Key Partners Key Activities Value Propositio

Who are our Key Partners? What Key Activities do our Value CHARACTERISTICS
Who are our key suppliers? Propositions require? Newness
Which Key Resources are we Our Distribution Channels? Performance
acquiring from partners? Customer Relationships? Customization
Which Key Activities do partners Revenue streams? “Getting the Job Done”
perform? Design
CATEGORIES Brand/Status
MOTIVATIONS FOR Production Price
PARTNERSHIPS Problem Solving Cost Reduction
Optimization and economy Platform/Network Risk Reduction
Reduction of risk and uncertainty Accessibility
Acquisition of particular resources Convenience/Usability
and activities

Key Resources
What Key Resources do our Value
Propositions require?
Our Distribution Channels? Customer
Relationships?
Revenue Streams?

TYPES OF RESOURCES
Physical
Intellectual (brand patents,
copyrights, data)
Human
Financial

Cost Structure
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?

IS YOUR BUSINESS MORE

Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive
outsourcing)
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?

IS YOUR BUSINESS MORE

Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive
outsourcing)
Value Driven (focused on value creation, premium value proposition)

SAMPLE CHARACTERISTICS
Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope
 Value Propositions Customer Relationships Customer Segments
CHARACTERISTICS EXAMPLES
Newness Personal assistance Mass Market
Performance Dedicated Personal Assistance Niche Market
Customization Self-Service Segmented
“Getting the Job Done” Automated Services Diversified
Design Communities Multi-sided Platform
Brand/Status Co-creation
Price
Cost Reduction
Risk Reduction
Accessibility - Menjalin
Convenience/Usability komunikasi via Wisatawan asing
email upper class di
- Chatbot Nusa dua yang
customer service berekreasi bersama
- Customer keluarga/teman
management di
media sosial
Aktivitas water-
based adventure ke
tempat terpencil
yang indah Channels
bersama
keluarga/teman CHANNEL PHASES
1. Awareness: Instagram, Facebook
2. Evaluation: website, WhatsApp
3. Purchase: transfer, cash
4. Delivery: on the spot
5. After sales: WhatsApp

Direct Channel:
Website

Revenue Streams
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
tomation, extensive
TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing,
 For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
tomation, extensive
TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing,
Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment dependent, Volume
dependent
nomies of scope DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
Segments

orm

tawan asing
per class di
a dua yang
easi bersama
arga/teman

Licensing,
Licensing,

dependent, Volume

me-Market