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Digital Marketing
1. Business
The internet plays a significant role in each side of our trendy life. Internet

Technologies play a significant role in business. As a Business owner,

knowing the role of net in business can assist you benefit of the powerful

opportunities it offers to grow your business and build operations simpler.

 2. Communication
The internet makes Communication quick and value economical. Businesses

use web technologies like Skype web and video calls, email and video

conferencing to create communication nearly instant.

 3. Growth
The internet plays an enormous role within the growth of companies. It provides

businesses a chance to achieve a wider international Audience. Promoting

through the net is additionally the way to extend sales and reach the specified

growth level. Business also can expand by having an online division.

 4. Marketing
One of the role of net in business involves Selling And Advertising. Most

businesses are taking advantage of the web to plug their Product And Services

to a world audience. The foremost notable net Technologies here embrace

search engines like Google.

 5. Networking and Recruiting
Social Networking websites play a job in business networking by connecting

similar Professionals. Through the web, folks have found business partners

and Nice Staff.

 6. Outsourcing Services
The internet has helped cut prices by Outsourcing services to countries

wherever it’s cheaper to produce these services. except for the price reduction

through the outsourcing role of web in business, outsourcing allows businesses

to focus on their core services and become a lot of economical.

 7. ONLINE SHOPPING ROLE
One role of web in business is that the birth of eCommerce websites and

online payment solutions that permit Individuals to buy on-line from the

comfort of their own homes.

 8. New Opportunities
The internet has unfolded new business opportunities and giving rise to a

group of victorious online Business Owners. This can be a strong role as

anyone can currently begin an internet business.

What Is E-Marketing?
E-marketing is the marketing of goods and services through the internet.

It makes it easy for businesses to reach a wide range of potential customers due to
the large number of people using the internet today.

E-marketing is crucial for business for a few reasons, as it:

● Allows you to find and target potential customers online

● Lets you more efficiently communicate with your audience
● Personalize your marketing strategy based on customers’ interests
● Increase your brand’s visibility
● Get quality leads actually interested in your product
Various technologies are used in e-marketing, allowing shoppers to read
ads, use/receive coupons, view pictures of products, compare prices, and
make purchases with a few clicks of a mouse. Which saves time and
money.
What is digital marketing?
Digital marketing is the promotion and marketing of goods and

services to consumers through digital channels and electronic

technologies. These digital channels can include the internet, mobile

devices, social media platforms, webinars, search engines, online

customer communities and other digital platforms.

Digital marketing also includes a range of approaches and tactics to reach

and persuade the target audience through digital media, including email

marketing, social media marketing, search engine optimization (SEO),

content marketing and online advertising.

The goal of digital marketing is to improve brand awareness, generate

leads, increase website traffic and, ultimately, drive sales and business

growth. The process can involve digital marketing tactics similar to

traditional marketing. Organizations can combine both traditional and

digital marketing techniques as a strategy.

What is Traditional Marketing?
Traditional marketing is a marketing strategy that promotes
products and services using traditional advertising channels such
as newspapers, magazines, billboards, posters, text messaging,
television, radio, and so on to reach and engage target customers.

As a result, traditional marketing focuses heavily on mass media

to reach out to potential customers and persuade them to make a
purchase. Traditional marketing is a less productive and more
costly marketing method. Another significant drawback of traditional
marketing is that it is geographically constrained. However, due to its
age, conventional marketing may be more effective in brand creation.
What is Digital Marketing?
Digital marketing is a modern marketing approach used by firms to
promote their products and services in order to improve sales.
Digital marketing entails the use of digital advertising channels
such as search engines, social media platforms, video marketing,
email marketing, influencer marketing, affiliate marketing, and so
on.Digital marketing is more effective in reaching and engaging
target audiences because it allows firms to send personalised
messages and adverts based on their interests and behaviour. It
also enables real-time monitoring of their effectiveness. It is also a
less expensive method of increasing sales.
Traditional Marketing: Traditional marketing is the
old-way of marketing Technique. It refers to a kind of
promotion, and advertisement includes flyers, billboards,
TV ads, radio ads, print advertisements, newspaper ads,
etc. which companies used in the early period to market
their product.

The four phases of Traditional Marketing are Interest,

Awareness, Desire, and Decision.
Modes Of Traditional Marketing:
● Print Marketing – It includes newspapers, magazines, journals,
pamphlets, insertions, etc. that offer daily news, classified, etc.
that earns revenue through promotions and local advertisements.
● Outdoor Marketing – Billboards and Hoardings are the two ways
of home marketing that play an important role in influencing
consumers across the globe.
● One-On-One – It’s telecalling or SMS marketing, which involves
promoting products or services to clients via telephone or SMS.
● Direct Mail – Companies send advertisement material to the
consumer through the post. It includes brochures, postcards,
catalogs, flyers, newsletters, and sales letters.
● Referral – Also, termed as ‘word of mouth’ marketing it
depends on the consumers to convey information related to
the products or services.
Digital Marketing: Digital Marketing is a modern way of
marketing Technique. In which we promote, selling
products and services by online marketing. It also refers to
the Marketing of any kind of business through digital
media and devices such as Google, Facebook, Instagram,
YouTube, etc.
Importance Of Digital Marketing:
● Cost-Effective – Small fish or start-ups with low capital investment
can find a better and budget-friendly medium to promote their
products & services.
● Fair Play – Digital marketing gives fair play to all. All brands get
equal and similar opportunities whether be it a multinational
corporation or a start-up company, to attract the targeted customers.
● Power Content – On the internet, content is like a king and plays an
influential role in your brand. It can influence your audience right
away and strike a chord in their minds at the right time.
● More Conversions – The range of traffic being converted into prospective clients
is higher in digital and often determines the success of any digital marketing
campaign.
● More revenue generation – More customer engagement and conversion, the
better the profits businesses can book. Business expands domestically and at
times goes international as well.
● Brand Awareness – It helps companies create brand awareness, reliance, and
confidence amongst customers by keeping them posted through new products,
activities, offers, and schemes.
● Better ROI (Return Of Investment) – Compared to other media forms,
businesses can book high profits at lower spending and it will ultimately help
book better return on investment (ROI).
S.No. Traditional Marketing Digital Marketing

1. Traditional marketing is a marketing Digital marketing is a modern

strategy that uses conventional marketing strategy that uses
channels of advertisement, such as TV, digital channels like search
radio, newspapers, magazines, etc. to engines, social media platforms,
promote products and services of a etc. to promote products and
business. services of a business.

2. Traditional marketing is more Digital marketing is very

expensive. cost-effective method of
promoting a product.
3. Traditional marketing Digital marketing provides
provides one-way two-way communication
communication between between advertiser and
advertiser and audience. audience.

4. Traditional marketing is In digital marketing, the

more trustworthy, as it is degree of trustworthiness
an old marketing strategy. depends on the content and
the reliability of the channel.
5. Traditional marketing can Digital marketing can reach
reach out to limited audience. out to a large audience.

6. Traditional marketing is limited Digital marketing can

to specific geographical promote products
regions. internationally.

7. Traditional marketing provides Digital marketing provides

delayed communication. immediate communication.
8. Traditional marketing offers Digital marketing offers high
low conversion rate. conversion rate.

9. Traditional marketing gives Digital marketing gives

non-measurable results. measurable results.

10. Traditional marketing cannot Digital marketing can send

micro-segment the audience personalized messages to
depending on factors like audience depending on their
interest, behavior, age, etc. age, interest, behavior, etc.
12. Traditional marketing is more time Digital marketing is less time
consuming. consuming.

13. Traditional marketing is less flexible Digital marketing offers

in terms of modification. high-degree of flexibility in terms
of modification.

14. Traditional marketing does not Digital marketing provides easy

provide way of direct interaction ways of direct interaction between
between advertiser and audience. advertiser and audience.

15. Traditional marketing has low ROI Digital marketing has high ROI
(Return on Investment). (Return on Investment).
Content Marketing
Content marketing refers to informational,
valuable content like blog posts, how-to
videos, and other instructional materials.
This type of marketing helps you connect
with your audience and answer their
questions. It can also help to generate
leads and close sales.

Content should be published regularly with

the target audience in mind. Ideally, your
brand would become a trusted voice within
the industry by publishing quality, reliable
content. You want your audience to come
to you first for information on the latest
industry trends.
Pros:
1. It’s free of cost.

2. Content is a highly versatile option. It allows you to build your brand by

educating, entertaining and inspiring the audience.

3. It fuels all the other types of digital marketing.

Cons:
1. The competition is high, it takes a lot of time to rank organically for target
keywords.

2. Consistency and high-quality is vital to be effective. Your content must meet

your customers' requirements while branding and achieving your business
targets.
Search Engine Optimization
Search engine optimization (SEO) is the
strategy of creating content in such a way
that search engines like Google will rank your
page high on the search engine results page
(SERP).

Google uses algorithms to decide how

relevant your page is to the keywords that
the user is searching for. These algorithms
update frequently, and SEO strategies must
be adjusted just as regularly to remain
effective.

When done properly, SEO efforts will put your

page at the top of the SERP and bring in
more organic traffic.
Pros:
1. It increases the brand visibility.

2. It is cost efficient, compared to PPC.

Cons:
1. SEO depends on content and tech.

2. Google's changing algorithms might come in the way of your efforts.

3. It takes time for SEO to work.

Search Engine
Marketing/Pay-per-Click

Search engine marketing, or SEM,

refers to paid advertisements that
appear at the top of the SERP. The
cost of these ads typically depends on
the number of clicks the link receives,
hence “pay-per-click.”

When you pay for these top SERP

slots, the “Ad” label will appear next to
your URL. Despite consumer
knowledge that these are ads, many
still click on these links, and it can be
a very effective digital marketing
strategy.
Pros:
1. It helps attain a top rank quickly.

2. It is time efficient.

Cons:
1. It can often be expensive to target popular keywords.

2. Most people are skeptical of ads in the search results and prefer to trust the
natural search results.
Social Media Marketing
With social media marketing social media
platforms are used as a digital marketing
channel. Ads can be bought to reach out to
a new audience, or you can create a profile
for your business on any social media
platform and create posts to advertise new
products, sales, or freshly published
content.

Which social media platform you will use

will depend on the type of audience you
want to reach. For example, according to
Pew Research, Instagram is best for
reaching audiences between the ages of 25
and 29, while those 65+ can be best
achieved through Facebook.
Pros:
1. It has high conversion rates.

2. The efforts multiply quickly as people like, comment, and share your content.

3. Facebook/Instagram ads allow you to target specific customer segments

and convey your message to the right people.

Cons:
1. Social media is challenging. The algorithm changes every now and then.
Along with that, new content formats are introduced frequently.

2. Although it sounds simple to post on social media, you require strategic

planning and dedication of enough time to do it consistently and efficiently.
Affiliate and Influencer
Marketing
Working with an affiliate or influencer
can help increase your audience
reach by engaging with their existing
audience. For an effective
affiliate/influencer relationship, try to
work with an individual who is
well-known and respected within your
industry. They can create content
promoting your business or product
and share a link to your website.
Every time a sale is completed, or a
link is clicked, the influencer/affiliate
will receive a kickback.
Pros:

1. You get the privilege of the influencer's existing audience. So, you need not wait
to build one yourself.

2. Associating with a popular personality allows you to earn genuine followers and
customers.

Cons:

1. It is not just about paying a high amount to partner with influencers. You have to
decide on the right influencer based on your audience and brand and figure out
authentic ways to partner with them.

2. The distrust of influencers is rising, and you need to be careful and transparent
about paying them for promotions.
What is email marketing?
Email marketing is a powerful
marketing channel, a form of direct
marketing as well as digital marketing,
that uses email to promote your
business’s products or services. It can
help make your customers aware of
your latest items or offers by
integrating it into your marketing
automation efforts. It can also play a
pivotal role in your marketing strategy
with lead generation, brand
awareness, building relationships or
keeping customers engaged between
purchases through different types of
marketing emails.
Pros:
1. Amongst several types of digital marketing, this one is independent of any
changing algorithms.

2. Staying constantly in contact with your email list allows you to strengthen
relationships, and they are likely to keep you in their minds when they plan to
buy.

Cons:
1. Often customers do not open emails.

2. It gets difficult to find ways to add value so that the customers do not
unsubscribe.
Mobile Marketing
As per Google research, 27% of people worldwide
use mobile voice search. The mobile consumer
journey is on an exponential rise. Digital
marketing requires immediacy as much as
loyalty, and smartphones are one of the most
immediate problem-solving partners anywhere,
anytime.

Mobile marketing is mandatory for brands who

desire to be with their customers, side by side. It
requires the marketer to adapt everything he is
doing on the desktop to mobile. You must also be
efficient in mobile-specific tasks such as in-app
advertising, texting, and social messaging apps.
It is significantly important for brands that target
a younger audience.
Pros
1. Customers spend more time on mobile phones than on their
desktops/laptops these days. So, mobile marketing helps in reaching where
they spend most of their time.

2. It can be super-targeted with geo-fencing or specific audience segments.

Cons:
1. The space is small as compared to computers.

2. Mobile ads have a low click rate.

3. People often dislike interruptions by marketing messages when they are

communicating.
Video Marketing

In today's fast-paced scenario, short and

quick videos are quicker than texts in
attracting customers. Be it educational or
entertaining, live or pre-recorded video
content is a reliable digital marketing
option. Today, over 2 billion people look for
something or the other per month on
YouTube. It is a promising opportunity to
reach new customers, and video
marketing strategies drive results
throughout the marketing funnel.

80% of customers opt for search engines

and videos to learn about products and
check reviews. 55% of consumers do it
before buying.
Pros:

1. Videos can create an emotional connection with the masses and effectively
spread your message.

2. They are more memorable than text or images.

3. Facebook, Instagram, and LinkedIn—all channels are pushing video content to

enhance reach and engagement and thus rank higher in search results.

Cons:

1. It gets challenging to grab the viewer's' attention in seconds. Users quickly shift
to the next content in their feed.

2. Creating high-quality video content consumes time, money, and skill.