Open Ended
Open Ended
Open Ended
(C1)How are information systems transforming business, and why are they
so essential for running and managing a business today?
Information systems are the foundation of fast-paced supply chains. The Internet
allows many businesses to buy, sell, advertise, and solicit customer feedback
online.
Organizations are trying to become more competitive and efficient by digitally
enabling their core business processes and evolving into digital firms.
The Internet has stimulated globalization by dramatically reducing the costs of
producing, buying, and selling goods on a global scale. New information system
trends include the emerging mobile digital platform, big data, and cloud
computing.
2.(C1) What academic disciplines are used to study information systems, and how
does each contribute to an understanding of information systems?
- Technical approach
Technical approach emphasis on three things
+ mathematically based models to study an information system,
+ looks at physical technology and formal capability of the system,
+ identifying solutions that can be represented by formulas
- The disciplines that contribute to the technical approach are
Computer science focuses on theories of computability, computation methods, and
efficient data storage and access. Management science develops decision-making
and management models.
Operations research uses mathematical techniques to optimize organizational
parameters like transportation, inventory control, and transaction costs.
Behavioral approach
This approach is fields of an information system that deals with behavior issues
arising from the developed system and longtime maintenance of the information
system, and issues that cannot be explode using formulas.
Sociotechnical view
In this view, optimal organizational performance is achieved by jointly optimizing
both the social and technical systems used in production. Although information
systems are composed of machines, devices, and "hard" physical technology, they
alsorequire substantial social, organizational, and intellectual investments to make
them work properly. Adopting this view can help to avoid a purely technological
approach to information systems.
That's why the information system is also called sociotechnical system.
2. (C1)What is an information system? How does it work? What are its
management, organization, and technology components?
An information system is a system that collects, stores, and disseminates
information from an organization’s environment and internal operations to support
organizational functions and decision-making, communication, coordination,
control, analysis, and visualization.
Information systems transform raw data into useful information through three
basic activities: input, processing, and output.
An information system addresses business problems by integrating management,
organization, and technology elements. The management aspect involves
leadership, strategy, and behavior; the technology aspect includes hardware,
software, data management, and networking; and the organization aspect covers
hierarchy, functional specialties, processes, culture, and political interests
3. Why is it important to understand the difference between computer literacy
and information literacy?
Information literacy enables applying knowledge effectively, addressing industry
problems, and advancing businesses. In contrast, computer literacy provides the
ability to access information without necessarily knowing how to apply it.
Both literacies are crucial in the digital world, but effectively acquiring and
applying information is challenging. Online information may be biased, deceptive,
or incorrect, so it's essential to think critically, verify sources, check dates, and
compare with other resources.
4 (C1)Define complementary assets and describe their relationship to
information technology?
Additional assets required to derive value from a primary investment. Firms failing
to make complementary investments receive less or no returns on their information
technology investments
The relationship between complementary assets and IT is symbiotic. While IT
investments can provide significant benefits, the presence of complementary assets
is crucial for realizing these benefits. Complementary assets enable organizations
to effectively integrate IT into their operations, enhance productivity, improve
decision-making, and gain a competitive advantage.
5 How can a good CRM system increase profits for a company?
1. Accelerate the Sales Lifecycle
A CRM system can:
Monitor Sales Process: Track each sales stage, identifying bottlenecks for timely
interventions.
Provide Insights: Offer valuable customer behavior insights to tailor sales
approaches.
Personalize Communication: Facilitate personalized marketing to boost
engagement and conversion.
Boost Revenue: Accelerate the sales cycle, leading to quicker revenue generation.
2. Regular and Meaningful Communication / Personalized User Experience
A CRM system enhances communication by:
Tracking Interactions: Monitor customer behaviors and needs for tailored
interactions.
Personalizing Experiences: Create meaningful, personalized communication to
boost satisfaction and loyalty.
Ensuring Consistency: Maintain consistent interactions across departments.
Increasing Loyalty and Revenue: Foster loyalty through regular, personalized
communication, leading to repeat business.
3. Increased Employee Productivity
CRMs boost productivity by:
Integrating Workflows: Unify processes across departments, reducing redundancy.
Automating Tasks: Automate administrative tasks, freeing up employee time for
strategic activities.
Streamlining Processes: Improve efficiency and transitions between departments.
Enhancing Sales Activities: Allow sales reps to focus more on customer
engagement and sales.
4. Integration of Different Departments
CRM systems facilitate integration by:
Centralizing Data: Enable easy data transfer across sales, marketing, finance, and
production.
Automating Processes: Streamline operations like ordering and billing.
Customizable Solutions: Tailor features to meet specific business needs.
Boosting Performance: Improve customer service, financial insight, production,
and reduce manual processes.
5. Targeting New Customers
CRMs help attract new customers by:
Filtering Leads: Segment potential customers for targeted marketing.
Leveraging Social Channels: Connect with prospects on social platforms to attract
new leads.
Integrating Communication: Reach a broader audience with personalized offers.
Increasing Sales: Convert prospects into customers through effective targeting and
engagement.
6. Process Automation
CRM automation includes:
Managing Repetitive Tasks: Automate tasks like reports, emails, and data entry.
Enhancing Efficiency: Improve workflow efficiency and productivity.
Social Assets:
Managerial Assets:
Organizational Assets:
8 What are business processes? How are they related to information systems?
Define business processes and describe the role they play in organizations.
A business process is a logically related set of activities that define how specific
business tasks are performed. Business processes are the ways in which
organizations coordinate and organize work activities, information, and knowledge
to produce their valuable products or services.
How well a business performs depends on how well its business processes are
designed and coordinated. Well-designed business processes can be a source of
competitive strength for a company if it can use the processes to innovate or
perform better than its rivals. Conversely, poorly designed or executed business
processes can be a liability if they are based on outdated ways of working and
impede responsiveness or efficiency.
Describe the relationship between information systems and business processes.
Information systems automate manual business processes and make an
organization more efficient. Data and information are available to a wider range of
decision-makers more quickly when information systems are used to change the
flow of information. Tasks can be performed simultaneously rather than
sequentially, speeding up the completion of business processes. Information
systems can also drive new business models that perhaps wouldn’t be possible
without the technology.
9 I)How do systems serve the different management groups in a business, and
II)how do systems that link the enterprise improve organizational performance?
I
TPS: transaction processing systems
payroll or order processing that track the flow of the daily routine transactions necessary to
conduct business.
MIS: management information systems
produce reports serving middle management by condensing information from TPS
DSS: decision-support systems
support management decisions that are unique and rapidly changing using advanced analytical
models
ESS: executive support systems
II
Enterprise systems integrate the key internal business processes of a firm into a single software
system to improve coordination and decision making.
Manufacturing and production systems deal with the planning, development, and production of
products and services, and controlling the flow of production.
Finance and accounting systems keep track of the firm's financial assets and fund flows.
Human resources systems is employee records, employee skills, job, and training
Disadvantages of Prototyping
Time-consuming with great expense, especially when you in the tight budget.
Prototype design may constrain the designer's ideas, the more you design, the
smaller space available to the designer. It may decrease the designer's enthusiasm.
If you don’t require much design capability, you can’t design high fidelity
prototype.
If the designer's knowledge is limited, it may not be possible to estimate the
difficulty degree of implementation and will cause unlimited development time.
The steps in prototyping are:
1. Define objectives: Determine the purpose and goals of the prototype.
2. Create a design: Sketch or model the prototype based on the objectives.
3. Build the prototype: Construct the prototype using appropriate materials and
tools.
4. Evaluate and refine: Test the prototype, gather feedback, and make
improvements as necessary.
5. Finalize the design: Complete the design based on the evaluation results and
prepare for implementation.
Two circumstances under which prototyping might be useful are:
1. When developing a new product or system, it helps identify potential issues and
gather user feedback before committing to full-scale production.
2. When making changes to an existing product or system, it allows testing of new
features or modifications without disrupting the current implementation.
19 (C3)Which features of organizations do managers need to know about to
build and use information systems successfully?
All modern organizations are hierarchical, specialized, and impartial, using explicit
routines to maximize efficiency. All organizations have their own cultures and
politics arising from differences in interest groups, and they are affected by their
surrounding environment. Organizations differ in goals, groups served, social
roles, leadership styles, incentives, types of tasks performed, and type of structure.
These features help exlpain differences in organizations' use of information
systems.