3/1/22, 10:22 PM Fwd: Syllabus - Ms.
Jyoti Kataria - Outlook
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Fwd: Syllabus
Course Content:
UNIT I
Basic Concepts and Conceptual Database Design: Database administrator & Database Users,
Characteristics of the Database, Concepts and Architecture, Schemes & Instances, DBMS
Architecture & Data Independence, Database Languages & Interfaces, Database Models:
Hierarchical, Network & Relational Data Model, Data Modelling Using The Entity-
Relationship Model – Entities, Attributes and Relationships, Cardinality of Relationships,
Strong and Weak Entity Sets, Generalization, Specialization, and Aggregation, Translating
ER Model into Relational Model.
UNIT II
Data Warehousing: Introduction to Data warehouse, usage and trends, DBMS vs data
warehouse, Data marts, Metadata, Multidimensional data model, Data cubes, Schemas for
Multidimensional Database: stars, snowflakes and fact constellations.
Data warehouse process & architecture, OLTP vs OLAP, ROLAP vs MOLAP, types of
OLAP, 3-Tier data warehouse architecture, distributed and virtual data warehouses, data
warehouse manager. Applications of Data warehouse in business intelligence.
UNIT III
Data mining: Data Mining definition & task, KDD versus data mining, data mining
techniques, tools and applications, DM in Business intelligence.
DM Application: Data Mining for Process Improvement, Data Mining as a Research Tool,
Data Mining for Marketing, Data Mining for Customer Relationship Management,
Relationship to Data Mining and Business Intelligence, integration and emerging trends.
UNIT IV
Advanced Mining Techniques:
Statistical techniques, Association rule learning, clustering analysis, classification analysis:
regression, DSS, neural network, rough set, visualization.
DW and DM Applications :E-Business, Sciences, health care management, tax fraud
detection, money laundering and other case studies.
TEXT BOOKS :
1. Fundamentals of Database Systems by R. Elmasri, S.B. Navathe, Pearson.
REFERENCE BOOKS:
1. Data warehousing by C.S.R. Prabhu, PHI.
2. Data Mining: Concepts & Techniques, 2nd edition by Jiawei Han and M. Kamber.
3. Data Mining with case studies, G. K. Gupta, PHI.
4. Data mining for Business intelligence, Galit Shmueli, Nitin R. Patel, Peter C. Bruce,
Wiley
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