Tendencias 2024
Tendencias 2024
Tendencias 2024
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1. Read each industry-trend intro 2. Pick the cross-industry opportunity 3. Receive a related, juicy 2024
you want to check first opportunity!
1. BEAUTY Q:
Which cross-industry opportunity will you explore first?
Dove and Singapore-based Rimba Collective After buying an ASKET sweater or pair of In early 2023, Netherlands-based retailer Dille
launched the Dove Nature Regeneration jeans, customers aren't handed a regular & Kamille replanted living Christmas trees that
Project in July 2023 to conserve an impressive receipt. From November 2023, the Swedish had decorated its stores through the 2022
swath of Southeast Asian rainforest. To amplify clothing brand issues an 'Impact Receipt' that holiday season. Dead trees, meanwhile, were
the campaign’s message, Dove will launch an itemizes the environmental cost of producing collected from the retailer and local
AR experience in select Walmart stores that each garment. ASKET partnered with Vaayu municipalities by upcycling startup Het
superimposes the rainforest on a shopper’s Tech for traceable lifecycle impact calculations Grondstoffenbos. Combined with other plant
surroundings. that consider CO2e emissions, energy waste, 15,000 trees were processed into
consumption, and water consumption compost and returned to stores in August
At the start of 2024, just 3 of the top 10 global (calculations are nuanced, based on a 2023 to sell as Heilige Grond, or Holy Soil.
beauty manufacturers have committed to location's water scarcity).
eradicating deforestation from their supply Amid soaring eco-anxiety, sustainability
chains. Beyond B Corp certifications and No, individuals shouldn't be tasked with initiatives could benefit from positive
ambitious climate goals, consider how to make solving the climate crisis. But personal buying storytelling. Products like Heilige Grond
your eco-actions as tangible as the products habits do have an enormous impact, and enable consumers to actively engage in
you’re selling, by using store-grown awareness creates ripple effects. Brands need planetary restoration, offering a concrete and
ingredients, resurrecting extinct materials or
💡 to empower consumers with the information
💡 easily recognizable example of circularity from
💡
giving tours of your farms. required for conscious purchasing decisions. the ground up.
How will you immerse consumers in the How can you make the environmental How can you include consumers in your
nature you’re trying to preserve? impact of your product transparent, both next circularity initiative, every step of the
pre- and post-purchase? way?
2. CONSUMER TECH Q:
Which cross-industry opportunity will you explore first?
Arc, from US-based developer The Browser Ambessa Play is a UK-based social enterprise Bluesky, the decentralized X alternative,
Company, is a free internet browser with specialized in STEM kits to democratize introduced ‘custom feeds’ in May 2023. These
customizable operating system capabilities. education and technology. Its debut kit is a feeds allow users to prioritize content buckets
The browser reimagines traditional navigation, battery-free, DIY flashlight featuring ten parts (e.g. popular with friends, local news) in the
tabs and bookmarks; Spaces can be and 16 build steps. Launched on Kickstarter in platform's algorithm through a drag-and-drop
redesigned akin to rooms in a house; and March 2023, Ambessa Play engaged displaced functionality, while it also allows for easy
Easels function as a web ‘scrapbook’. In children in the design process and donates switching between feeds. Even deeper levels
October 2023, AI updates included automated one kit per pledge. of algorithmic customization are coming in
page summaries and ChatGPT access straight 2024.
from the search bar. Ambessa Play's story serves as a reminder that
all children possess untapped ideas and When it comes to consumer expectations, the
With Arc, users control every pixel. Don’t like inventiveness, capable of creating new goalposts are always moving. While TikTok’s
Gmail’s ‘Compose’ button? Change the font technologies rather than merely consuming personalized algorithm is generally viewed as
and edit the copy! Over YouTube shorts? them. As 65% of today's primary school the holy grail, Bluesky takes it further by
Delete the section from the site. For the more children are predicted to pursue careers in handing the reins entirely to consumers.
tentative users, downloadable templates fields that do not yet exist, training for inherent Executed well, anyone who can operate a
showcase how others are remixing their UI. ingenuity is essential. 💡
smartphone can be in control of their feed.
💡 💡
How will you consider various levels of How will you provide students and Beyond consumer-led algorithms, what
tech literacy in your own CODE-IT- workers with the agency over your does back-end access to your brand
YOURSELF initiatives? curriculum? experience look like?
3. ENTERTAINMENT Q:
Which cross-industry opportunity will you explore first?
4. FASHION Q:
Which cross-industry opportunity will you explore first?
In August 2023, the UK supermarket Morrisons Silicon Valley elites have long favored Blue Open-air dining spots in Indonesia can harbor
forged a partnership with the National Health Zone diets, believed to extend lifespans, but disease-carrying flies. In response, Dulux
Service (NHS) to champion cancer awareness. accessibility and cost hinder widespread Indonesia initiated the Yellow Canteen project
As part of this initiative, QR codes are featured adoption. A US-based food manufacturer, Blue in schools, inspired by the University of
on Nutmeg-branded underwear labels, Zones Kitchen, aims to change this with its Florida's finding that flies are repelled by the
providing direct access to comprehensive plant-based frozen meals, introduced at Expo color yellow. Started in November 2023, the
information about symptoms related to breast East in September 2023, featuring lean protein project involves repainting school tables, seats
and testicular cancer. Morrisons, which owns and whole grains. and walls in yellow.
the Nutmeg brand, is implementing the
strategy across 240 of its stores. From IV drips to cold exposure therapy, COVID-19 renewed focus on preventative
interest in life-extending products is going care, prompting proactive measures. Dulux
Fashion brands can help increase awareness of mainstream. One key driver is a loss of faith in expands its products’ benefits beyond
symptoms, but health-related initiatives should public health services, triggered by the aesthetics with the Yellow Canteen, using paint
always align with health professionals and pandemic. As a result, over half of global to tackle health risks in schools. Health and
robust research. On TikTok, where healthcare- consumers (51%) now turn to diverse meals to wellness serve as an imperative that informs
related content is growing in popularity, claims
💡 remedy their health issues. 💡
buying behavior across sectors.
often quoted as “evidence-based” have no 💡
associated sources. Are consumers reaching for your brand What practical steps can your brand take
in search of longevity-focused fuel? to enhance public health and become a
How will you verify the BRANDCARE trusted ally?
you’re providing?
5. FINANCIAL SERVICES Q:
Which cross-industry opportunity will you explore first?
💡 💡 💡
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A new wave of food and beverage consumers don’t want to just A FOOD & BEVERAGE
‘cause less harm’, they want to go further, returning more to nature
than they take. Yes, 83% of people across G20 countries want to do B HOME & LIVING
more to restore nature in the future and impact-driven F&B
businesses are recognizing that active regeneration benefits both the
C LUXURY
planet and company profits. The F&B sector, particularly brands tied
to agriculture, is uniquely positioned for leadership and can pioneer
change by adopting a blend of (forgotten) regenerative wisdom and
high-tech innovations. This includes practices like carbon
sequestration and biodiversity monitoring. To spearhead the ECO-
BOOSTERS revolution, empower people to replenish the earth with
every bite and sip.
July 2023 saw London brewery Gipsy Hill Belgium-based brick manufacturer In May 2023, Canada-based luxury jeweler
release an offset-free, carbon-negative beer. Vandersanden has developed Pirrouet: a new Mejuri became the first jewelry partner of the
The brewing process uses 100% recaptured carbon-negative building material. Instead of regenerative mining social enterprise
and reused hops, and certified regenerative being fired in energy-intensive kilns, Pirouett Regeneration. Initiated by Resolve and others –
barley is harvested from the end-to-end bricks are cured in CO2-filled chambers including mining company Rio Tinto and
Wildfarmed community. Independent carbon whereby CO2 permanently binds to calcium, a Apple – Regeneration extracts waste minerals
accounting firm Zevero calculated the life cycle waste product from the steel industry. from mining for jewelry, technology and the
of two Gipsy Hill beers, 'Trail' and 'Swell', Vandersanden generates renewable energy energy transition. Earnings from Regeneration
releasing -40g CO2e and -30g CO2e per pint on-site and aims to roll the bricks out in early fund habitat restoration and mine closure
respectively. 2024. activities.
Implementing regenerative agricultural According to UN-Habitat, 3 billion people will Mejuri’s mining partnership signals how the
practices requires substantial upfront costs, need access to adequate housing by 2030, regenerative movement is expanding to other
with savings made further down the line. F&B equating to 96,000 new affordable homes industries (so far seen mainly in agriculture
brands can support farmers to make the built every day. Meanwhile, construction and carbon capture initiatives) and how brands
transition less challenging, while keeping materials account for approximately 9% of all are taking responsibility for their supply chains.
customers up to date with the process. energy-related CO2 emissions.
💡 Your industry will be next!
💡
💡
How can you invest in farmers’ first What will you do to support the How can you take responsibility for the
steps to help the transition to regenerative? development of ECO-BOOSTING environment and people you impact, both
construction methods? directly and indirectly?
7. HEALTH Q:
Which cross-industry opportunity will you explore first?
Pāṇini, an AI-powered chatbot, was launched End-of-life planning is an emotionally charged The AI Foundation – a US-based AI research
to healthcare clinicians across India in June subject. In July 2023, Netherlands-based lab – has launched AI.XYZ: a platform that
2023. Developed by the healthtech platform funeral provider Monuta launched 'Ronald allows users to create a digital twin who can
DocPlix, the chatbot aims to empower GiphA.I.rt', an AI chatbot that guides users carry out mundane tasks, like drafting follow-
clinicians to improve precision and reduce through planning their final chapter. In up emails and setting reminders. The process
medical judgment errors. The chatbot is built collaboration with author Ronald Giphart, it involves feeding the companion with data via a
on evidence-based medical literature and engages users on personal preferences, simple drag-and-drop interface, or by pasting
peer-reviewed algorithms. generating a poetic summary with an AI image URLs or content into its 'brain.' In June 2023,
reflecting their wishes. the platform went into public beta and has
Medical experts favor ChatGPT’s answers over since become available to everyone.
those provided by a physician in 78.6% of While not profoundly in-depth, this inventive
cases. Patients feel less comfortable (just 28% and light-hearted concept prompts users to Wishing for a body double is no longer an
of US respondents to be exact). Pāṇini can be a contemplate their final chapter. As LLMs impossible longing, it’s a promise! AI.XYZ
practitioner’s secret superpower, acting as a mature, companies that seize AI will have a redefines productivity by allowing consumers
copilot to revolutionize precision while potent tool for understanding, engaging with to offload robotic tasks to digital twins, leaving
maintaining a human touch. and ultimately satisfying the needs of their more room for deeply human and creative
audiences. work.
How can you blend human skills with
machine qualities? How can you utilize AI to address How can your VIRTUAL COMPANION
sensitive topics, easing hesitation or dread? help consumers to offload mundane tasks?
8. LIVING Q:
Which cross-industry opportunity will you explore first?
Because of their price tag, solar systems are AdventureGenie uses AI to help travelers plan In a Stardew Valley-like setting, Land Lab
out of reach for many consumers. In comes road trips. The US-based platform aims to Simulator allows users to create blueprints for
PosiGen. The US-based solar company leases make it easier for travelers to build off-grid going off-grid in real life. Drag-and-drop
its panels to consumers for a monthly fee with itineraries. Drawing on historical travel data modules simulate circular systems like passive
no upfront expenses, aiming to make utility bill and a list of 25,000 campsites, the tool houses, methane digesters and black soldier
reductions greater than monthly costs for a net considers individual interests to suggest end- fly bins. Funded on Kickstarter in July 2023
benefit. Similar initiatives have been launched to-end trips. In July 2023, AdventureGenie and developed by US-based Acorn Land Labs,
across continents. highlighted sites recommended by other the app also provides DIY building plans,
users, who had already contributed 300,000 calculates costs and includes purchase links for
Nearly all (96%) consumers globally aimed to points of interest. supplies.
cut costs in 2023, and their financial concerns
are likely to carry through into 2024. Since the While not everyone wants to (or can) go With its pixel game approach, Land Lab
investment and perceived effort required to entirely off-grid, many will appreciate tools that Simulator provides easy-to-grasp guidance on
live autonomously are known obstacles, those make self-sufficient travel easier, and 71% of implementing complex systems. By tapping
closed wallets could stall off-grid’s those surveyed want to travel to a destination into the popularity of cozy gaming, you can
momentum. off the beaten path.
💡 lower the barriers to informed choices about
💡 off-grid
💡 anything.
What steps can you take to reduce How will you strike a balance between
financial barriers to off-grid living? the pleasure of travel and the (perceived) How can your brand leverage a familiar
inconvenience of off-grid? interface to similarly engage consumers?
9. LUXURY Q:
Which cross-industry opportunity will you explore first?
Hekaya 1755 was an immersive 10-exhibition Since the late 19th century, the Bom Retiro October 2023 saw Heineken celebrate its
by Switzerland-based luxury watchmaker neighborhood in São Paulo has been home to 150th anniversary by partnering with Nigerian
Vacheron Constantin. The early 2023 Italian, Jewish and Greek migrants, recently apparel brand Dye Lab on a series of limited-
experience celebrated the maison’s long followed by a strong Korean and Bolivian edition fabrics made in the traditional Yoruba
standing relationship with Saudi Arabia presence. Aiming to reflect the cultures and technique of wax-resist block prints.
through a showcase of its latest timepieces, stories of that diverse group, bookstore AIGO Referencing Heineken-inspired motifs, the
displayed on a decorative unit that captured exclusively curates books about or by fabrics were fashioned into garments modeled
the timeline of the country's architecture. immigrants. The shop opened in July 2023. from the Nigerian agbada to overwhelmingly
positive responses.
Through its exhibit, the brand has created an AIGO could become a potent tool for
opportunity for visitors to explore the illuminating the richness of Brazil's blended Booming nations like Nigeria spell
intricacies of haute horlogerie through the lens society, capturing the lived experiences and opportunities for global players to act on
of local traditions. Experiences like this embed perspectives of immigrants in their own words. domestic pride. While any semblance of
brand values and preserve heritage through For the wider community, absorbing appropriation will backfire, with equal
the universal language of art, while also multidimensional stories of individual migrants
💡 partnership pay-out, a symbiotic cycle of cross-
demonstrating technical mastery. might be the most powerful way to counter cultural enrichment can flourish.
💡
💡 anti-immigrant narratives.
How can you turn your appreciation for Which symbols, traditions or regional
cultural heritage and craftsmanship into a How could your company promote craftsmanship would make for a natural yet
communal experience? intercultural understanding? unexpected fit with your brand identity?
10. MOBILITY Q:
Which cross-industry opportunity will you explore first?
11. NON-PROFIT Q:
Which cross-industry opportunity will you explore first?
The way gen AI could profoundly transform the Nonprofit & Social A NON-PROFIT
Cause sector is twofold. For starters, consider that 74% of US
nonprofits reported job vacancies in April 2023. To tackle workforce B LUXURY
shortages, gen AI could expedite and streamline labor-intensive
internal processes to free up budgets and reduce stress (two leading
C HEALTH
causes for vacancies within the nonprofit sector). Secondly, while the
increased level of global giving observed during the pandemic has
stabilized, gen AI could help to capture new donors’ attention
through novel text, imagery, videos and more. However, whenever
you utilize text-to-anything tools, always consider the potential
reputational concerns tied to AI. NGOs, the most trusted source of
information, must lead the way in wielding AI as a force for good.
In August 2023, software developer Blackbaud Cladwell is a US-based styling app that creates Developed by Costa Rican healthcare startup
introduced a generative AI-powered Story outfits for users based on items already in their Huli, HuliVida harnesses generative AI to
Enhancer to JustGiving, a UK-based online wardrobe. In July 2023, the brand added a centralize patient data into one app or
giving platform. The technology helps ChatGPT-based feature, Ask Cladwell, to offer platform. This makes it easier for users to save
fundraisers create and share personalized suggestions from prompts such as ‘Put and share their medical information with
stories – a task many find challenging but can together outfits inspired by the Barbie movie’. insurance providers, pharmacies, labs, patients
significantly impact fundraising. According to Cladwell, the average user adds and healthcare centers. HuliVida is available
125 items to their virtual closet selected from for free.
Over 850,000 fundraising pages were created up to 13 million available items in-app.
on JustGiving in 2022. Of these, 35% used the Huli consolidates patients’ medical records,
platform’s pre-written content, despite the fact Is Cher Horowitz’s digital wardrobe finally a streamlining communication among various
that pages including a clear and personal reality? Cladwell – and similar services like parties, and reducing the chances of
narrative netted 65% more in funding. Just Indyx – align with luxury shoppers’ shift information being overlooked. This not only
don’t forget to infuse that content with a touch towards more conscious consumerism by fosters simplicity regarding patient care but
of personal authenticity: this will ensure building outfits based on what users already also accelerates information sharing. Can you
narratives resonate with donors. own.
💡 take it one step further and reduce medical
jargon, too?
💡 How can gen AI help time-poor How will your brand leverage gen AI- 💡
fundraisers co-craft compelling content that powered tools to extend the customer How will you utilize new-age tech to
increases donations? journey post-purchase? reduce (medical) bureaucracy and related
communication challenges?
12. RETAIL Q:
Which cross-industry opportunity will you explore first?
During July and August 2023, the London Smart energy provider Banpu NEXT has In March 2023, Delta Hotels by Marriott in
department store Selfridges showcased a partnered with Roots micro-roastery to Dubai Investment Park announced that it had
climate-focused pop-up from footwear brand introduce the Infinite Café, a clean energy installed two of Airowater’s Atmospheric Water
Allbirds. The Carbon Concept Store labeled pop-up café in Bangkok. Active from July to Generators; appliances that transform air
different sneakers with varying-sized black September 2023, the café generated its own humidity into drinkable water. Each appliance
spheres representing their respective carbon electricity, implemented intelligent waste generates between 500 and 1,000 liters of
footprint. Allbird’s centerpiece was the entirely management, offered visitors transportation water per day, which is enough to supply the
carbon-neutral M0.0NSHOT prototype, set to via electric tuk-tuk and highlighted the carbon entire hotel. Glass water bottles were placed
launch in Spring 2024 emissions mitigated with every coffee across the complex, removing plastic from the
purchase. equation. The hotel claims it saves 11,000 kg
Despite Allbirds promoting carbon footprint of plastic for every 1,000 liters of water
awareness since 2020, only a third of their Consider that 15% of APAC consumers don’t created.
customers can confidently explain the buy sustainable goods because of a lack of
meaning of carbon. Playful visuals can grab information, and when information is available, If even something as elementary as drinking
attention, but the challenge is ensuring you it’s often conflicting or contradictory. This water, sitting and sidewalks can be turned into
deliver a universally clear message.
💡 means making eco-credentials the star of the a green spectacle, you have no excuses.
💡
show while highlighting how you verified your
💡
How can you communicate with clarity claims. What parts of your physical space could
and ensure your sustainability message do with an entertaining eco-overhaul? No
means the same thing to every consumer? How will you ensure you allay consumer greenwashing allowed!
concerns with your eco-performance?
Research indicates that AI-powered image generators accept over A SOCIAL MEDIA
85% of prompts to create evidence for mis- and disinformation
claims. As social media companies row back on content control and B FINANCIAL SERVICES
governments ramp up AI legislation, there are opportunities for
brands to implement community-led control measures that ease
C CONSUMER TECH
consumer concerns about generative AI and the ever-expanding
reach of misinformation. For brands, content labeling, corrective
information from authority figures, content moderation and improved
digital literacy can be implemented into social media strategies and
brand activations to counter the spread of unverified information. In
an era where brands may even be responsible for the dissemination
of misinformation, how will you provide FACTUAL HEALING?
In September 2023, TikTok launched a global To help its users identify crypto scams, in Launched in September 2023, ChatNetZero is
tool to help creators label their AI-generated September 2023, the cryptocurrency an AI-powered chatbot designed by a global
content, making it easier for creators to comply exchange Swyftx launched an ‘earn and learn’ consortium of scientists to answer climate-
with TikTok’s Community Guidelines’ synthetic education platform. The Australia-based related questions. The chatbot is built on
media policy, introduced earlier in 2023 to company is offering participants AUD 5 in credible reports and expert-verified data to
combat misinformation. The platform also Bitcoin upon completion of the first course on decipher complex nuances surrounding net
started testing automatic labeling of AI- fundamental analysis. Swyftx expects 80,000 zero and determine the credibility of
generated content. Australians to participate in the scheme. decarbonization plans set by businesses,
governments and financial institutions.
Digital signatures and content labeling can’t History has shown that where verified advice is
come quickly enough, and social media slow and absent, it leaves space for Climate is another high-interest subject for
companies are well-placed to take action. misinformation and disinformation to grow disinformation due to its emotive nature. As
Healthcare content such as diet, exercise and quickly. In a volatile market like crypto, extreme weather events intensify, so too does
sexual health has proven particularly discerning fact from fiction is essential. misinformation. However, many fact-checking
problematic due to posts with high levels of Especially knowing that fake news can travel tools are developed in English and
reach containing inaccurate information and
💡 six times faster than the truth. disinformation in other languages continues to
racial disparities. go under the radar.
💡
💡 How will you incentivize truth-seeking
Can you target crucial information topics behavior? Can you use AI to detect and moderate
first to help consumers find trustworthy, disinformation or disseminate evidence-
data-backed advice? based information in multiple languages?
14. TRAVEL Q:
Which cross-industry opportunity will you explore first?
With its ‘Cancel For No Reason’ policy, the In October 2023, Dutch DIY retailer Praxis July 2023 saw luxury automaker Porsche open
India-based booking platform ClearTrip gives added a 'Sustainability Check' to its free app. the first Porsche Charging Lounge. Using their
vacationers the ability to receive a full refund The Praxis Plus app uses AI algorithms and Porsche ID, EV and plug-in hybrid drivers can
on their booking right up until check-in, with image recognition to offer an action plan, access the lounge 24/7, which features
no justification and at no extra cost to the required tools and step-by-step video tutorials charging points, refreshments, reading
consumer. Unveiled in September 2023, the for energy-efficiency home improvements, material, digital media, wifi and a smart mirror
feature spurred a 220% increase in hotel based on just one photo of a room in the for workouts. Situated in Germany, the
bookings. user’s house. structure relies on clean energy from its
rooftop solar panel.
Dynamic pricing models can make booking Faced with skyrocketing costs for gas and
accommodation feel more akin to a game of electricity, 96% of Dutch households took at As EV infrastructure builds and drivers’ range
Russian Roulette. Consider how you can least one measure to lower their energy bills anxiety decreases, charging providers need to
relieve anxiety from the booking process – last winter. In 2024, brands looking to promote differentiate themselves with faster charging
particularly for the one-third of consumers sustainability measures must go beyond an AI speeds, unique features, or competitive
globally who filter by ‘refundable cancellation hook, and seamlessly streamline the consumer pricing. Consider that cross-industry
policies’. If you can’t offer a get-out clause, at journey from start to finish. expectations are now manifesting inside the
least
💡 be transparent about when and why your 💡 car.
💡
prices fluctuate. How can you combine tailor-made
advice with practical steps that turn Could you partner with a non-mobility
How can you display empathy overwhelm into action? brand to leverage personalized services for
throughout every step of the customer EV drivers?
journey?
Gen AI is rapidly being incorporated into work and daily life, but while A WORK & LEARNING
86% of US employees want to use gen AI at work, only 50% of
employers have drafted a gen AI policy. Both employees and B BEAUTY
students require a broader understanding of analytical and
generative AI: how it can be utilized, its impact and how to think with
C RETAIL
it. As the digital skills gap widens (jumping from 55% to 69% between
2021 and 2022), implementing a culture of continuous learning is
vital. Additionally, one study found that workers with the least
experience saw the biggest increase in productivity when given
access to a conversational assistant. How can you ensure everyone
can thrive in workplaces and institutions rapidly being reshaped by
new technologies? Consider AI an enhancement, not a replacement!
In May 2023, super-app Rappi announced a To enhance professional training, UK-based In August 2023, Walmart unveiled a generative
collaboration with Microsoft to promote digital skincare brand Dermalogica integrated a AI tool called My Assistant to 50,000 of its
inclusion and economic progress in Latin ChatGPT function to complement its skin-care employees. Intended for the US supermarket
America. The ‘Tech for All’ initiative provides treatment manual, ‘Dermalogica: The Book’. chain’s corporate employees, the tool
free education in digital literacy, The AI integration offers an efficient and accelerates draft writing, provides inspiration
entrepreneurship and business administration. tailored approach for therapists to learn from and summarizes documents, aiming to help
Available to all Rappi delivery workers, the the brand’s knowledge bank about products, employees “work faster and more efficiently”
program aims to reach over 350,000 applications and salon setup. rather than replace staff members.
individuals.
Using conversational AI to help experts dive Large enterprises – like global consultancy firm
Consider how you can combine traditional into content and learn is a prime example of McKinsey – are waking up to the productivity
upskilling topics with digital literacy, as the how AI technology can empower professionals benefits of gen AI rolled out at scale.
unicorn startup does. The next step? instead of replacing them. Note that the Implementing gen AI for all employees (not
Extending that knowledge to people outside Dermalogica book is still available in its just a select few) ensures SKILLS FOR ALL
of your organization: Rappi offers course traditional web format, ensuring the brand while assuaging tech anxiety: 26% of US and
material to riders’ families, too. This is what doesn’t force people into something they may UK workers are worried they will be viewed as
scaling for impact looks like! not be ready to use. ‘lazy’ by colleagues for using AI.
How can you help break the cycle of How can you enrich in-house expert How can you tackle the negative
limited opportunities as a result of digital knowledge with generative AI tools? perceptions of gen AI-enabled tools?
illiteracy?
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