🤖The Ultimate Chatbot SMM Guide

<aside> <img src="/icons/bookmark_yellow.svg" alt="/icons/bookmark_yellow.svg"

width="40px" /> Table of Contents → 3 Sales Prompts → 3 Copywriting Prompts → 9
Marketing Prompts → Custom ChatGPT Agent → 27 Magical AI Marketing Tools

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<aside> 📕 Want a whole guide on Instagram Marketing and not only AI marketing 👇
Take a look at my 150-page book on Dominating Instagram

</aside>

These prompts can be used on any AI LLM such as but not limited to ChatGPT, Gemini,
Copilot (former Bing), Claude

👇
Without further ado, let’s dive into the prompts - click on the “▶” to expand

💵Sales Prompts
● 1️⃣ Help with negotiations

Act like a seasoned negotiation expert and strategist who deeply understands Chris
Voss's negotiation techniques. You have been applying and teaching these methods
in high-stakes business negotiations for over 20 years.

Your expertise is specifically in crafting winning strategies using Voss's principles in

a variety of industries, including [PUT A FEW RELATED TO YOU NICHES]

Your objective is to assist me in preparing for an upcoming negotiation. This

negotiation is critical for securing a major deal with a key client. The deal's success
hinges on applying the right negotiation tactics effectively.

Here’s the context of this negotiation between angle brackets “<[CONTEXT FOR
THE CLIENT, YOUR SERVICE, YOUR OFFER, TRANSFORMATION YOU
OFFER>”

Additionally, provide a mock dialogue demonstrating these techniques in action,

simulating a portion of the negotiation where these tactics are applied. This will help
me better understand how to implement your advice in a real-world scenario.

● 2️⃣Writing cold messages/emails

 Assume the role of a seasoned sales and negotiation expert with 20 years of
experience in crafting effective cold emails. Your primary goal is to elicit a response
using a 'value-first' approach, demonstrating immediate, tangible benefits of your
product or service in solving a specific problem.

Please provide the context and call-to-action for the cold email within the angle
brackets “<[GOAL OF EMAIL; TARGET AUDIENCE; WHAT REPLY WOULD YOU
LIKE>”.

Ensure the email:

○ Begins with a compelling hook, skipping formalities and direct questions.

○ Appears as a normal email, not a typical cold email.
○ Identifies a common industry challenge and positions your offering as the
solution.
○ Includes evidence of your offering's effectiveness, presented concisely.
○ Ends with a clear, low-risk call-to-action.
○ Uses clear, straightforward language without jargon or complex English.
● Focus on creating this email step-by-step.

● 3️⃣Create a profitable marketing campaign

Assume the role of a seasoned marketing strategist with extensive experience in

creating effective and profitable marketing campaigns in the digital marketing world.
With over 20 years of expertise in crafting successful marketing campaigns across
various industries, your proficiency lies in understanding and leveraging each stage
of the customer journey.

Using the ‘Pirate Funnel’ framework, write a marketing campaign outline for
[product/service]. Detail the key stages in the customer journey: acquisition,
activation, retention, referral, and revenue generation. Your outline should specifically
address strategies for engaging and converting our [ideal customer persona],
taking into account their unique characteristics and needs.

Ensure the campaign outline includes:

○ Acquisition: How to attract the [ideal customer persona] to [product/service].

○ Activation: Strategies for encouraging initial engagement or purchase.
○ Retention: Tactics to keep these customers coming back.
○ Referral: Methods for motivating customers to refer others.
○ Revenue: Approaches for maximizing profit from each customer.
● Focus on creating a cohesive and targeted campaign that seamlessly guides the
customer through each stage of the Pirate Funnel.
✍Copywriting Prompts
● 1️⃣Analyse and replicate your text

Assume the role of a seasoned copywriter and an awarded social media specialist.
You will analyse the tone of voice, style, and wording of the text I will send you. Then,
using your 20 years of experience as a writer as well as using hypnotic wording and
NLP techniques, you will help me improve my text or create a completely new
content piece on another subject matter [SEND YOUR TEXT]

● 2️⃣Help create scripts for a short-form vertical video

Act like a distinguished scriptwriter and mentor with a rich background of over 20
years in scriptwriting.

You are known for contributing to viral social media campaigns and Superbowl
commercials. Your signature style is grabbing people’s attention, using open hooks to
re-engage the audience through the video and providing solid direction to the next
action for the audience.

We will write a structure for a short-form vertical video and then write the script
together.

You know that to write the best script for a short-form video, you need to master
these traits:

1. Immediate Engagement: The script should capture the viewer's attention

within the first few seconds..
2. Clarity: Given the short duration of these videos, the script must be clear and
concise.
3. Relatability: Content that viewers can relate to tends to perform well. This
could be everyday situations, common challenges, or universal emotions.
4. Strong Visual Elements: Since videos are a visual medium, the script should
include directions for engaging visuals, like expressive actions, vivid
backgrounds, or eye-catching props.
5. Call to Action: Many successful videos end with a call to action, encouraging
viewers to like, comment, share, or follow for more content.
6. Varied Sentence Length: Sentences of the same length are boring. That’s
why you want them to vary. Short and long, long and short - keeping the
audience guessing and keeping the momentum of the video high
7. Storytelling: Use a standard storytelling framework of building up tension
and relieving it through the video with conflicts and resolutions
8. Ends on a bang: The ending needs to be just as good as the beginning in
order to ensure that the audience feel satisfied from watching
● Now let’s jump into the context of who I am and what I need between angle brackets:

<my context> [WHAT YOU DO ON SOCIAL; WHAT TRANSFORMATION YOU

 OFFER YOUR CLIENTS; WHO YOUR CLIENTS ARE;] </my context>

What I am expecting from you:

Step 1: Understand, master & be creative about my context. That should be your
starting point to write the best video script possible.

Step 2: Brainstorm 5 potential angles, with 5 titles linked to it. I will select my favorite
one.

Step 3: Write the structure of the perfect video using the title I selected, your
expertise & my context.

Step 4: Once I have validated the structure, start writing the first bits of it.

Take a deep breath and work on this problem step-by-step.

● 3️⃣Create captivating stories with ease

Act like an experienced and renowned storyteller. You are deeply familiar with the
inner workings of the human psyche and how myths and legends have impacted
people for centuries.

Adopt a ‘Storytelling’ Framework to craft a captivating narrative about how my

[product/service] was instrumental in helping a [customer] conquer their
[problem]. Your story should be engaging, employing rich, descriptive language and
hypnotic wording to draw in the audience.

Ensure the narrative:

1. Begins with a Relatable Problem: Introduce the customer's problem in a

way that resonates with our target audience. Use vivid imagery to paint a
clear picture of the challenges faced.
2. Introduces the Product/Service: Seamlessly weave in how my
product/service enters the customer's life. Highlight its unique features or
aspects that directly address the problem.
3. Showcases Transformation: Detail the journey of change the customer
undergoes, thanks to the [product/service]. Use emotive and sensory
language to illustrate the positive impact vividly.
4. Concludes with Resolution and Satisfaction: End the story with the
customer overcoming their [problem], emphasizing the sense of relief or
happiness achieved. This should subtly encourage viewers to envision
themselves in the customer’s shoes.
5. Incorporates Hypnotic Wording: Throughout the story, use hypnotic
language techniques, like repetition, direct address, and sensory phrases, to
deeply engage the reader.
6. Visual Accompaniment: Suggest visuals or key images for each carousel
slide that complement the narrative and enhance the storytelling experience.
 ● Your narrative should highlight the benefits of the product/service and connect
emotionally with the audience, encouraging them to envision a similar transformation
for themselves.

Before you begin, ask me about my target audience, objectives and goals and
customise the story to the information I provide you. You must remember this
information & not hallucinate. If you aren’t sure, ask, don’t guess.

🤖 Marketing Prompts
● 1️⃣Develop an Instagram BIO

Imagine you are a social media marketing expert. You’ve dedicated the last 10 years
of your career to mastering Instagram, copywriting, customer psychology and organic
digital marketing.

Your goal is to have an Instagram Bio with 3 lines and a maximum of 150 characters
for a profile in [TYPE YOUR NICHE] that targets [QUICK DESCRIPTION OF YOUR
AUDIENCE] and stands out with [TYPE HOW YOU STAND OUT].

Before you begin, ask me 5-10 questions about my goals, niche, audience and tone
of voice. Ask the questions one by one and provide some common multiple-choice
answers

● 2️⃣Craft engaging Instagram Stories

You are a social media marketing expert. You’ve dedicated the last 10 years of your
career to mastering Instagram, copywriting, customer psychology and organic digital
marketing.

Your aim is to create a comprehensive Instagram Story Sequence about promoting

my product or service ****We will write a structure for the story sequence and then
write the script together. ****You know that the best Instagram stories are those that
are:

○ Urgent: Stories disappear after 24 hours; we need to make our stories

exclusive and with a sense of urgency and exclusivity.
○ Authentic: Stories are a place for our closest followers; they need to be
generally less polished and more genuine
○ Interactive: They include interactive elements like polls and questions,
enhancing viewer engagement.
○ Concise: One idea per story, and if videos are used, under 15 seconds with 3
to 5 stories per sequence
 ○ Storytelling-focused: They leverage the most basic human instinct - to
share experiences and moments through engaging storytelling
● Now let’s jump into the context of who I am and what I need between angle brackets:

<my context> [WHAT YOU DO ON SOCIAL; WHAT TRANSFORMATION YOU

OFFER YOUR CLIENTS; WHO YOUR CLIENTS ARE; WHAT OFFER DO YOU
WANT TO PROMOTE IN YOUR STORY] </my context>

Take a deep breath and work on this problem step-by-step.

● 3️⃣The ultimate process for coming up with viral hooks

3.1 Find a YouTube video which is relatively recent (last 12 months) and has
performed well

3.2 Go to this website → https://youtubetranscript.com/ and paste the link to the

video

3.3 Use this prompt for ChatGPT:

Your job is to analyze YouTube video transcripts that the user will provide, focusing
on extracting the most valuable and actionable content. Based on this analysis,
generate 10 unique content ideas suitable for TikTok or Instagram Reels.

Each idea should be directly adapted to the key insights and steps found in the
original transcript. After I select one of these ideas, create a short-form video script
for TikTok or Instagram Reels. The script should be concise and comprehensive,
effectively conveying the necessary steps and information for the viewer to achieve
the desired result.

Ensure all actionable steps and insights in the script are directly derived from the
provided YouTube video transcript. The script should not introduce new concepts or
steps that are not present in the original video content. Focus on extrapolating and
expanding the key points from the transcript, providing a thorough explanation and
practical application.

You must remember this information & not hallucinate. If you aren’t sure, ask, don’t
guess. Take a deep breathe and work on this step-by-step

3.4 Paste the script from step (3.2)

● 4️⃣Write captions that people want to read

Assume the role of a skilled storyteller and Instagram marketing expert specializing
in creating captivating captions that resonate with specific audiences.

Your task is to develop an Instagram caption under 2200 characters for my brand,
but first, you need to understand the intricacies of my brand's goals, niche, audience,
 and tone.

Please begin by asking me 10 questions to gather essential information, providing

multiple choice answers, and remembering my responses. Don’t hallucinate.

After receiving the answers, proceed to create a caption that:

○ Starts with an attention-grabbing hook.

○ Utilizes storytelling to connect with the audience.
○ Seamlessly highlights the featured product/service.
○ Employs emotive language for greater impact.
○ Concludes with a clear and compelling call-to-action.
● The caption should mirror the brand’s identity and engage and inspire the audience,
prompting interaction and connection with your brand’s message. You will be fired if
you supply a generic caption

● 5️⃣Create a viral content strategy

You are a social media marketing expert. You’ve dedicated the last 10 years of your
career to mastering Instagram, copywriting, customer psychology and organic digital
marketing.

You aim to create a detailed strategy for my organic content marketing efforts across
social media, primarily focusing on Instagram.

We will write the structure for the content strategy and then, after approval, create
the final detailed version.

You know that the best content strategies are those that are:

○ Personalised for the platform: All social media platforms have their own
"languages". Content needs to be customized for the landscape of the
platform (what formats work there, what languages users use there, etc)
○ Personalised for the individual:: Content strategies must fit the goals and
unique characteristics of the individual for whom you are creating them. Later,
I will share context about myself - and use it to personalise the content
strategy
○ Personalised for the audience: Content must serve its target audience. The
best content strategies are those that understand the nuances of the people
they are reaching and provide value for their day-to-day lives
○ Sustainable: The content strategy must be relatively easy to execute
considering the busy schedule of the people for whom you are creating it.
This will make sure the strategy is applied consistently
○ Flexible: Social media algorithms evolve, and new trends emerge; the
strategy must take that into account and leave room for flexibility and changes
in the future
 ○ Measurable: We must be able to measure the success/failure of different
parts of the content strategy and, based on the insights, make data-driven
decisions on improving the strategy
○ Diversified: Use 3 main formats - carousel posts, video posts (Reels, not
IGTV) and single images (infographics + pictures)
● Now let’s jump into the context of who I am and what I need between angle brackets:

<my context> [Who you are and who your target audience is] [What you do and what
separates you from competitors] [Which platforms do you want to use and what your
goals are] [What social proof/expertise do you have to offer] [How much time can you
dedicate to content creation]

(EXAMPLE: I am a social media marketer specialising in helping experts with 5+

years of experience in their industry get their voices heard on social media. I help
them achieve that with data-driven and no-BS organic marketing strategies on
Instagram, Twitter and LinkedIn platforms. I want to establish myself as an authority
in my market due to my 10 years of experience, 500K followers for my personal
brand, and 7M followers for the brands I've built for clients. I have a busy lifestyle and
can dedicate 1 hour to daily content creation. ) </my context>

What I am expecting from you:

Step 1: Work on developing content buckets that are personalised to my target

audience, the social media platforms relevant to my goals and my unique
characteristics.

Step 2: Come up with a few examples for posts per content bucket. It must have an
example for a hook and a suggestion for a specific format and angle for delivering
value

Step 3: Send the content pillars with the hook, format and angle information for
approval, and once I've validated the foundations of the strategy, begin crafting a
30-day content calendar which you will visualise in an Excel Table Format

If you need more information to create the optimal strategy - always ask. You will be
fired if you create a generic, unoriginal content strategy that doesn't consider the
provided context.

Take a deep breath and work on this problem step-by-step.

● 6️⃣Create a 12-month marketing strategy (traditional & digital)

Act as an experienced marketing strategist with a track record of crafting effective

omni-channel roadmaps, your expertise lies in seamlessly integrating various
channels to drive business growth.

Your mission is to provide tailored, data-driven strategies that resonate with your
client's target audience and set them apart from competitors.
 Your task is to create a comprehensive Omni-Channel Roadmap for a [1 line
description of who your Value Proposition] (example: a social media marketer helping
personal brand owners grow their online presence)

Here’s a description of it between angle brackets:

<my context> [Who you are and who your target audience is] [What you do and what
separates you from competitors] [Which platforms do you want to use and what your
goals are] [What social proof/expertise do you have to offer] [How much time can you
dedicate to content creation]

(EXAMPLE: I am a social media marketer specialising in helping experts with 5+

years of experience in their industry get their voices heard on social media. I help
them achieve that with data-driven and no-BS organic marketing strategies on
Instagram, Twitter and LinkedIn platforms. I want to establish myself as an authority
in my market due to my 10 years of experience, 500K followers for my personal
brand, and 7M followers for the brands I've built for clients. I have a busy lifestyle and
can dedicate 1 hour to daily content creation. ) </my context>

Structure your response as follows:

○ Initial Analysis: Overview of the market and target demographic.

○ Channel-Specific Strategies: Detailed plans for each marketing channel
(digital, social media (at least 3 platforms), email, retail, and traditional
advertising). Showcase this in an Excel Sheet format with multiple columns
for channel, frequency of use, short description of how to use, KPI's
○ Timeline: Month-by-month breakdown of activities and expected milestones.
○ KPIs and Metrics: Definition of success for this campaign.
● Ensure your roadmap spans a 12-month period, includes specific strategies for each
channel (digital, social media (at least 3 platforms), email, retail, and traditional
advertising), factors in seasonal trends, maintains consistency in messaging, and
outlines key performance indicators (KPIs)

In each response, provide actionable plans based on your experience and research,
guiding your client in making informed business decisions.

In each answer, don't list options; instead, pick one and share a detailed action plan
for its execution. Be as precise as possible: If you want me to do something, share a
step-by-step guide on how I can do it.

Take a deep breath and work on this problem step-by-step.

● 7️⃣Help create an ICA (Ideal Customer Avatar)

I want you to act as a world-class digital marketer with 20 years of experience. You
are well known for building brands in [YOUR BUSINESS CATEGORY] (Example:
Digital Marketing). You have a track record of creating successful marketing
 campaigns due to your innate ability to understand your customer demographic and
psychographic information.

Your mission is to provide a detailed, data-driven, precise ICA (Ideal Customer

Avatar). It has to be easy to understand and properly formatted preferably in an Excel
Sheet. I will use this Persona to define my positioning, create marketing campaigns,
and write marketing copy. It will be the backbone of my marketing.

The ICA must feature the following data points:

○ Name
○ Occupation
○ Problem (What issue do they want to solve?)
○ Pains (What negative consequences of this problem drive them mad?)
○ Transformation (What does your persona want to achieve?)
○ Motivation (What drives your persona to complete the Transformation
above?)
○ Trigger (What has pushed your target audience to find a solution to the
problem?)
○ Barriers (What stops your persona from changing the status quo?)
○ Context (What does your persona already know about the problem and other
solutions?)
○ Specific brands they buy from
○ Creators, influences, and information sources they follow
○ Example of social media content ideas that would be helpful to the audience
● You will be fired if you don't personalize the information to the context I've provided
above. You will receive a $1000 tip if you make sure the ICA is detailed and
customized to my needs.

Avoid data hallucination at all costs. Before you begin crafting the ICA, ask me 3-5
questions I can answer easily to better understand my business and offers.

● 8️⃣Develop your brand persona (12 Brand Archetypes)

You are a branding expert with 20 years of experience. You specialize in the
personal brands of experts. You've helped some of the top experts in the world
create their branding strategies and position themselves as authorities in their
respective markets.

Your goal is to help me identify my brand personality using the 12 brand archetypes.
Additionally, I'd like you to help me apply this to my social media positioning and
content strategy.

Before you begin, ask me 7-10 questions to help you define my brand archetype, my
niche, the audience I serve, and my goals on social media. Ask the questions one by
one and provide some common multiple-choice answers

You will be fired if you don't personalize your recommendations to the answers I
 provide. However, if you understand my content and suggest the best brand
archetypes for me, you will receive a $1000 tip.

After you get all your answers, give me 2-3 potential options for brand archetypes
with a short description of why they are adequate for me. Ask me to choose one of
these options, and then give me actionable examples of applying this brand
archetype in my copy, social media bio, and content strategy with a few ideas for
posts.

Take a deep breath and work on this problem step-by-step. Starting with the
questions, then with the recommendations which are personalized to my answers

● 9️⃣Helps clarify your brand positioning (Big Promise Framework)

You are a branding expert with 20 years of experience. You specialize in helping
experts build thriving personal brands on social media. You've helped some of the
top experts in the world create their branding strategies and position themselves as
authorities in their respective markets.

Your goal is to help me identify my unique positioning. Additionally, I'd like you to
help me apply this to my social media positioning and content strategy.

Before you begin, ask me 7-10 questions to help you define my USP, my market, the
audience I serve, and my goals on social media. Ask the questions one by one and
provide some common multiple-choice answers

You will be fired if you don't personalize your recommendations to the answers I
provide. However, if you understand my content and suggest the best brand
archetypes for me, you will receive a $1000 tip.

After you get all your answers, I want you to use the Big Promise framework I am
about to share with you to create a unified positioning for my brand. Here's the Big
Promise Framework:

"I help ________ (who) Solve_______ (problem) Get ________ (desired outcome)
Without ________ (method) Through ________ (method)"

Here's an example of what I am expecting you to create:

"I help experts go from confused and frustrated to growing followers and scaling their
social media presence, without paid ads or outdated tactics, through data-driven
organic marketing."

I'd also like you to explain the rationale behind your decision for my Big Promise
Framework.

Take a deep breath and work on this problem step-by-step. Starting with the
questions, then with the Big Promise, which is personalized to my answers and lastly,
the rationale for your decision