Corporate Communication Systems Management

Assignment
Spring 2024

Words: 1600
Weighting: 40%
Learning Outcomes assessed: 1, 4 and 5
Submission date: 26 April 2024 (11:59pm UK time)
Module Leader: Chitra Balakrishna
Instructions to candidates:

• Please refer to the Assignment Presentation Requirements for advice on how

to set out your assignment.

• You must familiarise yourself with the Academic Dishonesty and

Plagiarism Policy relating to this programme and ensure that you
acknowledge all the sources which you use in your work. The policy is
available to access through your programme handbook.

• You must complete the Statement and Confirmation of Own Work, which
is available in the Additional Materials section of the VLE and at the end of
this assignment.

• Please make a note of the recommended word count. You could lose marks
if you write 10% more or less than this.

• You must submit a digital copy of this online examination through the VLE
virtual learning environment. Media containing viruses, corrupted media, or
media which cannot be run directly, will result in a fail grade being awarded
for this module.

• Diagrams may be word processed or drawn by hand and then uploaded

using a scanner or a clear photograph if necessary.

• Manipulating the word count through hiding text in diagrams could be

penalised.

• All electronic media will be checked for plagiarism.

Assignment Guidance
The learning outcomes assessed in this assignment are as follows:

Module Description
Learning
Outcome
LO 1 Critically analyse current and future networking services

LO 4 Select and justify the use of a variety of systems and tools for network
management

LO 5 Evaluate and analyse alternative technologies in relation to the solution

of a practical problem

• It is the student’s responsibility to familiarise themselves with the Academic Dishonesty

and Plagiarism policy contained in the Programme Handbook.

• Any assignment submitted after the submission deadline, without prior approval, will be
given 0% and the student will be referred.

• The late assignment submission may be marked as a referral attempt, but only a
maximum mark of 40% can be awarded for that particular assessment.

• If a student requests an extension to the official submission date this must be done in
writing to the Programme Manager at [email protected] at least five full UK working
days before the official submission date. This request must be accompanied by
supporting evidence.

• This assignment is worth 40% of the overall final mark for the module.

• Students should write no more than 1600 words (+/- 10%) for this assignment.

• Students are encouraged to read widely in preparing for the assignment, making
reference to articles in academic journals and other relevant sources.

• All references should be cited in text and included in a reference section at the end of
the report using the Harvard Referencing Scheme.

• The Statement and Confirmation of Own Work must be completed and submitted with
the assignment.

• This assignment must be submitted by the due date and time as given on the front of
this assignment.

• Please refer to the Assessment Criteria contained in the Programme Handbook which
shows how the level of marking relates to your standard of work.

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Submission Requirements
You must read and understand NCC Education’s policy on ‘Academic Dishonesty and
Plagiarism’. You must complete the attached form ‘Statement and Confirmation of Own
Work’ and attach your completed form to your assignment.

Scenario
You are a sought-after technical consultant known for your excellent solutions that tailor-fit
a project’s requirements, with a minimal spend, and a quick return on investment (RoI).
The board has asked you for a meeting with them for restructuring their IT infrastructure
and services, given the needs during the pandemic and the never-ending lockdowns.

You are contracted to advise the company on a re-design of their online infrastructure,
suggest a state-of-the-art design that includes new communications technologies and
services available from providers. The system must support voice, data, images, video and
audio streaming. The associated costs for the re-design will need to be allocated
sanctioned by the management team. The costing accuracy requires to be within ±15%.
This means, the cost estimates for the infrastructure and devices you will include in your
report should be as accurate and realistic as possible and supported by references.

You are called for a meeting convened by the Chief Information Officer. The meeting is
attended by the management team as well. On a video conference call, you are told:

“Tech & Co.” is a fast-growing online consumer electronics company with an annual
turnover of £4 million and a gross profit of 20%. We are growing to target our turnover to
£8m and expect to retain the same gross profits the following year as well. We are looking
to restructure following the changes to business due to the pandemic. Presently, they have
an in-house networking and computing infrastructure. The company is known for its
excellent customer interaction and support – a unique selling point that has seen their
business grow almost exponentially in the last few years.

There are four core functional components of the business – Management, Infrastructure
and Operations, Marketing, and Sales & support. All documentation and business
operations are online. The business runs out of a single large building with an adjoining
warehouse for the inventory. The online business is in the consumer retail sector.

The business fulfils over 150,000 customer orders per day on average and about ten times
the number during the end-of-year sale and the annual Summer sale. The customer
deliveries are handled by delivery companies that organise deliveries as per the
requirement of the customer orders.

All the employees are located in the four-floor building with the inventory in the adjoining
warehouse. The Management and admin team is on Floor 1, the Infrastructure and
Operations is on Floor 2, the Sales and Support team are on Floor 3 and the Marketing
team is on Floor 4. One part of the sales team that handles inventory and shipping is in the
warehouse adjoining the office building.

Currently, the online operations are all handled by an internal network that spans across
four floors and the warehouse. A server farm located in floor 2, houses all the servers and
a core switch in a redundant configuration. There are six distribution switches in all – one
for each floor and two in the warehouse. A WLAN controller and 50 access points provide

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WiFi access. An Intrusion protection system is deployed with sensors in each of the
network segments. Each of the distribution switches and WiFi controller are configured as
VLAN segments from the core switch.

The Internet access is via two providers (redundant Internet access, load-balanced) and
the links terminate on Floor 2. A firewall and access router, both in redundant
configurations, interconnect the internal network to the Internet. All Internet-facing servers
(WWW, email, VPN, load-balanced proxies for access to the sales, etc.) are in a DMZ with
the firewall regulating access to and from the DMZ and the internal network and the
Internet.

The company realises the need to restructure its network and integrate newer
technologies for its operations. The management however specifies that their ERP
systems must be located on site. It realises the need to use cloud service providers
appropriately. However, it’s primary concern is providing customer interaction and support.
The sales and support team works from home. In total there are 90 personnel that work
across three shifts, round the clock. These are the key people that are required to be
online to service customers. Apart from this, all other customer services are online.

Due to the pandemic, the sales & support, marketing personnel work from home, as do the
management. The infrastructure and operations personnel that comprise of the warehouse
team, the IT operations team, and the physical security team will remain on-site. In the
expected restructuring, the company intends to permanently move the personnel in Floor 3
and Floor 4 to work-from-home. The network restructuring must ensure:
• No compromise in customer interactions – online chats, emails, video calls,
requiring high-bandwidth communications links to support real-time streaming of
multimedia content.
• Reducing on-site equipment and infrastructure
• Minimising the on-site work force
• Identify quality broadband (wired and wireless) providers for work-from-home users

The meeting ends with a request for you to provide an initial documentation addressing a
specific set of questions (listed as tasks below), packaged as a report. This report is
expected to be circulated to the entire management team as well as the Chief Information
Officer and his team. You are requested to provide the initial report for review in two
weeks’ time.

Guidelines for addressing the tasks:

• The company has not provided you any specific inputs in terms of their network
diagrams, functional schematics, etc. Therefore, making assumptions appropriately
and stating the list of assumptions made, upfront, is a good practice.
• Similarly, you have not received any specific details about their suite of services.
Make appropriate assumptions and state them clearly, upfront.
• When presenting schematics or network diagrams, use landscape orientation on
your pages.
• Attempt to package information into tables and illustrations wherever possible. That
can contribute to reducing word count while increasing the information content.
• Research real-world costs for all network devices and provider services and provide
a web link to the sources used.
The specific tasks are set out on the next pages.

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Assignment

General (20 marks)

Your submission will be evaluated for these general tasks – Research (sources of
information), references (referencing format and in-text citations), the standard of report
writing (language, continuity, comprehensiveness), its structure (Sections, subsections,
Table of contents, Reference List) and presentation (formatting, captions, and illustrations)

Task 1 (20 marks)

a) Complete the following tasks based on the case study:

i) Draw a functional schematic indicating the functional sections of the network

infrastructure and their interconnectivity.
ii) Identify the various services provided, their type (voice, video, data, or multimedia)
and the direction of access to them (incoming or outgoing with respect to the
organisation).
iii) Give a list of services provided and profile the services in terms of their data
characteristics such as typical data rates, response times, etc.

Make appropriate assumptions and state them. This schematic and profile will be
the basis of the rest of the tasks. HINT: Research real-world data traffic statistics.

b) Extending from the previous task, complete the following tasks base don the case
study:
i) Draw and present the network schematics. The primary schematic will be a
broadly labelled schematic of the entire network.
ii) Next, prepare a schematic of the network backbone connectivity (core and
distribution switches), indicating their locations.
iii) Follow this up with schematics of each of the floors and the warehouse.
iv) Make a listing of all the equipment used and the approximate amount and type
of cabling used. Indicate the make, configuration, and market price of each of
the network equipment.
Make appropriate assumptions and state them. Remember to orient the schematics
in landscape. Indicate the source from where you quote the price of the equipment.

Questions continue on the next page

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Task 2 (20 marks)

Use the output of task 1 as the basis and address the potential restructuring requested by
the company using the following points.

• What factors would you consider when suggesting broadband providers for use by
the work-from-home (WFH) users? Specify the requirements per user connection
for the broadband provider. Use diagrams to illustrate where possible.

• What would you do to minimise the computing infrastructure? How would you
manage the interconnectivity from an Internet provider’s perspective? What fail-over
provisions would you build in to the requirements? Recall the company’s USP. Use
diagrams/schematics to illustrate your proposals.

• What modifications would you suggest to the infrastructure, on-site, after the
minimisation? Illustrate with a schematic showing the services and access, as well
as a high-level network diagram indicating the components on-site and their
interconnectivity. Illustrate the minimisation giving a list of equipment and services
removed.

• Summarise overall plan by listing a set of action points that you would perform in a
sequence.

Guideline: Make appropriate assumptions and state them clearly at the beginning of your
response. Use costs (capital and running) as a basis for your choice of technology or
services. Your technical reasoning must be well supported by evidence (in-text citations)
that should be listed in the references, using the Harvard referencing system. You may
make reasonable assumptions of costs for those that you cannot get in online searches.
Focus on the business needs and how they will be met and not only the technical aspects;
the technology must meet the business needs.

Task 3 (25 marks)

Based on the previous tasks, draw a single unified network diagram showing the
recommended solution. Include a list of networking devices, accessories, software, and
provider service costs, along with their configurations/services and pricing. Assess the
total cost of ownership of the network which you have proposed.

Task 4 (15 marks)

List the risks and benefits of your proposal. Include the technical risks (including cyber
security) as well as any business risks that arise due to the technical risks. To end the
proposal, highlight your key selling points for the proposal and include a quick RoI (return
on investment) as one of the primary points.

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Total marks for the assignment = 100 marks.

Your report should be 1600 words (+/- 10%) plus diagrams.

References do not count towards this word limit. For your prices you need to show
via references where the prices have come from so that these figures can be
validated. If you use any work which is not yours (for example a picture or a piece
of text which helps you to explain your argument) then this must be correctly and
fully referenced using the Harvard referencing system.

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Statement and Confirmation of Own Work

Programme/Qualification name: __________________________________

All NCC Education/UCLan assessed assignments submitted by students must have this
statement as the cover page or it will not be accepted for marking. Please ensure that this
statement is either firmly attached to the cover of the assignment or electronically inserted
into the front of the assignment.

Student declaration

I have read and understood both UCLan’s Assessment Handbook and NCC
Education’s Referencing and Bibliographies document (available on the main course
page of the VLE). To the best of my knowledge my work has been accurately referenced
and all sources cited correctly.

I can confirm the following details:

Student ID/Registration number:

Name:

Centre Name:

Module Name:

Module Leader:

Number of words:

I confirm that this is my own work and that I have not colluded or plagiarised any part of it.

Due Date:

Student Signature:

Submitted Date:

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