IMPORTANCE OF GRAPHIC DESIGNING

IN DIGIATL MARKETING

PROJECT REPORT
SUBMITTED TO

DR. BHIMRAO AMBEDKAR UNIVERSITY

AGRA
FOR THE FULFILLMENT OF
BACHELOR’S IN COMMERCE DEGREE
2024

UNDER THE SUPERVISION OF

MR. VIKASH VARSHNEY (guide teacher name ayega)
FACULTY OF COMMERCE
DAU DAYAL MAHILA PG COLLEGE

BY
KIRTI YADAV
ROLL NO.: 2200300071
 Supervisor Certificate

This is to Certify that Ms Kirti Yadav has worked for the Project in B com
Final Semester in the Commerce Faculty under my supervision. The work
reported in the present report entitled " Importance of graphic designing in
Digital Marketing" has been done by the candidate himself/herself, and has
not been submitted elsewhere.

Date: 10-4-2024

Supervisor Signature

Mr. Vikash Varshney (guide teacher name ayega)

Forwarded & Recommended

Head of Department Principal / Director

Dau Dayal Mahila PG College
Faculty of Commerce
 Acknowledgement

I would first like to present my thanks to our Respected Principal Prof. Dr.
Renu Verma for providing me with this wonderful opportunity of covering this
project in which I was able to research and practical training on this topic,
"Importance of graphic designing in Digital Marketing " and allowed us to
use necessary facilities of the institution.

I would like to thank my HOD and my guide teacher Mr. Vikash

Varshney(guide teacher name ayega) for guiding me over the project and
helping to achieve this complete work.

Lastly, I would like to express my deep appreciation towards my parents and

classmates for providing me moral support and encouragement during this
Practical training and Project.

Thanks.

Candidate Declaration
I Kirti Yadav declare that work done in the present research report entitled
Importance of graphic designing in Digital Marketing has been done
thoroughly by me and not copied and taken from any other literature related to
this field. The related literature is used only to review the advancement and
benefit of the research in this field and has not been submitted for any other
degree.

Date: 10-4-2024

Ms.: Kirti Yadav

D/O.: Mr. Veeresh Kumar Yadav
Roll No.: 2200300071
Class: B.COM 6th Semester
 INTERNSHIP LETTER

This is to certify that Kirti Yadav Daughter of Mr. Veeresh Kumar Yadav
student of B.com 5th Semester at Dau Dayal Mahila PG College has
completed 180 hours practical internship in the sales & advertising domain with
our company, Urbantract India Private Limited and under observation of Miss.
Deepanjali Saxena, Vice President, Urbantract India Private Limited.

During the internship , the candidate was found to be a hard working as well
smart working individual and has practiced all basic skills of sales & advertising
in digital marketing industry. We wish the candidate best for all future
endeavours.

Dated : 25th January 2024

Internship RLN : UP/AGR/DDMC/023

Deepanjali Saxena
Vice President
Urbantract India Private Limited

Index
Sr. No. Content Page No.

1. Cover Page A

2. Supervisor Certificate B

3. Acknowledgement C

4. Candidate Declaration D

5. Internship Letter E

6. Chapter 1: Introduction 1-10

7. Chapter 2: Objective + Method 11-14

8. Chapter 3: Data Analysis + Interpretations 15-21

9. Chapter 4: Finding & Conclusion 22-26

10. Bibliography 27
 Introduction to Digital Marketing
The digital marketing industry has witnessed exponential growth over the past
few decades, revolutionizing the way businesses reach and engage with their
target audience. With the advent of the internet and rapid advancements in
technology, digital marketing has become an essential component of any
successful marketing strategy. This paper provides an overview of the digital
marketing industry, including its evolution, key components, current trends,
and future outlook.

Evolution of Digital Marketing

The roots of digital marketing can be traced back to the early days of the
internet when businesses started to recognize the potential of online channels
for advertising and promotion. Initially, digital marketing mainly consisted of
email marketing, banner ads, and basic websites. However, with the rise of
search engines like Google and social media platforms such as Facebook and
Twitter, digital marketing began to evolve rapidly.

Key Components of Digital Marketing

Digital marketing encompasses a wide range of tactics and channels aimed at
reaching and engaging target audiences online. Some of the key components
of digital marketing include:

Search Engine Optimization (SEO): SEO involves optimizing websites to

rank higher in search engine results pages (SERPs) organically. This is achieved
through various strategies such as keyword research, content optimization, and
link building.

Pay-Per-Click Advertising (PPC): PPC advertising allows businesses to bid

for ad placement in search engine results or on websites. Advertisers pay a fee
each time their ad is clicked, making it a cost-effective way to drive targeted
traffic to their websites.

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Social Media Marketing: Social media platforms play a crucial role in digital
marketing, enabling businesses to connect with their audience, build brand
awareness, and drive engagement. Strategies may include organic content
posting, paid advertising, influencer partnerships, and community management.
Content Marketing: Content marketing involves creating and distributing
valuable, relevant content to attract and retain a specific audience. Content can
take various forms, including blog posts, videos, info graphics, eBooks, and
more.
Email Marketing: Email marketing remains a highly effective digital
marketing tactic for nurturing leads, driving sales, and building customer
loyalty. Personalized email campaigns can deliver targeted messages directly to
subscribers’ inboxes.

Digital Analytics: Measurement and analysis are essential components of

digital marketing, allowing businesses to track the performance of their
campaigns, identify areas for improvement, and make data-driven decisions.
Tools such as Google Analytics provide valuable insights into website traffic,
user behavior, and conversion rates.
Current Trends in Digital Marketing
Several trends are shaping the landscape of digital marketing in 2024:
Artificial Intelligence (AI) and Machine Learning: AI-powered tools and
algorithms are revolutionizing digital marketing by enabling personalized
customer experiences, predictive analytics, and automated campaign
optimization.

Voice Search Optimization: With the increasing popularity of voice-activated

devices like smart speakers and virtual assistants, optimizing content for voice
search is becoming crucial for businesses to maintain visibility in search results.
Video Marketing: Video content continues to dominate social media feeds and
online platforms, driving higher engagement and conversion rates. Businesses
are increasingly investing in video production and incorporating video into their
marketing strategies.

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Influencer Marketing: Collaborating with influencers and content creators
allows brands to reach new audiences and build credibility through authentic
endorsements and recommendations.

Privacy and Data Protection: As concerns around data privacy continue to

grow, businesses must prioritize transparency and compliance with regulations
such as GDPR and CCPA to build trust with consumers.
Future Outlook
The digital marketing industry is expected to continue evolving at a rapid pace,
driven by advancements in technology, shifts in consumer behavior, and
emerging trends. As new platforms and technologies emerge, businesses will
need to adapt their strategies to stay ahead of the competition and effectively
engage with their target audience in an increasingly digital world.
In conclusion, the digital marketing industry plays a vital role in helping
businesses connect with their audience, drive sales, and achieve their marketing
objectives. By staying abreast of current trends, leveraging innovative
technologies, and embracing a customer-centric approach, businesses can
position themselves for success in the ever-changing digital landscape.

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 Urbantract India Private Limited

Urbantract India private limited is a Private Limited Company, incorporated

under the Companies Act as a Company limited by Shares. It is classified as
Non-govt company and is registered at roc-Kanpur. There are 3 promoter(s) of
the company viz. Navneet Bansal, Devansh S Bhatt and Devasheesh Sharma.It
was started as Urbantract India ( a partnership firm ) in the year 2018 and was
converted into a private limited company in the year 2020.

Founded in 2018 , the company serves into Digital Marketing sector , education
sector ( by its brand name Poornatah) and media sector. UIPL is a company that
deals exclusively in marketing to consumers or businesses through digital
channels. This includes creating and launching campaigns for clients through
social media, pay-per-click advertising, videos, and custom websites, among
other means. Urbantract India Private Limited is one of those organisations that
use a range of digital-focused marketing tactics to increase clients' digital
engagement and discoverability on the internet—ultimately helping them make
more sales. Urbantract India Private Limited manages social media accounts,
optimize website pages, create and publish content for blogs or other
publications, or implement SEO strategy to ensure a brand appears highly on
search engine results pages for relevant search terms. It encompasses all the
activities that companies undertake to promote, sell, and distribute that product
or service. The goal is to generate sales and build a loyal customer base by
informing prospective and existing buyers about the offering.

Urbantract India Private Limited is a team of young individuals who are experts
in various domains of Digital Marketing. They have experts in Search Engine
optimization, Search Engine Marketing, Social media optimisation, Social
media marketing, Content Writing, Graphic designing and video editing. They
also have a team of website developers and app developers. They have a team of
operations which comprises of employees into HR, sales and operations.

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Urbantract India Private Limited has served 100+ corporate clients and 200+
local businesses into the field of digital marketing. They also have a venture
into education which is operated under brand name of Poornatah that is working
into providing vocational education services and skill based courses. They also
have a venture into media which works as a monthly magazine, news agency
and research agency.

Urbantract India Private Limited has received many awards and achievements
which has given them many accolades. Urbantract India Private Limited is
recognised by MSME India, Startup India, Ministry of Corporate Affairs,
Registrar of Newspapers of India and Digital India. Urbantract India Private
Limited also has a sister NGO by name of Shining Youth Foundation which
serves into field of youth empowerment and youth development through brainy
activities. The company has its offices in Agra and Aligarh.

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Key People in the company:

1. Mr. Devansh S Bhatt (CEO): He is Co-Founder and CEO of Urbantract India

Private Limited. He is Bcom and MBA by education and also holds a honorary
doctorate in social work. He is a speaker on youth for empowerment and youth
for skill nation. He is also President of Shining Youth Foundation – SYF.

2. Mr. Devasheesh Sharma (COO): He is Co-Founder and COO of Urbantract

India Private Limited. He is Btech, LLB and MBA by education and also holds
a honorary doctorate in social work. He is a speaker on various youth and
mental health topics.. He is also General Secretary of Shining Youth Foundation
– SYF.

3. Miss Deepanjali Saxena (VP): She is Vice President of Urbantract India

Private Limited. She is BBA and MBA by education. She is an expert digital
marketer who looks after digital marketing venture and digital marketing
educational venture of company.

4. Mr Karan Parashar (OH): He is Operations Head of Urbantract India Private

Limited. He is BCA and MCA by education. He is an expert manager who looks
after operations of all ventures owned by company under its both offices.

The company, Urbantract India Private Limited has different managers in

different departments with executives and support staff ample for working of
company into ventures of digital marketing, education, media and research
agency.

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What I did in my internship?

My internship journey started with a tenure allotment of 30 days in which I was

entitled into “sales and advertising” department of digital marketing venture of
Urbantract India Private Limited. I was deployed under guidance of Deepanjali
Ma’am and under the mentorship of Devansh S Bhatt sir.

My internship journey at Urbantract India Private Limited started with sessions

of training on working of the company, types of digital marketing, abbreviations
& acronyms of digital marketing industry and services provided by the
company.

My internship journey then moved towards conducting surveys on digital

marketing services. Here I was allotted with a sample size of 30 people to be
opted randomly and get them filled a Google survey form which had questions
related to digital marketing. The questions and report of survey is further
mentioned into my project report. During the survey task I learned the value of
networking with new people and convincing them to fill a form with ensuring
them that there data being filled is secured.

The conclusion step in my internship journey was pitching digital marketing

services of Urbantract India Private Limited to randomly collected data from
survey task through emails and messages and then convincing them to opt for
any digital marketing service if any. In this journey of internship with
Urbantract India Private Limited, I dive into transformative learning amid my
internship. All through this immersive journey, I explored many new
information and opportunities of diving into the world of digital marketing
industry.

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Journey of Urbantract India Private Limited

2018

Started as a Partnership Firm

2019

10 corporates in one single business conclave

2020

Converted into a Private limited copmany

2021

Launched its education venture Poornatah

2022

Launched into media sector

2023

Awarded young startup excellenece award

2023

Crosses mark of 100+ corporate clients

2024

Platform to 1000+ interns till date.

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Study of Marketing Demand in the Digital Marketing Industry

The digital marketing industry has witnessed exponential growth in recent

years, driven by the increasing reliance on digital platforms for communication,
commerce, and entertainment. This study aims to analyze the demand trends
within the digital marketing industry and identify key factors influencing market
dynamics.
1. Market Overview:
The digital marketing industry encompasses a wide range of services, including
search engine optimization (SEO), social media marketing, content marketing,
email marketing, and more. As businesses continue to allocate larger portions of
their marketing budgets to digital channels, the demand for digital marketing
services has surged.
2. Growth Drivers:
a. Shift to Online Platforms: The proliferation of internet-connected devices
and the growing number of online users have propelled businesses to establish a
strong online presence, driving demand for digital marketing services.
b.Data-driven Insights: Digital marketing offers the advantage of real-time
analytics and data-driven decision-making, enabling businesses to target their
audience more effectively and measure the impact of their marketing
campaigns.
c. E-commerce Boom: The rise of e-commerce platforms has created a
pressing need for digital marketing strategies to drive traffic, generate leads, and
facilitate conversions.
3. Emerging Trends:
a. Personalization: Consumers expect personalized experiences, leading to
increased demand for personalized marketing strategies leveraging data
analytics and AI.

b. Video Marketing: Video content continues to gain prominence across digital

platforms, driving demand for video production and marketing services.

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c. Voice Search Optimization: With the growing adoption of voice-enabled
devices, businesses are investing in optimizing their content for voice search,
creating opportunities for digital marketing agencies.

d. Influencer Marketing: Collaborations with influencers have become an

integral part of digital marketing strategies, particularly on social media
platforms, driving demand for influencer outreach and management services.
4. Regional Variances:
Demand for digital marketing services varies across regions, influenced by
factors such as internet penetration, economic development, and regulatory
environments. Emerging markets often exhibit higher growth rates due to
increasing internet adoption and digitalization efforts.
5. Future Outlook:
The digital marketing industry is poised for continued growth, fueled by
advancements in technology, evolving consumer behaviors, and the increasing
integration of digital channels into marketing strategies. However, the industry
faces challenges such as data privacy regulations, ad fatigue, and the need for
constant innovation to stay ahead in a competitive landscape.
In conclusion, the demand for digital marketing services is driven by the
transition to digital platforms, the quest for data-driven insights, and the growth
of e-commerce. Businesses are increasingly recognizing the importance of
digital marketing in reaching and engaging with their target audience, ensuring
sustained growth and opportunities within the industry.

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IMPORTANCE OF GRAPHIC DESIGNING IN DIGITAL MARKETING

Introduction:

In the rapidly evolving landscape of digital marketing, one element stands out
as indispensable: graphic designing. With the digital realm becoming
increasingly visual-centric, the importance of high-quality graphic design
cannot be overstated. From social media posts to website layouts, from email
newsletters to online advertisements, graphic design plays a pivotal role in
captivating audiences, conveying messages effectively, and ultimately driving
engagement and conversions. In this comprehensive discourse, we delve into
the significance of graphic designing in digital marketing, exploring its
multifaceted impact on brand identity, user experience, and overall marketing
success.

1. Visual Communication in the Digital Age:

In today's digital age, where attention spans are shrinking and competition for
consumer attention is fierce, visual communication has emerged as a
cornerstone of effective marketing strategies. Human beings are inherently
drawn to visuals; we process images much faster than text, and compelling
visuals have the power to evoke emotions, convey complex ideas, and leave a
lasting impression. In this context, graphic design serves as the vehicle through
which brands can communicate their message, values, and identity to their
target audience in a visually appealing and engaging manner.

2. Establishing Brand Identity:

One of the primary functions of graphic design in digital marketing is to help

businesses establish and reinforce their brand identity. A brand's visual
elements, including its logo, color scheme, typography, and imagery,
collectively contribute to its identity and help differentiate it from competitors.
Skilfully designed graphics can encapsulate the essence of a brand, evoke

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desired emotions, and foster recognition and recall among consumers.
Consistency in visual branding across various digital platforms fosters brand
cohesion and builds trust and familiarity with the audience, ultimately
strengthening brand loyalty and affinity.

3. Enhancing User Experience:

User experience (UX) is a critical factor in determining the success of digital

marketing efforts. In the digital realm, where consumers have countless options
at their fingertips, providing a seamless and enjoyable user experience is
imperative for retaining and converting visitors. Graphic design plays a pivotal
role in enhancing UX by creating visually appealing interfaces, intuitive
navigation systems, and engaging multimedia content. Whether it's designing a
user-friendly website layout, crafting eye-catching social media graphics, or
optimizing mobile app interfaces, thoughtful graphic design elevates the overall
user experience, making interactions with the brand more enjoyable and
memorable.

4. Driving Engagement and Conversions:

At its core, digital marketing is about capturing attention, generating interest,

and motivating action. Compelling graphic design is instrumental in achieving
these objectives by capturing the audience's attention, communicating messages
effectively, and enticing them to take desired actions. Whether it's through
captivating visuals in social media ads, persuasive infographics that simplify
complex information, or visually stunning email newsletters that encourage
click-throughs, graphic design serves as a powerful catalyst for engagement and
conversions. By leveraging persuasive design techniques, such as visual
hierarchy, color psychology, and persuasive imagery, marketers can create
compelling visual assets that drive desired outcomes, whether it's website visits,
lead generation, or product sales.

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 5. Adapting to Evolving Trends:

In the dynamic landscape of digital marketing, trends and technologies are

constantly evolving, and brands must adapt to stay relevant and competitive.
Graphic design plays a crucial role in helping brands stay ahead of the curve by
embracing emerging design trends, incorporating new technologies, and
adapting to changing consumer preferences. Whether it's adopting responsive
design principles to ensure optimal viewing experiences across devices,
harnessing the power of interactive visuals to engage audiences, or
experimenting with innovative formats such as augmented reality (AR) and
virtual reality (VR), graphic designers play a key role in driving innovation and
pushing the boundaries of digital marketing creativity.

6. Building Trust and Credibility:

In an era plagued by information overload and skepticism, building trust and

credibility with consumers is paramount for brands seeking to succeed in digital
marketing. High-quality graphic design conveys professionalism, attention to
detail, and a commitment to excellence, all of which are essential for earning
the trust and confidence of potential customers. Whether it's through polished
website designs, professional-looking marketing collateral, or visually cohesive
brand assets, graphic design contributes to creating a positive perception of the
brand and instilling confidence in its products or services. By consistently
delivering visually compelling and well-designed content, brands can establish
themselves as trustworthy authorities in their respective industries, fostering
long-term relationships with customers built on mutual respect and loyalty.

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 7. Conclusion:

In conclusion, graphic designing occupies a central position in the realm of

digital marketing, serving as a catalyst for brand success, user engagement, and
marketing effectiveness. From establishing brand identity and enhancing user
experience to driving engagement and building trust, the impact of graphic
design on digital marketing cannot be overstated. As brands continue to
navigate the ever-evolving digital landscape, investing in high-quality graphic
design talent and resources will remain essential for capturing audience
attention, conveying brand messages, and achieving marketing objectives in an
increasingly visual-centric world. By recognizing the importance of graphic
design and harnessing its potential, brands can create compelling digital
experiences that resonate with audiences, drive conversions, and propel
business growth in the digital age.

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Survey Questions

1. The respondents were to be defined as individuals above 25 who are running

a business or are important part of a business.

2. They were asked to fill details like their name , position in the company,
name of the company, place of business (city), email and their experience in
their own business.

3. They were asked to fill a questionnaire then which consisted of questions

like:

a. Do you believe that Digital Marketing has replaced traditional marketing?

b. Have you ever tried Digital Marketing services like SEO , SMO, SMM ,
SEM , Influencer and Email Marketing for your business?

c. You did these services with the help of : (agency),(self).

d. How was your experience of digital marketing services?

e. If you plan to do digital marketing campaign for your business, what would
be your budget ?

f. Which platform do you prefer to get published more as a business ?

g. Do you have a business website?

h. How do you think digital marketing can help you more in your business ?

i. Who is your target audience?

j. Specify your preferences and needs (if any)

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  Objective:
To analyse the characteristics of a dataset of 1365 entries from a survey of digital
marketing, through a representative sample of 30 companies, employing graphical
methods for interpretation.

 Methodology:
30 companies by each member were randomly selected from the dataset of 1365
entries, and various graphical techniques such as histograms, Bar and pie charts were
utilized to visually represent and interpret the key attributes and trends of these sampled
companies in the realm of digital marketing.

 Findings :

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From the above graph we can conclude that –

A.) In the financial region of AGRA, candidates with the campaigning

investment budget of -
 10-15000 INR are 40.00%,
 15-30000 INR are 13.33%,
 30-50000 INR are 06.66%,
 Above 50000 INR are 03.00%.
B.)In the financial region of ALWAR, the candidates with the campaigning
investment budget of 10-15000 INR are 03.00%.
C.)In the financial region of CHANDIGARH, VIDISHA, the candidates
with the campaigning investment budget of 30-50000 INR are 03.00%
each.
D.) In the financial region of KANPUR, LUCKNOW, FATEHABAD
and GWALIOR, the candidates with the campaigning investment budget
of 10-15000 INR are 03.00% each.
E.)

18
All Facebook Google
16
Instagram (blank)
14

12

10

0
Both Brand Building Sales (blank)

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Here, from the figure above we conclude that:

Platforms on which candidates are For what service they feel to use
interested in digital marketing
76.67% on all platforms 73.33% for both Sales and Brand
building.
6.67% on Google and Instagram 6.67% for Brand building

6.67% on Facebook 16.67% for Sales only

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From the above graph, we can conclude that:

 The Candidates with the campaign investment budget of 10-15000 INR,

46.67% of them are preferring all the digital platforms to be published
more as a business.
 This shows that most of the respondents have a budget in the range of 10-
15000 INR.
 Instagram and Google are being preferred more equally likely by
respondents having a wide range of budgets. As people with the budget
over 50000 INR are sliding towards Instagram as a platform to be
published on ,more as a business.

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 1. 13.33% Respondents having business for less than a year -
 Half have tried digital marketing services like SEO, SMO, SEM,
SMM, etc. and same for who have not tried.
2. 60% Respondents having business for more than 7 years –
 Out of them ,61.1% have tried digital marketing services and rest
have not.
3. 23.33% Respondents having business for 4-6 years-
 Out of them ,57.1% have tried digital marketing and rest have not.
4. Younger businesses have shown less faith and interest in trying digital
marketing services while older businesses seem more interested.

Some extra added graph reports:

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Conclusion

Digital marketing should be examined more openly than Internet marketing.

Digital marketing is also located in electronics, software not only on the
Internet, which the device user uses to exchange data. Therefore, digital
marketing unites digital and network technologies, thanks to what a man can
communicate not only through a mobile network but also TV. Broad reach
enables the concern to function on many electronic platforms.

Digital marketing allows businesses to create brand awareness and convert leads
into actual buyers. Additionally, it enables companies to gather data about their
audience's interests and behaviors, making it ideal for lead generation.

By effectively analyzing data collected from various digital channels,

businesses gain valuable insights into consumer behavior, preferences, and
market trends. This allows them to make informed decisions and tailor their
marketing strategies to aim at your target the right audience.

Digital marketing, also called online marketing, is the promotion of brands to

connect with potential customers using the internet and other forms of digital
communication. The impact of the Digital India Act,2023 will depend on how
well it will be put into practice, making sure it is not too hard to follow,
respecting privacy of the citizens , and encouraging new ideas and businesses.

Digital marketing goals often focus on new customer acquisition, better leads,
and brand awareness. Defining goals depends on your company's objectives.
For goals to be achievable, they should be specific and measurable.

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The importance of digital marketing lies in its ability to reach target audiences,
drive sales, and increase revenue. By using tactics like social media marketing,
content marketing, SEO, and PPC, businesses can use digital marketing to
engage, convert, and retain their target audience.

Top 10 Benefits of Digital Marketing Over Traditional Marketing

The following are the top 10 advantages of Internet marketing for businesses:

1. Better Brand Awareness

Out of all the advantages of digital marketing, brand awareness is the most
significant, especially for newly established businesses. In fact, social media
marketing helps businesses promote their products on various digital platforms,
such as Instagram and LinkedIn, and collaborate with other brands to increase
awareness. Moreover, SEO helps businesses rank higher on search engines,
leading to increased brand awareness and visibility.

2. Wide Customer Reach

Traditional marketing, like print advertising and telecalling, can restrict

customer reach. However, digital marketing strategies like displaying ads on
YouTube, Google, or Instagram help businesses promote their products and
services globally, thus expanding customer reach.

3. Increased Customer Engagement

According to a McKinsey report, customer intimacy helps foster business

growth. Moreover, 71% of the consumers demand personalized content from
brands. Therefore, digital marketing enables businesses to increase customer
engagement through personalized ads and data analytics.

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4. Real-Time Customer Feedback

The advantages of Internet marketing include real-time feedback from

customers. As a matter of fact, businesses can use social media live streams,
giveaways, polls, and other strategies to engage with customers in real-time.
Therefore, digital marketing offers immediate insights into customer behavior
and trends that help businesses offer better customer experience and even
improve the quality of their products.

5. Data-Driven Decision-Making

Measuring campaign results accurately is a significant concern with traditional

marketing. However, digital marketing tools like HubSpot, Hootsuite,
MailChimp, and Google Analytics help businesses track website visits, time
spent by visitors on each page, email, ad clicking, opening rates, and other
relevant metrics. Thus, digital marketing helps measure the impact of marketing
campaigns that result in informed marketing decisions.

6. Greater Market Share

Digital marketing increases brand awareness and customer engagement. In

essence, this helps build trust and improves customer loyalty. Evidently, this can
lead to increased customer retention rates, positively impacting the business
market share.

7. Cost-Effectiveness

The customer acquisition cost through digital marketing is lower in comparison

to traditional marketing strategies. This mainly happens because companies can
generate and nurture leads through free or low-cost channels like social media
or email. In brief, this makes cost-effectiveness one of the most prominent
advantages of digital marketing.
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8. High Return on Investment (ROI)

Google insights show that for ₹83 ($1) companies spend on Google ads; they
generate ₹665 ($8) through Google search ads. Moreover, ₹83 ($1) spent on
email marketing yields businesses no less than ₹2,991 ($36). Similarly, the
State of Marketing Report 2023 by HubSpot reveals that blogs, influencer
marketing, and social media shopping are the top ways businesses can generate
ROI through digital marketing.

9. Competitive Advantage

One of the most significant advantages of online marketing is that it allows

businesses to collect customer data through websites and social media
engagement. Evidently, this helps them analyze customer behavior and
feedback. Moreover, it helps generate business insights that can be used to
improve product or service quality and gain a competitive advantage.

10. Boosted Sales

The ultimate goal of digital marketing is to boost business sales and increase
growth. Research shows that 38% of social media users purchase from online
platforms. However, some people hesitate to shop online because of a lack of
trust, insufficient product descriptions, and poor brand reputation. More often
than not, digital marketing can aid businesses in overcoming these challenges
and increasing their sales.

How to Use Different Types of Digital Marketing?

Businesses need an omnichannel strategy to get the maximum advantages of

digital marketing. Here is how you can use different types of digital marketing
to grow your business:

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Content Marketing

One of the best ways for businesses to succeed is to establish themselves as

thought leaders. They can do this by demonstrating their expertise and
educating their target audience by sharing informative content. Thus, content
marketing through blogs, videos, case studies, and e-books boosts credibility.

Email Marketing

Businesses can use email marketing for lead generation and nurturing, sending
promotional emails and newsletters, and providing regular updates to their
target audience.

SEO

Most website traffic is generated through organic search. Therefore, optimizing

your content with the most popular and industry-relevant keywords can help it
rank higher on search engines and get better visibility.

Ultimately, the objective of digital marketing is to educate and inspire the target
audience and encourage them to buy a business’s products or services.

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 Bibliography

1. Google Search
2. www.urbantract.in
3. The survey from Google form conducted through email,LinkedIn, Instagram
and personal connections
4. Details provided by authorities at Urbantract India Private Limited
5. Details provided by Industry experts during the internship phase

Remarks Column

Marks : Signature of Internal Examiner

Marks: Signature of External Examiner

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