Product Selected Perfume Submitted by Name: Mohammed Shoeb Course: Mba Submitted To Dr. Shuhel Sir Dept of Mba Index

ENTREPRENEURSHIP
DEVELOPMENT
Product selected
perfume
SUBMITTED BY
Name: MOHAMMED SHOEB
COURSE : MBA
Submitted To
dr. SHUHEL SIR
DEPT OF MBA
Index
Sl no contents
1 EXECUTIVE SUMMARY
2 INTRODUCTION
3 Why THIS PRODUCT
4 VISION
5 MISSION
6 OBJECTIVE
7 SWOT ANALYSIS
8 MARKETING STARTEGY
9 ADVERTIZING / PROMOTION OF PRODUCT
10 TARGET MARKET
11 MARKET ANALYSIS
12 LOCATION/DISTRIBUTION
13 FINANCIAL Plan
14 4ps of perfume AROMA

15 conculusion
EXECUTIVE SUMMARY
Perfume aroma is a complex blend of fragrant elements

designed to be pleasant to the human nose. It typically
consists of Perfumers using a variety of aromatic
ingredients to create unique and evocative scents. These
ingredients can be natural (essential oils) or synthetic.
The aroma of a perfume can be influenced by cultural
preferences and evoke emotions or memories.
ABOUT Company
Company name; perfume aroma
COMPANY operating: Mumbai India
BUSINESS DESCRIPTION :
* It's a perfume-based company
* it manufacture perfume and sell to consumer
* This service is avail to consumer online through
website perfumearoma.com
 Offline availabilty is also there by some visiting our
startup outlets in some cities
Introduction
Perfume Aroma comes in a 100ml perfume bottle, and the
fragrance is refreshing (citrus, fruits, aquatic and aromatic
notes.) The base features a note of musk and moss, and the
bottle comes in a variety of colors. Perfume Aroma comes in
various makes and models such as lime green, aquamarine
blue and white versions. There are clear benefits received by
consumers from using this perfume such as to smell nice,
appeal to others and cosmetic appeal.
Perfume aroma is a complex blend of fragrant elements
designed to be pleasant to the human nose. It typically
consists of Perfumers using a variety of aromatic ingredients
to create unique and evocative scents. These ingredients can
be natural (essential oils) or synthetic. The aroma of a
perfume can be influenced by cultural preferences and evoke
emotions or memories.
Why I have Selected This Product
Perfume is for everyone, young and old because perfume is one
of the important products used in our daily life. From younger to
older and men to women everyone likes to use the perfume of
their choice. Perfume reflects the nature and personality of the
person; therefore, it must be chosen wisely. Perfumes of
different types and fragrances are available for different
occasions and events. It is one of the most loving gift items
among the masses and therefore the gift packaging of perfume is
of utter importance. If you want to be always perfect, from head
to toe, it is preferable to choose a fragrance for the day and
another for the night, or you can even choose one for every
occasion, but recalls that the perfume is part of your personality
and so always uses that make you feel fantastic!
 vision
Our vision is to be a globally recognized Luxury Brand
* MISSION:
•We exist to enrich our Customers' Lifestyles by

•Encouraging Creativity, Innovation & Continual
Improvement
• Adopting practices that are Ethical and Socially &
Environmentally Responsible
• Attracting & retaining the best Talent
• Meaningful Relationships with Employees &
Associates built on Trust & Respect
• Maximizing Stakeholders' Interest
* SWOT ANALYSIS
*Strength
1. Creative marketing
2. Affordable price.
3. Excellent advertising and branding targeting youth.
4. Good distribution, Promotions and campaigns for luring
customers
* Weakness
1. Domestic market phenomenon
2. High pricing reduces the target market
3. Controversial advertising often leads to legal issue
Opportunity
1. Coming up with Limited Edition fragrances.
2. Tie up with hotel chains and large organizations like gym
chains etc.
3. Create a new product line, targeting female and male
both customers
* Threats:
1. Copy by the competitors.
2. Emerging local players with lesser price.
3. Spray emits damage to the environment.
* COMPETITORS:
The competitors of Perfume aroma are:

1. ADILQADRI PERFUME
2. BOMBAY PERFUMERY
*MARKET RESEARCH
We conduct the market research through questionnaire, by
taking interview from differ people, by providing free
samples to different people and from their positive response
we decided to launch a unique brand which satisfies the
consumer needs and gives refresh fragrance.
4P's OF PERFUME AROMA

4p's of Perfume Aroma are product, price, place, promotion,
*Product:
-perfume Aroma gives you the feeling of walking with pride.
-Luxury Brand for Men and Women
- The perfumes are designed for both men and women
- This product Design give you a Sturdy looks and twisting
top, to minimize aerosol leakage
- The product Packaging Distinctive metallic can with
custom designed typography
-These concoctions (mixture of ingredients) are rich oriental
concentrates that make an enticing choice for every
fragrance lover.
-Ready to make the person feel like a celebrity, filled with
pride and confidence and ready to capture the world.
Pricing:
Obtaining market share leadership, surviving in competitive
market & attaining product quality leadership. The price of the
items is different for the wholesalers and customers. Customers
commonly buy the product in number of units but wholesalers
buy in bulk.
> Cheaper substitutes for expensive colognes and perfumes.
> Priced at around Rs 150
> Pricing done considering middle-income groups, helps in
gaining market penetration
Place
Currently we are operating our business from head branch at
Mumbai. And we have startup outlets in some cities. Later will
looking ahead to establish throughout country
Promotion
We are promoting our product through free sampling and
testing, and by giving special offers to our loyal customers. We
also provide sales and special loyalty cards through which
consumers can avail themselves of the discount on the
purchase of selected items.
MARKETING STRATEGY
*Market penetration - involves selling more established
products into existing markets, often by increased
promotion or price reductions or better routes to market, for
example online.
*Product development - involves developing new products

or services and placing them into existing markets. *Market
development - entails taking existing products or services
and selling them in the market
PROMOTION STRATEGY
We can distinguish ourselves from the competitors on the
following criteria.
The perfume Aroma advertises its perfumes through a wide
range of media like TV Ads, social networking sites,
hoardings, magazines etc. Promotional strategy is the direct
way to connect and attract the customers to buy the product.
Promotional strategy requires a lot of creativity & innovation
BRAND STRATEGY
We will position our brand attributes that is its innovative
ingredients and good quality with touch of nature and strong
beliefs and values. We also have many loyal customers.
MAIN Objective
Our objective is to achieve revenue growth of 20% per year.
Increase earnings by 15% annually.
Increase dividends per share by 7% per year
Advertising / PROMOTION OF A PRODUCT
ADVERTISEMENTS
PRINT MEDIA
ELECTRONIC MEDIA
SOCIAL MEDIA
FACEBOOK
GOOGLE
TWITTER
PINTEREST
REFERRAL PRomos
FRIENDS
RELATIVES
RETALLING
GIFTS SHOPS
ONLINE SELLING, MALLS, STALLS
Target market
Our aim is to attract customers from
➤Elite & Top Middle Class
➤People between 17 to 30, 35 to40 , 45 to 60
➤Different products for male & female
Market Analysis
Top Best Selling Perfumes in India
1. Giorgio Armani
2. Azzaro
3. Burberry
4. Chanel
5. Calvin Klein
6. ESCADA
7. Estee Lauder
8. Hugo Boss
9. Ralph Lauren
Location/Distribution
➤Warehouse in mumbai
➤Selected Distributors Online Store
A) Amazon.
b) Flipkart.
c) Snapdeal.
d) meesho
e) Myntra.
Perfume will be distributed online via website.
PerfumeAroma.com
You can visit our nearby branches for offline store.
FINANCE PLAN
Initial Investment (First year) Rs. 1400,000/-
1) Raw Material cost = 7,00,000/-
2) Other cost = 10,50,000/-
EXPENSES TO BE OCCURED
EXPENSES COST
SALARIES 450,000/-
REPAIRS& 1,50,000/-
MAINTENANCE
LOCAL ADVERTISING 70,000/-
MARKETING 1,70,000/-
INTERNET& TELEPHONE 45,000/-
EQUIPMENT 1,00,000/-
Total 9,85,000/-

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ENTREPRENEURSHIP

14 4ps of perfume AROMA

Perfume aroma is a complex blend of fragrant elements

•We exist to enrich our Customers' Lifestyles by

The competitors of Perfume aroma are:

4P's OF PERFUME AROMA

*Product development - involves developing new products

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