SHAKRA SHAMIM
Bengaluru, India
914XXXXXXX [email protected] linkedin.com/in/shakra-shamim/
Technical Skills
Languages and DataBases: Python, SQL/MySQL, Hive SQL
Visualization Tools: Tableau, Power BI
Other Skills: Advance Excel, Business Analysis, Data Analysis, Customer Acquisition
Experience
Myntra January 2023 – Present
Data Analyst Bengaluru, India
• Strategized and analyzed market trends for over 50 diverse brands, successfully leading to a substantial increase
in GMV by 35 CR through targeted initiatives and data insights.
• Conducted in-depth inventory analysis, utilizing advanced Excel techniques, which resulted in a notable 12% revenue
growth by optimizing stock levels and minimizing overstock.
• Effectively reduced product return rates by 23% for key brands like Vishudh and Highlander, by identifying and
addressing major factors contributing to returns through detailed data analysis.
• Developed and implemented sophisticated customer segmentation strategies using SQL & Excel, markedly
accelerating stock clearance rates and enhancing sales efficiency for brands including Damensch and Deyann.
• Innovated and automated critical performance tracking dashboards using Python, substantially improving reporting
processes and aiding a 17% increase in revenue through strategic inventory management insights.
• Performed optimal TD discount analysis for both regular (BAU) and event days, significantly enhancing inventory
liquidation across various brands, leading to a 27% increase in overall inventory movement.
MIQ Digital July 2022 – December 2022
Data Analyst Bengaluru, India
• Enhanced the effectiveness and reach of various political and product ad campaigns, leveraging SQL and Excel for data
analysis, directly leading to a significant 9% boost in campaign ROI and revenue growth.
• Streamlined and optimized SQL query operations, successfully reducing processing times by over 50%, thus
enhancing overall database efficiency and response times for business-critical operations.
• Played a pivotal role in managing and fine-tuning advertising campaigns across several major platforms (Appnexus,
Trader Desk, Google DBM), directly contributing to increased campaign ROI and efficiency.
• Used statistical analysis and predictive modeling in ad targeting, segmentation to enhance campaign precision.
• Delivered actionable insights via PowerPoint for U.S. clients, enhancing market growth and optimizing business
strategies through collaboration with sales and trading teams.
Cognizant October 2021 – July 2022
Programmer Trainee Kolkata, India
• Utilized SQL, advanced Excel, and Python for data processing and analysis, successfully deploying a quality project for
client BNY Mellon, focusing on efficiency and accuracy in data handling.
• Analyzed, reviewed, and revised programs to increase operating efficiency by up to 30%, significantly enhancing
system performance and user satisfaction.
• Conducted thorough analysis of customer needs to create and implement effective solutions, ensuring high levels of
client satisfaction and usability.
• Employed Advanced Excel functions (VLOOKUP, Pivot Tables) for in-depth data analysis and report creation,
reducing manual work by 2 hours and increasing workflow efficiency.
Personal Projects
Maple Hardware: Interactive Tableau Dashboard | Tableau, Data Modelling, Data Cleaning April 2022 - May 2022
• Developed an interactive Tableau dashboard for the fictional Brunox Electronics, focused on aiding strategic
decision-making and illustrating complex data challenges.
• Innovatively utilized Tableau’s dynamic features to create measures, sheets, columns, and rows for in-depth and
user-friendly data visualization.
Education
Ranchi University Aug. 2018 – Sep 2021
Bachelor of Science in Information Technology Ranchi, Jharkhand
