Unit-1 Intro To POM
Unit-1 Intro To POM
For over two centuries operations management has been recognized as an important factor in a
country’s economic well-being.
Progressing through a series of names – manufacturing management, production
management, and operations management – all of which describe the same general discipline,
the evolution of the term reflects the evolution of modern operations management. The
traditional view of manufacturing management began in the eighteenth century when Adam
Smith recognized the economic benefits of specialization of labour. He recommended breaking
jobs down into subtasks and reassigning workers to specialized tasks in which they would become
highly skilled and efficient. In the early twentieth century, Fredrick W. Taylor implemented
Smith’s theories and advocated for scientific management throughout the vast manufacturing
complex of his day. From then until about 1930, the traditional view prevailed, and many
techniques we still use today were developed.
Production management became the more widely accepted term from the 1930s. As
Taylor’s wok became more widely known, managers developed techniques that focused on
economic efficiency in manufacturing. Workers were “put under a microscope” and studied in
great detail to eliminate wasteful efforts and achieve greater efficiency. At this same time,
however, management also began discovering that workers have multiple needs, not just
economic needs. Psychologists, sociologists, and other social scientists began to study people
and human behaviour in the work environment. In addition, economists, mathematicians, and
computer scientists contributed newer, more sophisticated analytical approaches.
With the 1970s emerges two distinct changes in our views. The most obvious of these,
reflected in the new name – operations management – was a shift in the service and
manufacturing sectors of the economy. As the service sector became more prominent, the
change from “production” to “operations” emphasized the broadening of our field to service
organisations. The second, more subtle change was the beginning of an emphasis on synthesis,
rather than just analysis, in management practices. Spearheaded most notably by Wickham
Skinner, American industry was awakened to its ignorance of the operations function as a vital
weapon in the organization’s overall competitive strategy. Previously preoccupied with an
intensive analytical orientation and an emphasis on marketing and finance, managers had failed
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to integrate operations activities coherently into the highest levels of strategy and policy. Today,
the operations function is experiencing a renewed role as a vital strategic element. Consequently,
organizational goals are better focused to meet customers’ needs throughout the world.
Operating Systems:
An operating system is a configuration of resources combined for the provision of goods or
services.
Operating systems convert, using physical resources, to create outputs, the function of which is
to satisfy customer wants, i.e. to provide some utility for the customer.
The function of an operating system is a reflection of the purpose it serves for its customer, i.e.
the utility of its output to the customer. Four principal functions can be identified:
(1) Manufacture: in which the principal common characteristic is that something is physically
created, i.e. the output consists of goods which differ physically, i.e. in form, content, etc.
from those materials input to the system. Manufacture, therefore, requires some physical
transformation, or a change in form utility of resources.
(2) Transport: in which the principal common characteristic is that a customer, or something
belonging to the customer, is moved from place to place, i.e. the location of someone or
something is changed. The system utilizes its resources primarily to this end, and such
resources will not normally be substantially physically changed. There is no major change
in the form of the resources, and the system provides primarily for a place utility.
(3) Supply: in which the principal common characteristic is that the ownership or possession
of goods is changed. Unlike manufacture, goods output from the system are physically
the same as those of input. There is no physical transformation and the system function
is primarily the change in possession utility of resource.
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(4) Service: in which the principal common characteristic is the treatment or accommodation
of something or someone. There is primarily a change in state utility of a resource. Unlike
supply systems the state or condition of physical outputs will differ from inputs by virtue
of having been treated in some way.
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Supply systems have the principal function of changing the ownership or possession of item(s)
which are otherwise physically unchanged. At an organization level, a retail shop, warehouse,
petrol pump and broker may be seen to have the principal function of supply. Within
organizations, supply systems may be evident as internal stores, etc.
A dentist, fire service, laundry, hospital ward and motel may be considered to have the principal
function of service, i.e. the function of treating or accommodating something or someone. Within
organizations a similar function may be performed by systems such as welfare departments, rest
rooms, etc.
Operations Management:
Operations management is concerned with the design and the operation of systems for
manufacture, transport, supply or service.
Structure of Principal
Operating Problem Areas
System of Operations
Management
Operating
System
Operations Problem
Management Characteristics
Objectives
Operations
Management
Strategies
Role of Operations
Management
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The function of the operating system, and the nature of customer influence (i.e. whether customers
‘push’ or ‘pull’), will determine the appropriateness of structure (for example, there will be only
four appropriate structures for manufacture and supply situations and only three for transport and
service situations). Given appropriateness, feasibility will be determined by the nature of customer
demand, in particular the predictability of the nature of demand.
Function
Inputs (Manufacture, Outputs
Transport,
Supply,
Materials, Machines, Goods, Services
Service)
Labour
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(b) ‘Make from source, to stock, to customer’, i.e. no input resource stocks are held, but goods
are produced to stock.
(c) ‘Make from stock, direct to customer’, i.e. all input resources are stocked, but goods are
made only against and on receipt of customers’ orders.
(d) ‘Make from source, direct to customer’, i.e. no input resource stocks are held and all good
are made only against and on receipt of customers’ orders.
A slightly different situation applies in respect of both transport and service. All structures which
require function in anticipation or in advance of receipt of customer order are infeasible, since in
the case of both transport and service, no physical output stock is possible. One important
structural difference is evident in the case of transport and service systems. Since function of
transport and service is to ‘treat’ the customers (whether a thing or a person), the customer is a
resource input to the system, i.e. the beneficiary of the function is or provides a major physical
resource input to the function. Thus, transport and service systems are dependent upon
customers not only taking their output and, in some cases, specifying what that output shall be,
but also for the supply of a major physical input(s) to the function without which the function
would not be achieved.
Unlike manufacture and supply, transport and service systems are activated or ‘triggered’ by an
input or supply. The customer exerts some ‘push’ on the system. In manufacture and supply the
customer acts directly upon output – he ‘pulls’ the system, in that he pulls goods out of the system
whether direct from the function (structures (c) and (d)) or from output stock (structures (a) and
(b)). In transport and service, the customer pushes the system – he acts directly on input. In these
‘push’ systems the customer controls an input channel, and we must therefore distinguish this
from that controlled by operations management when developing models of systems.
Basic system structures for transport and service are:
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(e)
(f)
(g)
Customer queues are physical stocks in the customer input channel, although they cannot be
utilized by operations management in the same way as other resource stocks, for they are usually
beyond their control. Queues comprise those customers who have “arrived” at the system and
await service or transport. They are the customers who at any one time have asked to be “treated”
by the system. The queue, therefore, represents known and committed future demand.
In total, therefore, we have seven basic structures for operating systems. They are simple system
descriptions. For example, they deal only with single channels for input and output. However, this
type of approach can be used to more complex systems. Furthermore, these basis system models
can be used to describe operating systems at any level of detail – the organization, a division, a
department, a section, etc.
Operations Management Objectives: The objective of operating systems is the conversion of inputs
for the satisfaction of customer wants.
Primary Objective: Customers want the outputs of the operating system.
Secondary Objective: Costs and timing.
Customer Service: To provide customer satisfaction by providing the ‘right thing at the right price
and at the right time’.
Resource Productivity: Efficient utilization of resources.
Operations management is concerned with the achievement of both satisfactory customer service
and resource productivity. Either inefficient use of resources or inadequate customer service is
sufficient to give rise to the ‘commercial failure’ of the operating system.
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Seven Basic System Structures
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Aspects of Customer Satisfaction:
Operations managers must attempt to balance these two basic objectives. An improvement in one
will often give rise to a deterioration in the other. Often both cannot be maximized, hence a
satisfactory performance must be achieved for both.