Syllabus of Master of Business Administration W.E.F 2020

AJU-MBA Syllabus w.e.
f Batch 2020
Syllabus of
Master of Business Administration (MBA)
Semester I, II, III & IV
(w.e.f. Batch 2020-21)
1
AJU-MBA Syllabus w.e.f Batch 2020
Table of Contents
Sl. No Content Page No

1 Syllabus – Semester I 3-29
2 Syllabus – Semester II 30-54
3 Syllabus – Semester III 55-87
4 Syllabus – Semester IV 88-120
2
Syllabus of
MBA
Semester-I
3
ARKA JAIN University, Jharkhand

Department of Management
School of Commerce and Management
Master of Business Administration
Scheme of Study (w.e.f. Batch 2020-22)
SEMESTER I
Contac End Mid

Type of t Total Term Term
Name of the CIA Attenda
S.No Course Credit Hours Mark Theory/ Theory/
Subject ** nce
Per s Practical Practical
Week Exam Exam
Managerial skills Core Paper
1 4 4 100 70 20 5 5
for effectiveness
Financial Core Paper
Reporting-
2 4 4 100 70 20 5 5
Statements and
Analysis
Marketingg Core Paper
3 4 4 100 70 20 5 5
Management
Organizational Core Paper
4 4 4 100 70 20 5 5
Behavior
Quantitative Core Paper
5 4 4 100 70 20 5 5
Techniques
Managerial Core Paper
6 Economics 4 4 100 70 20 5 5
Entrepreneurship Core Paper

7 4 4 100 70 20 5 5
Development
Total
28 28 700 490 140 35 35
SEMESTER II
Contac End Mid

Type of t Total Term Term
Name of the CIA Attend
S.No. Course Credit Hours Mark Theory/ Theory/
Subject ** ance
Per s Practical Practical
Week Exam Exam
Business Core Paper
1 Communication 4 4 100 70 20 5 5
Human Resource Core Paper

2 Management 4 4 100 70 20 5 5
4
Marketing Research Core Paper

3 4 4 100 70 20 5 5
4 Corporate Finance Core Paper 4 4 100 70 20 5 5

Computer Core Paper
5 Applications for 4 4 100 70 20 5 5
Business
Legal and Business Core Paper
6 4 4 100 70 20 5 5
Environment
Corporate Strategy Core Paper
7 4 4 100 70 20 5 5
and Indian Ethics
28 28 700 490 140 35 35
Total
SEMESTER III
Contact End Term Mid Term

Name of the Type of Credit Hours Total Theory/ Theory/ CIA Attenda
S.No Per Marks Practical Practical ** nce
Subject Course
Week Exam Exam
Integrated Elective Paper
1 Marketing 4 4 100 70 20 5 5
Communication
Elective Paper
2 Consumer Behavior 4 4 100 70 20 5 5
Sales & Elective Paper
3 Distribution 4 4 100 70 20 5 5
Management
Investment Elective Paper
Analysis &
4 4 4 100 70 20 5 5
Portfolio
Management
Managing Banks Elective Paper
5 and financial 4 4 100 70 20 5 5
Institutions
6 Taxation Elective Paper 4 4 100 70 20 5 5
Manpower Elective Paper
Planning,
7 4 4 100 70 20 5 5
Recruitment,
Selection
Strategic Human Elective Paper
resource
8 4 4 100 70 20 5 5
Management
Performance Elective Paper

9 4 4 100 70 20 5 5
Management
Corporate
Corporate
10 Internship 3 3 100 50 50
Internship Project Project
27 27 700 470 170 30 30
Total
5
** Each Student will Study 2 Specialization with 3 Elective Papers each
SEMESTER IV
Type of End Mid

Contact
Course Term Term
Name of the Hours Total CIA Attend
S.No. Credit Theory/ Theory/
Subject Per Marks ** ance
Practica Practical
Week
l Exam Exam
Digital and Social Elective Paper
1 4 4 100 70 20 5 5
Media Marketing
International Elective Paper
2 4 4 100 70 20 5 5
Marketing
3 Services Marketing Elective Paper 4 4 100 70 20 5 5
Financial market Elective Paper
4 4 4 100 70 20 5 5
and services
5 Behavioral Finance Elective Paper 4 4 100 70 20 5 5
6 4 4 100 70 20 5 5
Finance
Team dynamics at Elective Paper
7 4 4 100 70 20 5 5
work
Employee Elective Paper
8 4 4 100 70 20 5 5
Relationship
9 Human Resource 4 4 100 70 20 5 5
Management
Dissertation
10 Dissertation Project 3 3 100 50 50
Project
Total 27 27 600 420 120 30 30
** Each Student will Study 2 Specialization with 3 Elective Papers each
6
Distribution of Credit across 4 semesters:
S. No Type of Paper No. of Paper Total Credits

1 Core Paper 14 56
2 Elective Paper 12 48
3 Corporate Internship Project/Dissertation Project 2 6
Total 28 110
7

Department of MBA
PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES
MBA Semester-I
PROGRAM OUTCOMES
[PO.1]. Integration of various functional areas of Management, in the context of globalization
[PO.2]. Develop Analytical and Critical thinking
[PO.3]. Develop ability of Team building and Working in teams
[PO.4]. Develop Effective Communication Skills
[PO.5]. Develop digital skills and have global awareness
[PO.6]. Develop ethics and become socially responsible
[PO.7]. Developing Entrepreneurial Skills
PROGRAM SPECIFIC OUTCOMES
[PSO.1] Ability to synthesize the information from various areas like Marketing, Finance, Human
resource management, etc. and make sound business decisions accordingly.
[PSO. 2] Demonstrate ability to quantify and analyze the business problems
[PSO. 3] Ability to work with people from diverse cultures and with different working styles.
[PSO. 4]Ability to communicate effectively using verbal and non-verbal techniques.
[PSO. 5] To gain the smartness and ability to identify the factors affecting international Business and also
understanding the global digital connection.
[PS0. 6] Ability to learn ethical guidelines and social responsibility from individual point of view and
organizational point of view.
[PSO. 7] Ability to acquire skills to be ‘Job Providers’.
8
Subject:-Managerial skills for effectiveness

Code: MGT31123
4 Credits | Semester I
Total Lectures Required – 60 Total Tutorials Required - 12
A. INTRODUCTION: This course will provide a basis of understanding to the students with reference to
working of Business Organizations through the process of Management, develop an understanding of
importance of managerial skills in achieving organizational effectiveness, develop critical managerial
skills and provide opportunities to practice them.
B. COURSE OUTCOMES:
CO1: Understand the fundamental principles and functions of management.
CO2: Demonstrate understanding and competence with respect to fundamental managerial
skills: Self-awareness, critical thinking, creative problem solving, supportive communication,
negotiation, networking, building effective teams, etc.
CO3: Analyze, develop, practice, and demonstrate the ability to use these fundamental skills
through self-assessments, textbook learning, cases, experiential exercises, written application
exercises and a final paper.
CO4: To acquaint the student with basic concepts of management and its tools to utilize
practically.
C.ASSESSMENT PLAN:
Criteria Description Maximum Marks

Internal Assessment Internal Examination 20
(Summative) Attendance 5
Assignment 5
End Term Exam (Summative) End Term Examination 70
Total 100
Attendance (Formative) A minimum of 75% Attendance is required to be maintained by a
student to be qualified for taking up the End Semester examination.
The allowance of 25% includes all types of leaves including medical
leaves.
D. SYLLABUS: Management Fundamentals -Concept of Management, Levels and functions of

Management, Management skills, Roles of managers. Evolution of Management thought: Early
contributions: Taylor and Scientific Management, Fayol's Administrative Management, Bureaucracy,
Human Relations, and Modern Approach, Recent trends in Management. Planning and Organising:
Planning-The Process of Planning, Types of Plans, Limitations. Organizing- Process, Principles of
organizing, Span of control, Line and staff conflict, Centralization & Decentralization, Departmentation.
Staffing- Nature and Scope of staffing, Selection, Training and Performance appraisal Directing and
9
Controlling Directing- Elements of directing Controlling- Process of controlling and control aids.
Introduction to Personal Skills Introduction to skills & personal skills, Importance of competent
managers, skills of effective managers, developing self-awareness on the issues of emotional intelligence,
self-learning styles, , Negotiation and assertiveness skills, time management skills. Leadership and
Relationship Management Skills: Leadership Challenges and strategies, Mapping leadership
style, Concepts of Relationship-Building- Importance of Relationship-Building for Managers-
Creating a Great First Impression- Building Trust- Techniques to Build Trust- Role of
Communication in Relationship-Building, Networking- Benefits of Networking, Challenges in
Building Effective Relationships. Creative thinking and Problem solving skills-Introduction,
Concept of Creativity, Importance of Creative Thinking, Process of Creative Thinking, Techniques
for Creative Thinking- Brainstorming. Introduction, Concept of Problem solving-Importance of
Problem-Solving Skills for Managers, Process of Problem-Solving, Techniques for Problem-
Solving, Challenges in Generating Creative Ideas.
E. TEXT BOOKS
T1 . Koontz, Essentials of Management, Tata McGraw Hill

T2 .Samuel C. Certo and Tervis Certo, Modern management: concepts and skills, Pearson education,
12th edition, 2012.
T3. Whetten, David and Cameron, Kim (2007) Developing Management Skills. 7th
Edition Prentice Hall.
F. REFERENCE BOOKS
R1.Stoner, Freeman & Gilbert, Management, Prentice Hall of India Pvt Ltd
R2.Tripathy and Reddy, Principles of management- Tata McGraw Hill
R3.E. H. McGrath, S. J., Basic Managerial Skills for All, PHI
R4.V.S.P.Rao, Managerial Skills Excel Books, 2010, New Delhi
10
11
G. COURSE ARTICULATION MATRIX: (Mapping of COs with POs)
S.No. Course Outcome Program Outcome Program Specific Outcome

Statement
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7
CO 1 Understand the fundamental Principles 3 3 2 3 3 2 2 2 2 3 2 1 1 3

and functions of management
CO 2 Demonstrate understanding and 2 3 2 2 2 1 3 2 2 3 1 2 1 2

competence with respect to
fundamental managerial skills: Self-
awareness, critical thinking, creative
problem solving, supportive
communication, negotiation,
networking, building effective teams,
etc.
CO 3 Analyze, develop, practice, and 2 3 2 3 2 1 3 2 2 3 2 2 2 2
demonstrate the ability to use these
fundamental skills through self-
assessments, textbook learning, cases,
experiential exercises, written
application exercises and a final paper.
CO 4 To acquaint the student with basic 3 3 1 2 3 1 2 2 2 3 1 1 2 3

concepts of management and its tools
to utilize practically.
1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlatio
12
Subject-Financial Reporting-Statements and Analysis

Code: MGT31124
A.INTRODUCTION: This course is designed to expose the students to the basic principles of
Financial Accounting. The emphasis will be on developing the analytical skills in preparation and
analysis of financial statements of the companies.
B. COURSE OUTCOMES: At the end of the course, students will be able to:
CO1: Understand the fundamental of accounting.
CO2: Develop an understanding of accounting principles and their implications.
CO3: Learn the process of finalization of accounts.
CO4: Prepare and interpret the balance sheet of a company.
CO5: Analyze the financial health of the companies.
CO6: Learn the steps of preparation of budgets for the organization.
C.ASSESSMENT PLAN:

Assignments 05
Total 100
leaves.
D. SYLLABUS :Introduction to Accounting: Meaning of Accounting; Conceptual framework -

Financial Accounting, Cost Accounting, Management Accounting; Accounting Terminologies;
Accounting Process: Introduction, Accounting Cycle, Accounting Equation, Analysis of Business
Transactions, Accounting of Assets – Cash, Accounts Receivables, Inventory, Investments, Fixed Assets,
Accounting of Liabilities & Shareholder’s Equity – Retained Earnings, Loans, Accounts Payables, Final
Accounts of Non-Corporate entities, Practical Problems; Financial Statements of Corporate Entities:
Financial Statements – Meaning, Importance, Types, Statement of Profit & Loss – Meaning, Importance,
Components, Limitations, Practical Problems, Balance Sheet – Meaning, Importance, Components,
Limitations, Practical Problems, Statement of Cash Flows and Statement of Changes in Equity –
Meaning, Importance, Components, Limitations; Financial Statement Analysis: Need, Importance,
Common Size Statement, Comparative Statement, Trend Ratios, Ratio analysis - Profitability Ratios,
Turnover Ratios, Market test ratios, Liquidity and Solvency Ratios, CVP Analysis and Marginal
Costing: Meaning of CVP Analysis, Concept of BEP, Break Even Chart, Contribution, P/V ratio, Margin
13
of safety, Practical Problems; Budgeting and Budgetary Control: Forecast & Budget, Budgeting
Process, Cash Budget, Flexible Budget, ZBB, Budgetary Control
E. TEXT BOOKS
T1. Advanced Accounts – Vol. I & II – MC Shukla, TS Grewal & SC Gupta, S. Chand Publishing House
T2. Cost & Management Accounting 6th Edition – R. M. Kishore, Taxmann
F. REFERENCE BOOKS
R1. How to Analyze Financial Statements –2nd Edition, Kakani Ramchandran, McGraw Hill Professional
R2. Financial Accounting –S.N. Maheshwari, S. K. Maheshwari, Sharad K. Maheshwari – 5th Edition,
Vikas Publication
R3. Text Book of Cost & Management Accounting – M. N. Arora – 10th Edition, Vikas Publication
R4. Cost and Management Accounting, I (2017) – J.K. Mitra, Oxford University Press (India).
14
G. Course Articulation Matrix: (Mapping of COs with POs and PSOs)
S.No. Program Outcome Program Specific Outcome

Course Outcome
Statement
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO PSO5 PSO6 PSO7
4
CO 1 Understand the fundamental of 3 1 2 3 3 3 1 2 1 3 3
accounting.
CO 2 Develop an understanding of accounting 3 1 2 3 3 3 2 2 1 3 3
principles and their implications.
CO 3 Learn the process of finalization of 3 3 2 2 3 3 3 3 2 3 3 3 3

accounts.
CO 4 Prepare and interpret the balance sheet of 3 3 2 3 3 3 3 3 2 3 3 3 3

a company.
CO 5 Analyse the financial health of the 3 3 3 3 3 3 3 3 3 3 3

companies.
CO 6 Learn the steps of preparation of budgets 3 3 3 3 3 3 3 3 3 2 3 3
for the organization
1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
15
Subject: - Marketing Management

Code: MGT31038
A. INTRODUCTION: Marketing is all around us and it affects the day- to-day life of people in every
possible manner. Organizations devise various strategies to identify and fulfil the needs, wants and desires
of the people, while simultaneously achieving the organizational objectives. An effective marketing is not
an accident, but a result of careful planning and execution. It is both an art and science.
B. COURSE OUTCOMES: At the end of the course, students will be able to

CO1: Describe the marketing function and concept of marketing-mix
CO2: Identify and demonstrate the dynamic nature of the environment in which marketing
decisions are taken and appreciate the implications for marketing strategy determination
and implementation
CO3: To have clarity on the functions related to marketing. Analyze the relevance of marketing
concepts and their application in practical life.
CO4: C04: To analyze the relevance of marketing concepts and their application in practical life.
C. ASSESSMENT PLAN:

Assignment 5
End Term Exam End Term Examination 70
(Summative)
Total 100
leaves.
D.SYLLABUS: Fundamentals of Marketing- Conceptual framework of Marketing; Challenges facing

Marketers in the 21st Century; Concepts of Marketing. Marketing-Mix- Product; Price; Place and
Promotion; Services Marketing-Mix. Functions of Marketing- Segmentation, Targeting and Positioning;
Consumer Behaviour. Product and related Strategies- Product and Branding; Packaging; Product Life
Cycle. Pricing Strategies- Dynamics of Pricing; Factors effecting Pricing; Pricing Strategies.
Distribution Strategies- Marketing Channels; Channel Management; Internet as a new Channel.
Promotional Strategies- Introduction to Integrated Marketing Communication; Promotion-Mix.
16
E. TEXT BOOKS
T1. Marketing Management, Kolter, Keller, and Jha, , Pearson
F. REFERENCE BOOKS
R1. Marketing Management by R.S.N. Pillai, Bagavathi and S.Kala, S.Chand &
Company Pvt Ltd.
R2. Marketing Management by Ramaswamy & Namakumari, Mcmillan Publication.
R3. Marketing Management by Rajan Saxena, Tata Mcgraw Hills Publication
17
G. Course Articulation Matrix: (Mapping of COs with POs
Program Outcome Program Specific Outcome

S.No. Course Outcome
Statement PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7
CO 1 Describe the marketing function 3 1 2 3 1 2

and concept of marketing-mix
CO 2 Identify and demonstrate the 3 3 2 3 3 2 3

dynamic nature of the
environment in which marketing
decisions are taken and appreciate 3
the implications for marketing
strategy determination and
implementation
CO 3 To have a clarity on the functions 3 2 2 3 3 1 1

3
related to marketing
CO 4 Analyze the relevance of 2 3 3 3 3 3 1 3

marketing concepts and their
application in practical life.
18
Subject: - Organizational Behavior

Code: MGT31079
A. INTRODUCTION: The course aims to provide an understanding of basic concepts, theories and
techniques in the field of human behavior at the individual, group and organizational levels in the
changing global scenario.
B. COURSE OUTCOMES: At the end of the course, students will be able to -

CO1: Understand, analyze and describe behavior in organization.
CO2: Learn to improve, enhance or change work behavior so that organization can achieve their
goals.
CO3: Understand what makes people behave the way they do.
CO4: Understand the basis of motivation & what they should do to motivate others.
C. ASSESSMENT PLAN:

Assignment 5
Total 100
leaves.
D. SYLLABUS: Introduction to O.B. Why study Organizational Behavior? Objective and Learning
Outcomes of O.B. What is Organizational behavior? The Hawthorne Studies, contributing disciplines to
the O.B. field, O.B. Models, S-O-B-C Model, contingency O.B. Models, Challenges and opportunities for
O.B.Individual Level Variables 1 (Behaviour, Perception, Motivation) Introduction, Personality-
Definition and Determinants, Personality Traits, Personality Attributes affecting OB. Definition,
Importance and Factors Influencing Perception, Perception and Making Judgment about others.
Motivation: Meaning and importance, Maslow’s need hierarchy, Herzberg’s two factor theory, Theory x
and theory y, McClelland’s theory, Vroom’s expectancy theory, Management by objective.Individual
Level Variables 2 (Values, Attitudes, Emotions) Introduction, Values, Attitudes, Definition and
Concept of Emotions, Emotional Intelligence, Indian Perspective on EI.Interpersonal Behavior, Group
Dynamics & Leadership Nature of Interpersonal behavior, Transactional Analysis (TA), levels of self-
awareness, Johari window, Ego states, Transactions, Benefits and uses of TA, Group Dynamics, concept
of group, Types of groups, Stages of group development, group interaction, Factors influencing group
behavior, group structure, intergroup relationships, Decision making, conflicts, work teams, Leadership,
19
Leadership theories styles, Managerial grid, Fiedler model, Trust and Leadership. Power, politics,
conflict, negotiation and stress: Introduction, Power, Politics, Conflict, Negotiations and Stress.
Organizational Culture & Management of Organizational Change Concept of Organizational
climate, factors of Organizational climate, developing a sound Organizational climate, climate and
culture, Participation and Organizational climate, Morale and productivity, Organizational culture, impact
of Organizational culture, Management of Organizational Change: Nature of change, forces of change,
Resistance to change, role of change agents, stages in planned change, Concept of Organizational
Development (OD), step in OD, OD intervention techniques.
E. TEXT BOOKS
T1. Khanka, S.S, Organizational Behavior, Sultan Chand and Sons, New Delhi.
F. REFERENCE BOOKS
R1. Prasad, L.M, Organizational Behavior, Sultan Chand & Sons, 2003.
R2. Chabbra T.N. & Singh, B.P., Organizational Behavior, Sultan Chand & Sons.
20
G. Course Articulation Matrix: (Mapping of COs with POs)
Course Outcome Program Outcome Program Specific Outcome

S.No
Statement
me
CO 1 Understand, analyze 2 3 1 1 2 2 3 2 1
and describe behavior
in organization.
CO 2 Learn to improve, 2 3 2 2 1 3 3 3 2
enhance or change
work behavior so that 1
organization can
achieve their goals.
CO 3 Understand what makes 1 3 2 2 2 2 3 3 1
people behave the way 1 1
they do.
CO 4 Understand the basis of 3 2 2 2 2 2 3 2 2 2 2
motivation & what they
should do to motivate
others.
1.Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
21
Subject:-Quantitative Techniques
Code: MGT31039
A. INTRODUCTION: The objective of this paper is to equip students with some of the important
statistical techniques for managerial decision making and to provide ground for learning advanced
analytical tools used in research.

CO1: Present the data in a suitable statistical diagram.
CO2: Understand measures of central tendency and measures of dispersion
CO3: Will be able to find out the relationship among the variables through
correlation and regression techniques
CO4: Have in depth knowledge of tests of statistics and their significance
CO5: Understand the linear programming problem
C.ASSESSMENT PLAN:

Assignment 5
Total 100
leaves.
D. SYLLABUS: Frequency distributions, Graphical representation of Frequency Distribution –

Histogram, Frequency Polygon, Ogive, Pie-chart. Measures of Central Tendency: Concepts and
Applications of Mean, Median, Mode, Arithmetic mean, Geometric mean and Harmonic mean
Measures of Dispersion- Measures of Dispersion Range, Inter quartile range, Quartile deviation
, Mean Deviation, Variance and Standard deviation. Correlation and Index Numbers -
Correlation, Definition, Types of Correlation, Degree of Correlation, Karl Pearson Co-efficient
of Correlation, Spearman’s Rank Correlation, Meaning of Index Number, Problems in
construction of Index Number, Type of Index Numbers, Different formulae, Uses of index
numbers. Introduction to Probability Theory- Elementary probability theory: Additive and
Multiplicative laws of probability and their business applications. Addition & Multiplication
theorems on probability, Bayes’ theorem and Numerical Problems of Probability. Linear
Programming- Linear programming; definition, Formulation of LPP; solution by graphic and
22
Simplex method; Business Applications of LP. Transportation problems, Sensitivity Analysis,

Theory of Games, pure Strategies ( Minimax and Maximin Principles)
E. TEXT BOOKS
T1. S.P. Gupta, Statistical Methods, Sultan Chand & Sons, New Delhi
F. REFERENCE BOOKS
R1. Black, Ken, Applied Business Statistics- Making Better Business Decisions,
Wiley Publications.
R2. Suranjan Saha, Quantitative Methods, New Central Book Agency
R3. U.K. Srivastava, G.V. Shenoy, S.C. Sharma, Quantitative Techniques for
Managerial Decisions
R4. Levin, R.I and D.S. Rubin, Statistics for Management, Pearson Education, Delhi
R5. N.D. Vohra, Quantitative Methods for Management, TMH, New Delhi
R6. Suranjan Saha, Practical Business Mathematics, New Age India, New Delhi
R7. Beri G C, Business Statistics, Taca McGraw Hill
R8. Lavine, D M, D F Stephen, T C Krehbiel, M L Berenson, Statistics for Managers-
Using Microsoft Excel, PHI Learning Private Limited.
23

Present the data in a
CO1 3 1 2 3
suitable statistical
diagram.
Understand measures
CO2 3 2 3 3
of central tendency
and measures of
dispersion
CO3 Will be able to find 3 2 3
out the relationship
among the variables
through correlation
and regression
techniques
Have in depth
CO4 3 2 3
knowledge of tests of
statistics and their
significance
Understand the linear
CO5 3 2 3
programming problem
24
Subject:-Managerial Economics
Code: ECO31003
A. INTRODUCTION: The objective of this course is to familiarize students with the issues in
business economics and their application in business decisions. Students should be able to relate the
concepts of economics in their business decisions.

CO1: To understand the demand analysis and consumer equilibrium.
CO2: They will get in depth knowledge of producer equilibrium and the concept of cost
and market imperfections.
CO3: They will become familiar with the pricing of factors of production.
CO4: They will be able to understand different types of multipliers and also IS-LM
analysis.
CO5: They will understand the concept of trade cycle and the various concepts used in
Open economy.
C.ASSESSMENT PLAN:

Assignment 5
Total 100
leaves.
D. SYLLABUS: Demand and The Firm: Demand and its Determination: Demand function;
Determinants of demand; Demand elasticity – Price, Income and cross elasticity. Indifference curve and
Consumer equilibrium Production, Cost and Market Forms: Production: Law of variable proportions.
Production function: Concept of productivity and technology, Isoquants; Least cost combination of
inputs, Producer’s equilibrium; Return to scale; Cost: Classification of costs; Short run and Long run cost
functions. Market Forms: Shapes of AR, MR curve and their relationship in different market forms.
Market Imperfections–Monopolistic, Collusive oligopoly and price discrimination. Pricing: Factor
Pricing: Demand and supply of factor of production; Concept of rent, profit, interest- Rate of return and
interest rates; Real vs. Nominal interest rates. Basic capital theory–Interest rate and return on capital.
25
Measurement of profit. Macro-Economic Markets and Integration: Product market: Saving and
Investment function, Consumption function, Aggregate supply and Aggregate demand, Investment
multiplier, Foreign trade and budget multiplier. Money market: Motive for holding money; Liquidity
preference, Money demand, Money market equilibrium. IS-LM Analysis: Derivation of nominal IS-LM
and equilibrium. Trade Cycles and The Open Economy: Features and phases of trade cycle. Open
economy macroeconomics: Determination of Exchange Rate. Effects of changes in trade on exchange
rate. Purchasing Power Parity and Exchange Rates: Fixed and Flexible. Impact of trade on GDP. Open
economy multiplier.
E. TEXT BOOKS
T1. Varshney & Maheshwari, Managerial Economics, Sultan Chand & Sons: New Delhi
F. REFERENCE BOOKS
R1. D.N. Dwivedi, Managerial Economics. Vikash Publishing House,Pvt L

R2. Stonier and Hague, A Text Book of Economic Theory, Pearson India Publications
R3. Koutsoyiannis, A Modern Microeconomics, MacMillan Publishers
R4. Mankiw, Economics-Principles and Applications, Cengage Learning.
R5. Gupta, G.S., Managerial Economics, Tata MsGraw Hill Education Pvt Ltd.
R6. Peterson, Craig H., W. Cris Lewis and Sudhir K. Jain, Managerial Economics, Pearson Publications
R7. Thomas, Christopher R, S. Charles Maurice and Sumit Sarkar, Managerial Economics, Tata Mc
Graw Hill Education Pvt Ltd.
26
G. Course Articulation Matrix: (Mapping of COs with Os)
CO1 To understand the demand 2 2 3 2 2
analysis and consumer
equilibrium
CO2 They will get in-depth 2 2 3 2 2
knowledge of producer
equilibrium and the
concept of cost and
market imperfections.
CO3 They will become familiar 2 2 2 2 2
with the pricing of factors
of production
CO4 They will be able to 2 2 2 2 2
understand different types
of multipliers and also IS-
LM analysis.
CO5 They will understand the 2 2 2 3 2
concept of trade cycle and
the various concepts used
in open economy
1. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation
27
Subject -Entrepreneurship Development
Code: MGT33047
4 Credits - | Semester I
A. INTRODUCTION: This paper is designed to make students understand and develop

Entrepreneurial abilities. This course is designed to expose the students to the basic concepts applied
in contemporary entrepreneurship provision and practice and many of the concepts that will help
them in practical life. It would refer to inculcation, development and polishing of Entrepreneurial
skills in the aspiring entrepreneurs, needed to establish and successfully run their own enterprise.
CO1: Understand the process of Entrepreneurship.

CO2: Understand Planning, Execution Success and Failure of Business Plan.
CO3: Understand “Entrepreneurship” as a Career Plan.
CO4: To expose the students to the basic concepts applied in contemporary entrepreneurship.
C .ASSESSMENT PLAN:

Assignment 5
(Summative)
Total 100
student to be qualified for taking up the End Semester
examination. The allowance of 25% includes all types of leaves
including medical leaves.
D. SYLLABUS : The Entrepreneurial perspective The Nature and Importance of Entrepreneurs.

The entrepreneurial and entrepreneurial mind – the individual entrepreneur. Creating and starting the
venture Creativity and Business idea. Project identification, search of a Business idea identification of
project identification of Business opportunities. The Business plan – the marketing plan – the financial
plan – the organizational plan. Financing the New Venture Sources of capital. Informal risk capital
and venture capital. Entrepreneurship Development Role of EDI’s, NIESBUD, NASIC. Role of
DIC’S in promoting entrepreneurial decision making. Managing, growing and ending the venture
Launch – managing early growth. Expansion – going public – ending the venture. Entrepreneurship
as Career option Entrepreneurship as - Job providers. Role of Entrepreneur in economic
Development. Setting up of a small industry – an overview of steps involved. sickness in small
industries-Reasons & Remedies.
28
E. TEXT BOOKS
T1. Entrepreneurship - Robert D. Hisrich & Michael P. Peters
F. REFERENCE BOOKS
R1. Small Business Management - Longeneckzr, Moore & Petty.

R2. Entrepreneurship & Small Business Management - Nicholas Siropolis.
R3. Essentials of Entrepreneurship & Small Business Management - Thomas Zimmerer.
29
S.No. Course Outcome Course Outcome Program Specific Outcome
Statement Statement
Understand the process of

CO 1 3 3 2 3 3 2 3 3 3 3 2 1 2 3
Entrepreneurship
Understand Planning,
Execution Success and
CO 2 Failure of Business Plan 2 3 2 2 2 2 3 2 2 3 1 2 2 1
Understand
CO 3 “Entrepreneurship” as a2 3 3 2 2 3 2 3 2 2 2 3
Career Plan
To expose the students to
the basic concepts
CO 4 3 3 2 2 3 3 3 3 1 1 2
applied in contemporary
entrepreneurship
30
Syllabus of
MBA
Semester-II
31
SEMESTER I
End
Contac Mid
Type of Term
t Term
S.N Name of the Course Total Theory/ CIA Atten
Credit Hours Theory/
o Subject Marks Practic ** dance
Per Practical
al
Week Exam
Exam
Managerial skills for Core
1 4 4 100 70 20 5 5
effectiveness Paper
Financial Reporting- Core
2 Statements and Paper 4 4 100 70 20 5 5
Analysis
Marketingg Core
3 4 4 100 70 20 5 5
Management Paper
Organizational Core
4 4 4 100 70 20 5 5
Behavior Paper
Quantitative Core
5 4 4 100 70 20 5 5
Techniques Paper
Managerial Core
6 4 4 100 70 20 5 5
Economics Paper
Entrepreneurship Core
7 4 4 100 70 20 5 5
Development Paper
Total 28 28 700 490 140 35 35
SEMESTER II
Type of End
Conta Mid
Course Term
ct Term
S. Name of the Total Theory/ CIA Atten
No. Subject Marks Practic ** dance
Per Practic
al
Week al Exam
Exam
Business Core
1 4 4 100 70 20 5 5
Communication Paper
Human Resource Core
2 4 4 100 70 20 5 5
Management Paper
Core
3 Marketing Research 4 4 100 70 20 5 5
Paper
Core
4 Corporate Finance 4 4 100 70 20 5 5
Paper
Computer Core
5 Applications for Paper 4 4 100 70 20 5 5
Business
32
Legal and Business Core
6 Environment Paper 4 4 100 70 20 5 5
Corporate Strategy Core

7 4 4 100 70 20 5 5
and Indian Ethics Paper
28 28 700 490 140 35 35
Total
SEMESTER III
Type of End
Conta Mid
Course Term
ct Term
S. Total Theory/ CIA Atten
Name of the Subject Credit Hours Theory/
No Marks Practic ** dance
Per Practic
al
Week al Exam
Exam
Integrated Marketing Elective
1 4 4 100 70 20 5 5
Communication Paper
Elective
2 Consumer Behavior 4 4 100 70 20 5 5
Paper
Sales & Distribution Elective
3 4 4 100 70 20 5 5
Management Paper
Investment Analysis Elective
4 & Portfolio Paper 4 4 100 70 20 5 5
Management
Managing Banks and Elective
5 4 4 100 70 20 5 5
financial Institutions Paper
Elective
6 Taxation 4 4 100 70 20 5 5
Paper
Manpower Planning, Elective
7 Recruitment, Paper 4 4 100 70 20 5 5
Selection
Strategic Human Elective
8 Resource Paper 4 4 100 70 20 5 5
Management
Performance Elective
9 4 4 100 70 20 5 5
Management Paper
Corpo
Corporate Internship rate
10 3 3 100 50 50
Project Internship
Project
**27 **27 **700 470 170 30 30
Total
**Each Student will Study 2 Electives with 3 Elective Papers each
33
SEMESTER IV
Mid
End Term
Contact
Term Theor Atte
Name of the Hours Total CIA
S.No. Type of Credit Theory/ y/ nda
Subject Per Marks **
Course Practica Practic nce
Week
l Exam al
Exam
Digital and Social Elective
1 4 4 100 70 20 5 5
Media Marketing Course
International Elective
2 4 4 100 70 20 5 5
Marketing Course
Elective
3 Services Marketing 4 4 100 70 20 5 5
Course
Financial market Elective
4 4 4 100 70 20 5 5
and services Course
Elective
5 Behavioral Finance 4 4 100 70 20 5 5
Course
6 4 4 100 70 20 5 5
Finance Course
Team dynamics at Elective
7 4 4 100 70 20 5 5
work Course
Employee Elective
8 4 4 100 70 20 5 5
Relationship Course
9 Human Resource Course 4 4 100 70 20 5 5
Management
Dissertation
Project
**3
Total **27 **27 **600 **420 **120 **30
0

1 Core Paper 14 56
Total 28 110
34
MBA Semester-II
PROGRAM OUTCOMES
resource management, etc and make sound business decisions accordingly.
[PSO. 3] Ability to work with people from diverse cultures and with different working styles
[PSO. 4]Ability to communicate effectively using verbal and non-verbal techniques
[PSO. 5] To gain the smartness and ability to identify the factors affecting international Business and
also understanding the global digital connection
organizational point of view
[PSO. 7] Ability to acquire skills to be ‘Job Providers’
35
Subject: Business Communication
Code: MGT31040
4 Credits |Semester II
A. INTRODUCTION: Specifically in the pretext of Management, the Communication skills play a

pivotal role. In today’s competitive environment, effective communication skills w.r.t. Speaking,
Presentation, Writing, Listening etc. are the obvious skills that must be acquired by aspiring managers.
Effective Professional skills have become a basic pre-requisite in the 21st Century.
CO1: Understand the fundamental principles of effective communication skills and presentation
skills.
CO2: Display enhanced competence in oral and written communication
CO3: Recognize the importance of communication skills like listening, speaking, reading and
writing with advancement of competitive world.
CO4: Recognize the importance of non-verbal skills.
C. ASSESSMENT PLAN:

Assignment 5
(Summative)
Total 100
Attendance A minimum of 75% Attendance is required to be maintained by a
(Formative) student to be qualified for taking up the End Semester examination.
The allowance of 25% includes all types of leaves including
medical leaves.
D.SYLLABUS: Introduction to Business Communication-Meaning, Process and Types of

Communication; Barriers to effective Communication. Oral Communication- Self-introduction;
Extempore; Listening; Effective Presentation; Group Discussions; Telephonic Communication.
Written Communication- Letters; Email writing; Circulars and Notices; Curriculum Vitae. Non-
Verbal Communication- Meaning and Ways. Meetings- Meaning; Objectives; Types; Agenda;
Minutes. Report Preparation-Meaning; Essentials and Types.
E. TEXT BOOKS
T1. Business Communication, P. K. Pani, SSDN publication

F. REFERENCE BOOKS
R1. Business Communication, Courtland L. Bovee, Pearson Education

R2. Business Communication, Sanjay Gupta, Sahitya Bhawan
R3. Business Communication, Neeraj Pandey, Tata McGraw Hill
36
Course Outcome
S.No.
Statement PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4 PSO5
PSO6 PSO7
Understand the 3 3 2 3 3 2 3 1 3
CO 1 fundamental principles of
effective communication
skills and presentation
skills.
CO 2 Display enhanced 3 1 2 3 1 2 3 3 2
competence in oral and
written communication 2 3
CO 3 Recognize the importance 2 3 3 3 3 3 3 3 3

of communication skills
like listening, speaking,
reading and writing with 3
advancement of
competitive world.
CO 4 Recognize the importance 2 3 3 2 3 1 2 2 3

of non-verbal skills. 2 3
37
Subject- Human Resource Management
Code: MGT23009
A. INTRODUCTION: The objective of the course is to familiarize students with the different
aspects of managing Human Resources in the organization through the phases of acquisition,
development and retention.

CO1: Demonstrate proficiency in fundamental human resources concepts and how they apply
to real world situations.
CO2: Formulate human resources policies and practices that help promote the organization’s
strategic goals.
CO3: Develop an understanding of the challenges of human resources management and
successfully manage and resolve conflicts.
CO4: Understand various employment acts that will be useful in maintaining workplace
harmony.
C. ASSESSMENT PLAN:

Assignment 5
(Summative)
Total 100
medical leaves.
D. SYLLABUS: Introduction to H.R.M. Introduction and Functions of HRM, Role of the HR

function, role of the front line manager in people management, Impact of HRM on organizational
policies, organizing the HRM function, HRM policies.
Human Resource Planning Nature of work, the psychological contract, Human Resources Planning -
estimating future human resources requirements, Talent management.
Job Analysis Job analysis - Job description, job specification, Competencies and Competency
Mapping.
Recruitment and Selection Recruitment strategies, defining requirements; Attracting candidates,

application forms, sources and techniques of recruitment, Selection procedures, interviewing
techniques, placement, Induction and onboarding.
Training and Performance Appraisal Human resources development, training methods, formulating
and implementing learning and development strategies, career planning and development, managing
rewards.
38
Industrial Relations Employee relations, Negotiating and bargaining; employee voice; employee
health, safety and welfare.
E. TEXT BOOKS
T1. Chael Armstrong. A Handbook of Human Resource Management Practice, Kogan Page.
F. REFERENCE BOOKS
• R1. Biswajeet Pattanayak. Human Resource Management, PHI.

• R2. Srinivas R Kandula. Human resources management in practice,
PHI.
• R3. Journals - Human capital, Personnel today, Indian journal of industrial
relations, NHRD journal, Indian management and IJTD Journal.
39
S.No Course Outcome
Statement
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4 PSO PSO6 PSO7
Course Outcome Statement
5
CO 1 Demonstrate proficiency in 2 1 1 1 1 2 3 2
fundamental human resources 2
concepts and how they apply to real
world situations.
CO 2 Formulate human resources policies 3 2 2 2 2 3 1 3 3 1

and practices that help promote the 2 2
organization’s strategic goals.
CO 3 Develop an understanding of the 2 2 3 3 2 3 2 3

challenges of human resources 1
management and successfully manage
and resolve conflicts.
CO 4 Understand various employment acts 1 3 2 2

that will be useful in maintaining
workplace harmony.
40
Subject-Marketing Research
Code: MGT32128
A. INTRODUCTION: The course aims to acquaint then students to execute marketing research
for solving business problems by using the appropriate statistical tools and research methods.
CO1: Know the research process and research methods.

CO2: Design the research and select appropriate data collection method.
CO3: Scaling and measurement techniques for developing the questionnaire.
CO4: Apply the appropriate statistical tools to analyze and interpret the data.
CO5: The process of writing a research report.
C. ASSESSMENT PLAN:

Assignment 05
(Summative)
Total 100
(Formative) student to be qualified for taking up the End Semester
D. SYLLABUS: Introduction to Marketing Research: Meaning of Research, Relevance and

significance of research, Types of Research, Marketing Research – its Management, Nature & Scope,
Research Process – An Overview, Formulation of a Problem, Research Method, Review of Literature;
Research Design & Data Collection Methods: Introduction, Meaning of Research Design, Types of
Research Design, Descriptive Research, Causal Research Design, Research Design and Marketing
Decision Process, Choosing a Good Research Design, Data collection methods – Primary Data &
Secondary Data – Sources of Data; Scaling and Measurement Techniques: Measurement
Techniques- Types of measurements, Scaling Techniques- Different Scales, Classification of scales –
Rating Scales – Attitude Scales – Likert scale, Types of errors in measurement – Test of Reliability;
Sampling - Design, size and Techniques: Meaning of Sampling, Importance of Sampling in
Marketing Research, Sampling-Basic Constructs, Process of Sampling Design, Determining
Sample Size, Probability and Non-Probability Sampling, Classification of Probability
Sampling Techniques, Classification of Non-Probability Sampling, Selecting an Appropriate
Sampling Technique; Data Processing, Data Analysis & Testing Hypothesis: Introduction,
Survey Field Work and Data Collection, Nature and Scope of Data Preparation, Editing,
Coding, Data Entry, Data Cleaning; Introduction, Statistics in Data Analysis, Measures of
41
Central Tendency, Measures of Dispersion, Correlation analysis, analysis of variance and
analysis of covariance, Regression analysis – Simple Regression analysis- Multiple Regression
analysis, Hypothesis Testing: Chi-Tests, T-Tests; Data Interpretation & Report Writing:
Introduction, Data Interpretation, Research Report, Modus Operandi of Writing a Market
Research Report, Structure of the Report, Components of a Report, Quality Research Report,
Applications of Marketing Research, Recent Trends in Marketing Research.
E. TEXT BOOKS
T1. Chawla, Deepak and Neena Sondhi (2011), Research Methodology- Concepts and Cases, Vikas
Publishing House Private Ltd., New Delhi.
F. REFERENCE BOOKS
R1. Marketing Research - Aaker, David A; Kumar V & Day, George, Wiley Publication, 7th edition.
R2. Marketing Research - Boyd, Harper W., A I T B S, 6th edition.
R3. Business Research Methods - Zikmund, Babin, Carr, Adhikari and Griffin, South-Western,
Cengage Learning
R4. Marketing Research- Concepts, Practices and Cases, Easwaran, Sunanda and Sharmila J. Singh (2009),
Oxford University Press, New Delhi.
R5. Marketing Research - Beri, G.C., Tata McGraw Hill publications, New Delhi
42

S.No.
Statement
CO 1 Know the research process and research 3 3 1 3 2 1 1 1 1
methods
CO 2 Design the research and select appropriate 1 3 2 2 2 2 2 2 2 3 3 2

data collection method
CO 3 Scaling and measurement techniques for 1 3 3 2 2 2 3 3 2

developing the questionnaire
CO 4 Apply the appropriate statistical tools to 2 3 3 3 3 2 3 3 3 3 3 3

analyze and interpret the data
CO 5 The process of writing a research report 3 3 3 3 2 3 2 3 3 3 1
43
Subject: Corporate Finance
Code: MGT32077
4 Credits | Semester II
A. INTRODUCTION: This course is designed to expose the students to the basic concepts
applied in contemporary capital markets practice and many of the concepts learnt will form the
foundation for subsequent courses in risk and return in investment, Financial markets and its
analysis and Banking Services in subsequent semesters.
B. COURSE OUTCOMES: At the end of the course, students will be able to understand
CO1: Conversant with the nuances of finance in the context of corporations and Discussing the
interrelationships between decisions concerning investment, financing and dividends
CO2: Evaluation of the financing requirements of an organization, measurement of cost of capital,
choice of capital structure, EBIT Analysis, capital structure theories
CO3: Familiarize long term investment decisions, cash flow estimation, discounting, investment
appraisal methods
CO4: Understanding nuances of working capital management and Studying dividend theory and
practice
C. ASSESSMENT PLAN:

Assignment 5
Total 100
medical leaves.
D. SYLLABUS: Corporate Financial Management, objectives of financial management – profit

maximization and wealth maximization. Finance function, CFO’s role, Treasury and Controller,
Financial intermediation, agency cost, Indian financial system’s environment, and regulatory
framework. Time value of money, Financial Planning, Financing alternatives – equity, preference,
debentures, term loans, Leverages-financial/operating/composite, EPS-EBIT relationships. Financing
decision: cost of capital, specific cost of capital, WACC, marginal cost of capital, IPOs, FPOs,
Grading of equity issue, Book Building, ASBA, DRHP, Repurchase of shares and Reverse book
building, Underwriting.
Capital Structure, theories of capital structure, MM’s theory, Traditional theory, signaling theory etc.
Capital structure in practice. A of Indian firms’ and Multinationals’ capital structures. Long Term
Investment decisions: Capital budgeting, importance and process, techniques of evaluating projects,
Net present value, Internal rate of return, MIRR, Profitability index, Payback period, payback period
and Discounted payback period , Accounting rate of return. Concept of different cash flows, outflow,
44
operating inflow, terminating inflows, cash flows for replacement projects, Risk Analysis of Capital
Budgeting, Leasing – Types and Evaluation of leasing versus buying. Overview of Working Capital
Management and dividend decision: Factors influencing Working Capital Management, Working
Capital estimation, Operating cycle and cash cycle, JIT Overview of dividend theories forms of
dividend, factors influencing dividend decision, dividend decision in practice, Bonus shares, Book
Closure, Record date.
E. TEXT BOOKS
T1. Prasanna Chandra, Financial Management, Theory and practice, TMH
F. REFERENCE BOOKS
R1. Allen, Franklin & Mohanty, Pitabas; Myers, Stewart C; Brealey, Richard, Principles of Corporate
Finance, Tata Macgraw-Hill
R 2 . Aswath Damodaran. Corporate Finance Theory And Practice, Wiley India (P) Ltd, 2nd Edition.
R 3. Brigham, Eugene F; Ehrhardt, Michael C. Financial Management: Theory and Practice, Thomson
South Western, 11th edition.
R 4 Van Horne, James C. Financial Management and Policy, Pearson Education, 12th edition.
R 5. Jonathan Berk, Financial Management, Pearson Publications, 1st Edition.
45
Statement Program Outcome Program Specific
Outcome
CO 1 Understand Conversant with the nuances of 3 3 2 3 3 2 3 2 1 3

finance in the context of corporations and
Discussing the interrelationships between decisions
concerning investment, financing and dividends
CO 2 Evaluation of the financing requirements of an 2 3 2 2 1 3 2 3 1
organization, measurement of cost of capital, 1
choice of capital structure, EBIT Analysis, capital
structure theories
CO 3 Familiarize long term investment decisions, cash 2 3 3 2 3 3 2
flow estimation, discounting, investment appraisal 2
methods
CO 4 Understanding nature of working capital 3 1 2 2 1 2 3 1

Management and studying Dividend Theory and
practice
46
Subject: Computer Applications for Business
Code: CSC32196
4 Credits | Semester II
A. INTRODUCTION: This course is designed to provide an insight into the features on Computer
Systems and their applications in Managerial Decision Making. Students can be able to effectively use
Excel as a tool while handling data.
CO1: Acquire hands-on skills in MS-Office tools including Excel

CO2: Identify business problems through practice exercises
CO3: Focus on the problem identification
CO4: Interpret the solution for a given problem situation
CO5: Use advanced Excel features & functions to solve business problems and find
solutions.
C. ASSESSMENT PLAN:

(Summative) Assignment 10
(Summative)
Total 100
medical leaves.
D. SYLLABUS: Introduction: Information Systems vs Information Technology, Types of

Information Technology, Business Innovations with IT. IT Infrastructure Decisions: Overview of
IT Security, Basics of IT Operations. IT Infrastructure components: Basics of Hardware, Software,
Open Source. Information Systems for Business: Overviews of ERP, Analytics and Business
Intelligence, Knowledge Management Systems. Managing Data Resources: Challenges of Data
Management, Database Concepts, Database Elements, E-R Diagrams, SQL. Data Mining, Big Data.
MS-Word & MS-Excel: MS-Word - Working with Documents - Formatting, Alignments,
Indentations, Margins, Editing Texts. Find, Search, Replace, Header & Footer, Tables, Mail Merge.
MS-Excel – Basics, Introduction to Cells, Rows, and Columns, Insertion and deletion of rows and
columns, Cell references, Data validation, Sorting & Filtering. Formatting sheets: Formatting of data,
Formatting (Text, Number, Cell styles – Alignment), Borders and fill patterns, Adjusting column
width and row height, Copying format (Paste & Paste special), Conditional Formatting (Highlight
cells, Top/Bottom). Working with Charts: Creating and formatting charts, Primary & Secondary data
47
points, Building picture charts, Understanding various types of charts. Introduction to Functions:
Commands and Functions with reference to data manipulation, Logical functions, mathematical
functions, financial functions. Using lookup & reference functions, Data Analysis: LOOKUP
functions, Nested Ifs, What-if analysis, Goal Seek. Working with Reports: Creating pivot tables,
formatting and customizing pivot tables, swapping rows and columns, grouping fields, Drill down,
Calculations & Reporting, pivot charts. Data Analysis, Introduction to Macros
E. TEXT BOOKS
T1. Microsoft Excel 2016 Step by Step, Frye Curtis, Microsoft Press
T2. Microsoft Word 2016 Step By Step, Lambert Joan, Microsoft Press
F. REFERENCE BOOKS
R1. Excel 2019 All-In-One: Master the new features of Excel 2019 / Office 365, Lokesh Lalwani ,
bpb publishers
R2. Excel 2016 Formulas and Functions, McFedries Paul, Pearson Education Inc.
48
Program Specific Outcome
Program Outcome
Statemen PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7
CO 1 Acquire hands-on skills in

MS-Office tools including 3 2 3 3 3 3 2 3 3
Excel
CO 2 Identify business problems
through practice exercises 3 2 3 3 3 2 3 3
CO 3 Focus on the problem 2 3 2 3 2 2 3 2 2

identification
CO 4 Interpret the solution for a 2 3 2 2 3 3 3 3 3
given problem situation
CO 5 Use advanced Excel features
3 3 2 3 3 3 3 3 3
& functions to solve business
problems and find solutions.
49
Subject: Legal and Business environment
Code MGT32129
A. INTRODUCTION: This subject is designed to study various legal framework that is implemented
on business environment, from simple law of contracts to competition law and intellectual property rights.
The agenda of this subject is to highlight the legal agendas in managerial decisions, thereby making the
managers aware of their limits and boundaries of their business. The course will thus illustrate how law is
used for benefits of the business.
CO1: To give students an idea of the working of law in the context of business settings.
CO2: To make students aware of various laws that are related to business
CO3: To strike a balance between factual information and developing the participant’s legal reasoning.
CO4: To understand various listed topics of Business Law and their importance.
C.ASSESSMENT PLAN:
Internal Internal Examination 20

Assessment
Assignment 5

(Summative)
Total 100
Attendance A minimum of 75% Attendance is required to be maintained by a student to be

(Formative) qualified for taking up the End Semester examination. The allowance of 25%
includes all types of leaves including medical leaves.
D. SYLLABUS :Introduction, Meaning and Nature of Law, Sources of Indian Law; Legal
Environment of Business to some important business laws: MRTP, Industrial (develop: Introduction and
regulation) Act 1951, FEMA, SEBI Act, Consumer Protection Act; Constitutional provisions affecting
business; Contract and agreements defined; Classification of contracts; Elements of valid contract: Offer
and acceptance, Consideration, Capacity to contracts, Free consent, Legality of object and consideration,
Illegal agreements Termination of contracts: Breach of contract; Indemnity and guarantee, Laws of
Agency: Meaning, rights, features and Quasi-contract; Classification of goods; Contract of sale, meaning
& features; difference between sale and agreement to sell. Conditions and warranties – Express and
Implied; Unpaid seller – meaning and rights of an unpaid seller - against the goods and the buyer, Auction
Sales; Meaning & Nature of Company, Features; Promotion of Company – Memorandum & Articles of
Association; Shares & Share Capital – Types, Allotment of shares, Prospectus; Corporate Meetings –
50
Types, AGM, EGM, Board Meetings; Requisites of a valid meeting, Quorum for Meetings, Minutes of
Meetings; Consumer Protection Act. Statutory authorities for dispute resolution, powers, functions & role;
Process for dispute redressal; Basic features of Cyber Laws - Need and importance in current scenario;
competitive environment; legislation for anti-competitive and unfair trade practices; consumer and investor
protection; intellectual property regime and the R&D environment; Alternate Dispute resolutions
E.TEXT BOOKS
T1. Elements of Mercantile Law

T2. Consumer Protection Act, 1986
T3. Company Law
F.REFERENCE BOOKS
R1. Business Law; Dr. B.K. Singh & Dr. Angad Tiwary.
R2. Business Law & Corporate Laws; Dr. G.K Varshney
R3. Bare Act – Companies Act, 2013
R4. Commercial Law- Bharat Law House, New Delhi
51
S.No Course Outcome Program Outcome Program Specific Outcome

Statement
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PS
O7
1 3 1 1 2 3 3 2 2 1 1 2 2
CO 1 To give students an idea of the 3
working of law in the context
of business settings.
2 3 2 1 3 2 3 2 2 1 1 2
CO 2 To make students aware of 2
various laws that are related to 3
business
3 3 2 2 3 2 3 3 3 1 2 3
CO 3 To strike a balance between
factual information and 2
2
developing the participants
legal reasoning.
3 3 1 2 3 2 2 3 2 2 1 2
CO 4 To understand various listed 2
2
topics of Business Law and
their importance.
52
Subject-Corporate Strategy and Indian Ethics
Code: MGT32130
A. INTRODUCTION: The objective of this paper is to identify the foundation terms and
concepts that are commonly used in Strategic Management. It also identifies the essential
elements for effective corporate strategic practices and how it can be applied in management
understanding and applying ethics in Management. They will also understand the success of
Indian Companies through understanding Indian Ethos and Culture.
B. COURSE OUTCOMES :At the end of the course, students will be able to
CO1: Develop an understanding about strategic Management and its importance
CO2: Should be able to analyze the external and internal environment and identify the various
strategic options
CO3: Exploring the contemporary strategic practices.
CO4: Understand the value of Indian Ethos, Traditional business and understand Ethics in
business
.
C. ASSESSMENT PLAN:

Assignment 5
Total 100
leaves.
D. SYLLABUS: INTRODUCTION TO STRATEGIC MANAGEMENT & ENVIRONMET

ANALYSIS - Defining Strategic Management. Functions, Importance and Limitations of strategic
Management. Strategic Vision, Mission, Objectives. Strategic Management Model-ENVIRONMENT
ANALYSIS. EXTERNAL ENVIRONMENT -The structure-Conduct- performance Model. The Macro
Environment- PEST analysis, PORTER’S five forces model. Managing strategic Capability- Porter’s
value chain Analysis. SWOT analysis and GAP analysis. SWOT and VALUE CHAIN ANALYSIS for a
company.. STRATEGIC OPTIONS- SBU and competitive advantages, Porter’s generic strategies.
MARKET / PRODUCT ANALYSIS - BCG matrix. Types of strategy, levels of strategy, integration and
diversification strategies. Merger and acquisition. STRATEGY IMPLEMENTATION, STRATEGY
EVALUATION AND CONTEMPORARY STRATEGIC PRACTICES- Strategy implementation-
issues. Strategic leadership. Strategy evaluation and control. CSR and strategy. Blue and red ocean
strategy. INDIAN ETHOS- Meaning, Features, Need, History, Relevance, Principles Practiced by
Indian Companies, Requisites, Elements, Role of Indian Ethos in Managerial Practices. Management
Lessons from Indian Scriptures- Management Lessons from Vedas, Mahabharata, Kautilya’s
Arthashastra. Indian Heritage in Business, Management, Production and Consumption. Ethics v/s Ethos
Indian Management v/s Western Management. ETHICS IN BUSINESS- Business Ethics and Corporate
Ethics Meaning, Importance, Functions, Unethical Practices and Ethical dilemma, Ethical theories and
53
Approaches, Modern Decision making. Ethics in Practices – Marketing, Sales, Ads, Recruitment,
Appraisal, Rewards, Investments, Dividends, IT etc.
E. TEXT BOOKS
T1.David, Strategic Management, Prentice Hall

T2.Jauch&Gleuck, Strategic Management, Tata-McGraw Hill
T3.Ashwathappa, Business Environment for Strategic Management, Himalaya Publishing
T4.Indian Ethos and Values for Managers, Khandelwal Himalaya Publishing House, 2009.
T5.Indian Ethics and Values in Management, R Nandagopal, Ajith Sankar RN: Tata Mc Graw Hill.
F. REFERENCE BOOKS
R1.Managerial Effectiveness and Quality of Work life – Indian Insights, Chakraborty, S.K.: Tata
McGraw Hill Publishing Company, New Delhi – 1987.
R2.Indian Ethos and Values in Management, Nandagopal, Ajith Shankar, Tata Mc Graw Hill, 2010.
R3. Ethics In Management and Indian Ethos, Biswanath Ghosh, Vikas Publishing House, 2009
54

CO 1 Develop an 3 3 2 3 3 2 2 2 2 3 2 1 1 3
understanding about
strategic
Management and its
importance
CO 2 Be able to analyze 2 3 2 2 2 1 3 2 2 3 1 1 1 2
the external and
internal environment
and Identify the
various strategic
options
CO 3 Exploring the 2 3 2 3 2 1 3 2 2 3 2 2 2 2
contemporary
strategic practices
CO 4 Understand the 3 2 1 2 1 2 2 2 1 2 2 3 1 2
value of Indian
Ethos, Traditional
business and
understand Ethics
in business
55
Syllabus of
MBA
Semester-III
56
ARKAJAIN University, Jharkhand
SEMESTER I
End
Contac Mid
Type of Term
t Term
Per Practical
al
Week Exam
Exam
1 4 4 100 70 20 5 5
effectiveness Paper
Analysis
Marketingg Core
3 4 4 100 70 20 5 5
Management Paper
Organizational Core
4 4 4 100 70 20 5 5
Behavior Paper
Quantitative Core
5 4 4 100 70 20 5 5
Techniques Paper
Managerial Core
6 4 4 100 70 20 5 5
Economics Paper
7 4 4 100 70 20 5 5
Development Paper
Total 28 28 700 490 140 35 35
SEMESTER II
Type of Conta End Mid
S. Course ct Total Term Term
CIA Attend
N Name of the Subject Credit Hours Mark Theory/ Theory/
** ance
o. Per s Practica Practica
Week l Exam l Exam
Business Core
1 4 4 100 70 20 5 5
Communication Paper
Human Resource Core
2 4 4 100 70 20 5 5
Management Paper
Core
Paper
Core
Paper
Core
Computer Applications
5 Paper 4 4 100 70 20 5 5
for Business
57
Corporate Strategy and Core
7 4 4 100 70 20 5 5
Indian Ethics Paper
28 28 700 490 140 35 35
Total
SEMESTER III
Type Mid
Contact End Term
of Total Term
S.N Cred Hours Theory/ CIA Atten
Name of the Subject Cour Mark Theory/
o it Per Practical ** dance
se s Practical
Week Exam
Exam
Electi
Integrated Marketing
1 ve 4 4 100 70 20 5 5
Communication
Paper
Electi
2 Consumer Behavior ve 4 4 100 70 20 5 5
Paper
Electi
Sales & Distribution
3 ve 4 4 100 70 20 5 5
Management
Paper
Electi
Investment Analysis &
4 ve 4 4 100 70 20 5 5
Portfolio Management
Paper
Electi
Managing Banks and
5 ve 4 4 100 70 20 5 5
financial Institutions
Paper
Electi
6 Taxation ve 4 4 100 70 20 5 5
Paper
Electi
Manpower Planning,
7 ve 4 4 100 70 20 5 5
Recruitment, Selection
Paper
Electi
Strategic Human
8 ve 4 4 100 70 20 5 5
Resource Management
Paper
Electi
Performance
9 ve 4 4 100 70 20 5 5
Management
Paper
C
orpor
ate
Corporate Internship
10 Intern 3 3 100 50 50
Project
ship
Proje
ct
**27 **27 **700 470 170 30 30
Total
58
SEMESTER IV
Mid
End Term
Contact
Term Theor Atte
Week
l Exam al
Exam
1 4 4 100 70 20 5 5
2 4 4 100 70 20 5 5
Marketing Course
Elective
Course
4 4 4 100 70 20 5 5
and services Course
Elective
Course
6 4 4 100 70 20 5 5
Finance Course
7 4 4 100 70 20 5 5
work Course
Employee Elective
8 4 4 100 70 20 5 5
Relationship Course
Management
Dissertation
Project
**3
Total **27 **27 **600 **420 **120 **30
0

1 Core Paper 14 56
Corporate Internship Project/Dissertation
3 2 6
Project
Total 28 110
59
ARKAJAIN University, Jharkhand
MBA Semester-III
PROGRAM OUTCOMES
resource management, etc and make sound business decisions accordingly.
[PSO. 3] Ability to work with people from diverse cultures and with different working styles
[PSO. 4]Ability to communicate effectively using verbal and non-verbal techniques
[PSO. 5] To gain the smartness and ability to identify the factors affecting international Business and
also understanding the global digital connection
organizational point of view
[PSO. 7] Ability to acquire skills to be ‘Job Providers’
60
Subject -Integrated Marketing Communication
Code: MGT33131
4 Credits | Semester III

A. INTRODUCTION: This course aims to make the Student thoroughly understand the importance
of Positioning through Promotion. The Aspiring managers must understand that in the era of
competition, it is highly important for the marketers to create and maintain the brand identity through
various modes of promotion.

CO1: Become aware of the concept of ‘Promotion’ as the 4th ‘P’ of Marketing-Mix
CO2: Understand the various models of marketing communication
CO3: Interpret and illustrate the tools of marketing promotion
C04: Recognize opportunities for promoting the product or service
C. ASSESSMENT PLAN:

Assignment 5
(Summative)
Total 100
medical leaves.
D.SYLLABUS: Introduction to Marketing Communication-Meaning, Concept and importance;

Evolution of IMC and Analysis of Communication process. Models of Marketing Communication-
AIDA Model; FCB Planning Grid Model; DAGMAR Approach. Advertising- Meaning; Types; Ad
Agency- Role & Tasks; Ad Copy; Measuring Advertising effectiveness. Non-advertising tools of
Marketing Communication- Media Tools; Public relations, Personal Selling & Sales promotion;
Corporate Advertising; Customer Service. Regulatory and ethical issues of Advertising- Issues.
Social Media Communication- Social media as an emerging tool of marketing communication; What,
Why and How of marketing through Social Networking websites? Managing the E-Word of Mouth.
61
E.TEXT BOOKS
T1. Advertising Management- Rajeev Batra, John G. Myers and David Aaker, 5th Edition, Pearson
Education.
E. REFERENCE BOOKS
R1.Clow, Kenneth E.; Baack, Donald; - Integrated Advertising, Promotion, and Marketing
Communication
R2. Cathy Ace-Successful Marketing Communications-2001 edition
R3. Integrated Marketing Communications: A Strategic Approach, by
Sir M. Joseph, Cengage Learning
62

S.No.
Statement
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PPSO3 PSO4 PSO5 PSO6 PSO7
Become aware of the concept S
of ‘Promotion’ as the 4th ‘P’ O
CO 1 of Marketing-Mix 2
2 3 1 2 3 1
CO 2 Understand the various 3 2 3 3 3
models of marketing
communication
CO 3 Interpret and illustrate the 1 2 3 1 3 2

tools of marketing promotion
CO 4 Recognize opportunities for 3 1 3 1 1 3 1 3 3
promoting the product or 1 3
service
63
Subject -Consumer Behavior
Code: MGT32042
4 Credits |Semester III

A.INTRODUCTION: Consumer behavior plays an important role in success or failure of any plan,
ultimately impacting the development of a nation and mankind. The study of consumer behavior and
perception with reference to digitalization is significant because of its mass coverage, numerous
applications and huge cost involved.
CO1: Develop student understanding of the role of psychology and the study of consumer
behavior
CO2: Understand the market segmentation, needs, motivation and measurement of motives.
CO3: Consumer various aspects: The black box model, S-R relationship, R-R relationship,
social influence theory, cognitive theory, gestalt theory etc.
CO4: Models of consumer buying behavior such as comprehensive / multivariate explanation
CO5: Consumer behavior decision process and factors affecting – External factors / Internal
factors
C. ASSESSMENT PLAN:

Assignment 5
End Term Exam End Term Examination
70
(Summative)
Total 100
(Formative) student to be qualified for taking up the End Semester
D. SYLLABUS: Introduction- Definition of Consumer Behavior, The CB Model, Applications

of CB, multi-disciplinary nature of CB. Internal influences on Consumer Behavior- Consumer
Motivation: Needs, goals and interdependence. Positive and negative motivation, Rational Vs.
Emotional motives. Hierarchy of needs and applications in segmentation and positioning. Personality-
Theories of Personality, Consumer Innovativeness and Personality traits. Consumer Materialism,
Fixated consumption behavior and compulsive consumption behavior, Consumer ethnocentrism.
Brand personality, Self and self-image. Consumer Perception- Absolute threshold, differential
threshold and subliminal perception. Perceptual selection, perceptual organization and perceptual
interpretation; Applications. Positioning and re-positioning, perceived price and perceived quality.
Digital Revolution and its impact on consumer behavior. Customized marketing and customization of
products and services, online shopping, Mobile based marketing, impact of social media. Learning-
Meaning, Source, Factors effecting Learning. Classical conditioning theory of Learning. External
64
Influences of Consumer Behavior- Consumer as an Individual – Learning and Attitudes. Consumer
Learning: Behavioral Learning Theories – Classical Conditioning. Consumer Attitudes: Sources &
Influence. The Family: Consumer Socialisation Process, Family Decision Making Process, Family
Life Cycle. Social class and Consumer behavior: Characteristics, Categories, Social class Vs.
consumer behavior.
E. TEXT BOOKS
T1.Consumer Behavior, Leon G Schiffman & Leslie Lazar Kanuk, PHI, New Delhi
F. REFERENCE BOOKS
R1.Consumer Behavior, David L Loudon & Albert J Della Bitta, TMH, New Delhi
R2.Consumer Behavior, Hawkins, Best & Coney, TMH, New Delhi
R3.Consumer Behavior and Marketing Action, Assael, Henry, Cengage Learning
R4.We are Like that only, Rama Bijapurkar, Penguin Publishers, 2009
R5.Predictably Irrational, Dan Ariely, Harpen Collins, 2008
65

Statement
CO 1 Develop student understanding
of the role of psychology and the
3 3 2 3 3 2 2 2 2 3 2 1 1 3
study of consumer behavior
CO 2 Understand the market

segmentation, needs, motivation
and measurement of motives. 2 3 2 2 2 1 3 2 2 3 1 1 1 2
CO 3 Consumer various aspects: The

black box model, S-R relationship,
2 3 2 3 2 1 3 2 2 3 2 2 2 2
R-R relationship, social influence
theory, cognitive theory, gestalt
theory etc.
CO 4 Models of consumer buying
behavior such as comprehensive / 3 2 1 2 1 2 2 2 1 2 2 3 1 2
multivariate explanation
CO 5 Consumer behavior decision

process and factors affecting – 3 3 2 1 2 2 1 1 2 1 2 2 1 1
External factors / Internal factors
1- Low Correlation; 2- Moderate Correlation 3-Substinal Correlation
66
Subject-Sales and Distribution Management
Code: MGT33049

A.INTRODUCTION: This course has been designed to provide make students understand the
customer centric approach of companies to the sales and distribution function. The customer centric
approach that helps in integrating advertising, salesforce and channel members. They will also
know how to developing frameworks for decision making keeping the customers as the primary
focus. Understand the Sales and distribution Management functions- planning, Staffing, Training,
Directing and controlling in detail, which will help the individuals to apply the same in real life
situations.
B.COURSE OUTCOMES: At the end of the course, students will be able to
CO1: Become aware of the Sales Management functions and understand the roles and
responsibilities of the Sales Managers
CO2: Manage and enhance the sales force productivity and performance
Plan and implement an effective sales strategy for their organizations.
CO3: Learn the ways of managing the place with other P’s of marketing, Design and
implement distribution channel strategy and learn the expertise in Channel Management
CO4: Plan and implement an effective sales strategy for their organizations.
C. ASSESSMENT PLAN:

Assignment 5
(Summative)
Total 100
D. SYLLABUS: Introduction to Sales Management- Sales Management: Its Nature, Rewards, and
Responsibilities. Social, Ethical and Legal Responsibilities of sales Personnel. Planning the Sales
Team’s Efforts- The Market- Driven Sales Organizations. Forecasting Market Demand and Sales.
Budgets Design and Size of Sales Territories. Sales Objectives and Quotas. Market Development v/s
Selling. Staffing and Training- Recruitment, Selection and Placement. Management of Sales
Training and Development. Contents of the Sales Training program: Sales and the Selling Process.
Directing and Controlling- Motivating Sales People. Leading the Team- Supervisory Roles.
Analysis of Sales and Marketing. Evaluation of Salespeople’s Performance. Marketing Channels-
Retail Environment: Types of retail outlets and changes in retail structure. Channel Design and
67
Implementation- Types of Channel members and Selection. Channel flow and efficiency Analysis.
Channel Structure and Membership Issues. Channel Management- Channel selection and Motivation.
Gap Analysis- Managing Channel Conflict. Vertical Integration. Channel Management and
performance Measurement- Evaluation of individual members and channel system as a whole.
Channel Motivation. E-Channels
D. TEXT BOOKS
T1. Futrell Charles M, Sales Management, Teamwork, Leadership and Technology,

Harcourt Books
T2.PandaTapan; Sales and Distribution Management, Oxford University
F. REFERENCE BOOKS
R1. Still, Cundiff; Sales Management: Decisions, Strategies. And Cases, Prentice Hall
of India
R2.Anne T. Coughlan, Marketing Channels, Pearson Prentice Hall of India
68
Course Outcome Program Specific Outcome

S.No. Program Outcome
Statement
CO 1
Become aware of the Sales
Management functions and
3 3 2 3 3 2 2 2 2 3 2 1 1 3
Understand the roles and
responsibilities of the Sales
Manager
CO 2
Manage and enhance the sales force 3 3 2 2 2 1 3 2 2 3 1 1 1 2
productivity and performance
CO 3
Plan and implement an effective
3 3 2 3 2 1 3 2 2 3 2 2 2 2
sales strategy for their
organizations.
CO 4
Learn the ways of managing the
place with other P’s of marketing,
Design and implement distribution 3 2 1 2 1 2 2 2 1 2 2 3 1 2
channel strategy and Learn the
expertise in Channel Management
69
Subject -Investment Analysis and Portfolios Management
Code : MGT33050
Credits-4 | Semester III
A. INTRODUCTION: This course is designed to expose the students to the basic concepts applied
in contemporary capital markets practice and many of the concepts learnt will form the foundation for
subsequent courses in risk and return in investment.
C. COURSE OUTCOMES: At the end of the course, students will be able to
CO1: Understand fundamental concepts and principles of Capital Markets, including the basic
roles, skills, and functions of Finance
CO2: Be familiar with interactions between the EMH, technical analysis and concept of capital
markets in order to achieve high performance.
CO3: Understand realistic and practical applications between risk return
and investment concepts.
CO4: Demonstrate knowledge of the dynamics of investment and underlying tools &
techniques of investment decision making.
C. ASSESSMENT PLAN:

Assignment 5
Total 100
medical leaves.
D. SYLLABUS: Overview of Investments: Meaning of investment and securities, investment

attributes, investment alternatives , Concepts and types of risk and return, overview of Indian and
world equity markets, Efficient market Hypothesis and its types Equity Derivatives- Futures and
option, value of Futures- cost of Carrying model. Analysis of Stocks- Fundamental analysis: growth
and value shares, estimation of intrinsic values and on Financial, Technical analysis of stocks, Dow
Theory, charting techniques, SMA, WMA, EMA, ROC Portfolio Theory and Management
Capital Market Theory-Portfolio theory, risk and return of CAPM, CML, SML, Characteristic Line,
Alpha and beta APT , Markowitz mean-variance model and Efficiency Frontier , Performance
evaluation, Treynor, Sharpe and Jensen measures, Fama model, strategic asset allocation
LegendaryEquity and commodities investors approach- Approaches and portfolio of legendary
investors like Warren Buffet, Templeton, Peter Lynch, George Soros, Jim Rogers and Benjamin
Graham
70
E.TEXT BOOKS
T1. Prasanna Chandra, Investment Analysis & Portfolio Management, 7th edition,
2009, Tata Mcgraw Hill
F. REFERENCE BOOKS
R1. Analysis of investment and Management of Portfolio – Frank Reilly

R2. Investment Analysis and Portfolio Management 10th Edition by Frank K. Reilly &
Keith. Brown ,C. South-Western Educational Publishing
R3 Financial Management - I.M.Pandey
71

CO 1 Understand fundamental concepts and 3 3 2 3 3 2 3 2 1 3

principles of Capital Markets, including
the basic roles, skills, and functions of
Finance
CO 2 Be familiar with interactions between the 2 3 2 2 1 3 2 3 1
EMH, technical analysis, and concept of
capital markets in order to achieve high
performance. .
CO 3 Understand realistic and practical 2 3 3 2 3 3 2

applications between risk – return and
investment concepts.
CO 4 Compare and contrast different types, 3 1 2 2 1 2 3

roles and styles of Investors across 1
organizations.
72
Subject- Managing Banks and Financial Institutions
Code : MGT33132

A. INTRODUCTION: This course focuses on financial intermediary institutions, including banks,

investment banks and institutional investors. The functions and purposes of such institutions are
analyzed. Their role in the Global Financial Crisis is a special area of interest. Among the topics
addressed are banking regulation, capital adequacy, off-balance-sheet baking, and international
banking.

CO1: At the end of the course, students will be able to
CO2: Become aware of the concept of ‘Promotion’ as the 4th ‘P’ of Marketing-Mix
CO3: Understand the various models of marketing communication
CO4: Interpret and illustrate the tools of marketing promotion
C. ASSESSMENT PLAN:

Assignment 5
(Summative)
Total 100
medical leaves.
D. SYLLABUS: Introduction to financial intermediation - The role of financial systems, financial

intermediaries, securities and markets, Taxonomy of financial institutions, Nature of financial claims,
Structure of financial markets. Central banking and bank regulation: Theory and practice of central
banking ,Bank regulation and supervision ,Bank failures and banking crises Issues in bank
management - Banks’ balance sheet and income structure , Bank financial management , Banking
risks , Bank risk management
Pension funds and insurance companies -Pension systems and reforms ,Pension funds ,Insurance
companies Investment funds -Mutual funds ,Hedge funds ,Venture capital and private equity funds -
Securitization and the subprime crisis ,The European sovereign debt crisis
73
E. TEXT BOOKS
T1. Prasanna Chandra, Investment Analysis & Portfolio Management, 7th edition 2009, Tata Mgraw
Hill
F. REFERENCE BOOKS
R1. Banking and Financial Systems (English, Paperback, Sarma V Nityananda)

R2. Money, Banking and the Financial System | Second Edition | By Pearson (English, Paperback, R.
Glenn Hubbard, Anthony P O'Brien)
R3. Money Banking and Finance (bsc, N.K Sinha)
74

S.No Course Outcome
CO 1 Explain what Financial alternatives 3 3 2 3 3 2 3 2 1 3

is and explain why it is important
and Understand the concept of
Banking Institutions and how it is
related to concept of investment.
CO 2 perform supply and demand 2 3 2 2 1 3 2 3 1
analysis to analyze the impact of 1
economic events on markets
CO 3 2 3 3 2 3 3 2
Understand the concept of Central
banking and bank regulation and the 2
various theories of utility
maximization.
CO 4 Analyze the relationship between 3 1 2 2 1 2 3

risk and return used in investment
1
and the resulting outputs and
fluctuations
- of efficient market
portfolio.
75
Subject - Taxation
Code: COM33042

A. INTRODUCTION: This course is designed to expose the students to the basics of taxation. The
emphasis will be on developing the decision-making skills of the learners in area of taxation.
CO1: Understand the basic terminologies of taxation.
CO2: Develop an understanding in assessment of heads of income.
CO3: Learn the specific deductions available from gross total income.
CO4: Determine the taxable income of the Individuals.
CO5: Know the concept of GST and its assessment procedure in the business.
C.ASSESSMENT PLAN:

Assignment 05
Total 100
medical leaves.
D. SYLLABUS: Introduction to Taxation: Important definitions, History of income tax, Types of

taxes, canons of taxation, Income tax authorities, CBDT, CIT & A.O, Introduction to heads income,
Income from Salary and House Property: Definition of Salary, Allowances & Perquisites,
Computation of Salary Income, Income from House Property – GAV, NAV, Deductions u/s. 24;
Profits and Gains of Business or Profession: Concept of Business & Profession, Calculation of
Depreciation, Computation of Business Income; Capital Gains and Other Sources: Introduction –
Short-term & Long-term Capital Gain, Computation of Capital Gains, Exemptions, Income from Other
Sources-Gifts, Interest, Dividend, Casual Income; Miscellaneous Provisions: Clubbing of Income, set
off and carry forward of losses, Deductions from Gross Total Income – 80- IA, 80- IB, Exemptions
from Total Income – Sec 10A, 10AA & 10B, Assessment of total income; Goods and Services Tax:
Important definitions, Registration under GST Act, Assessment Procedure, Intra-State and Inter-State
Transactions, Chargeability
76
E. TEXT BOOKS
T1. Direct Taxes: Law and Practice (Professional Edition), Dr. Vinod K Singhania, Dr Kapil
Singhania, Taxmann
F. REFERENCE BOOKS
R1. Systematic Approach to Direct Taxation, Containing Income Tax & International Taxation, Dr.
Girirsh Ahuja, Dr. Ravi Gupta, Wolters Kluwer
R2. Income Tax- Law and Accounts by Dr. P. K. Jain and Rajeev Tyagi
77

Statement
CO 1 Understand the basic 2 3
terminologies of taxation.
CO 2 Develop an understanding in 2 3 1 3 3 3 2 3 3 2
assessment of heads of income.
CO 3 Learn the specific deductions 3 3 3 3 1 3

available from gross total
income.
CO 4 Determine the taxable income of 3 1 3 3 3 3 1 3 2
the Individuals.
CO 5 Know the concept of GST and 2 2 2 3 2 3 2 1 1
its assessment procedure in the
business.
78
Subject- Manpower Planning and Recruitment & Selection
Code -MGT33142

A. INTRODUCTION: The course aims to make the students understand the principles in recruitment and
selection and apply them in the current business environment.

CO1: Acquire the knowledge necessary for preparing the manpower plan of a business enterprise and
subsequent plans of actions.
CO2: Utilize the application of human resource planning techniques.
CO3: Understand the process of identifying job performance dimensions that are the basis for knowledge,
skills and abilities required to perform the job assigned.
CO4: Learn the process of developing some of the assessment devices those aim at assessing the knowledge,
skills and abilities of the applicants in selection.
C. ASSESSMENT PLAN:

Assignment 5
Total 100
leaves.
D. SYLLABUS: Manpower Planning Productivity management, Role of MPP, Process of MPP, estimating
future HR Requirements, Quantitative determination of HR Requirements (Work Study), Methods Study and
Work Measurement, Techniques of Work Measurement (Work Sampling, Structured Estimating, Time Study
and Pre-determined time standards), Strategic Planning and MPP, Analysis and competency mapping, Job
analysis; Methods of collecting Job analysis information, Writing Job descriptions and job specifications,
Competency based HRM; Developing a competency framework Analyzing roles, Human Resource Demand
Forecasting.
Recruitment and Selection

Defining requirements, attracting candidates, Advertising, E-recruitment, Outsourcing recruitment Application
forms, Alternative staffing options, Choice of selection methods Preliminary screening, Selection interviewing-
advantages and disadvantages Planning and structuring the interviews, Interviewing techniques, Selection tests,
Characteristics of a good test, Types of tests, Methods of test, Completing the recruitment and selection process,
Reference checks Recommendations, Physical examination, Offers & Appointment letters.
79
E. TEXT BOOKS
T1. Peter Senge. The fifth discipline: The art and practice of the learning
organization; Doubleday.
F. REFERENCE BOOKS
R1.Nigel king and Neil Anderson. Managing innovation and change; Innovation; Thomas
D. Kuczamarski.
R2. P N Khandwalla. Corporate creativity. Tata McGraw Hill.
80
Program Outcome
Statement
1 3 1 2 3 2 3 2
Acquire the knowledge necessary
CO 1 for preparing the manpower plan of
a business enterprise and subsequent
plans of actions.
2 3 2 2 1
Utilize the application of human
CO 2 resource planning techniques.
3 3 3 3 2 3 2
Understand the process of
CO 3 identifying job performance
dimensions that are the basis for 2
knowledge, skills and abilities
required to perform the job
assigned.
1 2 2 2
C0 4 Learn the process of developing

some of the assessment devices 2
those aim at assessing the
knowledge, skills and abilities of the
applicants in selection.
81
Subject-Strategic Human Resource Management
Code: MGT23009

A. INTRODUCTION: The goal of this course is to provide students with the tools & techniques essential as a
strategic contribution of HRM to organizational growth.

CO1: Demonstrate proficiency in fundamental human resources concepts and how they apply to real
world situations.
CO2: Formulate human resources policies and practices that help promote the organization’s strategic
goals.
CO3: Develop an understanding of the challenges of human resources management and successfully
manage and resolve conflicts.
CO4: Understand various employment acts that will be useful in maintaining workplace harmony.
C. ASSESSMENT PLAN:

Assignment 5
Total 100
Attendance (Formative) A minimum of 75% Attendance is required to be maintained by a student
to be qualified for taking up the End Semester examination. The
allowance of 25% includes all types of leaves including medical leaves.
D. SYLLABUS: Introduction to S.H.R.M. Business Strategy and Organizational Capability, Universalistic,

Contingency and Configurational Approaches to SHRM,
Advanced OB
Individual differences theory in industrial and organization psychology, Impression management - Personality and
work related problems, Work-Life Balance, Behavior change: Models and methods, The structure of work: Job
design and roles, Theory and research of leadership in organizations, Organizational culture, cultural diversity-- Time
and work behavior.
HR Scorecard
Clarifying and measuring HR strategic influence, Creating an HR scorecard.
Human Capital Management

HR Planning in a factory setting, Return on investment; HR Accounting, Bidding process; HR Audit.
82
The Corporate Perspective
Linking HR strategies to enhance business performance, Current concerns on HR in India, Talent shelf life — Exit
interviews, Managing Employee Relations, Change, Restructuring and SHRM, Evaluating the Effectiveness of
SHRM.
E. TEXT BOOKS
T1. Human Resource Management, Gary Dessler, PHI, New Delhi, 12th edition.
F.REFERENCE BOOKS
R1. Charles R. Greer, Strategic Human Resource Management, Pearson Education, 2003.
R2. Luis R. Gomez-Mejia, David B. Balkin, Robert L. Cardy, Managing Human Resources, PHI, 2001.
R3. Peter J. Dowling, Denice E. Welch, Randall S. Schuler, International Human Resource Management, Thomson
South-Western, 2002.
83
S.No. Program Outcome Program Specific Outcome

Course Outcome
CO 1 Demonstrate proficiency in 3 2 1 3 3 2 1
fundamental human resources
concepts and how they apply
to real world situations.
CO 2 Formulate human resources 3 3 2 2 3 3 3 2 2

policies and practices that help
promote the organization’s
strategic goals.
CO 3 Develop an understanding of 2 2 2 2 3 3 2
the challenges of human
resources management and 2 2
successfully manage and
resolve conflicts.
CO 4 Understand various 2 2 2 2 3 3
employment acts that will be
2 2
useful in maintaining
workplace harmony.
84
Subject- Performance Management
Code: MGT33134

A. INTRODUCTION: The goal of this course is to equip the students with comprehensive knowledge and
practical skills to improve their ability for performance appraisal in their organizations. It is particularly
intended for future managers and supervisors who will conduct the performance appraisal of their subordinates.

CO1: Understand the concepts, principles and process of performance management.
CO2: Develop an understanding of how to assess the performance of employees.
CO3: Familiarize with the levels, tools and techniques involved.
CO4: Learn the practical measurement of employee performance.
C. ASSESSMENT PLAN:

Assignment 5
Total 100
leaves.
D. SYLLABUS: Introduction to Performance Management and Performance Appraisal

What is Performance Management? What is Performance Appraisal? Aims, Purpose, Principles, Dimensions
and Need for Performance Management, Characteristics of Performance Appraisal, Performance Appraisal
Process, Mistakes made by HRD in PA.
Performance Appraisal
Traditional and Modern Methods of PA, Performance Appraisal Feedback, Situations Requiring Feedback,
steps of a constructive Feedback, Concept of 360-degree feedback system, Process of 360-degree feedback
system, Role of Managers in PA, Linking Performance to Pay, Linking Performance to Rewards, Appraisal
Interviews, Biases in Feedback and Appraisal.
E. TEXT BOOKS
T1. Performance Management, Dr. C. Appa Rao, Dreamtech Press.
FREFERENCE BOOKS
R1. Performance Management, Robert Bacal, McGraw Hill Publications.
85

Statement
3 3 2 3 1
CO 1 Understand the concepts, principles
and process of performance
management.
2 2 2 3 2 3 1
CO 2 Develop an understanding of
how to assess the performance
of employees.
2 3 1 1 2 2 3
CO 3 Familiarize with the levels,
tools and techniques involved.
3 3 1 1 2 3 3 2 2 2 2
C0 4 Learn the practical measurement of
employee performance.
86
CORPORATE INTERNSHIP PROJECT
Code: MGT33054
Every Student shall undergo ‘Corporate Internship Training’ (Corporate training) of 6-8 weeks
duration, after the successful completion of the second semester.
The purpose is to expose the students to practical issues in organizational designs and industry
practices .The internship will carry a total of 100 marks .Of this, 50marks will before the Report,
and 50 marks will be awarded towards the Viva-Voce examination.
87
Syllabus of
MBA
Semester-IV
88
SEMESTER I
End
Contac Mid
Type of Term
t Term
Per Practical
al
Week Exam
Exam
1 4 4 100 70 20 5 5
effectiveness Paper
Analysis
Marketingg Core
3 4 4 100 70 20 5 5
Management Paper
Organizational Core
4 4 4 100 70 20 5 5
Behavior Paper
Quantitative Core
5 4 4 100 70 20 5 5
Techniques Paper
Managerial Core
6 4 4 100 70 20 5 5
Economics Paper
7 4 4 100 70 20 5 5
Development Paper
Total 28 28 700 490 140 35 35
SEMESTER II
Type of End
Conta Mid
Course Term
ct Term
S. Name of the Total Theory/ CIA Atten
No. Subject Marks Practic ** dance
Per Practical
al
Week Exam
Exam
Business Core
1 4 4 100 70 20 5 5
Communication Paper
Human Resource Core
2 4 4 100 70 20 5 5
Management Paper
Core
Paper
Core
Paper
Computer Core
5 Applications for Paper 4 4 100 70 20 5 5
Business
89
Corporate Strategy Core

7 4 4 100 70 20 5 5
and Indian Ethics Paper
28 28 700 490 140 35 35
Total
SEMESTER III
Type of End
Conta Mid
Course Term
ct Term
Name of the Total Theory/ CIA Atten
S.No Credit Hours Theory/
Subject Marks Practic ** dance
Per Practical
al
Week Exam
Exam
Integrated Elective
1 Marketing Paper 4 4 100 70 20 5 5
Communication
Consumer Elective
2 4 4 100 70 20 5 5
Behavior Paper
Sales & Elective
3 Distribution Paper 4 4 100 70 20 5 5
Management
Investment Elective
Analysis & Paper
4 4 4 100 70 20 5 5
Portfolio
Management
Managing Banks Elective
5 and financial Paper 4 4 100 70 20 5 5
Institutions
Elective
6 Taxation 4 4 100 70 20 5 5
Paper
Manpower Elective
Planning, Paper
7 4 4 100 70 20 5 5
Recruitment,
Selection
Strategic Human Elective
8 Resource Paper 4 4 100 70 20 5 5
Management
Performance Elective
9 4 4 100 70 20 5 5
Management Paper
Corpo
Corporate rate
10 3 3 100 50 50
Internship Project Internship
Project
**27 **27 **700 470 170 30 30
Total
90
SEMESTER IV
Mid
End Term
Contact
Term Theor Atte
Week
l Exam al
Exam
1 4 4 100 70 20 5 5
2 4 4 100 70 20 5 5
Marketing Course
Elective
Course
4 4 4 100 70 20 5 5
and services Course
Elective
Course
6 4 4 100 70 20 5 5
Finance Course
7 4 4 100 70 20 5 5
work Course
Employee Elective
8 4 4 100 70 20 5 5
Relationship Course
Management
Dissertation
Project
**3
Total **27 **27 **600 **420 **120 **30
0

1 Core Paper 14 56
Total 28 110
91
Subject -Digital & Social Media Marketing
Code MGT34135
4 Credits | Semester IV
A. INTRODUCTION: This course is designed to expose the students to the basic concepts applied in
Digital and Social Media Marketing practice. This course will elaborate promotion of brands or products via
one or more forms of digital media. This course also combines the creativity of developing new and
interesting ways to get the marketing campaign’s message across, with their technical side of keeping track
of data, and digital engineering and analytics. This program in digital marketing provides students with the
technical foundation and digital literacy necessary to market goods and services on the internet. Students
will learn how to implement, plan, and evaluate digital marketing strategies.
B.COURSE OUTCOMES: At the end of the course, students will be able to
CO1: Understand fundamental concepts and principles of Digital and Social Media Marketing using best
practices.
CO2: Be familiar with tools and techniques for creation and development of Brands using Digital and Social
Media as a platform.
CO3: Be able to tackle the complicated new media landscape and find the right strategies to reach Large
audience
CO4: Builds foundations of marketing analytics and focuses on practical application by the use of data in
marketing and helping you to realize the power of visualizing data with artful use of numbers found in
the digital space.
C.ASSESSMENT PLAN:

(Summative)
Attendance 5
Assignment 5
Total 100

leaves.
D. SYLLABUS: Introduction to Digital Marketing- What is Digital Marketing, Scope of Digital

Marketing, Career Application of Digital Marketing. Various forms of Digital Marketing- SMS
Campaign, Text Messaging, Bulk Messaging, e-mail marketing, Content Development. Web site
92
Development- Consideration of various factors while web site development for Digital Marketing. Social
Media as a Platform for Digital Marketing- Facebook, Instagram, Twitter, Blogs, You Tube etc. Web
Analytics- Off site web analytics : Web measurement and analysis , Measurement of website’s potential
audience (opportunity), share of voice (visibility), and buzz (comments ) on internet.On – site web
analytics : Measurement of visitor’s journey including drivers and conversations, tracking pages that
encourage people to make apurchase and measures the commercial performance of the website.
Comparison of data with key performance indicators, Implication toimprove marketing campaign’s
audience response. SEO, SEM as a tool for practice in digital marketing. E-commerce- Howto do business
for today and future through web site, Payment Gateways their functions and operations.
E. TEXT BOOKS
T1.The 6 Fundamentals of Digital Marketing , Dan Morley, Netmark

T2.Web Analytics 2.0: The art of online accountability and science of customer centricity (Google ebook),
Avinash Kaushik, John wiley & sons.
T3.Web Analytics : an hour a day, Avinash Kaushik, John Wiley & Sons.
F.REFERENCE BOOKS
R1.Understanding Digital Marketing- Marketing Strategies For Engaging the Digital

Generation, Damian Ryan, Calvin Jones, Kogan Press
R2.A step-by-step Guide to Modern Digital Marketing Suresh Babu Web Marketing Academy
93
G. Course Articulation Matrix: (Mapping of COs withPOs)
Program Outcome
Statement Program Specific Outcome
CO 1 Understand fundamental concepts and

principles of Digital and Social Media 3 3 2 3 2 2 2 2 2 3 2 1 2 3
Marketing using best practices
CO 2 Be familiar with tools and techniques

for creation and development of 2 3 2 2 2 1 3 2 2 3 1 1 1 2
Brands using Digital and Social
Media as a platform.
CO 3 Be able to tackle the complicated
new media landscape and find the 2 3 2 3 2 1 3 2 2 3 2 2 2 2
right strategies to reach Large
audience
CO 4 Builds foundations of marketing
analytics and focuses on practical
application by the use of data in
marketing and helping you to realize 3 2 1 2 1 2 2 2 1 2 2 3 1 3
the power of visualizing data with
artful use of numbers found in the
digital space.
94
Subject -International Marketing
Code: MGT34056
A. INTRODUCTION: In the era of globalization, it becomes vital for the students to understand the
concept, scope and versatilities of marketing in more than one country. This course aims at making the students
understand the core aspects, issues and challenges related to marketing a product in more than one country.
CO1: Understand fundamental concept of International Marketing and the difference in the marketing
strategies- Domestic & International
CO2: Recognize various ways of entering into the international business.
CO3: Students will have the knowledge and skills to: Classify strategies for entering export markets from
extant knowledge and research.
CO4: Understand the perspective of Standardization vs Adaptation, vis-à-vis all P’s of Marketing i.e. Product,
Price, Place and Promotion, for the International marketer.
C. ASSESSMENT PLAN:

Assignment 5
(Summative)
Total 100
leaves.
D.SYLLABUS: Framework of International Marketing- Meaning; Definition and Scope- Need and
Benefits; Difference between Domestic Marketing and International Marketing. International Marketing
Environment- Physical/Demographic environmental factors; Economic Environmental factors; Politico-Legal
environmental factors; Role of culture as a strong impact factor. Modes of Entry- Factors influencing entry in
international markets; Modes of entering foreign markets- The Internet; Exporting; Licensing; International
Agents and International Distributors; Strategic Alliances (SA); Joint Ventures (JV); Overseas Manufacture.
Product planning in International Markets- International Product decision strategy- Standardization v/s
Adaptation; Factors effecting the decision criteria; International Product Life Cycle. International pricing
strategies- Concept of international pricing; International pricing factors. Uniform pricing v/s Differentiated
pricing. International Distribution and Promotion- International Channel theory; International channel
members; Determining Advertising strategies; Standardization v/s Localization.
95
E. TEXT BOOKS
T1. International Marketing, R. Shrinivasan, PHI Publications.
F. REFERENCE BOOKS
R1. International Marketing, Rakesh Mohan Joshi, Oxford Publications

R2. International Marketing, Mark C. Gilly, Philips R Cateorea, Indian Edition,
Manav Publications
R3. Bhattacharya, B., Going International: Response Strategies of the Indian Sector, Wheeler Publication.
96
G.COURSE ARTICULATION MATRIX: (Mapping of COs with POs)

S.No.
Statement
CO 1 Understand fundamental 3 2 3 1 3 1 1 1
concept of International
Marketing and the difference
in the marketing strategies-
Domestic & International
CO 2 Recognize various ways of 2 1 1 3 3 2 3 2 3
3
entering into the international
business
CO 3 Students will have the 3 3 1 1 3 1 3 1
knowledge and skills
to: Classify strategies for
entering export markets from 1
extant knowledge and
research.
CO 4 Understand the perspective of 3 3 1 2 3 3 3 3

Standardization vs
Adaptation, vis-à-vis all P’s
of Marketing i.e. Product, 1 2
Price, Place and Promotion,
for the International marketer
97
Subject-Services Marketing
Code: MGT34136
4 Credits| Semester IV
A. INTRODUCTION: This course has been designed to make students understand basic marketing and
marketing strategy courses by focusing on problems and strategies specific to marketing of services. They
will also understand how organization makes decision related to service design, employee’s role in service
delivery, service quality etc. along with various other areas of demand and supply, controlling quality of
service delivery etc. They focus of course is global and not specific to any organization.

CO1: Understand fundamental concepts and principles of Service Marketing including the basic roles, skills,
and functions of Service Marketing.
CO2: Be familiar with interactions between the various factors of Marketing Mix for any organization making
use of Service Marketing in order to achieve high performance.
CO3: Understand Demand and supply of Services by organizations.
CO4: Making Decisions regarding Quality and Prices of Service.
C.ASSESSMENT PLAN:

Assignment 5
Total 100
leaves.
D. SYLLABUS: Introduction to Services Marketing - Evolution of services marketing, Characteristics of

services and the implications on marketing strategy - The Service Marketing Mix – The Gaps model of service
quality. Consumer Behaviour in Services- Customer expectations of services – customer perception of
services – Listening to customers through research. Service recovery- Service development and design –
Customer defined service standards – Physical evidence and theservice scape. Employees Roles in Service
delivery - The Customer as Co-Producer - Self-service technologies - Components of the service escape -
ComplaintHandlingandServiceRecovery-Elementsofservicequality-SERVQUALscale. Managing demand and
capacity-delivery of services through Intermediaries and Electronic Channels – Integrated Services Marketing
Communication – Pricing for services
E.TEXT BOOKS
T1.ValarieZeithaml, Mary Jo Bitner, Dwayne Gremler and Ajay Pandit Services Marketing: Integrating
Customer Focus across the Firm, 4th edition, Tata McGraw-Hill
98
F. REFERENCE BOOKS
R1.Christopher Lovelock and Jochen Wirtz, Services Marketing: People, Technology, Strategy, 6th
ed., Prentice Hall.
R2. Rajendra Nargundkar Services Marketing 2nd ed, Tata McGraw Hiil
R3.Ravi Shanker Services Marketing the Indian Perspective Excel 1st ed reprint
R4. Adrian Payne The essence of Services Marketing 7th Prentice Hall of India Indian reprint
99
CORRELATION WITH PROGRAM CORRELATION WITH PROGRAM
OUTCOMES SPECIFIC OUTCOMES
CO Course Outcome Statement PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7
CO 1 Understand fundamental
concepts and principles of
3 2 2 2 2 3 2 2 2 3 2 1 1 3
Service Marketing including
the basic roles, skills, and
functions of Service Marketing.
CO 2 Understand fundamental
concepts and principles of
2 3 2 2 2 1 3 2 2 3 2 2 1 2
Service Marketing including
the basic roles, skills, and
functions of Service Marketing.
CO 3 Understand Demand and
2 3 2 3 2 1 3 2 2 3 2 2 3 2
supply of Services by
organizations.
CO 4 Making Decisions regarding 3 2 1 2 1 2 2 2 1 2 2 3 1 2
Quality and Prices of Service
100
Subject -Financial Markets and Services
Code: COM34043
4 Credits |Semester IV
A.INTRODUCTION: This course focuses on financial Market and institutions, including stock markets,
investment alternatives and financial institutional investors. The functions and purposes of such Financial
Services analyzed. Their role in the Global Financial Crisis is a special area of interest. Among the topics
addressed are SEBI regulation, capital market, and international stock markets analysis. We also discuss the
different theory and concept coverage and the financial risks to investment, Capital market Theories and to their
returns in investment.

CO1: Explain what financial markets is and explain why it is important and understand the concept of financial
Institutions and how it is related to concept of investment in the capital markets.
CO2: perform supply and demand analysis correlated to financial markets to analyze the impact of economic
events on capital markets
CO3: Understand the concept of SEBI and Stock markets regulation and the various theories of utility
maximization in term of investment and return.
CO4: Analyze the relationship between risk and return used in investment and the resulting outputs and
fluctuations of efficient market portfolio.
C. ASSESSMENT PLAN:

Assignment 5
Total 100
leaves.
D. SYLLABUS: Financial Market, Instruments: Introduction to Indian Financial System

Structure of Money Market – Operations, Primary and Secondary Market Various agencies / procedures
involved in investment and fund raising exercises. RBI’s role in the Money Market as a regulator.
Introduction to Capital Market – Structure’s – Guidelines, Role as a regulatory authority. Capital
Market – Operations in Primary and Secondary Market, Role of Merchant Banker – Merchant Banker’s
Activities, Initial Public offering, Secondary Public offering, Insurance companies, Type of Insurance,
Principles of Insurance, Regulation related to insurance, Role of IRDA, Indian Insurance Industry Scenario
FINANCIAL STRATEGY: Formulation of Financial Strategy – framework, types of strategies,
stakeholder analysis in the context of strategy development, Survival strategies, strategic planning
approach to develop business plan. Business Valuations & Mergers: Types of valuation. The reasons for
101
merger or acquisitions (e.g. synergistic benefits). Anti Take over Defense, LBO, Forms of consideration &
terms for acquisitions (e.g. cash, shares, convertibles & earn-out arrangements), & their financial effects,
M&A Strategies.
E. TEXT BOOKS
T1. Prasanna Chandra, Investment Analysis & Portfolio Management, 7th edition,
2009, Tata Mgraw Hill
F. REFERENCE BOOKS
R1. Mergers, Acquisitions and Corporate Restructuring : Text and cases| Chandrasekhar Krishnamurthy
R2. Money, Banking and the Financial System | Second Edition | By Pearson (English, Paperback, R. Glenn
Hubbard, Anthony P O'Brien)
R3. Financial Management | I.M.Pandey
R4: Financial Markets and Services | K.Nateajan and E.Gorden
102
S.No. Po1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO7
Course Outcome
Statement
CO 1 Explain what Financial markets is and 3 3 3 3 3 2 2 3 3 2 1 3

explain why it is important and
Understand the concept of financial
Institutions and how it is related to
concept of investment in the capital
markets.
CO 2 perform supply and demand analysis 3 3 2 2 1 3 2 3 1 2
Correlate to Financial markets and
analyze the impact of economic events
on capital markets
CO 3 Understand the concept of SEBI and 3 3 3 2 3 3 2 3
Stock markets regulation and the
various theories of utility maximization
in term of investment and return..
CO 4 Analyze the relationship between risk 3 1 2 2 1 2 3
and return used in investment and the 1
resulting outputs and fluctuations of
efficient market portfolio.
103
Subject -Behavioral Finance
Code – MGT34141
A. INTRODUCTION: This course aims to provide the basic understanding on behavioural finance.
The emphasis is on the developing the rational and logical decision-making skills of the learners while
investing in the market.
CO1: Know bounded rationality concept.
CO2: Understand main assumptions and ideas of prospect theory.
CO3: Understand the theoretical and empirical foundations and challenges to the efficient market
hypothesis.
CO4: Learn the key behavioral biases of individual and professional investors.
CO5: Understand the key behavioral biases of top managers.
C. ASSESSMENT PLAN:

Assignment 05
Total 100
B. SYLLABUS; Introduction to Behavioral finance: Psychology and market - people. Investors,

portfolio managers, analysts, Bounded rationality in real market conditions, Decision-making process and
behavioral biases. Simple experiments on anchoring, Efficient Market Hypothesis: Behavioral Factors
and Financial Markets: The Efficient Markets Hypothesis (EMH), Theoretical foundations of EMH by
Fama, Rational investors Vs. Irrational investors, Steps & Forms of EMH, Theoretical Challenges to the
EMH, Prospect Theory and Asset Pricing: Behavioral economics and finance - Prospect theory
(Kahneman, Tversky), Bounded rationality. Expected Utility Theory vs. Prospect Theory, Expected utility
as a basis for decision-making – Theories based on Expected Utility Concept - Investor rationality and
market efficiency, Heuristics and Behavioral Biases of Investors: Anchoring bias, Availability bias,
Familiarity bias (Health & Tversky, 1991), Risk preference, framing bias. Mental accounting (Tversky &
Kahneman, 1992), Representativeness (Tversky & Kahneman, 1974), Ambiguity aversion (Ellsberg,
1961), Overconfidence and excessive trading (Griffin & Tversky, 1992), The analysis of potential
consequences, Behavioral Corporate Finance: Behavioral factors and Corporate Decisions on Capital
Structure and Dividend Policy, Systematic approach to using behavioral factors in corporate decision
making, External Factors and Investor Behavior: Mechanisms of the External Factor influence on risk
perception and attitudes, Demonstrating Behavioral Biases In Action: Empirical evidence from
emerging markets – practical approach
104
E. TEXT BOOKS
T1. Behavioral Finance: Psychology, Decision-Making, and Markets", by Ackert and Deaves.
F. REFERENCE BOOKS
R1. The Psychology of Investing by John R. Nofsinger, Pearson Prentice Hall, (6th Edition)
R2. Understanding Behavioral Finance by Ackert; Cengage Learning (Indian Edition)
R3. Inefficient Markets: An Introduction to Behavioral Finance, Shleifer, Andrei (2000); Oxford
University Press, Oxford
105
G. Course Articulation Matrix: (Mapping of COs with Pos and PSOs)
S.No. Course Outcome Program Outcome

Statement
CO 1 Know bounded rationality concept 2 1 1
CO 2 Understand main assumptions and ideas 2 1 1 1

of prospect theory
CO 3 Understand the theoretical and empirical 2 3 1 1 2 1 2

foundations and challenges to the efficient
market hypothesis
CO 4 Learn the key behavioral biases of 2 3 2 2 2 3 3 2 2 1 2 2
individual and professional investors
CO 5 Understand the key behavioral biases of 2 3 1 2 3 3 3 2 1 2 1 2 2
top managers
106
Subject-International Finance
Code: MGT34137
A. INTRODUCTION: This course is designed to expose the students to the basic concepts of international
Finance. The emphasis will be on developing the conceptual knowledge of international trade.
CO1: Learn the basic concepts of International Finance
CO2: Understand the transactions & risks involved in Foreign Exchange Market
CO3: Know of financial aspects in managing the international projects and its evaluation
CO4: Evaluate the working capital position of MNCs.
C. ASSESSMENT PLAN:

Assignment 05
Total 100
D.SYLLABUS :Introduction to International Finance: International flow of funds, International

trade theory - basic concepts, International financial institutions ( IMF, World Bank, ADB, WTO),
Balance of payment - meaning and components, Forex Market: Structure-India and Global,
Exchange rate - quotes, Spot, forward, cross, inverse, direct quote, SWIFT - Role and significance,
OTC derivatives -Swaps, Swaptions, Forward Rate Agreements (FRAs), Caps, Floors and Collars.
Currency Futures in India – MCX and NSE, PPP, IRP, Relationship between IRP and PPP. Reasons
for departure from IRP; Exchange Risk Management: Defining and measurement of foreign
exposure, types of exposures, variability of cash flows, Management of Exchange Risk, hedging,
Types of Risk - Transaction Risk and Operational Risk, Identification of risk, measuring risk and
managing risk; International Projects Management: International Projects Appraisal, issues incost
of capital, APV, choice of discount rate, NPV, international CAPM, Investment decision, Financing
decision - ADR, GDR , Euro Bond, FCCB and Dividend Decision; Working Capital Management
in MNCs: Cash management – Receivables management, Payables Management – Working Capital
Financing issues.
E TEXT BOOKS
T1. International Financial Management, Apte, P.G, Tata McGraw Hill, New Delhi
F. REFERENCE BOOKS
R1. International Financial Management – Text and Cases, Bhalla V. K., S. Chand
R2. International Financial Management, Alan C. Shapiro, Peter Moles, Jayanta Kr. Seal, Wiley
107
R3. Foreign Exchange Markets, Yadav, Surendra S, P.K Jain and Max Peyrard, MacMillion, New Delhi
R4. Fundamentals of international financial management, Kevin S, PHI, Delhi
108
G. Course Articulation Matrix: (Mapping of COs with Pos and PSOs)

Course Outcome
S.No. Statement
CO 1 Learn the basic concepts of 2 1 2

International Finance
CO 2 Understand the transactions & 2 3 1 1 2 3 3 2 2

risks involved in Foreign
Exchange Market
CO 3 Know of financial aspects in 3 3 1 1 3 3 3 3 2 2 3 2

managing the international
projects and its evaluation
CO 4 Evaluate the working capital 2 3 1 3 2 3 3 2 2 3 2

position of MNCs.
109
Subject: Team Dynamics at Work
Code: MGT34138
s
A. INTRODUCTION: This course is designed to be an interactive exploration of team dynamics and

leadership. Through the introduction of current theories and models, students will learn to work effectively in
groups, increase their understanding of leadership, make effective decisions, and stimulate the development of
new skills through demonstration and practice.

CO1: Explain composition, formation, and development of teams.
CO2: Illustrate the dynamics of team Performance and motivation and the role of leadership in
dynamics of team management and decision making.
CO3: Individual behavior in groups, dynamics of groups and team building besides developing a better
awareness of how they can be better facilitators for building effective teams as leaders themselves.
CO4: The basic concepts and theories underlying individual behavior besides developing better insights
into one’s own self.
C. ASSESSMENT PLAN:

Assignment 5
(Summative)
Total 100
Attendance (Formative) A minimum of 75% Attendance is required to be maintained by
a student to be qualified for taking up the End Semester
D. SYLLABUS: Meaning of a Group and Group Dynamics, Classification of Groups – Formal and Informal
groups, Command, Task, Interest and Friendship groups. Why people join groups. The dynamics of group
formation. Theories of group formation: Classic theory of George Homans, Theodore Newcomb’s Balance
theory, Exchange theory. Five stage group development model, Punctuated Equilibrium model of development
of temporary groups with deadlines.
Group Properties: Roles, Norms, Status, Size, Cohesiveness - factors that increase, Decrease group
cohesiveness, relationship between group cohesiveness, Performance norms and productivity. Deviant
workplace behavior, Typology of Deviant workplace behavior, groups and deviant behavior.
Group decision making: Group versus the Individual, strength and weakness of group decision making,
Effectiveness and efficiency. Group Think – conformity problem, symptoms of groupthink. Group Shift - risky
shift phenomenon.
Dysfunctions perspective, social loafing. Group decision making techniques - Interacting groups,
Brainstorming, Nominal Group Technique, Electronic meeting, Dialectic Decision Method (DDM), Delphi
Technique.
Teams in the modern workplace, why teams have become so popular, difference between group and team, types
of teams – problem-solving teams, self-managed work teams, cross-functional teams, virtual teams.
110
Creating effective teams, the Team Effectiveness Model – context, composition, work design, process.
Ingredients of effective teams – supportive environment, skills and role clarity, super ordinate goals, team
rewards. Potential team problems – changing composition, social loafing. Guidelines for developing effective
self-managed teams. Turning individuals into team players, shaping team players – selection, training, rewards.
Team building: meaning of team building, need of team building, the process, specific building issues, team
leadership, skills useful in team building – process consultation, T- group sensitivity training, communication
skills, Negotiation skills, conflict resolution in teams, competitive vs collaborative behavior, developing
collaboration facilitating behaviors, feedback.
E. TEXT BOOKS
T1. Robbins, S.P. Judge, T.A. andSanghi, S.: Organizational Behaviour, Pearson.
C. REFERENCE BOOKS
R1. Luthans, Fred: Organizational Behaviour, McGraw Hill.
R2. Aswathappa, K: Organisational Behaviour, Himalaya Publishing House.
111
CO 1 Explain composition, formation, 1 3 2 1 3 2

and development of teams.
CO 2 Illustrate the dynamics of team 2 2 3 1 2 3

Performance and motivation and
the role of leadership in dynamics
of team management and decision
making.
CO 3 Individual behavior in groups, 2 3 1 2

dynamics of groups and team
building besides developing a
better awareness of how they can
be better facilitators for building
effective teams as leaders
themselves.
CO 4 The basic concepts and theories 2 3 2 2

underlying individual behavior
besides developing better insights
into one’s own self.
112
Subject- Employee Relations
Code: MGT34139
A. INTRODUCTION: To impart knowledge and enable the students to interpret the contents of the
various labor laws and current practices of Employee Relations.
CO1: Concept clarification about the basics of Employee Relations.

CO2: Learning about various provisions and implications of Labor Laws.
CO3: Understand and Develop Skills as a Negotiator by developing better understanding of Industrial
Disputes and their settlement by making use of various techniques.
CO4: Better understanding of Trade Unions and their contribution in Industrial Relations.
C. ASSESSMENT PLAN:

Assignment 5
(Summative)
Total 100
Attendance (Formative) A minimum of 75% Attendance is required to be maintained
by a student to be qualified for taking up the End Semester
D. SYLLABUS: Introduction to Employee Relations

Employee relations: concept perspective and organization, Evolution of E.R. in India, Anatomy of
industrial conflicts, State and industrial relations policy process, Industrial Disputes, Preventive
Measures, Settlement of Disputes, Standard Grievance Handling Procedures, Tripartite and Bipartite
Bodies, India and ILO, Worker’s Participation in Management, Collective Bargaining,
The Labor Laws

The Industrial Employment (Standing Orders) Act, 1946, The Employees Compensation Act, 1923,
The Payment of Gratuity Act, 1972, The Employees Provident Funds and Miscellaneous Provisions Act,
1952, The Employees State Insurance Act, 1948, The Payment of Bonus Act, 1965, The Maternity
Benefit Act, 1961, The Industrial Disputes Act, 1947, The Factories Act, 1948, The Trade Unions Act,
1926, The Contract Labor (Regulation and Abolition) Act, 1970, The Unorganized Workers Social
Security Act, 2008.
Labor Welfare
International scene, Labor welfare in India-Benefits & services, Industrial health-occupational hazards,
diseases, alcoholism and drug abuse, absenteeism and turnover- laws pertaining to occupational hazards,
Employee Discipline, Absenteeism and turnover, Safety organizations, statutory provisions on safety-
work stress, executive stress, industrial health- laws pertaining to safety.
113
Trade Unions
Trade unionism, theories of trade unionism, Evolution of trade unionism in India, Problems of trade
unions, Internal / External union leadership, National commission on labor, Labour policy, Impact of
technology on labor relations.
E. TEXT BOOKS
T1. Elements of Mercantile Law (2020 edition), N. D. Kapoor, S. Chand and Sons Publications.
F. REFERENCE BOOKS
R1. Taxmann’s Labour Laws with Code on Wages, Taxmann Publications.
R2. Industrial Relations and Labour Laws, Piyali Ghosh and Shefali Nandan, Tata Mcgraw
HillPublications.
114
. G.COURSE ARTICULATION MATRIX: (Mapping of COs with POs)

Program Outcome
Statement
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PSO
7
CO 1 Concept clarification about the basics of 3 2 2 3 1 2 2 1 1 1

Employee Relations.
CO 2 Learning about various provisions and 3 3 2 1 1
implications of Labor Laws.
CO 3 Understand and Develop Skills as a 2 3 1 2 2 3 3
Negotiator by developing better
understanding of Industrial Disputes and
their settlement by making use of various
techniques.
CO 4 Better understanding of Trade Unions and 2 3 2 2 1 3 3 2
3 2
their contribution in Industrial Relations.
115
Subject-International Human Resource Management
Code: MGT34140
A. INTRODUCTION :This course provides an understanding of the role of human resource management
(HRM) in international co ntexts. The course is divided into three areas of study: the context of international
HRM, strategic and functional HRM in international contexts, and comparative international contexts.
CO1: Understand issues, opportunities and challenges pertaining to international HRM.

CO2: Develop competency in dealing with cross cultural situations.
CO3: Understand the strategic and functional roles of HRM in various international contexts, especially in
areas such as recruitment and selection, performance management, training, learning and development,
career management, compensation, motivation and repatriation.
CO4: Identify the role of cross cultural leadership in managing multicultural teams.
CO5: Understand external forces (e.g. globalization, sociocultural changes, political and economic changes)
that have the potential to shape international HRM.
CO6: Develop generic and transferable skills-especially in diagnosing international HRM issues critically
and analytically and discussing specific cases relating to international HRM.
C. ASSESSMENT PLAN:

Assignment 5
Total 100
leaves.
D. SYLLABUS: International Human Resource Management

Concept, Difference between Domestic and International HRM, Variables that moderate difference between
Domestic and International HRM.
Sustaining International Business Operations
Approaches to Staffing, Transferring Staff for International Business Activities, Role of Expatriates and Non-
Expatriates, Role of the Corporate HR function.
Recruiting and Selection Staff for International Assignments

Concepts, Issues in Staff Selection, Factors Moderating Performance, Selection Criteria, Dual Career Couples and
Role of Women in International Management, Concept and Repatriation Process, Individual Reactions to Re-
entry, Multinational Responses, Designing a Repatriation Program.
Training and Development

Concept, Role of Expatriate Training, Expatriates or Local Managers, Components of Effective Pre-Departure
Training Programs, Effective of Pre-Departure Training, Developing Staff through International Assignments.
116
Staffing and Training for Global Operations, Global Staffing Choices, Dynamics of Cross-Cultural leadership,
managing and motivating multi culture Teams.
Performance Management
Concept, Multinational Performance Management, Performance Management of International Employees,
Performance of Appraisal of International Employees.
Compensation
Concept and Objectives of International Compensation, Key Components of an International Compensation
Program, Approaches to International Compensation.
Industrial Relations
Key issues in International Industrial Relations, Trade Union and International Industrial Relations, Responses of
Trade Unions to Multinationals; Regional Integration: The European Union, Issue of Social Dumping, Impact of
Digital Economy. National Context of HRM: HRM Practices in Japan, United Kingdom, United States, India and
China.
E.TEXT BOOKS
T1. Peter, J. Dowling and Denice, E. Welch (2007), International Human Resource Management, Thomson
Publishers, New Delhi.
F.REFERENCE BOOKS
R1. K. Aswathappa (2012) International Human Resource Management, McGraw Hill, New Delhi.
117
G. Course Articulation Matrix: (Mapping of COs withPOs)

S.No
CO 1 Understand issues, 2 2 2 1 1 2 1 2 3 3
opportunities and challenges 2
pertaining to international
HRM.
CO 2 Develop competency in 2 2 3 3 2 3 2
dealing with cross cultural
situations.
CO 3 Understand the strategic and 3 3 3 3 1 3 2 2 2 2 2 3
functional roles of HRM in
various international contexts,
especially in areas such as
recruitment and selection, 2
performance management,
training, learning and
development, career
management, compensation,
motivation and repatriation.
CO 4 Identify the role of cross 2 3 2 1 1 3 3
cultural leadership in 2
managing multicultural
teams.
118
CO 5 Understand external forces 2 1 1 1 1 3 2 3 2
(e.g. globalization,
sociocultural changes,
political and economic 2
changes) that have the
potential to shape
international HRM.
CO 6 Develop generic and 1 3 2 2 2 2 2 3 3
transferable skills-especially
in diagnosing international
HRM issues critically and
analytically and discussing
specific cases relating to
international HRM.
119
Dissertation Project
Code: MGT34066
Every Student shall undergo ‘Dissertation Project, which will begin during the third semester, under the guidance of a Faculty mentor. The purpose
is to expose the students to take up projects in various specialization areas of management. The project will carry a total of 100marks. Of this, 50
marks w i l l b e for the Report, and 50 marks will be awarded towards the Viva-Voce examination.
120

Syllabus of Master of Business Administration W.E.F 2020

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AJU-MBA Syllabus w.e.

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ARKA JAIN University, Jharkhand

Contac End Mid

Entrepreneurship Core Paper

Contac End Mid

Human Resource Core Paper

Marketing Research Core Paper

4 Corporate Finance Core Paper 4 4 100 70 20 5 5

Contact End Term Mid Term

Performance Elective Paper

** Each Student will Study 2 Specialization with 3 Elective Papers each

Type of End Mid

Distribution of Credit across 4 semesters:

S. No Type of Paper No. of Paper Total Credits

ARKA JAIN University, Jharkhand

[PO.2]. Develop Analytical and Critical thinking

[PO.3]. Develop ability of Team building and Working in teams

[PO.4]. Develop Effective Communication Skills

[PO.5]. Develop digital skills and have global awareness

[PO.6]. Develop ethics and become socially responsible

[PO.7]. Developing Entrepreneurial Skills

PROGRAM SPECIFIC OUTCOMES

[PSO. 2] Demonstrate ability to quantify and analyze the business problems

[PSO. 4]Ability to communicate effectively using verbal and non-verbal techniques.

[PSO. 7] Ability to acquire skills to be ‘Job Providers’.

Subject:-Managerial skills for effectiveness

Criteria Description Maximum Marks

D. SYLLABUS: Management Fundamentals -Concept of Management, Levels and functions of

T1 . Koontz, Essentials of Management, Tata McGraw Hill

G. COURSE ARTICULATION MATRIX: (Mapping of COs with POs)

S.No. Course Outcome Program Outcome Program Specific Outcome

CO 1 Understand the fundamental Principles 3 3 2 3 3 2 2 2 2 3 2 1 1 3

CO 2 Demonstrate understanding and 2 3 2 2 2 1 3 2 2 3 1 2 1 2

CO 4 To acquaint the student with basic 3 3 1 2 3 1 2 2 2 3 1 1 2 3

1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlatio

Subject-Financial Reporting-Statements and Analysis

Criteria Description Maximum Marks

D. SYLLABUS :Introduction to Accounting: Meaning of Accounting; Conceptual framework -

G. Course Articulation Matrix: (Mapping of COs with POs and PSOs)

S.No. Program Outcome Program Specific Outcome

CO 3 Learn the process of finalization of 3 3 2 2 3 3 3 3 2 3 3 3 3

CO 4 Prepare and interpret the balance sheet of 3 3 2 3 3 3 3 3 2 3 3 3 3

CO 5 Analyse the financial health of the 3 3 3 3 3 3 3 3 3 3 3

1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

Subject: - Marketing Management

B. COURSE OUTCOMES: At the end of the course, students will be able to

Criteria Description Maximum Marks

D.SYLLABUS: Fundamentals of Marketing- Conceptual framework of Marketing; Challenges facing

T1. Marketing Management, Kolter, Keller, and Jha, , Pearson

G. Course Articulation Matrix: (Mapping of COs with POs

Program Outcome Program Specific Outcome

CO 1 Describe the marketing function 3 1 2 3 1 2

CO 2 Identify and demonstrate the 3 3 2 3 3 2 3

CO 3 To have a clarity on the functions 3 2 2 3 3 1 1

CO 4 Analyze the relevance of 2 3 3 3 3 3 1 3

1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

Subject: - Organizational Behavior

B. COURSE OUTCOMES: At the end of the course, students will be able to -