S&B - Asia-Pacific Deodorants Market - Industry Trends and Forecast To 2027 1
S&B - Asia-Pacific Deodorants Market - Industry Trends and Forecast To 2027 1
S&B - Asia-Pacific Deodorants Market - Industry Trends and Forecast To 2027 1
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
TABLE OF CONTENTS
1 INTRODUCTION ........................................................................................................ 21
1.1 OBJECTIVES OF THE STUDY ............................................................................................................. 21
1.2 MARKET DEFINITION ....................................................................................................................... 21
1.3 OVERVIEW ASIA-PACIFIC DEODORANTS MARKET............................................................................. 22
1.4 LIMITATION..................................................................................................................................... 23
1.5 MARKETS COVERED........................................................................................................................ 24
2 MARKET SEGMENTATION.......................................................................................... 28
2.1 MARKETS COVERED........................................................................................................................ 28
2.2 GEOGRAPHICAL SCOPE .................................................................................................................. 29
2.3 YEARS CONSIDERED FOR THE STUDY .............................................................................................. 29
2.4 CURRENCY AND PRICING................................................................................................................ 29
2.5 DBMR TRIPOD DATA VALIDATION MODEL ........................................................................................ 30
2.6 TECHNOLOGY LIFE LINE CURVE ....................................................................................................... 33
2.7 MULTIVARIATE MODELLING ............................................................................................................ 34
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS ........................................................................ 35
2.9 DBMR MARKET POSITION GRID ...................................................................................................... 36
2.10 MARKET APPLICATION COVERAGE GRID .......................................................................................... 37
2.11 DBMR MARKET CHALLENGE MATRIX ............................................................................................... 38
2.12 IMPORT-EXPORT DATA .................................................................................................................... 39
2.13 SECONDARY SOURCES ................................................................................................................... 40
2.14 ASSUMPTIONS ............................................................................................................................... 41
3 EXECUTIVE SUMMARY .............................................................................................. 42
4 PREMIUM INSIGHTS ................................................................................................. 44
5 PRODUCTION PROCESS ........................................................................................... 45
6 VALUE CHAIN ANALYSIS ........................................................................................... 46
7 CERTIFICATION PROCESS ......................................................................................... 47
7.1 CHINA CERTIFICATION .................................................................................................................... 47
7.2 IFRA CERTIFICATE ........................................................................................................................... 47
8 MARKET OVERVIEW .................................................................................................. 49
8.1 DRIVERS ........................................................................................................................................ 51
8.1.1 GROWING DEMAND OF NATURAL INGREDIENTS IN DEODORANTS PRODUCTS ...................... 51
8.1.2 THE GROWING DEMAND FOR ANTIPERSPIRANTS ............................................................... 51
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
LIST OF TABLES
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
TABLE 73 ASIA-PACIFIC MEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ..............118
TABLE 75 ASIA-PACIFIC KIDS IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) .............119
TABLE 86 CHINA WOMEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ...................123
TABLE 87 CHINA MEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ........................124
TABLE 88 CHINA UNISEX IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ....................124
TABLE 89 CHINA KIDS IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ........................125
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
TABLE 100 INDIA WOMEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ....................129
TABLE 101 INDIA MEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) .........................130
TABLE 102 INDIA UNISEX IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) .....................130
TABLE 103 INDIA KIDS IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) .........................131
TABLE 105 JAPAN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) .....................................132
TABLE 106 JAPAN DEODORANTS MARKET, BY INGREDIENT, 2018-2027 (EURO MILLION) .........................133
TABLE 107 JAPAN OILS IN DEODORANTS MARKET, BY OIL INGREDIENT, 2018-2027 (EURO
MILLION) .....................................................................................................................................133
TABLE 113 JAPAN DEODORANTS MARKET, BY GENDER, 2018-2027 (EURO MILLION) ...............................135
TABLE 114 JAPAN WOMEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ...................135
TABLE 115 JAPAN MEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ........................136
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
TABLE 116 JAPAN UNISEX IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ....................136
TABLE 117 JAPAN KIDS IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ........................137
TABLE 118 SOUTH KOREA DEODORANTS MARKET, BY TYPE, 2018-2027 (MILLION UNIT)..........................138
TABLE 119 SOUTH KOREA DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ........................138
TABLE 121 SOUTH KOREA OILS IN DEODORANTS MARKET, BY OIL INGREDIENT, 2018-2027
(EURO MILLION) ..........................................................................................................................139
TABLE 127 SOUTH KOREA DEODORANTS MARKET, BY GENDER, 2018-2027 (EURO MILLION) ..................141
TABLE 128 SOUTH KOREA WOMEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO
MILLION) .....................................................................................................................................141
TABLE 129 SOUTH KOREA MEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO
MILLION) .....................................................................................................................................142
TABLE 130 SOUTH KOREA UNISEX IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO
MILLION) .....................................................................................................................................142
TABLE 131 SOUTH KOREA KIDS IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO
MILLION) .....................................................................................................................................143
TABLE 132 THAILAND DEODORANTS MARKET, BY TYPE, 2018-2027 (MILLION UNIT) .................................144
TABLE 133 THAILAND DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ...............................144
TABLE 134 THAILAND DEODORANTS MARKET, BY INGREDIENT, 2018-2027 (EURO MILLION) ...................145
TABLE 135 THAILAND OILS IN DEODORANTS MARKET, BY OIL INGREDIENT, 2018-2027 (EURO
MILLION) .....................................................................................................................................145
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
TABLE 141 THAILAND DEODORANTS MARKET, BY GENDER, 2018-2027 (EURO MILLION) .........................147
TABLE 143 THAILAND MEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ..................148
TABLE 144 THAILAND UNISEX IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ..............148
TABLE 145 THAILAND KIDS IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ..................149
TABLE 146 INDONESIA DEODORANTS MARKET, BY TYPE, 2018-2027 (MILLION UNIT) ...............................150
TABLE 147 INDONESIA DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) .............................150
TABLE 148 INDONESIA DEODORANTS MARKET, BY INGREDIENT, 2018-2027 (EURO MILLION) .................151
TABLE 149 INDONESIA OILS IN DEODORANTS MARKET, BY OIL INGREDIENT, 2018-2027 (EURO
MILLION) .....................................................................................................................................151
TABLE 155 INDONESIA DEODORANTS MARKET, BY GENDER, 2018-2027 (EURO MILLION) .......................153
TABLE 157 INDONESIA MEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ................154
TABLE 159 INDONESIA KIDS IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ................155
TABLE 160 MALAYSIA DEODORANTS MARKET, BY TYPE, 2018-2027 (MILLION UNIT) .................................156
TABLE 161 MALAYSIA DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ...............................156
TABLE 162 MALAYSIA DEODORANTS MARKET, BY INGREDIENT, 2018-2027 (EURO MILLION) ...................157
TABLE 163 MALAYSIA OILS IN DEODORANTS MARKET, BY OIL INGREDIENT, 2018-2027 (EURO
MILLION) .....................................................................................................................................157
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
TABLE 169 MALAYSIA DEODORANTS MARKET, BY GENDER, 2018-2027 (EURO MILLION) .........................159
TABLE 171 MALAYSIA MEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ..................160
TABLE 172 MALAYSIA UNISEX IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ..............160
TABLE 173 MALAYSIA KIDS IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ..................161
TABLE 174 SINGAPORE DEODORANTS MARKET, BY TYPE, 2018-2027 (MILLION UNIT) ..............................162
TABLE 175 SINGAPORE DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ............................162
TABLE 176 SINGAPORE DEODORANTS MARKET, BY INGREDIENT, 2018-2027 (EURO MILLION) ................163
TABLE 183 SINGAPORE DEODORANTS MARKET, BY GENDER, 2018-2027 (EURO MILLION) ......................165
TABLE 185 SINGAPORE MEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ...............166
TABLE 187 SINGAPORE KIDS IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ...............167
TABLE 188 AUSTRALIA DEODORANTS MARKET, BY TYPE, 2018-2027 (MILLION UNIT) ...............................168
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
TABLE 191 AUSTRALIA OILS IN DEODORANTS MARKET, BY OIL INGREDIENT, 2018-2027 (EURO
MILLION) .....................................................................................................................................169
TABLE 197 AUSTRALIA DEODORANTS MARKET, BY GENDER, 2018-2027 (EURO MILLION) ........................171
TABLE 199 AUSTRALIA MEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION).................172
TABLE 201 AUSTRALIA KIDS IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ................173
TABLE 203 PHILIPPINES DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ...........................174
TABLE 204 PHILIPPINES DEODORANTS MARKET, BY INGREDIENT, 2018-2027 (EURO MILLION) ...............175
TABLE 211 PHILIPPINES DEODORANTS MARKET, BY GENDER, 2018-2027 (EURO MILLION) .....................177
TABLE 213 PHILIPPINES MEN IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ..............178
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
TABLE 215 PHILIPPINES KIDS IN DEODORANTS MARKET, BY TYPE, 2018-2027 (EURO MILLION) ..............179
TABLE 216 REST OF ASIA-PACIFIC DEODORANTS MARKET, BY TYPE, 2018-2027 (MILLION UNIT) ..............180
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
LIST OF FIGURES
FIGURE 1 ASIA-PACIFIC DEODORANTS MARKET: SEGMENTATION .............................................................28
FIGURE 6 ASIA-PACIFIC DEODORANTS MARKET: THE TECHNOLOGY LIFE LINE CURVE ..............................33
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
1 INTRODUCTION
Aerosol Deodorants: The type of deodorants in which liquid is inserted in pressure and come out in
form of spray
Roll-On Deodorants: The type of deodorants that has ball on the top which can be rolled on the body
and it is liquid in nature
Gel Deodorants: The type of clear solid sticks which remain wet after application and dry up after
few minutes. It can be applied after pushing by slits or holes in the applicator
Invisible Solid Deodorants: Invisible solid are deodorants which are solid, powdery stick which does
not leave any residue on body and clothes. The invisible solid always dry up after application.
Solid Deodorants: A smooth, dry or creamy deodorants that forms a layer on skin in order to protect
sweating. Solid deodorants are also similar to invisible solid, but they leave residue on clothing,
Crystal Deodorants: The crystal deodorants is a stone, spray or roll-on made up of potassium alum
that has antimicrobial qualities
Wipes Deodorants: The wipe deodorants with the properties of antiperspirant and deodorizing the
armpits
Antiperspirant Deodorants: The type of deodorants that has both the quality to block sweat glands
and odor of the body
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
Unscented Deodorants: Unscented are the deodorants that doesn’t bear any smell and used
especially by individuals who also wear a perfume or cologne. Since these products have no smell of
their own, they are majorly used to reduce body odor and provide hygiene in underarms and other
body parts
Stick Deodorants: The type clear or solid white deodorants that don’t give any wetness after
application and soothes the skin properly
The major factor that hinders the growth of the market is usage of aluminum in the production of deodorant.
This affects the health of the consumers as they had become more conscious towards their heath with the
changing lifestyle. The companies are moving towards the natural/organic deodorants that can lead to the
growth of the deodorants market.
Several advantages are associated with deodorants as it is the step towards the natural ingredient in order to
prevent the health of the people. Hence, the companies are investing more on the organic in order to enhance
the market share in the deodorants industry.
For Instance,
In January 2019, Unilever is moving towards innovation by introducing the new refillable and
reusable packaging that even helps in the sustainability of the environment. Dove, Rexona, Axe are
the leading deodorants brands for choosing such innovations which helps the manufacturers in
building up a better brand image in the market.
Asia-Pacific deodorants market is categorized into four notable segments which are based on type, ingredient,
distribution channel and gender.
On the basis of type, the market is segmented into aerosol deodorant, roll-on deodorant, gel deodorant,
invisible solid deodorant, solid deodorant, crystal deodorant, wipes deodorant, antiperspirant deodorant,
unscented deodorant, stick deodorants and others. Aerosols deodorants are dominating the market Asia-
Pacific as they are easily available and their cost is less as compare to other types of deodorant in Asia-Pacific,
aerosol deodorants is dominating in China owing to strong international presence of foreign multinational
brands in the country.
On the basis of ingredient, the market is segmented into alcohol, antimicrobials, paraben and propellants,
glycol, oils, fragrance, natural ingredients, powder and others. The oils are further sub-segmented into citrus,
tea-tree, lavender, rosemary and others. The natural ingredient is further sub-segmented into baking soda,
Shea butter, corn starch, rosehip seed oil, jojoba oil and others. The powder is sub-segmented into kaolin clay,
arrowroot powder, non-Nano zinc oxide and others. In Asia-Pacific, alcohol ingredient is dominating in China
because of its antimicrobial benefits that easily kills bacteria and controls odor.
On the basis of distribution channel, the market is segmented into discounters, e-commerce, departmental
stores, supermarkets/hypermarkets, convenience stores, drug stores / pharmacies, warehouse clubs, and
others. The discounters are further sub-segmented into non-food discounters and food discounters. The e-
commerce is sub-segmented into multi-players and pure players. Supermarkets/hypermarkets are dominating
because a person can get all kinds of deodorants along with the available local brands. In Asia-Pacific
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
On the basis of gender, the market is segmented into men, women, unisex and kids. Each of the segment for
gender is further sub-segmented into aerosol deodorant, roll-on deodorant, gel deodorant, invisible solid
deodorant, solid deodorant, crystal deodorant, wipes deodorant, antiperspirant deodorant, unscented
deodorant, stick deodorants and others. In Asia-Pacific, women gender is dominating in China due to high
demand of deodorants among the working women professionals.
The major companies in Asia-Pacific deodorants market are Henkel AG & Co. Kraal , SA Designer Perfumes Lt,
Church & Dwight Co., Inc. , Gianni Versace S.r.l, BEIERSDORF GLOBAL, and others
Based on region, the market is segmented into more than 10 countries of Asia-Pacific such as China, India,
Japan, South Korea, among others.
1.4 LIMITATION
The study comprises of only deodorants and does not includes fragrances and perfumes as a part of
the study
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
LAVENDER
CITRUS
ROSEMARY
OTHERS
FRAGRANCE
NATURAL INGREDIENT
CORN STARCH
BAKING SODA
SHEA BUTTER
ROSEHIP SEED OIL
JOJOBA OIL
OTHERS
POWDER
KAOLIN CLAY
ARROWROOT POWDER
NON-NANO ZINC OXIDE
OTHERS
OTHERS
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
o CRYSTAL DEODORANT
o WIPES DEODORANT
o ANTIPERSPIRANT DEODORANT
o UNSCENTED DEODORANT
o OTHERS
KIDS
KIDS, BY TYPE
o AEROSOL DEODORANTS
o ROLL-ON DEODORANT
o GEL DEODORANT
o INVISIBLE SOLID DEODORANT
o SOLID DEODORANT
o STICK DEODORANT
o CRYSTAL DEODORANT
o WIPES DEODORANT
o ANTIPERSPIRANT DEODORANT
o UNSCENTED DEODORANT
o OTHERS
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
2 MARKET SEGMENTATION
BY
BY BY BY
DISTRIBUTION
TYPE INGREDIENT GENDER
CHANNEL
The above segmentations based on type, ingredient, distribution channel and gender while driving
the market
The report includes the complete segmentation displayed above across all countries mentioned in
the TOC
All segments covered in the market, product volume, and average selling prices are included as
customizable options which may incur no or minimal additional cost (depends on customization)
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
PARAMETER
Historic Year
Base Year
2018
2019
2020-2027
Forecast Period
For companies reporting their revenue in Euro, the revenue shall be picked from their annual
reports
For companies that reported their revenue in other currencies (Euro and Pounds), the average
annual currency conversion rate shall be used for the particular year to convert the value in Euro
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
Source: Presentation And Publication by ITA, Publication On Innovating the Street Bees, Presentation by Procter &
Gamble Company and Articles by Semantic scholars, SEC Filings, Investor Presentations, Annual report by Unilever
company, Presentation by companies, Expert Interviews
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
In the secondary research process, various secondary sources were referred for identifying and collecting
information useful for this study. The secondary sources include annual reports, press releases, investor
presentations of companies, white papers, journals, articles from recognized authors, gold standard and silver
standard websites, directories, and databases.
The key players in the market were identified through secondary research and their market shares were
determined through primary and secondary research. This entire procedure includes the study of the annual
and financial reports of top market players and extensive interviews for key insights from industry leaders such
as CEOs, VPs, directors, and marketing executives.
All percentage shares, splits, and breakdowns were determined by using secondary sources and verified
through primary sources. All possible parameters that affect the markets covered in this research study have
been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final
quantitative and qualitative data.
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
The below figures shows the basic research methodology used to arrive at the market.
• China SHARE
XX%
• India
GEOGRAPHICAL SEGMENTS
• Japan
CAGR XX%
• South Korea
• Rest of Asia-Pacific
MARKET REVENUE
BY REGION COMPANIES TOTAL SALES FROM DEODORANTS PRODUCTS
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
RISING PHASE
MARKET PENETRATION (EURO MILLION)
STAGNANT PHASE
LOW PENETRATION
The technology life line curve enables us to visualize the maturity v/s adoption cycles of a market helping
vendors to decide technology development time cycles of products. Also, it is a best risk analysis tool for
deciding entry strategies in the market, reduces risks for R&D investments and benefit users with strategizing
decisions.
Rising Phase: Aerosol deodorant, roll-on deodorant, stick deodorant, solid deodorant, gel
deodorants and antiperspirant deodorants achieve a rising phase in deodorants market as they
provides higher revenue output and even high efficiency as compare to other types of deodorants
available in the market.
Low Penetration Phase: Wipes deodorant, unscented deodorants and invisible solid deodorants fall
in the stagnant phase and are growing at a decent rate and don’t disrupt the market with
exponential growth. At the Asia-Pacific deodorants market level, the growth of such deodorants
products is nominal due to les brand equity and unawareness of such products among the
consumers.
Stagnant Penetration: Crystal deodorants and others are considered to be in the stagnant phase as
they are present in the market from a long time but still struggle to achieve sales. Crystal
deodorants and others types of deodorants used for in very fewer products and have a very niche
presence in the Asia-Pacific deodorants market.
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
BY DESIGNATION
4.0%
32.0%
12.0%
25.0% 27.0%
Data Bridge Market Research conducts hundreds of primary interviews a year with industry experts and
commentators in order to validate its data and analysis. A typical research interview fulfills the following
functions:
Provides first-hand information on factors such as market size, market trends, growth trends,
competitive landscape, and future outlook
Helps in validating and strengthening the secondary research findings
Further develops the analysis team’s expertise and market understanding
Primary research involves e-mail interactions and telephone interviews for each market category,
segment, and sub-segment across different geographies
Data Bridge Market Research conducts the participants who generally take part in interviews includes but are
not limited to:
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
China accounts for highest share in Asia-Pacific deodorants market and is expected to grow with the
CAGR of more than XX% owing to the maximum usage of deodorants by the female population due
to availability of every brand of deodorants in the stores.
Among deodorants types, aerosol deodorants is used maximum as they are very easy to apply and
are easily available at any store or pharmacy.
In ingredient, usage of alcohol in deodorants is maximum as it reduces the odor of body by killing
the bacteria and is expected to grow with the maximum share in the forecast period of 2020-2027
Supermarkets/hypermarkets distribution channel accounts for more than XX% of the overall
deodorants market
Among gender, women accounts for more than XX% of the overall market in 2020
LEADING
TECHNIQUE
ALCOHOL
MARKET PENETRATION (EURO MILLION)
ANTIMICROBIALS
NATURAL
INGREDIENTS
FRAGRANCE &
OILS
DEVELOPING
TECHNIQUE
GLYCOL
POWDER
TRAILING
TECHNIQUE
PARABEN AND
PROPELLANTS
&
OTHERS
GROWTH CAGR
The companies adopt the market challenging strategies or vendors of Asia-Pacific deodorants market to occupy
or replace the leader or the immediate competitor with the intention to capture a greater market share and
earn more revenues.
The company’s manufacturing deodorants products, alcohol, antimicrobials, natural ingredients, fragrance, and
oils is leading ingredient in Asia-Pacific deodorants market as their prize is les as compare to other type and it
is taking the market share of more than XX% Asia-Pacific deodorants market.
Glycol and powder will play a developing ingredient in Asia-Pacific deodorants market since the ingredients are
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
used very rarely in the production of deodorants and their benefits have still not been identified for the
production of deodorant. Thus, glycol and powder are considered to be developing ingredient in Asia-Pacific,
deodorants market.
Paraben and Propellants, and others will play a trailing system in the overall market due to low availability of
products and will hold lower CAGR and also will have less market share as compared to other applications in
the overall market because of its dangerous side effects on the skin when used specially on the under arms.
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
PARAMETER SOURCES
Company Financials
Magazines
Journals
Market Size Press Releases
Paid Databases
Data Bridge Market Research Data
Repository
Annual Reports
Company Websites
Revenue of Companies Public Databases
Data Bridge Market Research Data
Repository
Company Websites
Annual Reports
Qualitative Information
Press Releases
(Market Dynamics and Trends)
Data Bridge Market Research Data
Repository
The secondary sources include presentation and data provided by ITA, HPCI Media and Street Bees.
The pricing related data has been considered from the articles by seeking alpha on top
manufacturers for the trade government industry site. Moreover, some data has also taken from
vendors’ annual reports, presentation, and websites especially from the website of semantic
scholar.
Data regarding the deodorants market in Asia-Pacific share of types of deodorants as well as types
of ingredients used in deodorants has also been gathered from Fespauk & Ink World website.
Supply demand trend in fragrance has been studied from various sources which includes article
published by Research Gate and JRC publications on their website.
We have also considered the data from API Imports and Exports regarding the deodorants industry.
Along with this, a good amount of data on deodorants production and yield has been studied. From
various secondary sources it has been concluded that deodorants has major application among the
women and men population.
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
2.10 ASSUMPTIONS
PARAMETER SOURCES
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
3 EXECUTIVE SUMMARY
Asia-Pacific deodorants market is expected to reach Euro XX million by 2027 from Euro XX million in 2019
growing with the CAGR of XX% in the forecast period of 2020 to 2027.
In 1888 an unknown inventor of Philadelphia originally formulated Mum deodorant. It was the first ever odor
protected deodorant. But it was trademarked by the name “Mum”. Afterwards, Helen Barnett joined the
invention team of Mum. Helen partner suggested developing underarm deodorants similar to the invention of
“ball point” pen. In 1952 this innovation is tested in the U.S. and is marketed under the name of Ban Roll-On.,
and in 1965 first antiperspirant aerosol deodorants was launched. Coming to the present era, there have been
many of the innovation sin the products available for deodorants especially with the usage of natural
ingredients in the products.
Asia-Pacific deodorants market is categorized into four notable segments which are based on type, ingredient,
distribution channel and gender.
On the basis of type, the market is segmented into aerosol deodorant, roll-on deodorant, gel deodorant,
invisible solid deodorant, solid deodorant, crystal deodorant, wipes deodorant, antiperspirant deodorant,
unscented deodorant, stick deodorants and others. In 2020, aerosol deodorants segment is expected to
dominate the market with XX% market share and is expected to reach Euro XX million by 2027 from Euro XX
million in 2019 growing with the highest CAGR of XX% in the forecast period of 2020 to 2027.
On the basis of ingredient, the market is segmented into alcohol, antimicrobials, paraben and propellants,
glycol, oils, fragrance, natural ingredient, powder and others. In 2020, alcohol segment is expected to dominate
the market with XX% market share and is expected to reach Euro XX million by 2027 from Euro XX million in
2019 growing with the highest CAGR of XX% in the forecast period of 2020 to 2027.
On the basis of distribution channel, the market is segmented into discounters, e-commerce, departmental
stores, supermarkets/hypermarkets, convenience stores, drug stores / pharmacies, warehouse clubs, and
others. In 2020, Supermarkets/hypermarkets segment is expected to dominate the market with XX% market
share and is expected to reach Euro XX million by 2027 from Euro XX million in 2019 growing with the highest
CAGR of XX% in the forecast period of 2020 to 2027.
On the basis of gender, the market is segmented into men, women, unisex and kids. In 2020, women segment
is expected to dominate the market with XX% market share and is expected to reach Euro XX million by 2027
from Euro XX million in 2019 growing with the highest CAGR of XX% in the forecast period of 2020 to 2027.
Based on the region, the market is segmented into 11 major countries such as India, China, South Korea, and
Japan among others. The deodorants are more accepted to grow in the China followed by India, and Japan. In
Asia-Pacific, China is the most growing country due to high rate of manufacturing companies producing
deodorants in huge quantity.
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
BY TYPE
BY INGREDIENT
BY DISTRIBUTION
CHANNEL
BY GENDER
39
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
4 PREMIUM INSIGHTS
MARKET OVERVIEW
Euro Asia-Pacific deodorants market is expected to
XX
Million reach Euro XX Million by 2027
FIGURE 11 AEROSOL DEODORANTS IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE
ASIA-PACIFIC DEODORANTS MARKET IN 2020 & 2027
XX% XX% XX% XX%
XX%
XX%
XX%
XX%
XX% XX%
XX%
XX%
XX%
2020 2027
XX%
XX%
XX%
XX%
XX% XX%
Aerosol Deodorants Roll-On Deodorants Stick Deodorants Aerosol Deodorants Roll-On Deodorants Stick Deodorants
Solid Deodorants Gel Deodorants Antiperspirant Deodorants Solid Deodorants Gel Deodorants Antiperspirant Deodorants
Wipes Deodorants Unscented Deodorants Invisible Solid Deodorants Wipes Deodorants Unscented Deodorants Invisible Solid Deodorants
40
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
5 PRODUCTION PROCESS
Pipe lines are filled with different types of ingredients such as alcohol, antimicrobials, paraben and
propellants, glycol, oils, fragrance, natural ingredients, powder, others
In the oil phase, various flake/powder ingredients are dispersed such as acetyl alcohol. The state is
known as dispersed phase
The dispersed phase is mainly aqueous. In the case of stick deodorant, as they do not contain
water, the dispersed phase is based on oil
In the dispersing phase, various active ingredients along with suspending agents such as bentonite
are added. Sometimes the active ingredients are added after the formation of emulsion
All the above phases are combined to make emulsion
To stick the products to make structure, gelling agents or polymers are added to emulsion
Additives such as fragrance and colorants are added
The final product is then cooled and poured into vessels or containers or molds
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
6.1 OVERVIEW
On the basis of type, the market is segmented into aerosol deodorant, roll-on deodorant, gel deodorant,
invisible solid deodorant, solid deodorant, crystal deodorant, wipes deodorant, antiperspirant deodorant,
unscented deodorant, stick deodorant and others.
In 2020, aerosol deodorant segment is expected to dominate the market with XX% market share and is
expected to reach Euro XX million by 2027 from Euro XX million in 2019 growing at the highest CAGR of XX% in
the forecast period of 2020 to 2027.
Aerosols deodorant is dominating the market as they are easily available and their cost is les as compare to
other types of deodorant.
XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX%
INVISIBLE
ROLL-ON STICK ANTIPERSPIRANT SOLID
AEROSOL SOLID GEL WIPES UNSCENTED CRYSTAL OTHERS
DEODORANTS DEODRANTS DEODORANTS DEODORANTS
DEODORANTS DEODORANTS DEODORANTS DEODORANTS DEODRANTS DEODORANTS
42
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
Others XX XX XX XX XX XX%
Total XX XX XX XX XX XX%
Others XX XX XX XX XX XX%
Total XX XX XX XX XX XX%
43
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
7.1 OVERVIEW
On the basis of ingredient, the market is segmented into alcohol, antimicrobials, paraben and propellants,
glycol, oils, fragrance, natural ingredient, powder and others.
In 2020, alcohol segment is expected to dominate the market with XX% market share and is expected to reach
Euro XX million by 2027 from Euro XX million in 2019 growing at the highest CAGR of XX% in the forecast
period of 2020 to 2027.
Alcohol dominates the market as it has the quality to kill bacteria and the task of deodorant is to remove odor
which is due to bacteria present on skin. So, it is majorly used in deodorant production.
44
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
Alcohol XX XX XX XX XX XX%
Antimicrobials XX XX XX XX XX XX%
Fragrance XX XX XX XX XX XX%
Oils XX XX XX XX XX XX%
Glycol XX XX XX XX XX XX%
Powder XX XX XX XX XX XX%
Others XX XX XX XX XX XX%
Total XX XX XX XX XX XX%
45
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
8.1 OVERVIEW
On the basis of distribution channel, the market is segmented into discounters, e-Commerce, departmental
stores, supermarkets/hypermarkets, convenience stores, drug stores/pharmacies, warehouse clubs and
others.
In 2020, supermarkets/hypermarkets segment is expected to dominate the market with XX% market share and
is expected to reach Euro XX million by 2027 from Euro XX million in 2019 growing at the highest CAGR XX% in
the forecast period of 2020 to 2027.
Supermarkets/hypermarkets segment is dominating because a person can get all kinds of deodorant along
with the available local brands but on e-commerce distribution channel majorly branded deodorant are
available.
46
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
E-Commerce XX XX XX XX XX XX%
Discounters XX XX XX XX XX XX%
Others XX XX XX XX XX XX%
Total XX XX XX XX XX XX%
47
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
9.1 OVERVIEW
On the basis of gender, the market is segmented into men, women, unisex and kids. Each segment is further
segment on the basis of type into aerosol deodorant, roll-on deodorant, stick deodorant, solid deodorant, gel
deodorant, antiperspirant deodorant, wipes deodorant, unscented deodorant, invisible solid deodorant, crystal
deodorant and others.
In 2020, women segment is expected to dominate the market with XX% market share and is expected to reach
Euro XX million by 2027 from Euro XX million in 2019 growing at the highest CAGR of XX% in the forecast
period of 2020 to 2027.
Women segment is dominating the market because the options that are available to women’s in deodorant are
more eco-friendly as per their requirements too.
48
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
Women XX XX XX XX XX XX%
Men XX XX XX XX XX XX%
Unisex XX XX XX XX XX XX%
Kids XX XX XX XX XX XX%
Total XX XX XX XX XX XX%
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Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
10.1 CHINA
China deodorants market is expected to reach Euro XX million by 2027 from Euro XX million in 2019 growing at
the highest CAGR of XX% in the forecast period of 2020 to 2027.
Others XX XX XX XX XX XX%
Total XX XX XX XX XX XX%
Others XX XX XX XX XX XX%
Total XX XX XX XX XX XX%
50
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
Alcohol XX XX XX XX XX XX%
Antimicrobials XX XX XX XX XX XX%
Fragrance XX XX XX XX XX XX%
Oils XX XX XX XX XX XX%
Glycol XX XX XX XX XX XX%
Powder XX XX XX XX XX XX%
Others XX XX XX XX XX XX%
Total XX XX XX XX XX XX%
TABLE 9 CHINA OILS IN DEODORANTS MARKET, BY OIL INGREDIENT, 2018-2027 (EURO MILLION)
Citrus XX XX XX XX XX XX%
Rosemary XX XX XX XX XX XX%
Lavender XX XX XX XX XX XX%
Others XX XX XX XX XX XX%
Total XX XX XX XX XX XX%
Others XX XX XX XX XX XX%
Total XX XX XX XX XX XX%
51
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
Others XX XX XX XX XX XX%
Total XX XX XX XX XX XX%
52
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
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53
Asia-Pacific Deodorants Market - Industry Trends and Forecast to 2027
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