Scribd
Upload
65 views2 pages

Spring 2024 - MCMP501 - 1

Uploaded by

Syeda Pakeezah jaffery
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
65 views2 pages

Spring 2024 - MCMP501 - 1

Uploaded by

Syeda Pakeezah jaffery
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

ADVERTISING for print and Electronic media (MCMp501)

Department of Mass Communication


Virtual University of Pakistan SEMESTER SPRING 2024

ASSIGNMENT NO.1 M ARKS: 15

TOPIC

Features of Advertising
Learning Objectives:

• To develop the understanding of advertising


• To develop the writing skills.

There are seven characteristics of advertising, and advertisements are based on them. Your
task is to watch the ads of “National Foods: Zaiqa mil bethney ka” and “Telenor: More se laya
ziada faida” from TV channels and discuss them by following the given characteristics.

• Paid form
• Non personal
• Controlled
• Ideas, goods or services
• Identifiable
• Information and persuasion
• Marketing
Marks: 15

7.5*7.5

Learning outcomes:

Students will be able to:

• Analyze the role of advertisements


• Identify the process of ad making

• Note: Copied material will be graded “Zero”.

Schedule
Advertising for print and Electronic Media- VU
Opening Date and Time May 06, 2024 12:01 A.M. (Mid-Night)
Due Date and Time May 14, 2024 At 11:59 P.M. (Mid-Night)

Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned
due date is usually available to overcome uploading difficulties which may be faced by the
students on last date. This extra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience.

Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.

Deadline:

• Make sure that you upload the solution file before the due date. No assignment will be
accepted through e-mail once the solution has been uploaded by the instructor.
Formatting guidelines:

• Use the font style “Times New Roman” and font size “12”.
• It is advised to compose your document in MS-Word 2003.
• Use black and blue font colors only.
Solution guidelines:

• Use APA style for referencing and citation. For guidance search “APA reference style”
in Google and read various website containing information for better understanding or
visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
• Every student will work individually and has to write in the form of an analytical
assignment.
• Give the answer according to question, there will be negative marking for irrelevant
material.
• For acquiring the relevant knowledge don’t rely only on handouts but watch the video
lectures and use other reference books also.
Rules for Marking:

Please note that your assignment will not be graded or graded as Zero (0) if:

• It has been submitted after due date


• The file you uploaded does not open or is corrupt

Advertising for print and Electronic Media- VU

You might also like