooming for success PO6
Apply the professionalism in the workplace
CO5 PO3, PO8, PO6
considering diversity and courtesy
Reading List

1. Journal of Computer Mediated Communication By ICA

2. Business and Professional Communication by Sage Journals
Business Etiquette Made Easy: The Essential Guide to Professional Succesby
3. Myka Meier, Skyhorse

Emily Post's The Etiquette Advantage in Business: Personal Skills for

4. Professional Success by Peggy Post and Peter Post, William Morrow

Shital Kakkar
5. Mehra,“BusinessEtiquette:AguidefortheIndianProfessional”,HarperCollinsPublishe
r(2012)

References Books
1. Indian Business Etiquette, Raghu Palat, JAICO Publishers
2. NinaKochhar,“AtEasewithEtiquette”,B.jain Publisher,2011
NimeranSahukar,PremP.Bhalla,“TheBookofEtiquetteandmanners”,Pustak
3.
Mahipublishers,2004
SarveshGulati(2012),CorporateGroomingand Etiquette,RupaPublications
4.
IndiaPvt. Ltd.
The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way
5. to Success by Barbara Pachter , Mc Graw Hill Education

Web Resources

135
 http://osou.ac.in/eresources/DIM-08-BLOCK-3.pdf
1.
https://www.columbustech.edu/skins/userfiles/files/Training%20Manual%20-
2.
%20Business%20Etiquette%20(1).pdf
https://www.sbu.edu/docs/default-source/life-at-sbu-documents/professional-
3
wardrobe-nbsp-.pdf
4 https://www.tutorialspoint.com/business_etiquette/grooming_etiquettes.htm
5 https://wikieducator.org/Business_etiquette_and_grooming

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M S S S M M S
CO 2 M M S S S M M S
CO 3 M M S S S M M S
CO 4 M M S S S S M S
CO 5 M M M S S S M S

136
CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):
Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 - 3 3 3 3
Weightage 12 15 15 15 15
Weighted Percentage of
Course Contribution to 2.4 3.0 3.0 3.0 3.0
Pos

Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
Computer Application in
BBA SEC04 SEC Y - Y - 2 2 25 75 100
Business

Learning Objectives

CLO1 To build skills in Ms-Word

CLO2 To build skills in Ms-Excel,
CLO3 To build skills in Ms- Power Point
CLO4 To understand the basics of tally
To familiarize students with google forms for students with relevance in
CLO5
business scenario and its applications.
No. of Learning
UNIT Details
Hours Objectives
Introduction, Menus, Shortcuts, Document types,
working with Documents-Opening, Saving, Closing,
Editing Document, Using Toolbars, Rulers, Help,
Formatting Documents-Setting font, paragraph, Page
Style-Setting foot notes, page break, Line break,
creating sections and frames, Inserting clip arts,
I 6 CLO1
pictures, Setting document styles, Creating Tables-
Settings, borders, alignments, Merging, splitting, sorting
rows and columns, Drawing-Inserting, drawing,
formatting, grouping, ordering, rotating pictures, Tools-
Word completion, Spell check, Macros, Mail merge,
Tracking Changes, Security, Printing Documents .
II Introduction, Spread sheet application, Menus, Tool 6 CLO2
bars and icons, Spreadsheet-Opening, saving, closing,

137
 printing file, setting margins, Converting file to
different formats, spread sheet addressing, Entering And
Editing Data- Copy, cut, paste, undo, redo, find, search,
replace, filling continuous rows and columns, inserting
data cells, columns, rows and sheet, Computation Data-
Setting formula, finding total in rows and columns,
Functions Types- Mathematical, Group, string, date and
time, Formatting Spread Sheet- Alignment, font, border,
hiding, locking, cells, Highlighting values, background
color, bordering and shading, Working With Sheet-
Sorting, filtering, validation, consolidation, subtotals,
Charts-Selecting, formatting, labeling, scaling, Tools-
Error checking, spell check, formula auditing, tracking
changes, customization
Introduction, opening new presentation, Presentation
templates, presentation layout, Creating Presentation-
Setting presentation style, adding text, Formatting-
Adding style, color, gradient fills, arranging objects,
III 6 CLO3
adding header and footer, slide background, slide
layout, Slide Show, Adding Graphics-Inserting pictures,
movies, tables, Adding Effects-Setting animation and
transition effects, audio and video, Printing handouts.
Introduction to Tally - Features of tally, creation of
company, Accounts only and accounts with, Get way of
Tally, Accounts confiscation, Groups and Ledgers,
IV 6 CLO4
Voucher entry with Bill wise details Interest
computation, order processing. Reports - Profit and
Loss A/C, Balance Sheet
V Use Google forms to develop & share questionnaire. 6 CLO5

Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Demonstrate hands on experience with Ms-word for PO1, PO2, PO6,
CO1
business activities PO7
Demonstrate hands on experience with Ms-Excel for PO1, PO2, PO6,
CO2
business activities PO7
Demonstrate hands on experience with Ms-power PO1, PO2, PO6,
CO3
point for business activities PO7
Demonstrate hands on experience with Tally for PO1, PO2, PO6,
CO4
business activities PO7
Demonstrate hands on experience with Tally for PO1, PO2, PO6,
CO5
reporting in business PO7
Reading List
1. International Journal of Computer Applications in Technology
2. International Journal of Computer Applications – IJCA

138
 P.Rizwan Ahmed; Computer Application in Business, Margham Publications,
3.
2019.
4. Computer Application in Business ( Tamil Nadu) by Dr. R.Paramaeswaran
Taxmann’s Basics of Computer Applications in Business by Hem Chand Jain and
5.
H.N. Tiwari, Taxmann Publications Private Limited .

References Books

P.Rizwan Ahmed; Computer Application in Business and Management,

1.
Margham Publications, 2019.
Google Form Made Simple The Perfect Guide to Creating and Modifiying Google
2.
Forms from Beginners to Expert by Mary Brockman
3. Bittu Kumar; Mastering Ms-Office, V&S Publishers, 2017.
Lisa A. Bucki, John Walkenbach, Faithe Wempen, & Michael Alexander;
4.
Microsoft Office 2013 BIBLE, Wiley, 2013.
5. S.S. Shrivatsava; Ms-Office, First Edition, Laxmi Publications, 2015.

Web Resources
https://www.microsoft.com/en-us/microsoft-365/blog/
1.
https://www.ipjugaad.com/syllabus/ggsip-university-bba-1st-semester-computer-
2
applications-syllabus/18
3 https://byjus.com/govt-exams/microsoft-word/
4 https://edu.gcfglobal.org/en/google-forms/
5 https://www.tutorialkart.com/tally/tally-tutorial/

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

139
 Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S M M
CO 2 S M M M M S S M
CO 3 M M M S M S M M
CO 4 S S M M M S S M
CO 5 S S M S M S S M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 - 3 3
CO 2 3 3 - 3 3
CO 3 3 3 - 3 3
CO 4 3 3 - 3 3
CO 5 3 3 - 3 3
Weightage 15 15 - 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 - 3.0 3.0
Pos

140
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
BBA SEC05 New Venture Development SEC Y - - - 1 2 25 75 100

Learning Objectives

CLO1 To learn to generate and evaluate new business ideas

CLO2 To learn about a business model that generates money
CLO3 To understand how to find, evaluate and buy a business
CLO4 To evaluate the feasibility of idea into a Venture
CLO5 To understand sources who lend for new ventures
No. of Learning
UNIT Details
Hours Objectives
Concept of Entrepreneurship – Evolution -
importance – Importance of entrepreneurship,
developing creativity and understanding innovation,
I stimulating creativity; Organisational actions that 3 CLO1
enhance creativity, Managerial responsibilities, Creative
Teams; Sources of Innovation in Business; Managing
Organizations for Innovation and Positive Creativity.
Developing Successful Business Ideas:
Recognizing Opportunities and Generating Ideas - Entry
strategies: New Product – Franchising - Buying an
II existing firm. 3 CLO2
Franchising - advantages/disadvantages of franchising -
types of franchise arrangements - franchise evaluation
checklist.
Feasibility Analysis: Marketing, Technical and
Financial Feasibility analysis - Industry and Competitor
III Analysis-assessing a New Venture’s Financial Strength 3 CLO3
and Viability - writing a Business Plan - Developing an
Effective Business Model
Moving from an Idea to a New Venture:
Preparing the Proper Ethical and Legal Foundation-
Building a New-Venture Team – Leadership -
IV Corporate Entrepreneurship, Social Entrepreneurship. 3 CLO4
Strategic planning for business - Steps in strategic
planning. Forms of ownership –
advantages/disadvantages.
V Financing the New Venture: 3 CLO5
Financing entrepreneurial ventures - Managing growth;
Valuation of a new company - Harvesting and Exit
Strategies - Arrangement of funds - Traditional sources
of financing - Alternate Source of Funding - Financial
schemes offered by various financial institutions -
Government Schemes that support Entrepreneurs, Start-

141
 ups, MSMEs, any new venture - rules and regulations
governing support by these institutions.
Total
15

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Understand the concept of entrepreneurship and skill
CO1 PO2,PO6
sets of an entrepreneur.
Assess new venture opportunities & analyze strategic
CO2 PO2, PO6
choices in relation to new ventures
Develop a credible business plan for real life PO1, PO2, PO5,
CO3
situations. PO6
Coordinate a team to develop and launch and manage
CO4 PO4, PO5
the new venture through the effective leadership
CO5 Evaluate different sources for financing new venture PO2, PO6

Reading List
1. Journal of Business Venturing – Elsevier
2. Technology, Innovation, Entrepreneurship and Competitive Strategy, Emerald
Entrepreneurship: New Venture Creation (2016) David H. Holt, Pearson Education
3.
India,
Entrepreneurship and New Venture Creation; Arun Sahay, V. Sharma; Excel Book
4.
(2008)
Entrepreneurship ,11th Edition , By Robert D. Hisrich, Michael P.Peters, Dean A.
5.
Shepherd , Sabyasachi Sinha , Mc Graw Hill

References Books
1. New Venture Creation, Kathleen R. Allen, Cengage Publication (2013)
Essentials of Entrepreneurship and Small Business Management. Scarborough,
2.
N. M., Cornwall, J. R., & Zimmerer, T. (2016). Boston: Pearson.
Project Appraisal and Management, Agrawal, Rashmi and Mehra, Yogieta S.
3.
(2017). New Delhi. Taxmann Publications.
The Manual for Indian Start -ups Tools to Start and Scale – up Your New
4.
Venture by Vijaya Kumar Ivaturi and Meena Ganesh , Penguin Enterprise
Entrepreneurship Development , Indian Cases on Change Agents by K.
5.
Ramachandran, Mc Graw Hill Publication

Web Resources
https://www.studocu.com/en-gb/document/university-of-aberdeen/new-venture-
1.
development/new-venture-development-lecture-notes/15212217
2. https://core.ac.uk/download/pdf/98660713.pdf
3. https://ugcmoocs.inflibnet.ac.in/download/course/curriculum/nptel/noc18-mg36.pdf
https://www.tutorialspoint.com/entrepreneurship_development/
4.
starting_a_business.htm
https://www.entrepreneur.com/starting-a-business/10-ventures-young-
5.
entrepreneurs-can-start-for-cheap-or-free/300786

142
 Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcome

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PO 1 PO 2PSOPO 1 3 PSOPO 42 POPSO 5 3PO 6 PSO
PO47 POPSO8 5
CO 1 3 3 3 3 3
CO 1 M S M S S S M M
CO 2 3 3 3 3 3
CO 2 S S M S S S M S
CO 3 3 3 3 3 3
CO 3 S S M S S S S S
CO 4 3 3 3 3 3
CO 4 S S M S S M S S
CO 5 3 3 3 3 3
CO 5 M S M S M S M M
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

Marks
Inst. Hours
Category

Credits

External

Subject Code Subject Name L T P O

Total
CIA

BBA SEC06 Tally SEC Y - Y - 2 2 25 75 100

143
 Learning Objectives

CLO1 To impart knowledge about basic use of Tally and its functions
CLO2 To understand the creation of groups and Ledgers
CLO3 To provide understanding about Data Management in Tally
CLO4 To understand the process of GST, EPF etc.
To familiarize students about significance of Tally in implications in the
CLO5
Organizations
No. of Learning
UNIT Details
Hours Objectives
Basic of Accounting & Fundamentals of Tally. ERP 9:
Accounting Principles or Concepts, Rules for
I 6 CLO1
Accounting, Creation/ Setting up of Company in Tally
ERP 9 and Configuration.
Accounting Master in Tally. ERP 9: Groups & Ledgers
Creation
II 6 CLO2
Inventory Master in Tally. ERP 9: Creation of Stock
Groups and Categories and Units of Measure.
Vouchers Entries & Advance Accounting in Tally. ERP
9: Types of Vouchers, Invoicing, Bill Wise Details, Cost
III 6 CLO3
Centers and Bank Reconciliation and Scenarios
Management.
Advance Inventory & Taxes in Tally. ERP 9: Order
processing, Batch Wise Details, POS, TDS, TDS
IV 6 CLO4
Returns Filing, TCS, GST Returns, EPF, ESIC &
Professional Tax.
Technological Advantages, Payroll, Report Generations,
V 6 CLO5
Short Keys in Tally. ERP 9
Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
To understand about the basic accounting and Tally.
CO1 PO1
ERP 9
CO2 Identify the maintained of Ledger and inventory system PO1, PO2, PO7
CO3 Creation of various vouchers and bill wise details P01, PO4, PO7
CO4 Understand various taxes returns and filing PO2, PO6, PO7
Relate and infer various reports generated in Tally.
CO5 PO2, PO7
ERP 9

144
 Reading List
1. Journal of Emerging Technologies and Innovative Research
2. Global Journal for Research Analysis
Tally.ERP 9 with GST in Simple Steps by DT Editorial Services, Dreamtech
3. Press

Vikas Gupta, Comdex Tally, ERP 9 Course Kit with GST and MS Excel, Wiley
4.
India, 2017
Official Guide To Financial Accounting Using Tally.Erp 9 With Gst by
5. Tally Education, BPB Publications

References Books
1. Shraddha Singh & Navneet Mehra, Tally. ERP 9, V & S Publishers, 2015
Official Guide to Financial Accounting using Tally. ERP 9, Fourth Revised &
2.
Updated Edition, BPB Publications
3. Vinod Kumar, Tally. ERP 9 Made Easy, Accounting Education
4. Bimlendu Shekhar, Tally Practical Work Book -1, 2nd Edition
Asian’s Quintessential Course Tally.ERP 9 with GST by Vishnu Priya Singh
5.
edition 2020

Web Resources
1. https://tallysolutions.com/learning-hub/
2. https://www.tutorialkart.com/tally/tally-tutorial/
3. https://sscstudy.com/tally-erp-9-book-pdf-free-download/
4, https://tallysolutions.com/tally/how-to-use-gst-in-tally-erp-9/
5. https://www.javatpoint.com/tally

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,

145
 (K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S S M
S-
CO 2 S M M M M S S S
CO 3 S M M M M S S S
CO 4 M M M M M M S M
CO 5 M S M M S M S M
Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 - 3 3
CO 2 3 3 - 3 3
CO 3 3 3 - 3 3
CO 4 3 3 - 3 3
CO 5 3 3 - 3 3
Weightage 15 15 - 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 - 3.0 3.0
Pos

146
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
BBA SEC07 Intellectual Property Rights SEC Y - - - 2 2 25 75 100

Learning Objectives

To learn aspectsofIntellectualpropertyRightsto studentswho

CLO1 aregoingtoplayamajorroleindevelopmentand management ofinnovative projects
in industries.
Todisseminateknowledgeonpatents,patentregimeinIndia
CLO2
andabroadandregistrationaspects
To evaluate the copyright law
CLO3
Todisseminateknowledgeon
CLO4
copyrightsanditsrelatedrightsandregistrationaspects
To understand about Geographical Indicators
CLO5
No. of Learning
UNIT Details
Hours Objectives
IPR Introduction: and the need for intellectual property
right – IPR in India –Different Classifications –
ImportantPrinciplesofIPManagement –
I 6 CLO1
CommercializationofIntellectualPropertyRights
byLicensing–IntellectualPropertyRightsinthe Cyber
World.
Introduction–Classification–Importance–Types
II ofPatentApplicationsin India - PatentableInvention– 6 CLO2
InventionsNotPatentable.
Introduction–Fundamentals –Concept–Purpose–
Functions–Characteristics–Guidelines - For
III Registration of Trade Mark – Kinds of TM – Protection 6 CLO3
– Non-Registrable Trademarks -Industrial Designs –
NeedforProtectionof IndustrialDesigns.
IntroductiontoCopyright– ConceptualBasis –
CopyRightandRelated Rights–Author & Ownership of
Copyright - Rights Conferred By Copy Right-
IV 6 CLO4
Registration – Transfer –Infringement–
CopyrightpertainingtoSoftware/InternetandotherDigitalm
edia.
GEOGRAPHICALINDICATIONS:Concept, Protection &
V 6 CLO5
Significance

Total 30

Course Outcomes

147
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Imbibe the knowledge of IPR through various laws PO1, PO6
CO2 Apply the knowledge of patents PO5, PO6
CO3 Understand the process of acquiring a trademark PO2, PO6
CO4 Create an awareness about copyrights PO6, PO8
CO5 Understand geographical indicators PO6, PO8

Reading List
1. Journal of Intellectual Property Rights
IntellectualPropertyRightsTextandCases: DR.R.Radhakrishnan,
2.
DR.S. Balasubramanian
IntellectualPropertyPatents,TradeMarks, And Copy Rights–RichardStim
3.
Intellectual Property Rights by Asha Vijay Durafe and Dhanashree K.Toradmalle,
4.
Wiley
Fundamentals of Intellectual Property Rights For Students, Industrialist and Patent
5,
Lawyers by Ramakrishna and Anil Kumar HS

References Books
Landmark Judgements on Intellectual Property rights by Kush Kalra. Central
1.
Law Publishing
2. Intellectual Property Rights in India by V.k.Ahuja, Lexis Nexis
Introduction To Intellectual Property Rights Softbound By Singh,
3. Phundan, Daya Publishing House

Introduction To Intellectual Property Rights by Chawkam H.S, Oxford &Ibh

4.
Intellectual Property - Patents, Copyright, Trade Marks and Allied Rights
5. by W Cornish and D Llewelyn and T Pain

Web Resources
1. https://nptel.ac.in/courses/110/105/110105139/
2. https://www.wipo.int/edocs/pubdocs/en/wipo_pub_450_2020.pdf
3. https://ipindia.gov.in/
4. https://www.tutorialspoint.com/explain-the-intellectual-property-rights
https://www.icsi.edu/media/webmodules/
5.
FINAL_IPR&LP_BOOK_10022020.pdf

Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

148
 Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S M M M M
CO 2 M S M M S M S M
CO 3 M S S S M S S M
CO 4 M M M M M M M M
CO 5 M M M M S M S M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

149
 Marks

Inst. Hours
Category

Credits

External
Subject Code Subject Name L T P O

Total
CIA
BBA PCE01 Quantitative Aptitude I PCE Y - - - 1 2 25 75 100

Learning Objectives
Tocategorize,applyandusethoughtprocesstodistinguishbetweenconceptsof
CLO1
Quantitativemethods.
Toprepareandexplainthefundamentalsrelatedtovariouspossibiliti
CLO2
esandprobabilitiesrelated to time

CLO3 To be able to solve questions relating to percentages, Profit and loss

CLO4 To analyze data in Charts

CLO5 To understand the application Geometry and mensuration

No. of Learning
UNIT Details
Hours Objectives
Numericalcomputation:
I 6 CLO1
ApplicationsbasedonNumbers,ChainRule,RatioProportion
Numericalestimation–I
II 6 CLO2
ApplicationsBasedonTimeandwork,TimeandDistance
Numericalestimation–II
III Applicationsbasedon 6 CLO3
percentages,ProfitLossandDiscount,SimpleinterestandCom
poundInterestPartnerships,Sharesanddividends
Datainterpretation
IV DatainterpretationrelatedtoAverages,Mixtures 6 CLO4
andallegations,Barcharts,Piecharts,Venndiagrams
ApplicationtoindustryinGeometryandMensuration
V 6 CLO5
Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Use their logical thinking and analytical abilities to
CO1 PO1, PO6
solve reasoning questions
Solve questions related to time and distance and time
CO2 PO1 PO6
and work
CO3 Apply concept of percentages, Profit and loss, discount PO1 PO6
CO4 Interpret data using bar charts and diagrams PO1 PO6
CO5 Solve questions relating to Geometry and Mensuration PO1 PO6

150
 Reading List
1. Quantitative aptitude by RSAgarwal,SChandPublication

2. Fast Track Objective Airthmetic by Rajesh Verma , Arihant

3. Quantitative Aptitude and Reasoning by R V Praveen, PHI

Essential Quantitative Aptitude for Competitive Exams - 2nd Edition by
4. RajatVijay Jain , Disha Publications

Quantitative Aptitude & Data Interpretation Topic-wise Solved Papers for IBPS/
SBI Bank PO/ Clerk Prelim & Main Exam (2010-19) 3rd Edition by Disha
5. Experts, Disha Publications

References Books
1. Barron‟sbySharonWelnerGreenandIraKWolf(GalgotiaPublicationspvt.Ltd.)
2. QuantitativeAptitudebyUMohanRaoScitechpublications
3. QuantitativeAptitudebyArunSharmaMcGrawhillpublications
4. QuantitativeAptitudebyAbhijitGuha
5. QuantitativeAptitudebyPearsonpublications

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments 25 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge

151
 Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M S S M M
CO 2 S M M M M S M M
S-
CO 3 S S M M M S M M
CO 4 S S M M S S M M
CO 5 S M M M M S M M
Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 - 3 3 -
CO 2 3 - 3 3 -
CO 3 3 - 3 3 -
CO 4 3 - 3 3 -
CO 5 3 - 3 3 -
Weightage 15 - 15 15 -
Weighted Percentage of 3.0 - 3 3.0 -
Course Contribution to
Pos

152
 Marks

Inst. Hours
Category

External
Subject Code Subject Name L T P O

Credits

Total
CIA
BBA PCE02 Quantitative Aptitude II PCE Y - - - 1 2 25 75 100
Learning Objectives
To categorize,applyandusethoughtprocesstodistinguishbetweenconceptsof
CLO1
reasoning
Toprepareandexplainthefundamentalsrelatedtovariouspossibiliti
CLO2
esandprobabilitiesrelatedtoquantitativeaptitude.

CLO3 To explain and interpret data sufficiency

CLO4 To analyze the applications of Base system

CLO5 To critically evaluate numerous possibilities related to puzzles.

No. of Learning
UNIT Details
Hours Objectives
NumericalReasoning:
Problems related to Number series, Analogy of numbers,
I 6 CLO1
Classification
ofnumbers,Letterseries,Seatingarrangements,Directions,bl
oodrelationsandpuzzletest.
Combinatorics:
II 6 CLO2
Countingtechniques,Permutations,Combinations
andProbability
III Syllogismsand datas ufficiency 6 CLO3
Application o fBasesystem:
IV Clocks(Base24),Calendars(Base7),CuttingofCubesandcu 6 CLO4
boids
PuzzleSolving&TimeManagementusingvariousprobl
V 6 CLO5
emssolvingtoolsandtechniques
Total
30

Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Use their logical thinking and analytical abilities to
CO1 PO1
solve reasoning questions
CO2 Solve questions related to combinations PO1
CO3 Solve questions based on syllogisms PO1
CO4 Solve questions based on clocks, calendars PO1

153
 CO5 Solve puzzles PO1

Reading List
1. QuantitativeaptitudebyRSAgarwal,SChandPublication.
2. PuzzlestopuzzleyoubyShakunataladeviorientpaperbackpublication
Reasoning For Competitive Examinations 2019 Edition by Nishit K
3. Sinha, PEARSON INDIA

A Modern Approach To Logical Reasoning (2 Colour

4. Edition) byRSAgarwal,SChandPublications

General Reasoning Ability for Competitive Exams -

5. SSC/Banking/Defence/Railway/Insurance by Disha Experts, Disha
Publications

References Books
1. Barron‟sbySharonWelnerGreenandIraKWolf(GalgotiaPublicationspvt.Ltd.)
2. QuantitativeAptitudebyUMohanRaoScitechpublications
3. QuantitativeAptitudebyArunSharmaMcGraw-Hillpublications
4. QuantitativeAptitudebyAbhijitGuha
5. QuantitativeAptitudebyPearsonpublications
Web Resources
1. www.m4maths.com
2. www.Indiabix.com
3. https://www.123test.com/numerical-reasoning-test/
4. https://www.bankexamstoday.com/p/data-interpretation-questions-sets.html
5. https://playquiz2win.com/reasoning.html

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments 25 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks

Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehend MCQ, True/False, Concept explanations, Short summary or overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge

154
 Mapping with program outcome

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M S S M M
CO 2 S M M M M S M M
CO 3 S S M M M S M M
CO 4 S S M M S S M M
S- CO 5 S M M M M S M M
Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO3 PSO 4 PSO 5
CO 1 3 - 3 3 -
CO 2 3 - 3 3 -
CO 3 3 - 3 3 -
CO 4 3 - 3 3 -
CO 5 3 - 3 3 -
Weightage 15 - 15 15 -
Weighted Percentage of 3.0 - 3.0 -
Course Contribution to 3.0
Pos

155