HELPING PHARMA TO USE DATA FOR ENHANCING SALES

Clean data, Enrich data , Guide at every touchpoint

Presented By:
Agenda
Problem statement
Market size and Growth
Our Products
Revenue Stream
Strategy
Team Members
Achieved Milestone
Trend #1
"Elevating Healthcare Experience: Successful HCP engagement in
the time-constrained, hyper-connected healthcare environment
meanscatering to the “DIGITAL OMNIVORES”

>63% 93% Digital Presence

HCPs are now Need bite-sized, increasing, sales visits Ratio between face to
“triple screen” users, easy-to-digest, decreasing face vs digital interaction
accessing medical short-form has been reduced to
content 80% use Medical Journals almost 55% for face to
articles and
using multiple channels. downloadable HCP-only social platforms face interaction Post
*1 69% (Doximity, Medscape, covis *4
bits of data. *2
Sermo)*3

*1,2 IQVIA Research https://www.iqvia.com/locations/middle-east-and-africa/library/white-papers/hcp-engagement-model-2-in-post-covid-world

4 https://journals.plos.org/plosmedicine/article?id=10.1371/journal.pmed.1001754
Trend #2
"Cracking the Meeting Code: Pharma Sales Reps Face 50% Increase in
Difficulty to Secure Physician Engagements in the Post-COVID Era"

The Physician Payments

Pharma industry Sunshine Act, 100% increase in the
$20.3 billion for
spent $29.9 billion on part of the 2010 Affordable physician
marketing
medical Care Act, required the practices that have
directly to health
marketing in the industry to report all gifts closed door
care professionals*2
United States*1 to physicians starting in policies.*4
2014.

*1,2,3
https://www.optimizerx.com/blog/hcp-engagement-digital-marketing-survey-insights

*4 OptimizeRX https://www.optimizerx.com/blog/hcp-engagement-digital-marketing-survey-insights
 US Pharma Market
spend on pharma marketing in $
$5.6 for prescriber detailing
Billion (mainly face-to-face visits)*2

$65 Billion Indian

Market
$979 for direct
$550 Billion
$30 Billion million physician payments*3
US Pharma Market *1

Pharma Market Spend on Marketing

$20 Prescribing Drugs
Billion to Doctors*4
The pharmaceutical industry in the United States spent 6.88 billion U.S. dollars on direct-to-
consumer advertising in 2021-22
*1,2,3,4 https://www.aafp.org/pubs/afp/issues/2021/1000/p348.html
*5 Your parahttps://www.statista.com/statistics/686906/pharma-ad-spend-usa/raphtext
Our Products

AI SEO Virtual Personal

DOC SEO DocProfiler asistence

Grow 100-300+ extra patients 200000+ Doctors US and Asia Data driven 24*7 support to

per year per clinician for a very level , 60+ Parameters mining Patient, Medical Reps and

large pool of clinician. on scientific & social Forum. Doctors.

Physician Campaign
AI Bots
engine marketing campaign like For sales team patient increase
Brand share voice
brand update, clinical update, ROI with24*7 interactive WhatsApp
communication with sales reps
video, webinar on whatsapp for Track sentiments about your and patients
target HCP with complete brand among HCP Community
analytics.
 AI-SEO Case Study
(DocSEO) One of the leading wellness nutraceutical
Grow 100-300+ extra patient per year initiative of a healthcare group with presence
per clinician for a very large pool in pan India.
of clinician
Solution:
Helped patients clarify their doubts by
connecting them with inhouse clinician &
Business User booked appointment with doctor
based on the doctor availability.
For Brand Manager= Build a physician
influencer network to increase share of Rolled out full fledged nurturing plan
voice. to ensure there is no leakage
For Sales Team= Regular News Outcome:
about doctor updated to
regular reps on their WhatsApp. CPL 150-350, on a spend of 4k/doctor,
generated 20+ leads to a doctor
DocProfiler Case Study
200000+ Doctors US and Asia level , One of the leading chain of doctors
60+ Parameters mining on scientific pan India (Jaipur, Delhi, Bangalore)
& social Forum.
Solution
Business User Created micro sites for different
treatments
Physicians= Who want to increase sales Identified potential for each treatment
by apply DocProfiler and tapped at risk patients with
online marketing
Company= To Promote the dungs
through the top influencers
Outcome
for the city. On a spend of 3500/doctor, total revenue
generated per doctor is 45k per month i.e.,
1in 10 undergoing surgery ;40k of
OP billing 40 lakhs of IP billing
Whatsapp Bot Case Study
Build for Pharma to target physicians, AI-powered WhatsApp bot for a
med reps and patients WhatsApp pharmaceutical company. The goal
Green Tick Verification15+ CRM Faster of this initiative is to enhance sales
Whitelisting Support APIs for ready performance
integration Faster Whitelisting Solution:
Support. The bot was designed to provide accurate
information about pharmaceutical products,
Business User recommend suitable products based on
Company= Who wants to handle customer requirements, facilitate order
the customer support. placement, capture leads, handle common
queries
Result:
Hospitals= For Campaign for the sales
and customer connection Sales significantly increased as the bot
provided quick and accurate product
recommendations. Customer satisfaction
improveddue to instant response
 Convert non prescriber to prescriber

Solutions
We have 1.5 Million+ Doctors profile Increase prescription sales
from existing sales

We have 40 Million+Patient Record Build network of physicians

build network

By Using
our 20%+ increase in Patient
Product Build a Bot based engagement
footfalls
platform for physicians and
pharma
Outcome 02+ New Clients Every
Month
Analytical Approach to deliver Sales at Par​
How we solve the Issue
Challenges faced by Doctors & Companies

AI Toos for solving problem

High Expense on marketing but of sales.
didn't get ROI.
Doc-SEO for better micro
Data is not Easily available for the targeting of Physicians.
target audience. AI/WhatsApp clinical Campaign
Engine for 20% better results
Managing relationships with
AI bot for communication with
doctors and MR.
sales reps and Patients

Sufficient information is not provided Brand share voice for track

by the MR for the drugs segments about your brand.
 OUR TEAM
Designation About

(IIM Calcutta, IIT-BHU): Has over a decade experience in developing

innovative marketing solutions for Microsoft, USA. He helped build a
CEO company that was four years a row among the fastest growing as per the
Inc. magazine

MBA (SP JAIN), B Tech (Comp Sc) BITS Pilani, IIIT (Bioinformatics): All India
rank holder in her high school. She was top 10 in BITS Pilani Computer
COO Science branch as well as 8th rank in MBA batch at SP JAIN. She was
chosen as one of the young women leaders at Capgemini by the senior
leadership team, out of 300 women achievers.

Built pharma data analytics sales in the US. for two of the largest consulting
US Head* firms. 10 years+ experience in pharma sales in US

US Product Head* Has built a leading data analytics platform in the industry
Trusted Partners- Global Pharma and Healthcare
Companies Around the Globe​
10+ Years of Operations.
+
Seed round by Northwest
Venture Partner.

20% Revenue from Global

Market

Strongest AI replaced by IBM

Watson, Salesforce at top
installation.
Last 3 Years Financials
Thank you!
Trusted by Global Pharma and Healthcare Companies