www.geidea.

net /eg
The new way to accept all types of
payments and manage your entire
business.

Business Presentation 2021

 Corporate
Presentation

Introduction.
We partner with the leading financial institutions,
ecommerce applications and last mile delivery
companies to provide a one stop shop for payment
technology and value-added services to meet their
business and operational needs and also those of
their merchant clients .“

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We Provide an open
digital ecosystem
“We partner with the leading financial institutions,
ecommerce applications and last mile delivery
companies to provide a one stop shop for payment
technology and value-added services to meet their
business and operational needs and also those of
their merchant clients .“

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About Geidea
Geidea is a leading Saudi FinTech, characterized by its
customer-centered approach and best-in-class
technologies.
We consider our clients to be our success stories –
because we develop solutions tailored to their needs.

We serve both the public and the private sector

including but not limited to the banking sector, retail &
wholesale ,F&B, hospitality and healthcare.

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Geidea numbers

2,200 760K
5
Global
Employees TERMINALS locations
KSA, Egypt, India,
Bulgaria, UK

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Geidea numbers

6
350K Million 80%
MERCHANTS Daily POS Market
International and Transactions in KSA
local brands
Processed

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Our regional presence

Operating in KSA, UAE, Egypt & India

Future expansion:
GCC Expansion (Bahrain, Kuwait & Qatar)
Africa Expansion (Nigeria, Kenya, South Africa)

Existing

Expansion
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About Geidea Egypt

Geidea Egypt established in 2020 aiming to lead digital
transformation platforms, by providing the latest digital
& acquiring E payment solutions to banks and
merchants; with diversity of POS & E Commerce
products and services updated with the latest
technologies.

Geidea Egypt has acquired its payment facilitator

license from both Bank Misr and the National Bank of
Egypt.

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About Geidea Egypt

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Licenses

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 Acquiring Corporate
Presentation
Geidea now equipped with payment services license

Payment Process

Our Value Soft POS offering enabling mobile phones to receive

payments via NFC - Smart POS solutions offering in

Proposition
terminal embedded APPs

“All in-One” solution VAS

powered by one single • Payment account management services
(Merchant portal and e-Receipt).
APP and Portal • Merchant finance servicing and payroll solutions.
Merchant Portal
Geidea App

E-Commerce
• Building in house gateway – decrease costs by cutting
intermediary parties
• Website bullder to manage shop systems. Order online,
pick up solutions,
ECR
• Fuly fledged PRO ECR solutions for retail and F&B merchants
• "Geldea Go' as ECR solution for less complex business operations 02
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Our Core Strengths

Design, architecture, product development and operations control remains in
Geidea’s core IP and competency
1. Product 2. License
Full suite of proprietary
payment acceptance, store Payment facilitator license
manager & e-commerce acquired by Bank Misr and NBE
solutions

3. Data Security 4. Financial Stability

Profitable entity over the last
PCI + CBE compliant and
10 + years and backed by one
automated risk monitoring
of the largest private equity
and education
firms - Gulf Capital

5. Operational Excellence 6.Team

local and founder led with
Digital processing and 24/7
global competencies across key
monitoring, providing highest
areas of product, technology,
level of profitability
security and marketing
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GEIDEA
Products
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Merchant Portal
A Self Service Hub

Single sign on to all Geidea products.

• Omni Channel, multi terminal monitoring

• Manage payouts, sales and bank info

• Customize reports and dashboards

• Self service and maintenance requests

• Centralized user and store management

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Go Smart
New generation smart devices.

Built in Geidea app

• All in one terminal solutions

• Accepts all cards and wallets

•
• QR code, chip and pin

• Printer and scanner

• 4G dual SIM enabled

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Go Air
Breakthrough Innovation

Powered by geidea app

• No need for a separate device

• NFC payment acceptance on Mobile

• NFC payment acceptance on Tablet

• Accepts all QR cards and wallets

• Pin on glass capability

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Go Lite
Fast and Portable

Powered by geidea app

• Pairs with app via any phone or tablet

• Accepts all cards and wallets

• QR, chip and pin capability

• Docking station for counter service

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eCommerce
Payment Gateway
Best in class online acceptance

Increase your sales and offer a variety of checkout

options for your customers by accepting e-payments
on your website.

• Web based link and in app payments

• Integrated local/ global shopping carts
• Various integration options
• Customizable and multi language
• Payment cycle management
• High level security – 3DS 2.0

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Pay by Link
send e-invoices to accept and
collect online payments

Create, send and track e-invoices with our Pay by

Link service for your customers, through social
media, SMS or email.

• 0% development required.
• Easy to generate.
• Create unlimited invoices.
• Add attachments and receipts.
• Schedule recurring invoices.
• Auto VAT calculation.
• Full control and advance tracking features.
• Set validation period for links. 01

• Track pending invoices and send reminders.

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Bill Payment
As part of the CBE financial inclusion initiative, Geidea
has added it’s bill payment feature, in order to process
all payments in a cashless manner and to support
customers to process their payments on time without
the hassle of standing in lines, while also reducing
customer traffic .
Our app gives you the ability to pay various payments
at the same time; such as phone bill, utilities,
Government services, tickets, donations and many
more sectors through our Smart POS terminal.

POS with loyalty Mobile Website

program software Application 01
application
OUR
CLIENTS
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Clients Overview

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Clients Overview

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Clients Overview

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OUR Team
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The Board of
Directors/Executives

• Founded geidea after • Leads Finance & Legal for

graduation/ deeply embedded geidea group/focus on both
his business philosophy into the banking business & merchant
organization. business.
Abdullah bin • Focused on how to champion Hady
Faisal Alothman SMEs and entrepreneurs across Zahreddean
Founder & Co-Chairman the ME. Group CFO
of the Board

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The Board of
Directors/Executives

• Non-executive board • 12 years in the financial

member/20 years experience services industry.
as CEO and Chairman/ • Co-founding team of Fawry.
Experience in leading financial • Formed the Card acceptance
Renier services institutions and Ahmed team for POS & E-commerce
Lemmens fintech. Nader at Fawry.
Group CEO Egypt Country General
Manager

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The Board of
Directors/Executives

• Over 20 years global experience in

banking, payments and fintech.
• Leads Geidea Marketing and Digital
Communications strategy.
Luis
Tomassoni
CMO

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 THANK YOU
YOU CAN REACH US AT:

Riyadh, Kingdom of Saudi Arabia Egypt, Cairo Dubai, United Arabi Emirates
Wasel - Building 7304 -Zip 12243 B1 Cairo Festival City, New Cairo C5 27F, i-Rise Tower
Sulaymania, Riyadh Barsha Heights

www.geidea.net