BISS Pre-Meeting Survey - Response 1

23/5/24, 17:54 Because I Say So (BISS) 2024 Workshop - Pre-meeting survey
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Respondent
1 Anonymous 41:18
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The physical campaign

What is your opinion with regards to the physical campaign shared in terms of concept, content and format, please write your comments be‐
low
1. Concept
The use of informercials is very effective as it uses attractive visuals to spread the messages. These visuals will grab the attention of the target audience and
make it appealing for them to read, which ensures that the messages are understood and retained. The use of the videos is also very effective as these are
user friendly, and people can listen to them whilst performing another task and still understand the messages. The use of sport as a metaphor for health
issues highlights the importance of taking the leadership in one's health and persevering when faced with obstacles and challenges (John's case)
2. Format
The fliers are well formatted and the messages are very clear. The videos are also relatively short and thus will capture the attention span of the audience
3. Content
The content is quite comprehensive as it introduces the concept of single pill combinations, defines it and states the benefits. It also encourages the target
audience to test their blood pressure regularly and states the advantages of preventing complications. It stresses the importance of being the "captain" of
one's life, motivating people to take charge of their own health when it comes to hypertension.
The patient leaflet

What is your opinion with regards to the patient leaflet shared in terms of concept, content and format, please write your comments below
4. Concept
The leaflets are very attractive and clear. They use beautiful pictures which tell a story of the symptoms and the need to prevent complications
5. Format
The format is very good. On the slides the text looks small, but I am sure the real leaflets will have bigger text that will be easy to read.
https://forms.office.com/Pages/DesignPageV2.aspx?prevorigin=Marketing&origin=NeoPortalPage&subpage=design&id=U1kLGfeJ4UifXr-Tr3mTv… 1/6
6. Content
The content is very relevant and educative. It consists of key definitions, explains the importance of regular checks, cause and symptoms of high blood
pressure and messages encouraging people to regularly check their blood pressure.,
7. Do you have any other comments/suggestions for next leaflets? If yes, please write them in the comment box below
Maybe a picture of a healthcare professional testing a patient in a clinical setting?
The social media campaign

What is your opinion with regards to the social media campaign shared in terms of concept, content and format, please write your comments
below
8. Concept
The concept of short videos is very appealing to social media users. The people in the videos are well spoken, describing their situations in simple language
that is easy to understand.
9. Format
The format is good
10. Content
The content is very relevant as it comes from lived experience. It has the potential to be easy for the recipients to understand and identify with. The
messaging is very clear and educative, telling the people about the causes, symptoms, prevention tips and also encouraging people to take their medications
and to consult their doctor. The messages on tips for not forgetting to take medications are very special as forgetfulness is one of the major reasons behind
lack of adherence. The use of hyperlinks enables people to obtain more information than what can be communicated on the flier.
11. Do you have any other comments/suggestions for next social media campaigns? If yes, please write them in the comment
box below
N/A
12. What is your social media post? Please name it in the comment box below
I use mostly facebook, Linkedin and X
Additional questions
13. Considering your life before diagnosis, which barriers do you think inhibit people from getting their blood pressure
checked? [PLEASE SELECT TOP THREE FROM LIST BELOW]
Please select 3 options.
Lack of knowledge / health literacy
Scared of the truth and reality of what happens next
Discomfort or fear experienced when visiting healthcare professionals (HCPs)
Lack of access to HCPs
Lack of home testing devices
Attitude to ageing (“I’m not that old”)
Everyday commitments (e.g., work, family etc.)
Other
14. A single-pill combination (SPC), also known as a fixed-dose combination, is a single pill that contains a combination of two
or more active ingredients.
In your own words, please briefly describe what “single pill combination (SPC)”? means to you using the comment box
below:
It means that the ingredients of two or more pills are combined into one pill which means the patient will now only take one pill instead of several pills at the
same time. This significantly reduces the pill burden on the patient.
15. In your own words, please briefly describe what adherence means to you using the comment box below:
Adherence means taking medication exactly as prescribed by the doctor or healthcare practitioners. It means not missing a single dose and also not rationing
medication.
16. Adherence usually refers to whether patients take their medications as prescribed, as well as whether they continue to take
a prescribed medication
Based on this definition, please rate the impact of the following potential barriers in relation to treatment adherence:
No impact Low impact Moderate impact High impact Severe impact
Lack of
information/cle
ar instructions
from HCPs
Lack of access
to treatment
(e.g., difficulty
acquiring
repeat
prescriptions)
Dosing (e.g.,
too many pills
to take)
Time of day of
treatment
Frequency of
dosing
Treatment side
effects
Distractions
caused by
everyday life
commitments
(e.g., work,
family etc.)
Other
17. If you selected other, please provide further details using the comment box below:
The existence of other comorbidities'

Mental Health challenges
Digital behaviour
18. Do you currently use any smartphone apps to manage your high blood pressure? *
Yes
No
19. If yes, please confirm which apps you use via the comment box below
20. If developing a smartphone app to support people living with high blood pressure, what content should be included as a
priority? [PLEASE SELECT TOP THREE FROM LIST BELOW]
Educational content (e.g., information on high blood pressure and cardiovascular disease)
Coaching based on practical advice/guidance from patients (via a Chatbot)
Lifestyle tips and advice (e.g., nutrition, physical activity etc.)
Treatment calendar
Push notifications (e.g., treatment reminder, blood pressure check reminder)
Other
21. On a scale of 1-5 how important are the following in relation to the development of such an app?
Moderately Extremely
Not important Little important important Very important important
Co-created with
patients
Co-created with
doctors / other
health care
professionals
Potential to
merge or be
compatible with
other apps in
the
cardiovascular
disease space
Regular app
updates /
maintenance of
app
Other
22. If you selected other, please provide further details using the comment box below
23. Which digital channels do you use most frequently? [PLEASE SELECT TOP THREE FROM LIST BELOW]
Please select at most 3 options.
Facebook
Instagram
Twitter
YouTube
LinkedIn
Threads (X)
I don't use digital channels
Other
24. What type of content do you engage most with on these channels? [PLEASE SELECT TOP THREE FROM LIST BELOW]
Written content (e.g., blogs, articles etc.)
Videos
Stories (i.e., Instagram or Facebook)
Live streams
Links to external content
Images
Quizzes
Graphics (e.g. GIFs, memes etc.)
Other

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23/5/24, 17:54 Because I Say So (BISS) 2024 Workshop - Pre-meeting survey

The physical campaign

The patient leaflet

Maybe a picture of a healthcare professional testing a patient in a clinical setting?

The social media campaign

The format is good

I use mostly facebook, Linkedin and X

Please select 3 options.

Lack of knowledge / health literacy

Scared of the truth and reality of what happens next

Discomfort or fear experienced when visiting healthcare professionals (HCPs)

Lack of access to HCPs

Lack of home testing devices

Attitude to ageing (“I’m not that old”)

Everyday commitments (e.g., work, family etc.)

No impact Low impact Moderate impact High impact Severe impact

The existence of other comorbidities'

Please select 3 options.

Coaching based on practical advice/guidance from patients (via a Chatbot)

Lifestyle tips and advice (e.g., nutrition, physical activity etc.)

Push notifications (e.g., treatment reminder, blood pressure check reminder)

Please select at most 3 options.

I don't use digital channels

Please select 3 options.

Written content (e.g., blogs, articles etc.)

Stories (i.e., Instagram or Facebook)

Links to external content

Graphics (e.g. GIFs, memes etc.)

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