RAMDEV FOOD PRODUCTS PVT.

LTD

VMPCMS

1.1

INTRODUCTION

As we know that India is based on agriculture. India earns 80 % of national income through it. I have undergone industrial training at Ramdev Food Products Pvt Ltd which one is on agricultural raw-materials. Since past India was also known as An Island Of Spices. Different countries like Arabian countries including Iran, Iraq, and Kuwait, European countries like England, France, and Holland, Denmark were used to buy spices Garam Masala like Chilies, Coriander, Black-pepper, Cumin, Turmeric, Garlic, CurryLeaves, Mustard, and Cardamom etc. It is also proved by science that smell & taste of spices influence our hunger & it also helps indigestion. In earlier times our grand mothers were used to make all these spices at home by grinding it at home. But now on the age of working woman, at the time of internet, modern & fast era they buy it directly from market. Generally market of loose spices is of 90% RAMDEV FOOD PRODUCT PVT LTD.

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

India, the queen of spices, has always attracted the world with its exotic Masalas. In fact, the connection goes back many centuries. To the time when travelers like Vasco da Gama and Columbus were still exploring the geography of the earth. Even then the mystique of Indian spices magnetized them to India and paved the way for a new chapter to be written in the annual of time we at Ramdev, have preserved the same values in all our products ever since we started as a small unit in 1963, in A bad, India. A small step becomes giant leap in no time. But there was binding force a commitment that helped us keep our promise of purity and freshness in our products for all the years.

INFRASTRUCTURE RAMDEV FOOD PRODUCTS PVT LTD has world desks infrastructure to
meet high standard of global market of art technology shines through the finest machinery having cleaning and processing capacity of more than 60000 Kg per day Spread over a sprawling 37000 sq. yard area the plant sets the standards in best manufacturing process, practice and capacity to match the expectations of the most discerning of buyers. Specious factory premises houses one of the most sophisticated plants under ultra hygienic conditions. In- house research & development micro laboratory, works in line with a standard set of research methodologies adopted to carry out analysis of various products. We have a system of technical activities that measures the attributes and performance of a process, against defined standards to verify that they meet the started requirements for unmatched quality. From procurement to processing to packing stringent quality measures are taken by our quality control experts, using the best of technology accepted worldwide. No wonder Ramdev has been awarded an ISO 22000certification.
2

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

ENVIRONMENT RESPONSIBILITY
We are aware of our responsibility towards creating maintaining and ensuring a safe and clean environment. We consciously comply with relevant laws and regulation as well as take additional to preserve the green.
Certificates The Recognition

Spices Board, Cochin, India. Apeda, New Delhi, India. Export promotional Council for Handicraft, New Delhi, India. U. K. A .S Food Safety Management, Denmark. Ministry of commerce, Government of India One star Export House. FDA U.S. food and Drug Administration P.F.A. License Agmark ISO: 22000 HACCAP

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

2.2

SIZE & FORM

A simple definition of a company is It is a voluntary association of a person having a common seal and perpetual succession. The company was started small scale as private LTD Company. It sales turn over are: Rs. 54 lakh in 1989(Gujarat) Rs. 23 core by March 1995 (Gujarat) Rs 16 core by October 2000 (Gujarat) Rs. 30 core by last year 2003 (Gujarat) RS 55 core by March 2005 (Gujarat) It has a business in states like Gujarat, Rajasthan, Maharashtra, West Bengal, Madhya Pradesh, Utter Pradesh, Haryana etc. Company has export Market in countries like U.S.A., U.K., and Australia. It is also planning to expand in Germany, Spain & Holland.

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

1.3

LOCATION OF OFFICE:

The company has its own office in Ahmedabad. Address: RAMDEV HOUSE 1095, Madhupura, Opp. Delhi Gate, Ahmedabad380 004. (Gujarat)

LOCATION OF PLANT:
The company has its own plant & factory near Ahmedabad.
Address: RAMDEV FOOD PRODUCTS PVT LTD.

Block No, 527, Near GEB Sub Station Changodar, Tal, Sanand Ahmedabad.
E- mail:

[email protected].

Web-Site: www. ramdevfood.com. Bankers: SBI

ICICI UTI

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

1.4

HISTORY
1963: Todays Rs 50 core, Ramdev food Products Ltd. (RFPL) a

family owned business, was started by Mr. Rambhai Patel in 1963 as a flour mill in the Saraspur area of A bad, where, along with other flours, chilly, Turmeric and such other spices were grinded on other basis.

1972:

Rambhai had forecasted the future demand of readymade

Masala. He started business with the help of his son: Mr. Arvindbhai Patel, Mr. Hasmukhbhai Patel & Mr. Pravinbhai Patel in loose packing.

1989:

The further due to good acceptance and welcome by people

of their grinded Masala in the market, the exiting business was transferred into an incorporated company with the name RAMDEV FOOD PRODUCTS PVT LTD (RFPL) in the year1989, and at the same time, co. broke the trend of loose packing Masala and introduce the concept of polypack and corrugated boxes in this Masala industry and started selling its grinded spices under the brand name of Ramdev. The company has very progressive future.

1991:

With the popularity of its brand, the company got a kind of

enthuse to do something new and the result of this, company expanded its product range and also diversified in to related business / product of instant mix in the same year Ramdev selling Garam Masala.

1992: Company introduced Asafetida in this year. In the same 1993: Ramdev started producing Pickle Powder and Hing. It introduced whole spices. Ramdev has started its own

year Ramdev exports started Instant Mix

1998:

manufacturing at Changodar.

1999: Company entered in to the business of whole spices like jiru,

rai, Tal, methi, ajmo etc. Ramdev started selling in other states out of Gujarat.

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

2001:

Ramdev started its exporting to U.S.A. and other countries

of south east area. Hasmukhbhai Patel has started EKTA FOOD in U.S.A.

1.5

COMPANY PROFILE

VISION OF THE RAMDEV

Reaching a customers heart through quality Vision of Ramdev is giving quality to customer in all its products so that customer is loyal to Ramdev and image of leader gets appreciation by the heart of customer. Also they want to sure that they are in the hand of customer by building stronger and deeper distribution channel.

MISSION OF THE RAMDEV

A Promise of Purity and Freshness Mission of Ramdev is to deliver spices to customer with quality, purity and freshness. They also try to make spices in such way that it can satisfy all consumer needs like taste, color, and good for health etc. Also they want to give spices to customer at reasonable prices and it must be available in the size that suits customer demand.

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

1.6

ORGANIZATIONAL STRUCTURE
Marketing Corporate Affairs Legal Product promotion Corporate HRD Packing & Dispatch EDP Banking Finance Legal Account IN. Audit Export Taxation

SHRI SHRI HASMUKHBHAI PATEL (C.M.D.) (C.M.D.))))) ,D.)

SHRI RUCHIRBHAI PATEL (M.D.)

SHRI PRADIPBHAI PATEL (DIRECTOR)

SHRI GAURANGBHAI PATEL (DIRECTOR)

SMT MINAXIBEN PATEL (DIRECTOR)

SHRI VIJAYBHAI DODIYA (C.E.O.)

MISS RIPALBEN PATEL (DIRECTOR)

SHRI ANUPAMBHAI BUCH (VP BRAND Mgt.)

Advertising Market Research Product Promotion Plant Administration Production Purchase New Product Development

SHRI DHAIRESHBHAI DAVE (G.M. PURCHASE & SALES)

STAFF STRENGTH
SALES FORCE CORPORATE OFFICE
MARKETING

: 180 : 114
: 30

HRD
EDP ACCOUNT & FINANCE

: 5
: 5 : 22 8

RAMDEV FOOD PRODUCTS PVT. LTD

EXPORT PLANT OFFICE

VMPCMS
: 8 : 40

PLANT

: 500

1.7

SUPPLY CHAIN
GUJARAT
COMPANY

DISTRIBUTOR (225)

COMPANY OUTLET (5)

RETAILERS SUPER STORES (125) (27000)

CONSUMER OTHER STATES COMPANY C & F AGENT (18)

DISTRIBUTOR (530)

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

RETAILERS (60000)

SUPER STORES (300)

1.8

DISTRIBUTION NETWORK

CONSUMER

12345678910111213141516-

GUJARAT RAJASTHAN DELHI MAHARASTRA MADHYA PRADESH CHATTISGADH ORISSA GHAZIABAD UTTRANCHAL PUNJAB HARIYANA CHANDIGADH WEST BENGAL J &K BIHAR ZARKHAND

10

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

1.9
1. U.S.A. 2. U.K. 3. JAPAN

EXPORT NETWORK

4. AUSTRALIA 5. QATAR 6. AFRICA 7. CANADA 8. CHAINA 9. NEW ZEALAND

10.

U.A.E.

11

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

1.10 CONTRIBUTION OF THE UNIT TO THE INDUSTRY

Name of the competitor:

Ramdev has many competitors as per its products are concerned of competitors is as follows. Everest Badshah Jalaram Wonder Anupam MDH Ganesh Devi Gits Annapurna Swad Parth Madhur
12

RAMDEV FOOD PRODUCTS PVT. LTD Pistol

VMPCMS

1.11

SIGNIFICANT OF THE RESEARCH REPORT

Significant for the Company:

Company could know the market share of the product. Company could aware about influencing factors which affect consumers the most. Company could aware about awareness and user rate of the product. Company could measure the satisfaction level of the consumers. Loyalty of customers can be measured. Company could aware competitors share of market. Company could forecast the potentiality of the market.

Significant for the Customers:

It is an only way from where customer can give feedback to the company about how the product is performing.
13

RAMDEV FOOD PRODUCTS PVT. LTD More product knowledge could be generating form the researcher.

VMPCMS

From the result of the research customer could get the knowledge about, whether they are using right product or not. Customer could feel that company is taking good care of its customers.

Significant for the Students:

Students could learn how to conduct a research. Student could know about actual position of the market. Students can compare learning goal with actual position of market. It help student to increase managerial ability and skill.

2.1

TITLE OF RESEARCH STUDY

CONSUMER BUYING BEHAVIOR

It is a study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas to satisfy their needs and wants. In study of consumer behavior we need to understand the following things.

Why consumers make the purchases that they make? What factors influence consumer purchases? The changing factors in our society.

There are very much variable in the behavior of consumer so that we need to identify the above things. Because the consumer behavior cannot be measured in monetary term and its very difficult to judge about the customer preferences, taste, and attitude towards goods and services.

14

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

TYPES OF BUYING BEHAVIOR

Buying behavior of any person is generally affected by Involvement in the product and Difference between brands. High involvement Significant difference between brands Few difference between brands Low involvement

Complex buying behavior Variety-seeking buying behavior Dissonance-reducing buying behavior Habitual buying behavior

Complex Buying Behavior:

Expensive product Bought frequently Risky Highly self-expressive

For example personal computer

15

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

Dissonance-Reducing Buying Behavior:

Purchase is expensive, frequent and risky Brand awareness is somewhat high

For example carpet

Habitual Buying Behavior:

Bought frequently More brands are available Affected by Ads and promotional scheme

For example soap

Variety Seeking Buying Behavior:

Lot of brand switching Variety of product Evaluate product during consumption Brand switching occurs due to variety rather than dissatisfaction

For example - cookies

16

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

THE BUYING PORCESS

Buying Roles:
1. 2. 3. 4. 5. Initiator Influencer Decider Buyer User

Buying Decision Process:

1. Problem Recognition

17

RAMDEV FOOD PRODUCTS PVT. LTD Necessary to identify the problem or need Without need no one will purchase a product

VMPCMS

2.

Information Search

Collect the related information about product Sources of information: 1. Personal sources (family, friends) 2. Commercial sources (ads, salespersons) 3. Public sources (mass media)

3.

Evolution of Alternative

Different brands of product evaluated Benefit of product evaluated

4. Purchase Decision Choose appropriate brand of product Purchase made according to evolution of alternatives

5. Post Purchase Behavior Check satisfaction level

18

RAMDEV FOOD PRODUCTS PVT. LTD Comments about the product Suggest other to purchase the same product

VMPCMS

FACTOR INFLUENCING BUYING BEHAVIOR

Cultural Factors:
Culture Sub-culture Social class
19

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

Social Factors:
Reference group Family Roles and statuses

Personal Factors:
Age and stage in life cycle Occupation Lifestyle Personality and self concept

Psychological Factors:
Motivation Perception Beliefs and attitude

2.2

RESEARCH OBJECTIVE
20

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

OBJECTIVE OF STUDY
To know the buying behavior of the customer for the Ramdev Chilli

Powder.
To identify the customer preferences regarding the Ramdev Chilli Powder. To identify the buying pattern for the Ramdev Chilli Powder.

2.3

NATURE OF THE RESEARCH STUDY

21

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

MAJOR OF RESEARCH DESIGN:

There are generally three types of research. Exploratory research Descriptive research Casual research Among them I have used EXPLORATORY RESEARCH. In order to reach the problem this type of research is used. When researcher has some idea about problem.

There are generally few samples are taken to reach the actual

problem. In this case methodology is unstructured.

22

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

2.4
i.

SAMPLING PLAN

Area of the research study

It is a territory or geographical area where the research is conducted. Area of research means to study the research in particular area so research is easily and successfully.
Palanpur city.

ii.

Sampling unit
Sampling unit is a most part of a research. Sampling unit means to analysis

a research in which particular unit. It is a unit which is under observation.

Male and Female (Age between 35 to 50).

iii.

Sample size
Sampling size determine how large sample should be taken. When

researcher specifies sample size that times the number of units to be included in the sample, it must be consider. It is a total number of samples which is taken under observation.
100 respondents

iv.

Sampling frame
The frame serves as the boundaries that circumscribed the population. A

frame must also be a listing of all members of relevant population. A listing of every element or unit of the population would constitute a pretest sampling frame.

23

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

2.5

Data collection design

i.

Primary data
It is a first time collected data which is original in character. It is collected

when the secondary data are not sufficient for research. It is collected by the researcher.

ii.

Secondary data
It is a data which is collected by other for another purpose. It gives some

idea about problem not a perfect idea.

It is collected through Website, Magazine Company Report etc.

24

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

2.6

Data collection method

There are generally two types of sampling methods 1. 2. Probability sampling method Non-probability sampling method

25

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

I have chosen SIMPLE RAMDOM SAMPLING MATHOD which is a part of probability sampling method. In this method, each member of target population has equal chance to be selected as a sample.

2.7

Data collection instruments

There are many research instruments like:

Questionnaires
26

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

Mechanical Devices Qualitative Measures

Shadowing Behavioral mapping Camera journal

Extreme user interviews Storytelling

Unfocused groups

For the purpose of data collection, I have used the common tool that is Questionnaire

2.8

Time dimensions of the study

Total time duration for preparing project report is 21 days. In which 10 days I have conducted in the research in Palanpur city and 11 days I was prepared my project report.
27

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

1.

Do you aware about Ramdev masala products?

Yes No

100% 0%

28

RAMDEV FOOD PRODUCTS PVT. LTD

Awareness of Product
120% 100% 100% 80% 60% 40% 20% 0% 0% Yes No

VMPCMS

Interpretation:
From the above chart we can see that the awareness of Ramdev masala products is 100%. And people are totally aware about Ramdev food products.

2.

Which product of Ramdev you are aware of?

Chilli Powder Turmeric Powder Hing Powder Other

42% 33% 20% 5% 29

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

Awarenessof Products
45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Chilli Powder 42% 33% 20% 5% Turm eric Powder

Hing Powder

Other

Interpretation:
The chart represents that the Respondents awareness of Ramdev brand in chili powder is 42%, Turmeric powder 33%, Hing powder 20% and other 5% people who aware about Ramdev products.

3.

Do you buy Ramdev products? Yes No 85% 15%

30

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

%of B uyingRam devProducts

85% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No

15%

Interpretation:
Here the chart shows that from total sample, 85% people use Ramdev products. And 15% people those who aware about Ramdev products but they are not using the Ramdev products.

4.

Do you use Ramdev chilli powder? Yes No 85% 15%

31

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

Interpretation:
In this chart there are 85% people from the total sample are using Ramdev chilli powder and 15% people are not using Ramdev chilli powder.

5.

Which brand of chilli powder do you buy of Ramdev food products?

Premium Kashmiri Simple

58% 42%

32

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

Interpretation:
Here the chart represents that 58% respondents are using Premium Kashmiri chilli powder and 42% respondents are using Simple chilli powder of Ramdev brands.

6.

Which size of Ramdev chilli powder do you buy?

50 Gram 100 Gram 200 Gram

5% 10% 15%

500 Gram 1 Kg 5 Kg

20% 35% 15%

33

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

Interpretation:
The above chart represent that 5% respondents are using size of 50 gram chilli powder, 10% respondents are using size of 100 gram chilli powder, 15% respondents are using size of 200 gram chilli powder, 20% respondents are using size of 500 gram chilli powder, 35% respondents are using size of 1 kg chilli powder & 15% respondents are using 5 kg chilli powder.

7.

Since how long you are using that Ramdev chilli powder?

For last 3 months For last 6 months For last 1 year

22% 31% 9% 34

RAMDEV FOOD PRODUCTS PVT. LTD

More than 1 year 38%

VMPCMS

Interpretation:
From the above chart we analyses that 22% respondents are using chilli powder for last 3 months, 31% respondents are using chilli powder for last 6 months, 9% respondents are using chilli powder for last 1 year & 38%respondents are using chilli powder for more than 1 year.

8.

Which factor do you consider when you buy the Ramdev chilli powder?

Quality Packing

40% 20% 35

RAMDEV FOOD PRODUCTS PVT. LTD

Price Promotional Offers 28% 12%

VMPCMS

F actors
40% 40% 35% 30% 25% 20% 15% 10% 5% 0% Quality

28% 20%

12%

Packing

Price Prom otional Offers

Interpretation:
The charts indicates that 40% respondents give first priority to the quality, 28% respondents second priority gives to the price, 20% respondents give third priority to the packing and 12% respondents give fourth priority to the promotional offers.

9. If quality, than quality in which terms of?

Thickness Fresh

21% 50% 36

RAMDEV FOOD PRODUCTS PVT. LTD

Hygienic Any Other 20% 9%

VMPCMS

Interpretation:
From the above chart we found out that 50% respondents purchase Ramdev chilli powder with first preference gives to freshness, 21% respondents purchase Ramdev chilli powder with second preference gives to thickness, 20% respondents purchase Ramdev chilli powder with third preference gives to Hygienic & 9% respondents purchase Ramdev chilli powder with last preference gives to any other.

10.

Why do you use the Ramdev chilli powder?

Good Quality Promotional Offers Advertisement

32% 28% 28% 37

RAMDEV FOOD PRODUCTS PVT. LTD

Other 12%

VMPCMS

Interpretation:
From the above chart we indicate that there are 32% respondents buy chilli powder because of good quality, 28% respondents buy chilli powder because of promotional offers & advertisement and 12% respondents buy chilli powder because of other reason.

11.

Who make the decision to buy the Ramdev chilli powder?

Elder Self House-wife

21% 20% 49% 38

RAMDEV FOOD PRODUCTS PVT. LTD

Other 10%

VMPCMS

% of decision to buying Chili Powder

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 49%

21%

20% 10%

Percentage

Elder

Self

Housewife

other

Interpretation:
We can see in this chart that 49% respondents says that purchase decision is made by housewife, 21% respondents says that purchase decision is made by elder, 20% respondents says that purchase decision is made by self and 10% respondents says that purchase decision is made by other people.

12.

Who influence the decision to buy Ramdev chilli powder?

Advertising Publication Family Member

42% 40% 12% 39

RAMDEV FOOD PRODUCTS PVT. LTD

Other 6%

VMPCMS

%of Co-relationAm ongInfluencingF actors

60% 40% 20% 0% Advertising Publication Fam Mem ily ber Other 42% 40% 12% 6%

Interpretation:
With the help of above chart we analyses that 42% respondents influencing to buy chilli powder because of advertising, 40% respondents influencing to buy chilli powder because of publication, 12% respondents influencing to buy chilli powder because of their family member prefer this thing and 6% respondents influencing to buy chilli powder because of other reason.

13.

If the product is not available, what will you do?

Will you wait for it? Will you switch over to other brand? Will you buy from other outlet?

32% 20% 48%

40

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

Interpretation:
The chart represent that if the Ramdev chilli powder is not available, then 32% respondents will wait for it, 20% respondents will switch over to the other brand of chilli powder and 48% respondents will buy from other outlet.

14.

Have you face any problem with Ramdev chilli powder? Yes No 8% 92%

41

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

Interpretation:
The chart indicate that 92% respondents have no problem with Ramdev chilli powder and 8% respondents have some problem with Ramdev chilli powder.

15.

If yes, specify problem with Ramdev chilli powder?

42

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

F acingProblemof Chilli Powder

4%

38% Higher Price Not accepted by all fam ily m bers em Other Problem

58%

Interpretation:
Here this chart represent that there are 58% respondents who facing problem with higher price, 38% respondents who have problem because all family members are not accept Ramdev chilli powder and only 4% respondents have other problem.

4.1

FINDINGS

43

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

Most of Respondents are aware about Ramdev brand and using this brand because Ramdevs reputation is very high in market. Most of Respondents are using Chili Powder so we can say that quality and taste of Ramdev chili powder is better than other chilli powder.

From this analysis I found out that most of respondents are using brand premium kashmiri of Ramdev chilli powder rather than simple Ramdev chilli powder. Most of Respondents are using size of 1 kg Chili powder because Ramdev chili powder easily available in market with same quality any time.

There are some respondents who are using Ramdev chilli powder for last 3 months and for last one year but most of respondents are using Ramdev chilli powder for last 6 months and more than one year. Most of Respondents are give the first priority is Quality rather than other factors because most of respondents are brand loyal customers. Most of Respondents are purchase decision is made by housewife because housewife easily knows that quality of Ramdev chilli powder. Most of the Respondents are attracting by Advertisement rather than other Promotional schemes because advertisement of Ramdev chili powder is very less. Most of Respondents are brand loyal customers of the Ramdev chilli powder because quality of Ramdev chilli powder is better than other chili powder.

5.1

RECOMMENDATION & SUGGESTION

44

RAMDEV FOOD PRODUCTS PVT. LTD All consumers heavily emphasize on quality.

VMPCMS

If company develops new product & selling to market that time product is

better than other product. Any person will consider it is a better quality than other brand. To improve the brand image co. should advertise in two phases. First are chili powder in mostly market coverage and other sector in a more profit. To provide a more & more promotional schemes to the customers.
Most of customers are not purchase a chili powder due to high price so price is

comfortable for all the customers. Advertisement of chilli powder is less so to create a more advertisement so most of customers are awareness about chili powder.
Every customer contact simultaneously informs and educates about the service

that company offers. Measure productivity and effectiveness in reference to the standard and make the results public. Always approach customers first and ask then what they are looking for offer assistance. I am sure and confident that sullies capable and innovative. My best wishes for future success of the organization are an important part of my visit.

6.1

CONCLUSION

45

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

Ramdev food products Pvt Ltd is the fastest growing consumer goods company. Ramdev is giving quality to customer in all its products so that customer is loyal to Ramdev and image of leader gets appreciation by the heart of customer. Ramdev is deliver chili powder to customer with quality, purity and freshness. They also try to make chili powder in such way that it can satisfy all consumer needs like taste, color, and good for health etc. also they want to give chili powder to customer at reasonable price and it must be available in the size that suits customer demand. Finally I have done conclusion that company should built strong supply chain for the distribution of goods and services. And company should do more advertisement to create general awareness. Ramdev is satisfied the premium segment of market. It targets the higher segment of market which is very price sensitive

7.1

LIMITATION OF THE REASEARCH

Time constrains
46

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

It is not possible to study within 21 day.

Basic of Respondents
The rational study all the respondent has not student their keep interest.

Limited area
The study covered only Palanpur city, which is not give perfect result.

Limitation of research design

Exploratory research design is used in this research project so its give only particulate time period data, so here limitation of research design we cannot used Longley turner design.

8.1

BIBLIOGRAPHY

47

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

BOOKS
Philip Kotler Marketing Management Eleventh Edition. By Ashok.K.Ghosh, Prentice Hall of Private Limited. G.C Beri Marketing Research

WEBSIDES
www.Ramdev food.com

OTHER
Companys Literature Companys Profile Companys Brochure Questionnaires

9.1

Questionnaire

48

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

Dear sir/madam I am student of T.Y BBA. I am conducting research on Consumer Buying Behavior for Ramdev Chilli Powder in Palanpur city. I assure you that I keep your data confident and I use data for academic purpose.
1. Do you aware about Ramdev masala products? Yes No 2. Which product of Ramdev you are aware of? Chilli Powder Turmeric Powder Hing Powder Other 3. Do you buy Ramdev products? Yes No 4. Do you use Ramdev chilli powder? Yes No 5. Which brand of chilli powder do you buy of Ramdev food products? Premium Kashmiri Simple 6. Which size of Ramdev chilli powder do you buy? 50 Gram 100 Gram 200 Gram 500 Gram 1 Kg 5 Kg

49

RAMDEV FOOD PRODUCTS PVT. LTD

7. Since how long you are using that Ramdev chilli powder? For last 3 months For last 6 months For last 1 year More than 1 year 8. Which factor do you consider when you buy the Ramdev chilli powder? Quality Packing Price Promotional Offers
9. If quality, than quality in which terms of?

VMPCMS

Thickness Fresh Hygienic Any Other 10. Why do you use the Ramdev chilli powder? Good Quality Promotional Offers Advertisement Other 11. Who make the decision to buy the Ramdev chilli powder? Elder Self House-wife Other

50

RAMDEV FOOD PRODUCTS PVT. LTD

VMPCMS

12. Who influence the decision to buy Ramdev chilli powder? Advertising Publication Family Member Other 16. If the product is not available, what will you do? Will you wait for it? Will you switch over to other brand? Will you buy from other outlet? 17. Have you face any problem with Ramdev chilli powder? Yes No 18. If yes, specify problem with Ramdev chilli powder? __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ _________

PERSONAL INFORMATION Name: ____________________________________________________________________ Address:________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ ______________________________ Mobil No: ____________________________________ THANK YOU.

51