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Cambridge IGCSE: 0450/21 Business Studies

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76 views4 pages

Cambridge IGCSE: 0450/21 Business Studies

Uploaded by

Arnold Agaba
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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™

Cambridge IGCSE

BUSINESS STUDIES 0450/21


Paper 2 Case Study October/November 2023
INSERT 1 hour 30 minutes

INFORMATION
• This insert contains the case study.
*8739817308-I*

• You may annotate this insert and use the blank spaces for planning. Do not write your answers on the
insert.

This document has 4 pages. Any blank pages are indicated.

11_0450_21_2023_1.14
© UCLES 2023 [Turn over
2

Protective Hats (PH)

PH is a large public limited company based in country Z. It has been operating successfully for 50 years.
PH produces a range of protective hats for employees working on construction sites, in factories or
mines. It has a reputation for producing high-quality products and sells its hats around the world.

PH is currently the market leader in country Z. To remain competitive PH regularly carries out market
research to find out if new products are needed. PH needs to ensure its market research data is accurate,
so that it can develop the best new protective hats.

PH’s only factory is in country Z. It has 100 production employees. They work on a flow production line
and carry out the same tasks every day. PH pays these employees the minimum wage and there have
been complaints about working conditions. Some of the employees are considering becoming members
of a trade union.

PH’s directors plan to expand the company by opening factories in other countries to produce protective
hats. They think there are many benefits for PH of becoming a multinational company. They are aware
that there is growing demand for protective hats in many developing countries where construction and
manufacturing industries are expected to continue to have strong growth in the next 10 years.

Appendix 1

Advertisement for PH’s products

PH’s protective hats will protect your employees when at work.

We supply many of the leading construction, manufacturing and mining companies across the world.

High quality is guaranteed.

PH’s hats can be ordered online from our website.

© UCLES 2023 11_0450_21_2023_1.14


3

Appendix 2

Email to PH’s Managing Director from PH’s Human Resources Director

To: Managing Director

From: Human Resources Director

Date: 1 October 2023

Re: Training

After reviewing our current training, I think we need to increase the training we provide to new employees.
Existing employees would also benefit from additional training as there have been issues with motivation.

I know there are plans to introduce new equipment into the flow production line. When is this likely to
happen?

Can we please meet to discuss these issues?

Appendix 3

PH’s financial data for 2021 and 2022

2021 2022

Revenue $100m $125m

Profit $20m $20m

Gross profit margin 60% 65%

Profit margin 20% 16%

© UCLES 2023 11_0450_21_2023_1.14


4

BLANK PAGE

Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.

To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
at www.cambridgeinternational.org after the live examination series.

Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.

© UCLES 2023 11_0450_21_2023_1.14

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