Chapter 1 - Introduction

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SMG 604

DECISION MAKING

CHAPTER 1
INTRODUCTION
LEARNING OUTCOME

• At the completion of this chapter, the student will be able to


i) Understand the concept of decisions making
ii) Distinguish between decision making and problem solving
iii) Identify the decision making process
Decision Making

• Decision making refers to the act of evaluating (i.e., forming opinions


of) several alternatives and choosing the one most likely to achieve
one or more goals.
• Common examples include deciding for whom to vote, what to eat or
buy, and which college to attend.
• Decision making plays a key role in many professions, such as public
policy, medicine, and management.
• The related concept of judgment refers to the use of information,
often from a variety of sources, to form an evaluation or expectation.
One might imagine that people’s judgment determines their choices,
though it is not always the case
Decision Making Background

• Theories of decision making were originally developed by


philosophers, mathematicians, and economists, who focused on how
people make choices to achieve often conflicting goals.
• Following the work of early theorists such as John von Neumann and
Oskar Morgenstern and Leonard Savage, a theory called subjective
expected utility theory has become particularly influential.
• This theory distinguishes between the decision maker’s values
(otherwise called his or her utilities) and expectations or beliefs. The
key assumption is that people select the option that is associated
with the highest overall expected utility. In plain terms, you pick the
best option, and so decision making is about figuring out what is the
best choice.
Organizations

 Organizations are
systems
 Involve people, structure
and a common purpose
 Have limited resources
 Need to perform a series
of functions to meet its
objectives
Managers
 Managers are responsible for effective
and efficient execution of these
organizational functions.

 A typical manager performs a number of


functions that are categorized as:
• Interpersonal
• Informational
• Decisional
Who Make decisions?

• What
• Why
• When
• How
• Where
DECISION MAKING
Definition…
Decision:
“A choice between two or more
alternatives”.
Decision making can be defined as:
“the selection of a course of action
from among alternatives ”.
“the process of choosing a course of action for dealing with a
problem or opportunity”.
Managerial Decision
Making

• Decision making: the process by which


managers respond to opportunities and
threats by analyzing options, and making
decisions about goals and courses of action.

 Decisions in response to opportunities:


managers respond to ways to improve
organizational performance.

 Decisions in response to threats: occurs when


managers are impacted by adverse events to
the organization.
PROBLEM SOLVING

Problem:
A discrepancy between an existing
and desired state of affairs

Problem Solving can be defined as:


“The process of taking corrective
action to meet objectives”.
Decision Making

Perceptions of
the decision
maker

Outcomes
Decision-making Process

1 • Define the problem

2 • Gather facts and Develop alternatives

3
• Evaluate Alternatives

4
• Select the best alternatives

5
• Implement the chosen alternatives

6
• Evaluate the decision
Decision Making Steps
1. Define the problem: Managers/leaders/coaches must first realize
that a decision must be made.

2. Develop alternatives: managers/leaders/coaches must develop


feasible alternative courses of action.
• If good alternatives are missed, the
resulting decision is poor.
• It is hard to develop creative alternatives,
so managers need to look for new ideas.
3. Evaluate alternatives: what are the advantages and disadvantages
of each alternative?
• specify criteria, then evaluate.

4. Choose among alternatives: managers rank alternatives and decide.


• When ranking, all information needs to
be considered.
5. Implement choose alternative: managers/leaders/coaches must
now carry out the alternative.
• Often a decision is made and not implemented.

6. Learn from feedback: managers should consider what went right


and wrong with the decision and learn for the future.
• Without feedback,
managers/leaders/coaches never learn
from experience and make the same
mistake over.
Problem Solving and Decision Making
 7 Steps of Problem Solving
(First 5 steps are the process of problem solving)

1. Identify and define the problem.


2. Determine the set of alternative solutions.
3. Determine the criteria for evaluating alternatives.
4. Evaluate the alternatives.
5. Choose an alternative (make a decision).
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6. Implement the selected alternative.
7. Evaluate the results.
Decision Making Process…..

• Always continuous & dynamics

• It is not only a process and also a practice

• A good decision maker will be the good leader

• Be a best decision maker.., Be a best


manager/leader/coach

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