Script for strama

A. Five forces Model (Low, Moderate, High)

Im maria paula o. verdan to discuss the five forces model for harinawa café bistro

Threats of new entrants (high)

Threats of rivalry are high especially in the fast pacing coffee industry. There are a lot of

competitors who start coffee businesses and the majority of them are coming up with unique

ideas for them to stand out. The more reason for it being highly affected by the competition is

that the location is around the City wherein businesses like coffee shops and food stalls are more

likely to compete as well.

SCRIPT: coffee shops became a trend and a lot of business enthusiast try to enter this industry.

Threats of new entrants are most likely to be high especially in the fast-pacing coffee industry. A

lot of them are coming with new and trendy ideas to attracts customer. To mention that harinawa

café bistro is located near Lucena city town proper wherein shops and stall are more likely to

compete as well.

Power of suppliers (low)

Since the growth of coffee lovers and the coffee industry is continuously growing,

suppliers are growing as well. Social media is one of the tools you can utilize to find a good

supplier that suits your resources without competing over other businesses.

SCRIPT: In connection on what I’ve mention earlier the continuous growth of coffee industry is

directly proportional to its supplier. The business utilizes the use of social media in finding

supplier that can satisfy the quality standards that Harinawa café bistro sets without competing

with other businesses

Buyers are literally everywhere but it can differ from the location of your business. That's

the positive side of this matter. For the negative part is the most important play where you must

catch the attention of the customer such as them liking the product, if the customer likes the

product, they could be a regular only or they could recommend your business to other buyers.

Strong branding can be a key to the success of a business but it can be a challenge especially for

small businesses.

SCRIPT: the density of buyers my vary in location it can be both positive and negative it

depends on how the business react and respond to it. The researcher believe that a strong

branding can most likely to be a key to its success but it will be challenging to small and starting

cafes like Harinawa café bistro

Threats of substitute services (low)

Modern equipment requires high investment since Harinawa Cafe Bistro is new in the

industry and a small cafe. It is unlikely ideal for the cafe to use highly modernized coffee maker

machines. Also, the business is not focusing on mass producing instead we will focus on the

quality we will provide to our customers.

SCRIPT: Harinawa Cafe Bistro is new in the industry and a small cafe. It is unlikely ideal for

the cafe to use highly modernized coffee maker machines. Also, the business is not focusing on

mass producing instead they focus on the quality they will provide to their customers.

Rivalry among existing competitions (moderate)

customers. This can be a stepping stone for the business to create new ideas that might be new to

the industry. Although it is important to maintain the trend so that the same customers that were

attracted, they could also get attracted. Then that's where your "new ideas" will get the exposure

it needs. But with all this being said, it is also important that your ideas might not get recognized

or liked once tried because customers have different tastes.

SCRIPT: It is important to study the trends and what are the trends that competitors are trying to

do. This can be complex since it can be stepping stone for new ideas yet the business needs to

maintained old customers. Following the trends can be crucial since it can be recognized and

attract new customers or lose customers since everyone have different tastes.

Here’s the table that show the analysis representing the strength , weaknesses, opportunity, and

threats in terms of external and internal factors that can affect the business

Strength-Opportunity (SO) Strategies

1. Implementing Menu Engineering Principles (S1,O10)

We will implement menu engineering principles to conduct thorough market

research to identify current food trends and customer preferences. The offerings of seasonal

menu items to take advantage of fresh, in-season ingredients. For the marketing and promotion

new menu items through various marketing channels, such as social media and in-house signage.

SCRIPT: First, from strength which is innovative menu offerings and opportunity which
is improving menu options and choices to widen range of customers
We came up with strategy of implementing menu engineering principles that allows the
café to offer seasonal menu items to take advantage of fresh in season ingredients.
 2. Implementing Quality Service (S2,O1)

As we have quality service from our well trained staff and embracing localization

that can ensure smooth operations helps us connect with diverse audiences on a deeper level.

Having events can connect and adapt to cater local tastes and preferences.

SCRIPT: In here we use good staff from the strength and the effect of continues

localization. Where we found implementing quality service would be a good strategy to

ensure consistent quality of food and smooth operation that will help us connect more with

our customers

3. Uploading High Quality Content to Maintain Engagement (S4,O5)

We are active on social media and if we upload high-quality content it is the key

to maintaining engagement. Accepting contactless payment methods such as Apple Pay, Google

Pay, and contactless card payments to cater to customers who prefer touchless transactions. We

can run social media promotions, contests, and giveaways to increase engagement and drive foot

traffic to your coffee shop.

SCRIPT: engaging social media presence is been the strength of most cafes and the

opportunity that they have is utilizing technology that widens market opportunities.

Uploading high quality content to maintain engagement would be the perfect strategy. Also

in here we can transact contactless payment methods for the convenience of customers.
Strength-Threat (ST) Strategies

1. Providing Friendly and Comfortable Space to Hang-out (S3,T2)

Customers sometimes find it difficult to choose between different shops since

there is too much competition in one location. However, Harinawa Cafe Bistro focuses itself on

being special and different from other coffee shops. In order to make the cafe more than just a

coffee shop, Harinawa also seeks to provide a friendly and comfortable space for patrons to hang

out.

SCRIPT: Customers sometimes find it difficult to choose between different shops since there is

too much competition in one location. In order to make the cafe more than just a coffee shop,

Harinawa also seeks to provide a friendly and comfortable space for patrons to hang out.

2. Ensuring Smooth and Quality Service (S5,T3)

Most people choose quick and convenient in a city where things move quickly.

That is why Harinawa Cafe Bistro works to ensure that everything runs smoothly, from taking

orders to preparing drinks that speed up business without compromising quality.

SCRIPT: convenience can be one way to attract customer. That is why Harinawa Cafe Bistro

works to ensure that everything runs smoothly, from taking orders to preparing drinks without

compromising its quality.

3. Good Public Image (S4, T4)

It is stated that the company's strength is that they are very active on social media.

The coffee shop regularly posts contents and talks to customers online. With these advantages,
the company can easily provide service for the 61% customers purchasing online products. Since

it is also mentioned that they are lively and friendly, the company should have no problem

dealing with the bad reviews. Even with bad reviews, this threat can be avoided with proper

customer service, also avoiding ruining the company's image.

SCRIPT: The coffee shop regularly posts contents and talks to customers online. With these

advantages, the company can easily provide service for the 61% customers purchasing online

products.

4. Continuous Innovation (S1,T8)

It is an unavoidable situation for coffee shops like Harinawa to be exposed in the

marketplace and compete against other coffee shops, but using its strength in which Harinawa

cafe bistro continuously innovate and follow the trend will help to attract customers and

minimize the threat of competition within the same industry.

SCRIPT: It is an unavoidable situation for coffee shops like Harinawa to be exposed in the

marketplace and compete against other coffee shops but with the help of continuously innovation

will help attract customer to minimize the threats within the same industry

Weakness-Opportunity (WO) Strategies

1. Competitive but Sustainable Prices (W2,O9)

We can set competitive but sustainable prices by analyzing our cost, competitors’

pricing and the income levels of the target market.

pricing and the income levels of the target market.

2. Expanding Menu by Adding New Variety and Appealing Options (W3,O10)

We can expand our menu by adding a new variety and appealing options. Foods

like sandwiches, salads or different types of coffee and drinks. We can cater various dietary

preferences such as low-sugar options for health conscious customers.

SCRIPT: We can expand our menu by adding a new variety and appealing options. We can

cater various dietary preferences such as low-sugar options for health conscious customers.

3. Enhancing Customer Experience (W3,O2)

We can enhance our customer experience by creating a welcoming and

aesthetically pleasing ambiance. This includes comfortable seating, and provides free Wi-Fi.

This will make our coffee shop stand out from other competitors.

SCRIPT: We can enhance our customer experience by creating a welcoming and aesthetically

pleasing ambiance. This includes comfortable seating, and provides free Wi-Fi. This will make

our coffee shop stand out from other competitors.

Weakness-Threat (WT) Strategies

1. Minimizing Competitive Pricing (W2,T7)

We can minimize competitive pricing by quality and branding, this is to

emphasize the quality, reliability, and durability of the product to justify a premium price to

avoid the economic downturn and persistent inflation that have an impact on our company.
SCRIPT: We can minimize competitive pricing by quality and branding, this can help to avoid

the economic downturn and persistent inflation that have an impact on our company.

2. Minimizing Peak Rush Hours by Implementing a Pre-Ordering System or Mobile App

(W5,T3)

Through pre-ordering and mobile apps, we can minimize peak rush hours by

implementing a pre-ordering system or a mobile app that allows customers to place their orders

in advance. This helps streamline the ordering process and reduces waiting times for customers

during peak hours and thus they can avoid lifestyle changes and time constraints, and have more

time in their activities and works.

SCRIPT: Through pre-ordering and mobile apps, This helps streamline the ordering process and

reduces waiting times for customers during peak hours.

3. Maintaining Good and High Quality of Coffee (W3,T8)

We can reduce competition by maintaining good and high quality of coffee in our

coffee shop, through us we can ensure that our coffee and other products meet high quality

standards. like premium beans, invest in quality equipment, and use fresh ingredients. Design the

coffee shop better to offer a warm and inviting atmosphere that encourages customers to linger

and return. Through these strategies, we can avoid competitors in the market.

SCRIPT: through a thorough inspection we can ensure that our coffee and other products meet

high quality standards with these strategies, We can reduce competition by maintaining good and
high quality of coffee.

4. Setting up Labeled Recycling Stations (W6,T7)

We can minimize waste management by setting up labeled recycling stations

throughout the coffee shop, including separate containers for plastic, bottles, and aluminum.

Through this, we can plant coffee seeds in these recycled materials, and we can also avoid

clearing forests for coffee shop plantations. Not only have we helped to reduce waste, we have

also helped to stabilize our economy.

SCRIPT: We can minimize waste management by setting up labeled recycling stations

throughout the coffee shop. Through this, we can plant coffee seeds in these recycled materials,

and we can also avoid clearing forests for coffee shop plantations

B. Marketing Analysis

Harinawa Coffee Bistro should have a powerful tool for promoting the coffee shop and

attracting more customers. The coffee shop should have Instagram and Tiktok accounts that will

post high-quality images and videos not only showcase the products but also contribute to an

aesthetically pleasing online presence.

SCRIPT: A powerful marketing instrument is what Harinawa Coffee Bistro needs to

advertise the coffee shop and draw in more customers. In addition to promoting the items,

the coffee shop should have accounts on Instagram and Tiktok that will provide high-

quality photos and videos that boost their online aesthetic.