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Emarketing Assignment

A blog is an online platform run by an individual or small group that provides updated information displayed in reverse chronological order. Blogs originated from weblogs in the late 1990s. The main purposes of blogs are to connect with relevant audiences, boost traffic and leads to websites, and establish businesses as industry leaders. Setting up a blog involves choosing a name, registering the blog online, selecting a design, writing posts, promoting the blog, and making money from it.

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27 views4 pages

Emarketing Assignment

A blog is an online platform run by an individual or small group that provides updated information displayed in reverse chronological order. Blogs originated from weblogs in the late 1990s. The main purposes of blogs are to connect with relevant audiences, boost traffic and leads to websites, and establish businesses as industry leaders. Setting up a blog involves choosing a name, registering the blog online, selecting a design, writing posts, promoting the blog, and making money from it.

Uploaded by

zwaidbabar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What is a blog?

A blog is a platform that is run by an individual or a small group, that provide updated
information all around the world. Different post are displayed on it and post are typically
displayed in reverse chronological order, so that the latest post appears first, at the top of the
page.basiclly blog is a shortened version of a weblog and also called an online journel or
informational website.

History of the Blog

The term "weblog" was coined by Jorn Barger[9] on December 17, 1997. The short form, "blog",
was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the
sidebar of his blog Peterme.com in April or May 1999.[10][11][12] Shortly thereafter, Evan
Williams at Pyra Labs used "blog" as both a noun and verb ("to blog", meaning "to edit one's
weblog or to post to one's weblog") and devised the term "blogger" in connection with Pyra
Labs' Blogger product, leading to the popularization of the terms.

Purpose of the blog

There are many reasons to start a blog for personal use and only a handful of strong ones for
business blogging. Blogging for business,projects or anything else that might bring you money
has a very straitforward purpose. To rank your website higher in Google to increase your
visibility.when your rank rating is high all over the website or Google then the consumer
automatically attracts and like your product. So the main purpose of the blog is to connect you
with the relevant audience and to boost your traffic and send quality leads to your website.
Blog Structure

Basicsly the apperances of blog has changed with the passing of time and these days blog
includes a wide variety of items and widgets.
Here are the some features that a blog need.
 Header with menu or Navigation Bar
 Latest blog post
 Call to action
 Footer with relevant links like privacy policy, contact page etc
How to start of blog?

It includes different steps.


 First pick a blog name like choose a descriptive name for your blog.
 Register your blog online.
 Choose a design and template for your blog
 Write and publish your thoughts like share your thoughts.
 Promote your blog like do marketing to get more people
 Make money blogging.

Hobbies & passions. Hobbies or other interests you are passionate about are a great
place to start. Cooking, travel, fashion, sports, and cars are all classic examples. But even
blogs about more obscure hobbies can be successful, since your audience is literally
anyone in the world with the internet.

Life experiences. Everyone has lessons they have learned through life experience.
Sharing this knowledge can be incredibly helpful to others in similar situations. For
example, I recently helped a woman start her blog about being a fireman’s wife. She has
a lot of experience and knowledge to share with others about this topic, and it has helped
her connect with others in similar situations.

Advantages of a Blog

There are different advatges of a blog.

 Exceptional boost to search engine optimization

When a business creates blog consistently they are providing Bing,Google, yahoo and the
others with fresh content to index.

 Develop Strong relationship with new and existing customers

Blogging provide you the opportunity to make strong relationship with customers and
provide them quality products to make a trust and attract you with your target audience.
 Establish Business as a Industry Leader

Blogging is a good way to establish business and build trust and become a industry
leader. And help the audience with the providing of new usefull information on the
regular base.

 Connect people to your Brand

Brand awareness is an important element of marketing and blog post will allow your
followers to show your personal business.

 Opportunity of Sharing

The most important factor of blogging is that it creates opportunity for others to share the
link to the blog.

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