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    Lenovo SMB Campaign Playbook 2024

    Uploaded by

    Lara FURINI ROSITO
    The document provides information for channel partners about selling Lenovo solutions designed for small and medium-sized businesses (SMBs). It includes details on the opportunity for partners in the SMB market, educational and sales enablement assets for partners to use, and how Lenovo solutions address SMB needs around efficiency, productivity and security.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Lenovo SMB Campaign Playbook 2024

    Uploaded by

    Lara FURINI ROSITO
    69 views18 pages
    The document provides information for channel partners about selling Lenovo solutions designed for small and medium-sized businesses (SMBs). It includes details on the opportunity for partners in the SMB market, educational and sales enablement assets for partners to use, and how Lenovo solutions address SMB needs around efficiency, productivity and security.

    Original Title

    Lenovo SMB Campaign Playbook 2024 (2)

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    The document provides information for channel partners about selling Lenovo solutions designed for small and medium-sized businesses (SMBs). It includes details on the opportunity for partners in the SMB market, educational and sales enablement assets for partners to use, and how Lenovo solutions address SMB needs around efficiency, productivity and security.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    69 views18 pages

    Lenovo SMB Campaign Playbook 2024

    Uploaded by

    Lara FURINI ROSITO
    The document provides information for channel partners about selling Lenovo solutions designed for small and medium-sized businesses (SMBs). It includes details on the opportunity for partners in the SMB market, educational and sales enablement assets for partners to use, and how Lenovo solutions address SMB needs around efficiency, productivity and security.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 18

    Lenovo solutions

    portfolio designed
    for SMBs
    Channel Partner Playbook

    2024 Lenovo Internal. All rights reserved.


    1 The opportunity

    2 The campaign

    3 Educational assets

    4 Sales enablement assets

    2024 Lenovo Internal. All rights reserved. 2


    The opportunity
    Embrace the opportunity to grow
    your revenue with Lenovo’s
    solutions portfolio designed for
    SMBs.

    2024 Lenovo Internal. All rights reserved. 3


    Introducing Lenovo solutions
    portfolio designed for SMBs
    There’s a new way to win customers and
    increase your revenue, with Lenovo solutions
    portfolio designed for small and medium-
    sized businesses (SMBs).

    These best-in-class solutions are easy to integrate and


    easier to manage, so you can address the diverse
    demands of your customers and set them up for
    success.

    Embrace the opportunity to drive customer confidence


    and add extra value through smarter cost
    management, reduced risk, 24x7x365 support, and
    more.

    2024 Lenovo Internal. All rights reserved. 4


    SMBs represent Why should you sell Lenovo
    99% of worldwide solutions designed for SMBs?
    businesses and
    contribute to
    50% of GDP1, 59% of SMBs are 98% of workers
    which is a huge
    opportunity for frequently say they want to
    you as a partner. investing in new work remotely
    technology2. some of the time3.
    Software Advice, “Trend Report: These Are the 5 Capgemini Research Institute, “Sustainable IT,”
    Most Important Tech Trends for SMBs in 2023,” January 2023 3
    January 2023 2

    Lenovo offers the industry’s broadest portfolio of devices, software, and


    services, which work together seamlessly to address a range of SMB
    Analysys Mason, “Microsoft small and medium business challenges. They enable you to inspire confidence in customers, using
    (SMB) voice and attitudes to technology study,” July 2022 1
    best-in-class technology that’s easy to integrate and even easier to
    manage.
    2024 Lenovo Internal. All rights reserved. 5
    Win big with
    Lenovo’s
    solutions
    designed for
    SMBs.
    This campaign gives you a platform
    to capitalize on a market opportunity
    that holds huge potential. Growing
    your knowledge and sales in equal
    measure.

    2024 Lenovo Internal. All rights reserved. 6


    Educational
    assets
    Assets to help you understand the
    opportunity and the benefits to you
    as a Lenovo Partner

    2024 Lenovo Internal. All rights reserved. 7


    Win big with small and
    medium-sized businesses
    As a valued Lenovo Partner, we are providing
    you with relevant tools to understand and
    confidently sell Lenovo Solutions designed
    for SMBs.

    On the following pages, you’ll find an overview of the


    educational assets that are available to you to help
    you understand the offering and the detail behind how
    Lenovo Solutions portfolio design for SMBs can help
    your customers.

    2024 Lenovo Internal. All rights reserved. 8


    SMB Lenovo Partner Hub landing page
    Campaign assets for Lenovo Partners

    This resource page provides you with the detail


    you will need to learn all about the SMB
    campaign.

    • You will find key details on Lenovo’s broad


    solutions portfolio designed for SMB, as well as
    core assets that will explain the benefits and the
    reasons to sell.

    • Download your customizable co-brand assets


    and resources to boost your campaigns and
    communicate out to your customers.

    • You will also find out more about the wide


    portfolio of devices, software and services that will
    deliver the right tech for the way your customers
    work.

    View Landing Page

    2024 Lenovo Internal. All rights reserved. 9


    SMB battlecard
    Campaign assets for Lenovo Partners

    In the battlecard, you can find out more about:

    • What makes Lenovo’s solutions portfolio designed


    for SMBs the best in the industry.

    • How it delivers against the top three priorities for


    small and medium businesses – efficiency,
    productivity and security.

    • Your customers’ challenges and your opportunities.

    • Conversation starters to get you going.

    Download Battlecard

    2024 Lenovo Internal. All rights reserved. 10


    SMB summary document
    Campaign assets for Lenovo Partners

    In the summary document, you can find out more


    about:

    • The opportunity for you as a partner with a market


    flooded with untapped potential.

    • Benefits to you as a partner and how to maximise


    the opportunity with Lenovo 360, our evolving
    global channel framework.

    • How Lenovo’s solutions designed for SMBs


    address your customers’ complex needs.

    Download Summary Document

    2024 Lenovo Internal. All rights reserved. 11


    Sales enablement
    assets
    Assets you can use to support your
    conversations with customers

    2024 Lenovo Internal. All rights reserved. 12


    Drive SMB success for you and
    your customers
    The sales enablement assets on the following
    pages are designed to support your
    conversations with your customers and to
    help them understand the key benefits of
    Lenovo solutions designed for SMBs.

    They have been made to be co-brandable with a


    space to add your logo alongside Lenovo’s logo.

    Please contact your Channel Account Manager


    for more information on the co-brandable assets.

    2024 Lenovo Internal. All rights reserved. 13


    SMB customer facing email
    Sales enablement assets to use with your customers

    To support with your communications to customers,


    we have included an email that you can co-brand
    and send to your customer.

    This email promotes Lenovo Solutions designed for


    SMBs and is a great intro asset to help your
    customers understand how the right technology and
    partner can help them meet their business goals.

    We have provided you with the HTML format as


    well as the source files to allow you to co-brand
    and also update the CTA link to direct to your
    relevant landing page.

    Download Email

    2024 Lenovo Internal. All rights reserved. 14


    SMB customer facing social posts
    Sales enablement assets to use with your customers

    We have created three social posts for you to use


    and reach out to your customers.

    These include the campaign images as well as post


    copy. Within the copy document, you will see which
    image best suits the social copy that has been
    provided.

    You can post these on your LinkedIn and drive the


    audience to your relevant landing page.

    Download Socials

    2024 Lenovo Internal. All rights reserved. 15


    SMB customer facing summary document
    Sales enablement assets to use with your customers

    This longer form summary document provides more


    in-depth detail to your customers so they can fully
    understand the opportunity with Lenovo’s solutions
    designed for their small or medium business, and
    how they can increase efficiency, improve
    productivity, and enhance cybersecurity so their
    business is set up for success.

    Written for an ITDM audience, you can co-brand


    this and use it in your own campaigns.

    Download Summary Document

    2024 Lenovo Internal. All rights reserved. 16


    Supercharging
    your business with
    Lenovo solutions
    designed for SMBs
    For questions or support in using this
    content pack, please contact your Lenovo
    Channel Account Manager. Happy selling!

    The Lenovo Channel Marketing Team

    2024 Lenovo Internal. All rights reserved. 17

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