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Section 3 - Revision Questions

This document provides a list of revision questions for the Cambridge IGCSE and O Level Business Studies exam. The questions cover topics such as defining business terms, identifying business concepts, outlining business strategies and tactics, and explaining business scenarios. The questions range from 2 to 6 marks and include multiple choice, short answer, and explanatory questions.

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41 views3 pages

Section 3 - Revision Questions

This document provides a list of revision questions for the Cambridge IGCSE and O Level Business Studies exam. The questions cover topics such as defining business terms, identifying business concepts, outlining business strategies and tactics, and explaining business scenarios. The questions range from 2 to 6 marks and include multiple choice, short answer, and explanatory questions.

Uploaded by

basheerqawlaq
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Cambridge IGCSE and O Level Business Studies

Section 3 – Revision questions


Two-mark questions
1 Define ‘consumer market’.

2 Identify two products of industrial markets.

3 Define ‘external environment’.

4 Identify two ways a business might respond to increased competition.

5 Define ‘mass marketing’.

6 Define ‘market research’.

7 Define ‘unique selling point’.

8 Identify two sources of secondary data.

9 Define ‘qualitative research’.

10 Identify two methods of sampling.

11 Define ‘marketing mix’.

12 Identify two roles of packaging.

13 Identify the stages of a product life cycle.

14 A firm makes Product X. The average cost of making Product X is $10. The firm wants to earn a profit of 75%.
Calculate the selling price of Product X.

15 Define ‘price elasticity of demand’.

16 Define ‘direct selling’.

17 Identify two aims of promotion.

18 Define ‘marketing strategy’.

19 Define ‘barriers to trade’.

20 Identify two ways a business might overcome the problems of entering foreign markets.

© Cambridge University Press 2018 Section 3 – Revision questions 1


Cambridge IGCSE and O Level Business Studies

Four-mark questions
1 Outline two reasons why consumer spending patterns change.

2 Outline two reasons why markets have become more competitive.

3 Outline one benefit and one limitation of niche marketing.

4 Outline two methods of market segmentation.

5 Outline two benefits to a business of market segmentation.

6 Outline two reasons why a business should carry out market research.

7 Outline one benefit and one limitation of primary research.

8 Outline two advantages of test marketing.

9 Outline two factors that influence the accuracy of market research data.

10 Outline two methods of presenting market research data.

11 Outline one cost and one benefit of new product development.

12 Using examples, explain the purpose of extension strategies.

13 Outline two methods of pricing.

14 Outline the role of two middlemen in the channel of distribution.

15 Outline two methods of promotion.

16 Outline one opportunity and one threat to a business of e-commerce.

17 Outline two ways legal controls affect marketing activities.

18 Outline two reasons a business might decide to enter foreign markets.

19 Outline two problems a business might face when entering foreign markets.

20 Outline one benefit and one limitation of joint ventures.

© Cambridge University Press 2018 Section 3 – Revision questions 2


Cambridge IGCSE and O Level Business Studies

Six-mark questions
1 Adventure Software (AS) develops gaming software aimed at the adult market. It is just about to launch its
latest software product The Return of the Titans. The gaming software market is very competitive, but AS has
built a strong brand image and it has many loyal customers. The Return of the Titans is a sequel to The Defeat
of the Titans, which was the most popular adult adventure software product of 2012.
a Explain two methods AS could use to promote its latest product.
b Explain two methods of pricing AS could use for the launch of its latest product.
c To what extent is a ‘strong brand image’ important for the success of AS? Justify your answer.

2 Horologe is a manufacturer of watches. It produces a range of watches aimed at different segments of the
market. Horologe sells all of its watches through wholesalers. At a recent board meeting the marketing director
said, ‘We should consider using e-commerce to sell our products.’
a Explain two benefits to Horologe of market segmentation.
b Identify one advantage and one disadvantage to Horologe of using wholesalers to distribute its products.
c Do you agree with the marketing director that Horologe should consider using e-commerce to sell its
products? Justify your answer.

© Cambridge University Press 2018 Section 3 – Revision questions 3

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