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    Digital Marketing - June 2024 - UG N9PSnHQglK

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    chhavisurana12
    The document provides instructions for an assignment on digital marketing. It outlines 3 questions - the first asks how to create a SEO strategy for a fashion portal, the second asks about the reasons for Eno's successful mobile campaign and why brands use mobile marketing, and the third has two parts asking about an ideal digital marketing strategy and if a website is needed for digital marketing.

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    Digital Marketing - June 2024 - UG N9PSnHQglK

    Uploaded by

    chhavisurana12
    4 views2 pages
    The document provides instructions for an assignment on digital marketing. It outlines 3 questions - the first asks how to create a SEO strategy for a fashion portal, the second asks about the reasons for Eno's successful mobile campaign and why brands use mobile marketing, and the third has two parts asking about an ideal digital marketing strategy and if a website is needed for digital marketing.

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    Digital_Marketing_-_June_2024_-_UG_N9PSnHQglK

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    The document provides instructions for an assignment on digital marketing. It outlines 3 questions - the first asks how to create a SEO strategy for a fashion portal, the second asks about the reasons for Eno's successful mobile campaign and why brands use mobile marketing, and the third has two parts asking about an ideal digital marketing strategy and if a website is needed for digital marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    4 views2 pages

    Digital Marketing - June 2024 - UG N9PSnHQglK

    Uploaded by

    chhavisurana12
    The document provides instructions for an assignment on digital marketing. It outlines 3 questions - the first asks how to create a SEO strategy for a fashion portal, the second asks about the reasons for Eno's successful mobile campaign and why brands use mobile marketing, and the third has two parts asking about an ideal digital marketing strategy and if a website is needed for digital marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    NMIMS Global Access

    School for Continuing Education (NGA-SCE)


    Course: Digital Marketing
    Internal Assignment Applicable for June 2024 Examination

    Assignment Marks: 30

    Instructions:

    • All Questions carry equal marks.


    • All Questions are compulsory
    • All answers to be explained in not more than 1000 words for question 1 and 2 and for question
    3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
    as possible.
    • All answers to be written individually. Discussion and group work is not advisable.
    • Students are free to refer to any books/reference material/website/internet for attempting
    their assignments, but are not allowed to copy the matter as it is from the source of reference.

    • Students should write the assignment in their own words. Copying of assignments from other
    students is not allowed.

    • Students should follow the following parameter for answering the assignment questions.

    For Theoretical Answer For Numerical Answer


    Assessment Parameter Weightage Assessment Parameter Weightage
    Introduction 20% Understanding and usage 20%
    Concepts and Application 60% of the formula
    related to the question Procedure / Steps 60%
    Conclusion 20% Correct Answer & 20%
    Interpretation

    1. Assume that you are starting a new fashion portal and intend to promote online sales of
    garments. How will you create a search engine optimization strategy for the fashion portal?
    (10 Marks)

    2. Eno is an antacid brand with huge brand recall. In September 2021, Eno launched a digital
    campaign on Facebook and Jio’s KaiOS platform, targeting users in rural markets of Bihar,
    NMIMS Global Access
    School for Continuing Education (NGA-SCE)
    Course: Digital Marketing
    Internal Assignment Applicable for June 2024 Examination

    Jharkhand, Rajasthan, West Bengal and Orissa, and garnered a massive reach of over 35
    million viewers. State the reasons behind the highly successful mobile campaign of Eno and
    explain why brands are shifting to mobile marketing to connect and engage with their target
    audience? (10 Marks)

    3. a. There are different marketing platforms and strategies that can help an organization. What is
    an ideal digital marketing strategy? (5 Marks)

    3. b. Website design and development is a very important component of Digital marketing. Is it


    possible for a business entity to run a digital marketing campaign without developing a
    website? (5 Marks)

    **********

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