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Course Outline - E-Commerce

This document outlines the syllabus for an electronic commerce course. It provides information on course objectives, which include understanding the impact of technology on business and management. It lists topics to be covered such as e-business models, infrastructure, marketing, and supply chain management. It also describes a course project where students analyze an e-commerce business and presentation requirements.

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arnold sopiimeh
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33 views3 pages

Course Outline - E-Commerce

This document outlines the syllabus for an electronic commerce course. It provides information on course objectives, which include understanding the impact of technology on business and management. It lists topics to be covered such as e-business models, infrastructure, marketing, and supply chain management. It also describes a course project where students analyze an e-commerce business and presentation requirements.

Uploaded by

arnold sopiimeh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Ghana Technology University College

Faculty of Computing and Information Systems

Course Title: IT462 Electronic Commerce

Lecturer: Mr. Emmanuel Freeman


Email: [email protected] Tel: +233 245979789

COURSE SYLLABUS

I. Course Information
1. Course Hours/Credits: 3 Credits Hrs
2. Faculty: Faculty of Computing and Information Systems
3. Prerequisites: None
4. Student Category: Senior Undergraduate (Level 400)

II. Course Objectives


The birth of the Web spawned a rash of business opportunities. However, the subsequent dot-com
melt down cast a gloom over e-commerce, at least in the popular press. Despite the failure of many
dotcoms, the growth of the Internet, Web, B2C, and B2B commerce have mostly exceeded initial
expectations. Investors in since 2007 are once again interested in investing in or purchasing e-
commerce companies. Of course, the road to the digital transformation unleashed by the Web will
remain bumpy. Some will win big, others will lose it all.
Who will win? How do we take advantage of the Web technologies? In this course, we address these
issues. We begin with a strategic analysis of what is changing at the industry level.

Then we consider digital products, e-tailing, business-to-business commerce and supply chain
management. Finally, we complete this course by examining Internet strategies of today and
tomorrow. Our emphasis will be more on critical thinking, less on learning by note. We will follow
the 80/20 rule. Only 20% time will be used in understanding technology, 80% on its impact on
business and management.

1
Course goals will be accomplished through lectures, homework, readings, case studies, and group
project. We will follow the textbook in order to cover basic concepts. You are expected to become
familiar with the INTERNET and use it to find materials to respond to some of the class assignments.
Later, during the course, some of this information will be used to introduce and discuss the theory
that explains the enormous power of “e-Economy”.

III. Course Outline


1. Introduction to E-commerce
• Class Introduction
• Introduction to E-commerce (Chapter 1)
• Business Models and Strategic Analysis (Chapter 2)
• E-commerce Business Models and Concepts(Chapter 2)
2. Technology Infrastructure for E-commerce
• The Internet and WWW: E-commerce Infrastructure (Chapter 3-4)
• E-commerce Security and Payment (Chapter 5-6)
3. Business Concepts and Social Issues in E-commerce
• E-marketing (Chapters 7-8, 10)
• E-commerce Policies and IPR (Chapter 9)
• E-service (Chapter 11)
• B2B E-commerce and Supply Chain (Chapter 12)
• Auctions in E-commerce (Chapter 13)
• Portals and Online Communities (Chapter 13)
• Digital Products/Media (Chapter 14)

IV. Course Project and Requirements


During the semester, all students are required to complete a research term paper/project as a
group. The purpose of this project is to study an electronic commerce business in depth in a short
period of time (2 weeks). You will be randomly given a company. The project should basically
answer the following major questions.
• What is the business model? Explain the product / service offerings. What are the sources
of revenue? What are the major costs?

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• What is the competitive structure? Who are the direct competitors? Who are the
suppliers, partners and buyers? What are the possible new entrants and substitutes? What
are the relative power of each of the industry participants?

• What is the value chain? How is value created by this organization? What are the critical
primary or supporting activities?

• IT: How does it use IT today? What is distinctive about its IT use? How can it use IT as
a strategic lever? What would be the possible risks and benefits?

• Process. Select a specific process along its value chain (buy side, inside or sale side) and
examine its digital transformation. What is the current role of IT in this process? What
is the next level of evolution possible?

• Changing Industry Structure: Past, present, future

An in-class presentation and a written report are required. Your presentation should not be
more than 20 minutes long plus 5 minutes for questions and answers. This is a group project. Each
team has to turn in an electronic copy of the presentation (ppt) to me the day prior to the inclass
presentation on the eLearning platform. A written report less than 8 double space pages should be
handed before the final exam.

V. Course Readings:
（1） "E-commerce: business, technology, society," Kenneth C. Laudon and Carol G. Traver,
Addison Wesley, 5th Edition, 2009.
（2） Porter, M. E. "Strategy and the Internet," HBR March 2001
（3） Christensen, C. M. and M. Overdorf, "Meeting the Challenge of Disruptive Change,"
HBR March 2000
（4） Davenport, T. H. "Reengineering a Business Process," HBS 1995
（5） Shapiro, C. and H. R. Varian, "Versioning: The Smart Way to Sell Information," HBR
November 1998
（6） Fisher, M. "What is the Right Supply Chain for Your Product?" HBR March 1997

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