COMPANY PROFILE

Contents

OUR MISSION & VISION 3

CORE VALUES 4

COMPANY OVERVIEW 5

ABOUT US 6

DIFFERENCE BETWEEN 7
AUCTION & TRADITIONAL
SALES

WHY CHOOSE US? 9

LOCAL FOOTPRINT & GLOBAL 11

REACH

MARKETING STRATEGY 12

P24 FEATURED LISTINGS 13

EMAIL & SMS CAMPAIGN 14

MARKETING SERVICES 15

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 Our Mission
& Vision

Prime Auctions’ mission is to modernise and progress the experience of buying and
selling real estate by cultivating a spirit of collaboration, innovation, and integrity.
We foster a culture of partnership.

The Prime Group is different by design. Our work is much more than real estate.
Our work is your life, your dreams and building your legacy. We will be the catalyst
for change in real estate by revolutionising the way the industry does business and
serves others.

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 Core Values

INTEGRITY

DEDICATION

TRANSPARENCY

SERVICE EXCELLENCE

PERSONALISED ATTENTION

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 Company
Overview

Established by Dr. William Hunter and his Highly trained and qualified, they have
wife Veronique Hunter with a dream of been owners and principals of several
bringing a new and modern approach to independent real estate firms as well as
selling real estate via property auctions. franchisees of the Aldes Business
Broking, Only Rentals and Lew Geffen
Our founders are veterans of the local real Sotheby’s International Groups. With
estate market with more than 20 years of many industry awards to their names and
local real estate experience in South Africa after travelling extensively abroad
and especially KwaZulu-Natal, and having studying Real estate Auction
sold thousands of prime residential, practices around the globe, they felt the
commercial and industrial properties need to bring a new fresh dynamic to the
during this time to the value of close to a local auction industry combining South
billion rand. African auction methods with those of
global leaders in the auctioneering
business.

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 About Us

We at Prime Auctions have identified a We approach our work with the highest
need for a more modern and progressive degree of motivation, it’s more than a
approach to real estate auctions in South career… it’s like our oxygen! We strive
Africa. to become a trusted and recognisable
brand within the auction profession.
We are boutique in style, informal yet
professional, proud but not arrogant, We hope with you as our client, we can
skilled yet continuously trained. We are achieve this in time. We believe in
experienced but not stale, eager to impress, making decisions in ways to best serve
always thrilled at being able to help our our clients interest. Not surprisingly this
clients. We never lose the first day at work philosophy has enabled us to help more
excitement. clients and we love it.

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 Auction Sales

More often than not, auction achieves more

accurate prices for the seller.
Individual, focused and coordinated
marketing campaign - specific to that
property - attracting maximum buyers
worldwide.
Seller has the option to contribute to the
marketing campaign.
Auction properties generally sell in a shorter
period of time, compared to traditional
sales.
There is an urgency from the buyers, as
there is a cut-off date.
Informed pre-qualified buyer. Paying cash,
has finances in place or has already sold
their property.
Non-refundable deposit paid on the fall of
the hammer 11.5% Residential (Inc VAT)
21.5% Commercial (Inc VAT).
Buyer pays the Auctioneer Fee. -
Guarantees for purchase to be delivered
within 30 days on Residential and 45 days
for Commercial.
Seller is in control of the sale – interested
buyers have fear of loss.
No suspensive conditions to hold up the
sale e.g. subject to clauses. Subject to
finance.
Voetstoets – sold as is. No come backs after
the sale for latent defects (CPA).

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Traditional Sales

You don’t know if the offer is the maximum

price that can be achieved.
List of various properties advertised together.
Listings are often grouped, adding an aura of
desperation to your property.
Agents' ads are limited because of budget
constraints.
Traditional properties tend to stay on the
market for longer periods of time. Often 6-
12 Months
No urgency - no cut-off. Purchasers tend to
shop around more.
Purchasers often require a bond to purchase
the property and the bond application process
can take longer.
No deposit paid. Buyers are less committed,
increasing the likelihood of buyers cooling
off and canceling the sale.
Seller pays the commission and no strict cut-
off date for delivering guarantees. Thus,
risking the transaction to be drawn out for a
considerable amount of time.
Purchaser is in control of the sale. The seller
has to agree or there is no deal.
All suspensive conditions enable buyer to
bow out – no real commitment. All subject
to’s.
Fix x, y and z – leave fixtures, move out. -
The buyer can claim damages for latent
defects 2 years after the sale. (CPA)

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 Why Prime
Auctions?

The old belief that auctions are for sellers in desperate need of a sale has long since passed.
In South Africa, auctions are becoming increasingly popular. They are a very effective way
to sell your property, as the buying community knows you are committed to making an
immediate sale.

Almost all property types can be, and are being sold via auction. The main component of
an auction is that there is a time limit on selling negotiations. This can create more impetus
and urgency from prospective buyers if there is a good chance the property is in high
demand, which may be a great means of driving up the price.

We provide the best possible solutions in sales and marketing of assets and with our in
depth knowledge of the local markets and our massive database of buyers we are in a
unique position to provide a faster more accurate and streamlined process of auctioning
your property

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 NEW AUCTIONS
EVERY MONTH!

www.primeonline.co.za

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 Local Footprint

In the highly competitive real estate industry, service

delivery is of utmost importance. At Prime
Auctions, we are able to provide our services
nationally across South Africa.

With over R1 Billion worth of

property on offer with a presence in all
9 provinces and all major metropolitan
areas, we can take on any property,
big or small, and utilize the power
of our extensive marketing group, reaching not only interested buyers in South Africa,
but internationally.

Global Reach

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Detailed Marketing
Strategy

Selling a home in today’s market can be When we say, “Selling Real Estate the
challenging - the Prime Auctions Team Right Way”, we mean it! Our clients
understands that. While the market can be come first. We all will educate you on
challenging, hundreds of homes are sold what needs to be done to have a
each week. What’s the difference between successful sale of your home. There are
selling your home or failing to do so? The many components to a successful real
details! whether it's our proven sales estate transaction, you can count on us to
approach, effective marketing campaigns, or be there every step of the process and
utilizing our extensive network, at Prime make sure no detail is overlooked. With a
Auctions no detail is overlooked. proven track record, the right skill set,
and years of experience, Prime Auctions
We pride ourselves in the use of technology team has the right tools to successfully
and innovation to maximize the exposure of sell your home. If you’re serious about
your home. selling your home, we are serious about
getting the job done!

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 Property 24
Featured Listings

FEATURED LISTINGS

Get more visibility by appearing above

normal listings in the Property 24
results pages!

PREMIUM LISTINGS

Get more attention for your

listing in the prime position!

BOOSTED LISTINGS

Boost your ranking and differentiate

your listing!

Brandon Barnardo

R7 500 000
7 Bedroom House in Langebaan
7 6 4 1902 sqm

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 Email
Campaign

15 000 +
Subscribers
SMS Campaign

6 000 +
Subscribers

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 Professional
Marketing Services

Drone
Photography
A drone offers a whole new
perspective on the property,
allows us to emphasize the
beauty and surroundings of the
lot, and just has that catchy and
dynamic look that makes a listing
jump off the page.

Professional
Photography
When taken by a professional
photographer, real estate photos can
significantly help sell listings faster and
for more money to a prospective buyer.

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 On-site
Boards
The iconic “For Sale” Board has become
a beacon, guiding people to prospective
new homes; because they have almost
always been around, people are hard-
wired to look for these signs when
they’re thinking of buying a property.

3D Virtual
Tours
With a 3D virtual tour, prospective
buyers can do their own walk-through
of your properties from anywhere,
anytime, generating higher engagement
and interest.

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 Detailed
Information Packs

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Disrupting the Real Estate Market