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E-Commerce Project

The document outlines a plan for a vegan perfume brand called LuxeBouquet that aims to disrupt the fragrance industry through ethically sourced and eco-friendly products while targeting socially conscious consumers between 25-55 years old with above average income. The plan details the business model, target audience, content strategy, competitors, SWOT analysis, and e-commerce presence.

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defougerouxjean2
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27 views2 pages

E-Commerce Project

The document outlines a plan for a vegan perfume brand called LuxeBouquet that aims to disrupt the fragrance industry through ethically sourced and eco-friendly products while targeting socially conscious consumers between 25-55 years old with above average income. The plan details the business model, target audience, content strategy, competitors, SWOT analysis, and e-commerce presence.

Uploaded by

defougerouxjean2
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1. WHAT’S THE IDEA?

(The Visioning Process)


The idea behind LuxeBouquet is to disrupt the fragrance industry by offering a line of premium, cruelty-
free, and environmentally conscious vegan perfumes. It looks for blending two different worlds: The
world of luxury, and the world of sustainability. LuxeBouquet focuses on ethically sourced ingredients and
eco-friendly packaging, when keeping a unique fragrance profile that appeals to a socially conscious
audience.

2. WHERE’S THE MONEY: BUSINESS AND REVENUE MODEL


LuxeBouquet's revenue model will primarily revolve around, the product sales (direct-to-customer sales
through the website and stores), subscription service (offering monthly or quarterly perfume
subscription boxes), licensing and partnerships (collaborations with other sustainable and cruelty-free
brands) and wholesale and retail (selling to select high-end retailers and department stores).

3. WHO AND WHERE IS THE TARGET AUDIENCE?


LuxeBouquet's target audience consists of people who appreciate luxury, sustainability, and cruelty-free
products, including both men and women from the age of 25-55 and with above-average disposable
income.

4. WHERE’S THE CONTENT COMING FROM?


LuxeBouquet's content will come from a combination of in-house creative teams and user-generated
content. From professional photoshoots, to social media engagement, and influencer collaborations,
focusing on the brand's commitment to ethical practices and the vegan ingredients.

5. WHAT IS THE BALLPARK? CHARACTERIZE THE MARKETPLACE (Competitors Analysis)


The market is vast and full of competitors, but LuxeBouquet aims to stand out by targeting the growing
niche of environmentally conscious consumers. We include established brands like Jo Malone, Le Labo,
and Byredo as competitors, and we want to differentiate our product through its vegan focus,
sustainability initiatives, and unique scent profiles.

6. KNOW YOURSELF: CONDUCT A SWOT ANALYSIS


Strengths:

- Unique selling point with vegan and cruelty-free focus.

- Sustainable and eco-friendly packaging.

- Opportunity for collaborations and partnerships.

- Strong brand message and story.


Weaknesses:

- Initial need for market education.

- Competition from established brands.

- Limited budget for marketing and expansion.

Opportunities:

- Growing demand for sustainable and ethical products.

- Expanding into new markets and product lines.

- Building a loyal customer base.

Threats:

- Economic downturn affecting luxury spending.

- Rapid changes in consumer preferences.

- Intense competition in the fragrance industry.

7. DEVELOP AN E-COMMERCE PRESENCE MAP


- Website: LuxeBouquet has created its own platform on the net, allowing customers to reach the latest
releases and order from wherever they are.

- Social Media: We established presence on Instagram, TikTok, and X.

- Content Marketing: We regularly publish blog posts, videos, and articles related to vegan perfumes,
sustainability, and ethical practices in order to convince people to shift their interest and become more
conscious.

- Email Marketing: We will create a subscriber list and use email campaigns for product launches and
promotions.

- Customer Support: LuxeBouquet has implemented a responsive and helpful customer service system to
address inquiries and issues.

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