Chapter 4
Chapter 4
, 3e (Heizer/Render/Griffin)
Chapter 4 Forecasting
1) A naïve forecast for September sales of a product would be equal to the forecast for August.
Answer: FALSE
Diff: 2 Type: TF
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
2) The forecasting time horizon and the forecasting techniques used tend to vary over the life
cycle of a product.
Answer: TRUE
Diff: 2 Type: TF
Skill: comprehension
Objective: LO1 Understand the three time horizons and which models apply for each
3) Demand (sales) forecasts serve as inputs to financial, marketing, and personnel planning.
Answer: TRUE
Diff: 2 Type: TF
Skill: knowledge
Objective: LO1 Understand the three time horizons and which models apply for each
4) Forecasts of individual products tend to be more accurate than forecasts of product families.
Answer: FALSE
Diff: 3 Type: TF
Skill: knowledge
Objective: LO1 Understand the three time horizons and which models apply for each
5) Most forecasting techniques assume that there is some underlying stability in the system.
Answer: TRUE
Diff: 3 Type: TF
Skill: knowledge
Objective: LO1 Understand the three time horizons and which models apply for each
6) The sales force composite forecasting method relies on salespersons' estimates of expected
sales.
Answer: TRUE
Diff: 1 Type: TF
Skill: knowledge
Objective: LO2 Explain when to use each of the four qualitative methods
7) A time-series model uses a series of past data points to make the forecast.
Answer: TRUE
Diff: 2 Type: TF
Skill: knowledge
Objective: LO2 Explain when to use each of the four qualitative methods
1
© 2020 Pearson Canada Inc.
8) The quarterly "make meeting" of Lexus dealers is an example of a sales force composite
forecast.
Answer: TRUE
Diff: 1 Type: TF
Skill: comprehension
Objective: LO2 Explain when to use each of the four qualitative methods
10) Seasonality is a data pattern that repeats itself after a period of days, weeks, months, or
quarters.
Answer: TRUE
Diff: 1 Type: TF
Skill: knowledge
Objective: LO5 Develop seasonal indices
11) One advantage of exponential smoothing is the limited amount of record keeping involved.
Answer: TRUE
Diff: 2 Type: TF
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
12) The larger the number of periods in the simple moving average forecasting method, the
greater the method's responsiveness to changes in demand.
Answer: FALSE
Diff: 2 Type: TF
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
13) Mean Squared Error and Coefficient of Correlation are two measures of the overall error of a
forecasting model.
Answer: FALSE
Diff: 3 Type: TF
Skill: knowledge
Objective: LO4 Compute three measures of forecast accuracy
14) In trend projection, the trend component is the slope of the regression equation.
Answer: TRUE
Diff: 2 Type: TF
Skill: knowledge
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
2
© 2020 Pearson Canada Inc.
15) In trend projection, a negative regression slope is mathematically impossible.
Answer: FALSE
Diff: 2 Type: TF
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
16) Seasonal indices adjust raw data for patterns that repeat at regular time intervals.
Answer: TRUE
Diff: 2 Type: TF
Skill: comprehension
Objective: LO5 Develop seasonal indices
17) Patterns in the data that occur every several years are called circuits.
Answer: FALSE
Diff: 1 Type: TF
Skill: knowledge
Objective: Time-series forecasting
19) The larger the standard error of the estimate, the more accurate the forecasting model.
Answer: FALSE
Diff: 3 Type: TF
Skill: comprehension
Objective: LO4 Compute three measures of forecast accuracy
20) A trend projection equation with a slope of 0.78 means that there is a 0.78 unit rise in Y for
every one unit of time that passes.
Answer: TRUE
Diff: 3 Type: TF
Skill: comprehension
Objective: LO6 Conduct a regression and correlation analysis
3
© 2020 Pearson Canada Inc.
22) Demand cycles for individual products can be driven by product life cycles.
Answer: TRUE
Diff: 2 Type: TF
Skill: comprehension
Objective: LO5 Develop seasonal indices
23) If a forecast is consistently greater than (or less than) actual values, the forecast is said to be
biased.
Answer: TRUE
Diff: 2 Type: TF
Skill: comprehension
Objective: LO4 Compute three measures of forecast accuracy
24) Focus forecasting tries a variety of computer models and selects the best one for a particular
application.
Answer: TRUE
Diff: 2 Type: TF
Skill: comprehension
Objective: LO4 Compute three measures of forecast accuracy
25) Many service firms use point-of-sale computers to collect detailed records needed for
accurate short-term forecasts.
Answer: TRUE
Diff: 2 Type: TF
Skill: comprehension
Objective: LO4 Compute three measures of forecast accuracy
26) Technological forecasts address the business cycle by predicting inflation rates, money
supplies, housing starts, and other planning indicators.
Answer: FALSE
Diff: 3 Type: TF
Skill: knowledge
Objective: What is forecasting?
4
© 2020 Pearson Canada Inc.
28) What two numbers are contained in the daily report to the CEO of Walt Disney Parks &
Resorts regarding the six Orlando parks?
A) yesterday's forecasted attendance and yesterday's actual attendance
B) yesterday's actual attendance and today's forecasted attendance
C) yesterday's forecasted attendance and today's forecasted attendance
D) yesterday's actual attendance and last year's actual attendance
E) yesterday's forecasted attendance and the year-to-date average daily forecast error
Answer: A
Diff: 3 Type: MC
Skill: knowledge
Objective: Global company profile
29) Forecasts
A) become more accurate with longer time horizons.
B) are rarely perfect.
C) are more accurate for individual items than for groups of items.
D) are more accurate for new products than for existing products.
E) are impossible to make.
Answer: B
Diff: 2 Type: MC
Skill: comprehension
Objective: LO1 Understand the three time horizons and which models apply for each
31) Forecasts are usually classified by time horizon into three categories
A) short-range, medium-range, and long-range.
B) finance/accounting, marketing, and operations.
C) strategic, tactical, and operational.
D) exponential smoothing, regression, and time series.
E) departmental, organizational, and industrial.
Answer: A
Diff: 1 Type: MC
Skill: comprehension
Objective: LO1 Understand the three time horizons and which models apply for each
5
© 2020 Pearson Canada Inc.
32) A forecast with a time horizon of about 3 months to 3 years is typically called a
A) long-range forecast.
B) medium-range forecast.
C) short-range forecast.
D) weather forecast.
E) strategic forecast.
Answer: B
Diff: 2 Type: MC
Skill: knowledge
Objective: LO1 Understand the three time horizons and which models apply for each
33) Forecasts used for new product planning, capital expenditures, facility location or expansion,
and R&D typically utilize a
A) short-range time horizon.
B) medium-range time horizon.
C) long-range time horizon.
D) naive method, because there is no data history.
E) strategic forecast.
Answer: C
Diff: 2 Type: MC
Skill: comprehension
Objective: LO1 Understand the three time horizons and which models apply for each
34) Organizations use which three major types of forecasts, including two that may fall outside
the role of the operations manager?
A) strategic, tactical, and operational
B) economic, technological, and demand
C) exponential smoothing, Delphi, and regression
D) causal, time-series, and seasonal
E) departmental, organizational, and territorial
Answer: B
Diff: 2 Type: MC
Skill: comprehension
Objective: LO2 Explain when to use each of the four qualitative methods
6
© 2020 Pearson Canada Inc.
36) The two general approaches to forecasting are
A) qualitative and quantitative.
B) mathematical and statistical.
C) judgmental and qualitative.
D) historical and associative.
E) judgmental and associative.
Answer: A
Diff: 1 Type: MC
Skill: knowledge
Objective: LO2 Explain when to use each of the four qualitative methods
37) Which of the following uses three types of participants: decision makers, staff personnel, and
respondents?
A) executive opinions
B) sales force composites
C) the Delphi method
D) associative models
E) time series analysis
Answer: C
Diff: 2 Type: MC
Skill: knowledge
Objective: LO2 Explain when to use each of the four qualitative methods
38) The forecasting model that pools the opinions of a group of experts or managers is known as
the
A) expert judgment model.
B) multiple regression model.
C) jury of executive opinion model.
D) consumer market survey model.
E) management coefficients model.
Answer: C
Diff: 2 Type: MC
Skill: comprehension
Objective: LO2 Explain when to use each of the four qualitative methods
7
© 2020 Pearson Canada Inc.
40) Which of the following techniques uses variables such as price and promotional
expenditures, which are related to product demand, to predict demand?
A) associative models
B) exponential smoothing
C) weighted moving average
D) simple moving average
E) time series
Answer: A
Diff: 3 Type: MC
Skill: knowledge
Objective: LO2 Explain when to use each of the four qualitative methods
8
© 2020 Pearson Canada Inc.
44) Which of the following is not present in a time series?
A) seasonality
B) operational variations
C) trend
D) cycles
E) random variations
Answer: B
Diff: 2 Type: MC
Skill: knowledge
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
47) What is the approximate forecast for May using a four-month moving average?
A) 38
B) 42
C) 43
D) 44
E) 47
Answer: D
Diff: 2 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
9
© 2020 Pearson Canada Inc.
48) Which time-series model below assumes that demand in the next period will be equal to the
most recent period's demand?
A) naive approach
B) moving average approach
C) weighted moving average approach
D) exponential smoothing approach
E) random approach
Answer: A
Diff: 1 Type: MC
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
49) John's House of Pancakes uses a weighted moving average method to forecast pancake sales.
It assigns a weight of 5 to the previous month's demand, 3 to demand two months ago, and 1 to
demand three months ago. If sales amounted to 1000 pancakes in May, 2200 pancakes in June,
and 3000 pancakes in July, what should be the forecast for August?
A) 2400
B) 2511
C) 2067
D) 3767
E) 1622
Answer: B
Diff: 2 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
50) A six-month moving average forecast is generally better than a three-month moving average
forecast if demand
A) is rather stable.
B) has been changing due to recent promotional efforts.
C) follows a downward trend.
D) exceeds one million units per year.
E) follows an upward trend.
Answer: A
Diff: 2 Type: MC
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
10
© 2020 Pearson Canada Inc.
51) Increasing the number of periods in a moving average will accomplish greater smoothing,
but at the expense of
A) manager understanding.
B) accuracy.
C) stability.
D) responsiveness to changes.
E) reliability.
Answer: D
Diff: 1 Type: MC
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
52) Which of the following statements comparing the weighted moving average technique and
exponential smoothing is true?
A) Exponential smoothing is more easily used in combination with the Delphi method.
B) More emphasis can be placed on recent values using the weighted moving average.
C) Exponential smoothing is considerably more difficult to implement on a computer.
D) Exponential smoothing typically requires less record keeping of past data.
E) Exponential smoothing allows one to develop forecasts for multiple periods, whereas
weighted moving averages does not.
Answer: D
Diff: 3 Type: MC
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
53) Which time-series model uses past forecasts and past demand data to generate a new
forecast?
A) naive
B) moving average
C) weighted moving average
D) exponential smoothing
E) regression analysis
Answer: D
Diff: 2 Type: MC
Skill: knowledge
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
56) Given an actual demand of 103, a previous forecast value of 99, and an alpha of .4, the
exponential smoothing forecast for the next period would be
A) 94.6.
B) 97.4.
C) 100.6.
D) 101.6.
E) 103.0.
Answer: C
Diff: 3 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
57) A forecast based on the previous forecast plus a percentage of the forecast error is a(n)
A) qualitative forecast.
B) naive forecast.
C) moving average forecast.
D) weighted moving average forecast.
E) exponentially smoothed forecast.
Answer: E
Diff: 2 Type: MC
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
58) Given an actual demand of 61, a previous forecast of 58, and an alpha of .3, what would the
forecast for the next period be using simple exponential smoothing?
A) 45.5
B) 57.1
C) 58.9
D) 61.0
E) 65.5
Answer: C
Diff: 2 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
12
© 2020 Pearson Canada Inc.
59) Which of the following values of alpha would cause exponential smoothing to respond the
most slowly to forecast errors?
A) 0.10
B) 0.20
C) 0.40
D) 0.80
E) cannot be determined
Answer: A
Diff: 2 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
60) A forecasting method has produced the following over the past five months. What is the
mean absolute deviation?
A) -0.2
B) -1.0
C) 0.0
D) 1.2
E) 8.6
Answer: D
Diff: 3 Type: MC
Skill: application
Objective: LO4 Compute three measures of forecast accuracy
61) The primary purpose of the mean absolute deviation (MAD) in forecasting is to
A) estimate the trend line.
B) eliminate forecast errors.
C) measure forecast accuracy.
D) seasonally adjust the forecast.
E) all of the above.
Answer: C
Diff: 1 Type: MC
Skill: comprehension
Objective: LO4 Compute three measures of forecast accuracy
13
© 2020 Pearson Canada Inc.
62) Given forecast errors of -1, 4, 8, and -3, what is the mean absolute deviation?
A) 2
B) 3
C) 4
D) 8
E) 16
Answer: C
Diff: 2 Type: MC
Skill: application
Objective: LO4 Compute three measures of forecast accuracy
63) The last four months of sales were 8, 10, 15, and 9 units. The last four forecasts were 5, 6,
11, and 12 units. The Mean Absolute Deviation (MAD) is
A) 2.
B) -10.
C) 3.5.
D) 9.
E) 10.5.
Answer: C
Diff: 2 Type: MC
Skill: application
Objective: LO4 Compute three measures of forecast accuracy
64) A time series trend equation is 25.3 + 2.1 X. What is your forecast for period 7?
A) 23.2
B) 25.3
C) 27.4
D) 40.0
E) cannot be determined
Answer: D
Diff: 2 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
65) For a given product demand, the time series trend equation is 53 - 4 X. The negative sign on
the slope of the equation
A) is a mathematical impossibility.
B) is an indication that the forecast is biased, with forecast values lower than actual values.
C) is an indication that product demand is declining.
D) implies that the coefficient of determination will also be negative.
E) implies that the cumulative error will be negative.
Answer: C
Diff: 2 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
14
© 2020 Pearson Canada Inc.
66) Yamaha manufactures which set of products with complementary demands to address
seasonal fluctuations?
A) golf clubs and skis
B) swimming suits and winter jackets
C) jet skis and snowmobiles
D) pianos and guitars
E) ice skates and water skis
Answer: C
Diff: 2 Type: MC
Skill: comprehension
Objective: LO5 Develop seasonal indices
67) Which of the following is true regarding the two smoothing constants of the Forecast
Including Trend (FIT) model?
A) One constant is positive, while the other is negative.
B) They are called MAD and cumulative error.
C) Alpha is always smaller than beta.
D) One constant smooths the regression intercept, whereas the other smooths the regression
slope.
E) Their values are determined independently.
Answer: E
Diff: 3 Type: MC
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
68) Demand for a certain product is forecast to be 800 units per month, averaged over all 12
months of the year. The product follows a seasonal pattern, for which the January monthly index
is 1.25. What is the seasonally-adjusted sales forecast for January?
A) 640 units
B) 798.75 units
C) 801.25 units
D) 1000 units
E) 88.33 units
Answer: D
Diff: 2 Type: MC
Skill: application
Objective: LO5 Develop seasonal indices
15
© 2020 Pearson Canada Inc.
69) A seasonal index for a monthly series is about to be calculated on the basis of three years'
accumulation of data. The three previous July values were 110, 150, and 130. The average over
all months is 190. The approximate seasonal index for July is
A) 0.487.
B) 0.684.
C) 1.462.
D) 2.053.
E) cannot be calculated with the information given.
Answer: B
Diff: 2 Type: MC
Skill: application
Objective: LO5 Develop seasonal indices
70) A fundamental distinction between trend projection and linear regression is that
A) trend projection uses least squares while linear regression does not.
B) only linear regression can have a negative slope.
C) in trend projection the independent variable is time; in linear regression the independent
variable need not be time, but can be any variable with explanatory power.
D) trend projection can be a function of several variables, while linear regression can only be a
function of one variable.
E) trend projection uses two smoothing constants, not just one.
Answer: C
Diff: 3 Type: MC
Skill: comprehension
Objective: LO6 Conduct a regression and correlation analysis
71) The degree or strength of a relationship between two variables is shown by the
A) alpha.
B) mean.
C) mean absolute deviation.
D) correlation coefficient.
E) cumulative error.
Answer: D
Diff: 2 Type: MC
Skill: knowledge
Objective: LO6 Conduct a regression and correlation analysis
72) If two variables were perfectly correlated, the correlation coefficient r would equal
A) 0.
B) -1.
C) 1.
D) 1 or -1.
E) -2.
Answer: D
Diff: 2 Type: MC
Skill: application
Objective: LO6 Conduct a regression and correlation analysis
16
© 2020 Pearson Canada Inc.
73) The last four weekly values of sales were 80, 100, 105, and 90 units. The last four forecasts
were 60, 80, 95, and 75 units. These forecasts illustrate
A) qualitative methods.
B) adaptive smoothing.
C) slope.
D) bias.
E) trend projection.
Answer: D
Diff: 1 Type: MC
Skill: comprehension
Objective: LO7 Use a tracking signal
75) Computer monitoring of tracking signals and self-adjustment if a signal passes a preset limit
is characteristic of
A) exponential smoothing including trend.
B) adaptive smoothing.
C) trend projection.
D) focus forecasting.
E) multiple regression analysis.
Answer: B
Diff: 2 Type: MC
Skill: comprehension
Objective: LO7 Use a tracking signal
17
© 2020 Pearson Canada Inc.
77) Taco Bell's unique employee scheduling practices are partly the result of using
A) point-of-sale computers to track food sales in 15 minute intervals and a six-week moving
average forecasting technique.
B) focus forecasting and multiple regression.
C) a six-week moving average forecasting technique and multiple regression.
D) singular regression.
E) work breakdown structures.
Answer: A
Diff: 3 Type: MC
Skill: knowledge
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
78) Which of the following most requires long-range forecasting (as opposed to short-range or
medium-range forecasting) for its planning purposes?
A) job scheduling
B) production levels
C) cash budgeting
D) capital expenditures
E) purchasing
Answer: D
Diff: 2 Type: MC
Skill: comprehension
Objective: LO1 Understand the three time horizons and which models apply for each
79) Suppose that demand in period 1 was 7 units and the demand in period 2 was 9 units.
Assume that the forecast for period 1 was for 5 units. If the firm uses exponential smoothing with
an alpha value of .20, what should be the forecast for period 3? (Round answers to two decimal
places.)
A) 9.00
B) 3.72
C) 9.48
D) 5.00
E) 6.12
Answer: E
Diff: 2 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
18
© 2020 Pearson Canada Inc.
80) ________ expresses the error as a percent of the actual values, undistorted by a single large
value.
A) MAD
B) MSE
C) MAPE
D) FIT
E) The smoothing constant
Answer: C
Diff: 2 Type: MC
Skill: comprehension
Objective: LO4 Compute three measures of forecast accuracy
81) If Brandon Edward were working to develop a forecast using a moving averages approach,
but he noticed a detectable trend in the historical data, he should
A) use weights to place more emphasis on recent data.
B) use weights to minimize the importance of the trend.
C) change to a naïve approach.
D) use a simple moving average.
E) change to a qualitative approach.
Answer: A
Diff: 2 Type: MC
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
82) What is the approximate forecast for May using a three-month moving average?
A) 38
B) 42
C) 43
D) 44
E) 45
Answer: E
Diff: 2 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
19
© 2020 Pearson Canada Inc.
83) What is the approximate forecast for May using a five-month moving average?
A) 38
B) 42
C) 43
D) 44
E) 45
Answer: B
Diff: 2 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
84) Betty's House of Flapjacks uses a weighted moving average method to forecast flapjack
sales. It assigns a weight of 6 to the previous month's demand, 4 to demand two months ago, and
3 to demand three months ago. If sales amounted to 1100 flapjacks in May, 2000 flapjacks in
June, and 2500 flapjacks in July, what should be the forecast for August?
A) 2400
B) 2023
C) 2167
D) 3767
E) 1622
Answer: B
Diff: 2 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
85) Betty's House of Waffles uses a weighted moving average method to forecast waffle sales. It
assigns a weight of 7 to the previous month's demand, 4 to demand two months ago, and 3 to
demand three months ago. If sales amounted to 1400 waffles in May, 1700 waffles in June, and
2200 waffles in July, what should be the forecast for August?
A) 1410
B) 1885
C) 1967
D) 2067
E) 1622
Answer: B
Diff: 2 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
20
© 2020 Pearson Canada Inc.
86) Given an actual demand of 105, a previous forecast value of 99, and an alpha of .3, the
exponential smoothing forecast for the next period would be
A) 94.6.
B) 97.4.
C) 100.8.
D) 101.6.
E) 103.0.
Answer: C
Diff: 3 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
87) Given an actual demand of 310, a previous forecast value of 299, and an alpha of .2, the
exponential smoothing forecast for the next period would be
A) 299.6.
B) 297.4.
C) 301.2.
D) 307.8.
E) 303.0.
Answer: C
Diff: 3 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
88) Which of the following values of alpha would cause exponential smoothing to respond the
most quickly to forecast errors?
A) 0.10
B) 0.20
C) 0.40
D) 0.80
E) cannot be determined
Answer: D
Diff: 2 Type: MC
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
21
© 2020 Pearson Canada Inc.
89) A forecasting method has produced the following over the past five months. What is the
mean absolute deviation?
A) -0.2
B) -1.0
C) 0.0
D) 1.8
E) 9.0
Answer: D
Diff: 3 Type: MC
Skill: application
Objective: LO4 Compute three measures of forecast accuracy
90) Given forecast errors of -1, 5, 9, and -3, what is the mean absolute deviation?
A) 2
B) 3.5
C) 4.5
D) 8.6
E) 18
Answer: C
Diff: 2 Type: MC
Skill: application
Objective: LO4 Compute three measures of forecast accuracy
91) The last four months of actual sales were 8, 10, 15, and 9 units. The last four forecasts were
7, 6, 13, and 15 units. The Mean Absolute Deviation (MAD) is
A) 2.
B) -10.
C) 3.25.
D) 9.
E) 13.
Answer: C
Diff: 2 Type: MC
Skill: application
Objective: LO4 Compute three measures of forecast accuracy
22
© 2020 Pearson Canada Inc.
92) ________ forecasts are concerned with rates of technological progress, which can result in
the birth of exciting new products, requiring new plants and equipment.
Answer: Technological
Diff: 2 Type: SA
Skill: knowledge
Objective: LO1 Understand the three time horizons and which models apply for each
93) ________ forecasts address the business cycle by predicting inflation rates, money supplies,
housing starts, and other planning indicators.
Answer: Economic
Diff: 2 Type: SA
Skill: knowledge
Objective: LO1 Understand the three time horizons and which models apply for each
94) Demand forecasts, also called ________ forecasts, are projections of demand for a
company's products or services.
Answer: sales
Diff: 2 Type: SA
Skill: comprehension
Objective: LO1 Understand the three time horizons and which models apply for each
95) ________ forecasts employ one or more mathematical models that rely on historical data
and/or associative variables to forecast demand.
Answer: Quantitative
Diff: 2 Type: SA
Skill: comprehension
Objective: LO2 Explain when to use each of the four qualitative methods
96) ________ is a forecasting technique based upon salespersons' estimates of expected sales.
Answer: Sales force composite
Diff: 1 Type: SA
Skill: knowledge
Objective: LO2 Explain when to use each of the four qualitative methods
97) ________ forecasts use a series of past data points to make a forecast.
Answer: Time-series
Diff: 1 Type: SA
Skill: knowledge
Objective: LO2 Explain when to use each of the four qualitative methods
98) A(n) ________ forecast uses an average of the most recent periods of data to forecast the
next period.
Answer: moving average
Diff: 2 Type: SA
Skill: knowledge
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
23
© 2020 Pearson Canada Inc.
99) The smoothing constant is a weighting factor used in ________.
Answer: exponential smoothing
Diff: 2 Type: SA
Skill: knowledge
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
100) Linear regression is known as a(n) ________ because it incorporates variables or factors
that might influence the quantity being forecast.
Answer: associative model
Diff: 2 Type: SA
Skill: knowledge
Objective: LO2 Explain when to use each of the four qualitative methods
101) A measure of forecast error that does not depend on the magnitude of the item being
forecast is the ________.
Answer: mean absolute percent error or MAPE
Diff: 1 Type: SA
Skill: comprehension
Objective: LO4 Compute three measures of forecast accuracy
103) When one constant is used to smooth the forecast average and a second constant is used to
smooth the trend, the forecasting method is ________.
Answer: exponential smoothing with trend adjustment or trend-adjusted smoothing or
second-order smoothing or double smoothing
Diff: 2 Type: SA
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
104) ________ is a time-series forecasting method that fits a trend line to a series of historical
data points and then projects the line into the future for forecasts.
Answer: Trend projection
Diff: 2 Type: SA
Skill: comprehension
Objective: LO2 Explain when to use each of the four qualitative methods
105) The ________ measures the strength of the relationship between two variables.
Answer: coefficient of correlation
Diff: 2 Type: SA
Skill: comprehension
Objective: LO6 Conduct a regression and correlation analysis
24
© 2020 Pearson Canada Inc.
106) If a barbershop operator noted that Tuesday's business was typically twice as heavy as
Wednesday's, and that Friday's business was typically the busiest of the week, business at the
barbershop is subject to ________.
Answer: seasonal variations
Diff: 2 Type: SA
Skill: comprehension
Objective: LO5 Develop seasonal indices
107) ________ forecasting tries a variety of computer models and selects the best one for a
particular application.
Answer: Focus
Diff: 2 Type: SA
Skill: comprehension
Objective: LO7 Use a tracking signal
108) ________ are useful if we can assume that market demands will stay fairly steady over
time.
Answer: Moving averages
Diff: 2 Type: SA
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
110) A skeptical manager asks what short-range forecasts can be used for. Give her three
possible uses/purposes.
Answer: Any three of: planning purchasing, job scheduling, workforce levels, job assignments,
production levels.
Diff: 2 Type: ES
Skill: comprehension
Objective: LO1 Understand the three time horizons and which models apply for each
111) A skeptical manager asks what long-range forecasts can be used for. Give her three possible
uses/purposes.
Answer: Any three of: planning new products, capital expenditures, facility location or
expansion, research and development.
Diff: 2 Type: ES
Skill: comprehension
Objective: LO1 Understand the three time horizons and which models apply for each
25
© 2020 Pearson Canada Inc.
112) Describe the three forecasting time horizons and their use.
Answer: Forecasting time horizons are: short range—generally less than three months, used for
purchasing, job scheduling, workforce levels, production levels; medium range—usually from
three months up to three years, used for sales planning, production planning and budgeting, cash
budgeting, analyzing operating plans; long range—usually three years or more, used for new
product development, capital expenditures, facility planning, and R&D.
Diff: 2 Type: ES
Skill: comprehension
Objective: LO1 Understand the three time horizons and which models apply for each
113) List and briefly describe the three major types of forecasts.
Answer: The three types are economic, technological, and demand; economic refers to
macroeconomic, growth and financial variables; technological refers to forecasting amount of
technological advance, or futurism; demand refers to product demand.
Diff: 2 Type: ES
Skill: comprehension
Objective: LO2 Explain when to use each of the four qualitative methods
116) What are the differences between quantitative and qualitative forecasting methods?
Answer: Quantitative methods use mathematical models to analyze historical data. Qualitative
methods incorporate such factors as the decision maker's intuition, emotions, personal
experiences, and value systems in determining the forecast.
Diff: 2 Type: ES
Skill: comprehension
Objective: LO2 Explain when to use each of the four qualitative methods
26
© 2020 Pearson Canada Inc.
117) Identify four quantitative forecasting methods.
Answer: The list includes naive, moving averages, exponential smoothing, trend projection, and
linear regression.
Diff: 2 Type: ES
Skill: knowledge
Objective: LO2 Explain when to use each of the four qualitative methods
119) What is the difference between an associative model and a time-series model?
Answer: A time-series model uses only historical values of the quantity of interest to predict
future values of that quantity. The associative model, on the other hand, attempts to identify
underlying factors that control the variation of the quantity of interest, predict future values of
these factors, and use these predictions in a model to predict future values of the specific quantity
of interest.
Diff: 2 Type: ES
Skill: comprehension
Objective: LO2 Explain when to use each of the four qualitative methods
121) Identify four components of a time series. Which one of these is rarely forecast? Why is this
so?
Answer: Trend, seasonality, cycles, and random variation. Since random variations follow no
discernible pattern, they cannot be predicted, and thus are not forecast.
Diff: 2 Type: ES
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
27
© 2020 Pearson Canada Inc.
122) Compare seasonal effects and cyclical effects.
Answer: A cycle is longer (typically several years) than a season (typically days, weeks, months,
or quarters). A cycle has variable duration, while a season has fixed duration and regular
repetition.
Diff: 3 Type: ES
Skill: comprehension
Objective: LO5 Develop seasonal indices
123) Distinguish between a moving average model and an exponential smoothing model.
Answer: Exponential smoothing is a weighted moving average model wherein previous values
are weighted in a specific manner—in particular, all previous values are weighted with a set of
weights that decline exponentially.
Diff: 3 Type: ES
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
126) Explain the role of regression models (time series and otherwise) in forecasting. That is,
how is trend projection able to forecast? How is regression used for causal forecasting?
Answer: For trend projection, the independent variable is time. The trend projection equation
has a slope that is the change in demand per period. To forecast the demand for period t, perform
the calculation a + bt. For causal forecasting, the independent variables are predictors of the
forecast value or dependent variable. The slope of the regression equation is the change in the Y
variable per unit change in the X variable.
Diff: 3 Type: ES
Skill: comprehension
Objective: LO6 Conduct a regression and correlation analysis
28
© 2020 Pearson Canada Inc.
127) Identify three advantages of the moving average forecasting model. Identify three
disadvantages of the moving average forecasting model.
Answer: Three advantages of the model are that it uses simple calculations, it smooths out
sudden fluctuations, and it is easy for users to understand. The disadvantages are that the
averages always stay within past ranges, that they require extensive record keeping of past data,
and that they do not pick up on trends very well.
Diff: 2 Type: ES
Skill: comprehension
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
130) Explain, in your own words, the meaning of the coefficient of determination.
Answer: The coefficient of determination measures the amount (percent) of total variation in the
data that is explained by the model.
Diff: 2 Type: ES
Skill: comprehension
Objective: LO6 Conduct a regression and correlation analysis
131) What is a tracking signal? Explain the connection between adaptive smoothing and tracking
signals.
Answer: A tracking signal is a measure of how well the forecast actually predicts. The larger the
absolute tracking signal, the worse the forecast is performing. Adaptive smoothing sets limits to
the tracking signal, and makes changes to its forecasting models when the tracking signal goes
beyond those limits.
Diff: 3 Type: ES
Skill: comprehension
Objective: LO7 Use a tracking signal
134) Weekly sales of ten-grain bread at the local organic food market are in the table below.
Based on this data, forecast week 9 using a five-week moving average.
Week Sales
1 415
2 389
3 420
4 382
5 410
6 432
7 405
8 421
Answer: (382 + 410 + 432 + 405 + 421)/5 = 410.0
Diff: 1 Type: ES
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
30
© 2020 Pearson Canada Inc.
135) Given the following data, calculate the three-year moving averages for years 4 through 10.
Year Demand
1 74
2 90
3 59
4 91
5 140
6 98
7 110
8 123
9 99
Answer:
Year Demand 3-Year Moving Ave.
1 74
2 90
3 59
4 91 74.33
5 140 80.00
6 98 96.67
7 110 109.67
8 123 116.00
9 99 110.33
110.67
Diff: 2 Type: ES
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
136) What is the forecast for May based on a weighted moving average applied to the following
past demand data and using the weights: 4, 3, 2 (largest weight is for most recent data)?
31
© 2020 Pearson Canada Inc.
137) Weekly sales of copy paper at Cubicle Suppliers are in the table below. Compute a three-
period moving average and a four-period moving average for weeks 5, 6, and 7. Compute MAD
for each forecast. Which model is more accurate? Forecast week 8 with the more accurate
method.
The four-week moving average is more accurate. The forecast with the 4-moving average is
22.0.
Diff: 2 Type: ES
Skill: application
Objective: LO4 Compute three measures of forecast accuracy
138) The last four weekly values of sales were 80, 100, 105, and 90 units. The last four forecasts
(for the same four weeks) were 60, 80, 95, and 75 units. Calculate MAD, MSE, and MAPE for
these four weeks.
Answer: MAD = 65/4 = 16.25; MSE = 1125/4 = 281.25; MAPE = 0.712/4 = .178 or 17.8%
Diff: 2 Type: ES
Skill: application
Objective: LO4 Compute three measures of forecast accuracy
32
© 2020 Pearson Canada Inc.
139) A management analyst is using exponential smoothing to predict merchandise returns at an
upscale branch of a department store chain. Given an actual number of returns of 154 items in
the most recent period completed, a forecast of 172 items for that period, and a smoothing
constant of 0.3, what is the forecast for the next period? How would the forecast be changed if
the smoothing constant were 0.6? Explain the difference in terms of alpha and responsiveness.
Answer: 166.6; 161.2 The larger the smoothing constant in an exponentially smoothed forecast,
the more responsive the forecast.
Diff: 1 Type: ES
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
140) The following trend projection is used to predict quarterly demand: Y = 250 - 2.5t, where t
= 1 in the first quarter. Seasonal (quarterly) indices are Quarter 1 = 1.5; Quarter 2 = 0.8; Quarter
3 = 1.1; and Quarter 4 = 0.6. What is the seasonally adjusted forecast for the next four quarters?
Answer: Quarter Projection Adjusted
1 247.5 371.25
2 245 196
3 242.5 266.75
4 240 144
Diff: 2 Type: ES
Skill: application
Objective: LO5 Develop seasonal indices
33
© 2020 Pearson Canada Inc.
141) Jim's department at a local department store has tracked the sales of a product over the last
ten weeks. Forecast demand using exponential smoothing with an alpha of 0.4, and an initial
forecast of 28.0 for period 1. Calculate the MAD. What do you recommend?
Period Demand
1 24
2 23
3 26
4 36
5 26
6 30
7 32
8 26
9 25
10 28
Answer:
Period Demand Forecast Error Absolute
1 24 28.00
2 23 26.40 -3.40 3.40
3 26 25.04 0.96 0.96
4 36 25.42 10.58 10.58
5 26 29.65 -3.65 3.65
6 30 28.19 1.81 1.81
7 32 28.92 3.08 3.08
8 26 30.15 -4.15 4.15
9 25 28.49 -3.49 3.49
10 28 27.09 0.91 0.91
Total 2.64 32.03
Average 0.29 3.56
Bias MAD
The tracking signal RSFE/MAD = 2.64/3.56 = .742 is low; therefore, keep using the forecasting
method.
Diff: 2 Type: ES
Skill: application
Objective: LO4 Compute three measures of forecast accuracy
34
© 2020 Pearson Canada Inc.
142) Favors Distribution Company purchases small imported trinkets in bulk, packages them,
and sells them to retail stores. They are conducting an inventory control study of all their items.
The following data are for one such item, which is not seasonal.
a. Use trend projection to estimate the relationship between time and sales (state the equation).
b. Calculate forecasts for the first four months of the next year.
1 2 3 4 5 6 7 8 9 10 11 12
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales 51 55 54 57 50 68 66 59 67 69 75 73
Answer: The trend projection equation is Y = 48.32 + 2.105 T. The next four months are
forecast to be 75.68, 77.79, 79.89, and 82.00.
Diff: 2 Type: ES
Skill: application
Objective: LO6 Conduct a regression and correlation analysis
35
© 2020 Pearson Canada Inc.
143) Use exponential smoothing with trend adjustment to forecast deliveries for period 10. Let
alpha = 0.4, beta = 0.2, and let the initial trend value be 4 and the initial forecast be 200.
Actual
Period
Demand
1 200
2 212
3 214
4 222
5 236
6 221
7 240
8 244
9 250
10 266
Answer:
Actual Forecast Trend FIT
1 200 200.00 4.00
2 212 202.40 3.68 206.08
3 214 208.45 4.15 212.60
4 222 213.16 4.27 217.43
5 236 219.26 4.63 223.89
6 221 228.73 5.60 234.33
7 240 229.00 4.53 233.53
8 244 236.12 5.05 241.17
9 250 242.30 5.28 247.58
10 266 248.55 5.47 254.02
Diff: 3 Type: ES
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
144) A small family-owned restaurant uses a seven-day moving average model to determine
manpower requirements. These forecasts need to be seasonalized because each day of the week
has its own demand pattern. The seasonal indices for each day of the week are: Monday, 0.445;
Tuesday, 0.791; Wednesday, 0.927; Thursday, 1.033; Friday, 1.422; Saturday, 1.478; and
Sunday 0.903. Average daily demand based on the most recent moving average is 194 patrons.
What is the seasonalized forecast for each day of next week?
Answer: The average value multiplied by each day's seasonal index. Monday: 194 × .445 = 86;
Tuesday: 194 × .791 = 153; Wednesday: 194 × .927 = 180; Thursday: 194 × 1.033 = 200;
Friday: 194 × 1.422 = 276; Saturday: 194 × 1.478 = 287; and Sunday: 194 × .903 = 175.
Diff: 3 Type: ES
Skill: application
Objective: LO5 Develop seasonal indices
36
© 2020 Pearson Canada Inc.
145) A restaurant has tracked the number of meals served at lunch over the last four weeks. The
data shows little in terms of trends, but does display substantial variation by day of the week.
Use the following information to determine the seasonal (daily) index for this restaurant.
Week
Day 1 2 3 4
Sunday 40 35 39 43
Monday 54 55 51 59
Tuesday 61 60 65 64
Wednesday 72 77 78 69
Thursday 89 80 81 79
Friday 91 90 99 95
Saturday 80 82 81 83
Answer:
Day Index
Sunday 0.5627
Monday 0.7855
Tuesday 0.8963
Wednesday 1.0618
Thursday 1.1800
Friday 1.3444
Saturday 1.1692
Diff: 2 Type: ES
Skill: application
Objective: LO5 Develop seasonal indices
146) A firm has modeled its experience with industrial accidents and found that the number of
accidents per year (Y) is related to the number of employees (X) by the regression equation Y =
3.3 + 0.049 × X. R-Square is 0.68. The regression is based on 20 annual observations. The firm
intends to employ 480 workers next year. How many accidents do you project? How much
confidence do you have in that forecast?
Answer: Y = 3.3 + 0.049 × 480 = 3.3 + 23.52 = 26.82 accidents. This is not a time series, so
next year = year 21 is of no relevance. Confidence comes from the coefficient of determination;
the model explains 68% of the variation in number of accidents, which seems respectable.
Diff: 3 Type: ES
Skill: application
Objective: LO6 Conduct a regression and correlation analysis
37
© 2020 Pearson Canada Inc.
147) Demand for a certain product is forecast to be 8,000 units per month, averaged over all 12
months of the year. The product follows a seasonal pattern, for which the January monthly index
is 1.25. What is the seasonally-adjusted sales forecast for January?
Answer: 8,000 × 1.25 = 10,000
Diff: 1 Type: ES
Skill: application
Objective: LO5 Develop seasonal indices
148) A seasonal index for a monthly series is about to be calculated on the basis of three years'
accumulation of data. The three previous July values were 110, 135, and 130. The average over
all months is 160. The approximate seasonal index for July is:
Answer: (110 + 135 + 130)/3 = 125; 125/160 = 0.781
Diff: 2 Type: ES
Skill: application
Objective: LO5 Develop seasonal indices
149) Marie Bain is the production manager at a company that manufactures hot water heaters.
Marie needs a demand forecast for the next few years to help decide whether to add new
production capacity. The company's sales history (in thousands of units) is shown in the table
below. Use exponential smoothing with trend adjustment, to forecast demand for period 6. The
initial forecast for period 1 was 11 units; the initial estimate of trend was 0. The smoothing
constants are α = .3 and β = .3.
Period Actual
1 12
2 15
3 16
4 16
5 18
6 20
Answer:
Period Actual Forecast Trend FIT
1 12 11.00 0.00
2 15 11.30 0.09 11.39
3 16 12.47 0.41 12.89
4 16 13.82 0.69 14.52
5 18 14.96 0.83 15.79
6 20 16.45 1.03 17.48
Diff: 2 Type: ES
Skill: application
Objective: LO3 Apply the naive, moving-average, exponential smoothing, and trend methods
38
© 2020 Pearson Canada Inc.
150) The quarterly sales for specific educational software over the past three years are given in
the following table. Compute the four seasonal factors.
Answer:
Avg. Sea. Fact.
Quarter 1 1786.67 0.8933
Quarter 2 986.67 0.4933
Quarter 3 2820.00 1.4100
Quarter 4 2406.67 1.2033
Grand Average 2000.00
Diff: 2 Type: ES
Skill: application
Objective: LO5 Develop seasonal indices
151) An innovative restaurateur owns and operates a dozen "Ultimate Low-Carb" restaurants in
Ontario. His signature item is a cheese-encrusted beef medallion wrapped in lettuce. Sales (X, in
millions of dollars) is related to Profits (Y, in hundreds of thousands of dollars) by the regression
equation Y = 8.21 + 0.76 X. What is your forecast of profit for a store with sales of $40 million?
$50 million?
Answer: Students must recognize that sales is the independent variable and profits is dependent;
the problem is not a time series. A store with $40 million in sales: 40 × 0.76 = 30.4; 30.4 + 8.21
= 38.61, or $3,861,000 in profit; $50 million in sales is estimated to profit 46.21 or $4,621,000.
Diff: 2 Type: ES
Skill: application
Objective: LO6 Conduct a regression and correlation analysis
39
© 2020 Pearson Canada Inc.
152) Arnold Tofu owns and operates a chain of 12 vegetable protein "hamburger" restaurants in
Quebec. Sales figures and profits for the stores are in the table below. Sales are given in millions
of dollars; profits are in hundreds of thousands of dollars. Calculate a regression line for the data.
What is your forecast of profit for a store with sales of $24 million? $30 million?
Answer: Students must recognize that "sales" is the independent variable and profits is
dependent. Store number is not a variable, and the problem is not a time series. The regression
equation is Y = 5.936 + 1.421 X (Y = profit, X = sales). A store with $24 million in sales is
estimated to profit 40.04 or $4,004,000; $30 million in sales should yield 48.566 or $4,856,600
in profit.
Diff: 2 Type: ES
Skill: application
Objective: LO6 Conduct a regression and correlation analysis
40
© 2020 Pearson Canada Inc.
153) The department manager using a combination of methods has forecast sales of toasters at a
local department store. Calculate the MAD for the manager's forecast. Compare the manager's
forecast against a naive forecast. Which is better?
Manager's
Month Unit Sales
Forecast
January 52
February 61
March 73
April 79
May 66
June 51
July 47 50
August 44 55
September 30 52
October 55 42
November 74 60
December 125 75
Answer:
Abs.
Month Actual Manager's Abs. Error Naive Error
January 52
February 61
March 73
April 79
May 66
June 51
July 47 50 3 51 4
August 44 55 11 47 3
September 30 52 22 44 14
October 55 42 13 30 25
November 74 60 14 55 19
December 125 75 50 74 51
The manager's forecast has a MAD of 18.83, while the naive is 19.33. Therefore, the manager's
forecast is slightly better than the naive.
Diff: 3 Type: ES
Skill: application
Objective: LO4 Compute three measures of forecast accuracy
41
© 2020 Pearson Canada Inc.
154) The last seven weeks of demand at a new car dealer are shown below. Use a three-period
weighted-moving average to determine a forecast for the 8th week using weights of 1, 2, and 3.
Calculate the MAD for this forecast. What does the MAD indicate?
Week Sales
1 25
2 30
3 27
4 31
5 27
6 29
7 30
Answer: Week Sales 3WMA |error|
1 25
2 30
3 27
4 31 28 3
5 27 30 3
6 29 28 1
7 30 29 1
8 29
MAD = 8/4 = 2
An MAD of 2 means that the forecasting technique used was typically off by 2 units each period.
Diff: 3 Type: ES
Skill: application
Objective: LO4 Compute three measures of forecast accuracy
42
© 2020 Pearson Canada Inc.