Packaged Food in Saudi Arabia

Packaged Food in Saudi Arabia
Euromonitor International
December 2020
PACKAGED FOOD IN SAUDI ARABIA Passport i
LIST OF CONTENTS AND TABLES

EXECUTIVE SUMMARY .............................................................................................................. 1
COVID-19 impact on packaged food ........................................................................................ 1
COVID-19 country impact ......................................................................................................... 1
Company response................................................................................................................... 2
Retailing shift ............................................................................................................................ 2
Foodservice vs retail split ......................................................................................................... 2
What next for packaged food? .................................................................................................. 3
FOODSERVICE ........................................................................................................................... 3
Sales to Foodservice ................................................................................................................ 3
Consumer Foodservice............................................................................................................. 4
Category Data .......................................................................................................................... 5
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-
2020 ............................................................................................................. 5
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth
2015-2020 .................................................................................................... 5
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume
2020-2025 .................................................................................................... 6
Table 4 Forecast Foodservice Sales of Packaged Food by Category: %
Volume Growth 2020-2025 .......................................................................... 6
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025........................ 7
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 .................... 7
MARKET DATA ............................................................................................................................ 8
Table 5 Sales of Packaged Food by Category: Volume 2015-2020 .......................... 8
Table 6 Sales of Packaged Food by Category: Value 2015-2020 ............................. 9
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 ......... 9
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 .......... 10
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 ............... 10
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 ............... 11
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 ...................... 12
Table 12 Penetration of Private Label by Category: % Value 2015-2020 ................. 13
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 ................. 13
Table 14 Distribution of Packaged Food by Format and Category: % Value
2020 ........................................................................................................... 14
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 ......... 16
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 ............ 16
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth
2020-2025 .................................................................................................. 17
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth
2020-2025 .................................................................................................. 17
GLOBAL MACROECONOMIC ENVIRONMENT ........................................................................ 18
GLOBAL INDUSTRY ENVIRONMENT ...................................................................................... 18
DISCLAIMER ............................................................................................................................. 19
DEFINITIONS............................................................................................................................. 19
SOURCES.................................................................................................................................. 19
Summary 1 Research Sources ...................................................................................... 19
© Euromonitor International
PACKAGED FOOD IN SAUDI ARABIA Passport ii
PACKAGED FOOD IN SAUDI ARABIA Passport 1
PACKAGED FOOD IN SAUDI ARABIA

EXECUTIVE SUMMARY
COVID-19 impact on packaged food

Packaged food is expected to be one of the best performing industries in terms of retail
growth rates in 2020 following the outbreak of COVID-19. This is because of consumer
stockpiling which is fuelled by the fear of potential stock shortages as well as the continued
uncertainty of the global pandemic. The closure of foodservice outlets is also driving an increase
in retail growth rates as consumers are eating more meals at home. The implementation of the
new 15% VAT is also expected to contribute to retail current value growth in packaged food due
to price increases across the industry. Packaged food in retail is, therefore, expected to grow by
a considerable amount in 2020 as consumers fill their pantries and eat more at home rather
than in restaurants. Although foodservice outlets were able to offer delivery and takeaway, not
all consumers trusted the hygiene and safety of eating food prepared outside their homes.
Food security continues to play an important role in Saudi Arabia’s strategic plan to reform the
country’s economy. Following the outbreak of COVID-19, there were early and substantial
financial packages made available to support farmers and food imports. Loans were also made
available for private sector companies. This will help to support suppliers and manufacturers in
2020.
During the COVID-19 pandemic, consumers are expected to have prioritised staple food
items and products with long expiration dates, such as rice, pasta, noodles, shelf stable
processed meat and seafood, and shelf stable fruit and vegetables. When it comes to dairy,
however, even though shelf stable milk has seen increased demand in other countries,
consumers in Saudi Arabia are expected to maintain a preference for fresh milk products. The
continued demand for fresh milk was supported by strong distribution in the kingdom, as there
was no significant disruption to the supply of fresh milk as companies such as Almarai and
NADEC ensured continuous local production.
COVID-19 country impact

Saudi Arabia locked down the capital Riyadh and its Islamic holy cities of Makkah and
Madinah from 25 March. With the borders of the cities closed and a 24-hour curfew in place,
travel restrictions were also imposed on 13 regions. From the start of April, lockdown was in
place across all of Saudi Arabia, with curfews imposed in all the key cities – Riyadh, Tabuk,
Dammam, Dhahran and Hofuf – and throughout the governorates of Jeddah, Taif, Qatif and
Khobar. The lockdown saw the closure of all non-essential retail outlets, with
supermarkets/hypermarkets and grocery stores (baqalahs) among shops remaining open.
Restaurants were only open for home deliveries. Schools, universities and mosques were
closed to the general public.
During Ramadan, starting on 23 April, the curfew hours were reduced to between 17.00hrs
and 09.00hrs, enabling residents to go out to shop for essential items during the day. This was
the start of a gradual easing by the government of the measures introduced to slow the spread
of COVID-19. The nationwide curfew was fully lifted on 21 June and all economic and
commercial activities resumed. However, measures such as wearing a face mask in public
places are still mandatory.
Company response
During the COVID-19 crisis, many companies have continued to market their brands. Nada,
for example, has continued to advertise its Greek yoghurt, highlighting the health benefits of this
high-protein product. During the COVID-19 pandemic, many consumers have begun to pay
more attention to health and wellness trends in Saudi Arabia, and this is expected to support the
growth of products that are marketed according to health claims.
Unfortunately, despite economic measures put in place to support businesses and production
where possible, small businesses are expected to be particularly vulnerable to the effects of the
COVID-19 pandemic in 2020. The pandemic, combined with the implementation of the new 15%
VAT, is expected to have a more considerable negative impact on small companies, as
consumers prioritise their spending and become more price sensitive. Larger companies, on the
other hand, are expected to be more resilient as they have a stronger base to support them
through the COVID-19 crisis.
Retailing shift
Small independent grocers were expected to benefit from the COVID-19 pandemic in 2020 as
consumers were motivated to avoid larger crowds and visit local baqalahs (traditional grocery
retailers) closer to their home in order to minimise exposure to COVID-19. Despite these
predictions, however, independent small grocers are expected to lose value shares in almost all
categories in packaged foods, apart from dairy products and alternatives. The expected decline
in value share is due to the departure of expats from the country as many returned to their own
countries for fear of being stranded in the cast of travel restrictions.
At the onset of the COVID-19 pandemic, many companies also decided to accelerate the
development of their online delivery platforms. They did so in order to help consumers avoid the
crowds where possible as consumers were more cautious about entering into contact with
others. As such, despite growing from an extremely small base, e-commerce is expected to
demonstrate considerable growth in 2020 thanks to the expansion of delivery services and
consumers’ fears of COVID-19 infection. Whilst some customers experienced delayed orders
from the newly established and expanded delivery services, e-commerce is expected to
continue to grow over the forecast periods as companies focus on improving their services and
systems.
Foodservice vs retail split

Consumers have shifted, to a large extent, from foodservice to retail due to the closure of
foodservice outlets throughout the kingdom. As consumers across Saudi Arabia have been
eating more meals at home during the COVID-19 pandemic, they are purchasing more cooking
ingredients and convenient packaged food items for preparing their own meals at home.
Even though foodservice outlets are reopening, however, consumers are expected to make a
slow return to their pre-COVID-19 dining habits. Consumers are expected to be cautious in
returning to public restaurants and cafés as the effects of COVID-19 linger and consumers
remain concerned about potential exposure to the virus.
Delivery services and internet or mobile-based food aggregators, however, are one of the only
drivers supporting foodservice in Saudi Arabia in 2020. Following the COVID-19 outbreak, e-
commerce and food aggregators offer consumers the opportunity to order food from the comfort
of their homes and have their orders delivered to them, preventing them from having to risk
exposure by travelling to foodservice outlets.
What next for packaged food?

Although retail sales in packaged food are expected to demonstrate strong growth in 2020
due to a surge in demand fuelled by COVID-19 stockpiling, retail sales are expected to stabilise
and return to pre-COVID-19 growth trends relatively swiftly in the forecast period. This is
because consumers are not expected to continue to stockpile when the uncertainty of COVID-
19 subsides, and consumers are also expected to return to foodservice outlets in the coming
years as infection fears subside.
As the effects of lockdown and the COVID-19 crisis subside, however, higher prices in
packaged food caused by the implementation of 15% VAT (increased from 5%) in July 2020 will
continue to affect the industry through higher unit prices. Consumers are expected to focus on
economising and prioritise their spending in the coming years. This will be good news for private
label, which is able to offer lower prices than many competitors in Saudi Arabia.
Many expatriates who lost their jobs during the COVID-19 are expected to leave the country.
Together with the cancellation of Hajj, the decrease in the expatriate population of Saudi Arabia
is expected to constrain the growth of consumer foodservice in packaged food in the forecast
period.
FOODSERVICE
Sales to Foodservice
Foodservice closures to hit packaged food hard in times of COVID-19

The majority of restaurants in Saudi Arabia were forced to close following the outbreak of
COVID-19 in the kingdom. As a result, foodservice sales are expected to suffer considerable
losses in 2020. In 2020 staple foods, for example is expected to record foodservice volume
sales that are less than half of those recorded in 2019.
Foodservice outlets were closed in 2020 from the 25 March and, although restaurants were
permitted to continue delivery services, many consumers were hesitant to use foodservice
outlets through hygiene and health concerns. The fact that many expatriates left Saudi Arabia at
the beginning of the COVID-19 outbreak is also expected to contribute to the poor performance
of packaged food in foodservice terms in 2020.
Sales to recover with the reopening of foodservice outlets

Foodservice volume sales are expected to demonstrate consistent recovery from the
foodservice closures during the COVID-19 crisis. Although foodservice outlets have reopened
as the levels of infection have subsided in the kingdom, consumers are expected to be slow to
return to their pre-COVID-19 habits in terms of eating out. This is because the threat of COVID-
19 continues to linger, with further waves of infection occurring in many countries, and
consumers are still nervous about eating in public spaces and around other consumers. As
such, the home cooking trend is also expected to linger into the forecast period, which could
constrain growth in foodservice volume terms in the coming years.
Recovery helped by growing strength of local players in consumer foodservice

The growing number of local companies developing in consumer foodservice in Saudi Arabia
is expected to support continued growth in packaged food in the forecast period. Herfy, for
example, enjoys a significant presence in the kingdom, putting pressure on McDonald’s. The
company is a popular Saudi Arabian fast food company and has developed a significant
multinational presence beyond its strong position in the kingdom itself.
The growing number of popular local companies is reflective of the general trend towards
Saudization in the kingdom and the government’s support of local businesses more widely. The
continued investment from the government into local businesses in various industries, including
the consumer foodservice industry, means that local players will continue to do well in the
coming years.
Many local independent and chained restaurants are strongly entering the category or
expanding. These include Al Baik in chained chicken limited-service restaurants or Maestro
Pizza, which is helping to redefine pizza limited-service restaurants. Maestro Pizza is a Saudi
Arabian brand that offers very good quality and sells its pizzas at reasonable prices in
comparison to other large players such as Domino’s Pizza and Papa John’s, which have been
looking to cut their prices, and therefore also take a cut in their profits, in order to keep up with
the major competition from Maestro Pizza. In juice/smoothie bars, this channel is mainly led by
brands such as Juice Time, Juice World and Signature by Juice Factory as well as new local
competitor The Shaker, which has mainly established operations in Jeddah.
Consumer Foodservice
Foodservice closures drive switch to home cooking

Due to the closure of the majority of foodservice outlets during the COVID-19 crisis,
consumers are expected to seek alternative meal options through retail outlets. Even though
some takeaway and delivery services have remained functional throughout the lockdown, most
consumers are expected to turn to home cooking as an alternative to their usual foodservice
purchases. This is because consumers are spending more time at home, as many work from
home and children cannot attend school, which makes home cooking a more convenient option.
This is expected to drive an increase in retail volume sales across packaged food in 2020.
E-commerce to support foodservice during the COVID-19 crisis thanks to convenient mobile
apps
E-commerce is expected to be one of the main drivers supporting the foodservice volume
sales in 2020. Apps such as HungerStation make it easy for consumers to order food from the
comfort and safety of their homes and will be particularly appealing to consumers during the
COVID-19 pandemic as consumers are more fearful of leaving their homes. These apps not
only allow consumers to order food, but also facilitate the delivery of food to consumers’ homes,
which means that they do not have to risk contagion by retrieving their food orders from their
chosen outlet.
COVID-19 is expected, therefore, to intensify the already growing trend towards internet-
based or mobile application food aggregators in Saudi Arabia. In recent years, players have
been looking to boost their value sales by using food aggregators, which are gaining enormous
popularity and changing the e-commerce ordering environment. The leading food aggregators in
Saudi Arabia include HungerStation, Talabat, Jahez, Uber Eats and Carriage, although there
are many other players present in the marketplace. Promotions have been one of the most-used
strategies by foodservice players in order to support their sales.
Social media is also playing an important role in marketing brands, which is mainly driven by
younger adults and who are the most engaged with social media influencers. Social media
enables companies to update consumers on new deals and advertise special
lunchtime/midnight deals and specific-day deals. There has also been a new trend in which
industry players invite social media influencers or food bloggers/vloggers to try out their
specialities and post reviews on their social media platforms.
Health and wellness continues to affect foodservice with COVID-19 shining a spotlight on
healthy eating
Health and wellness is expected to continue to play a key role in determining the success of
consumer foodservice in the coming years. Going into the forecast period, as the country
recovers from the lingering effects of COVID-19, consumers are expected to return slowly and
cautiously to foodservice outlets but will likely minimise their use of restaurants as they continue
to fear COVID-19 infection.
COVID-19 is also expected to intensify health and wellness trends in Saudi Arabia, as the
outbreak is expected to shine a spotlight on health and wellbeing, as well as the importance of
nutrition in supporting a healthy immune system. This could further constrain the recovery of
unhealthy foodservice outlets, or further stimulate the growth of foodservice outlets positioned
as health or wellness orientated. This includes, for example, the growing prevalence of
juice/smoothie bars in Saudi Arabia.
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
'000 tonnes
2015 2016 2017 2018 2019 2020
Edible Oils 46.3 48.4 50.8 53.3 56.1 21.0

Ready Meals 0.1 0.1 0.1 0.1 0.1 0.0
Sauces, Dressings and 102.4 106.0 109.4 112.2 116.3 45.3
Condiments
Soup 0.6 0.6 0.7 0.7 0.7 0.3
Sweet Spreads 4.2 4.4 4.6 4.9 5.2 2.2
Baby Food - - - - - -
Dairy 215.3 226.8 239.5 253.5 268.9 113.8
Confectionery 2.0 2.1 2.1 2.1 2.0 0.7
Ice Cream and Frozen 6.8 7.1 7.4 7.8 8.2 3.4
Desserts
Savoury Snacks 7.1 7.4 7.7 7.9 8.2 3.2
Sweet Biscuits, Snack 5.8 6.0 6.3 6.5 6.8 2.7
Bars and Fruit Snacks
Baked Goods 1,235.7 1,290.9 1,350.4 1,415.7 1,487.2 613.2
Breakfast Cereals 0.7 0.8 0.8 0.9 1.0 0.4
Processed Fruit and 244.9 252.9 262.0 273.2 285.8 116.1
Vegetables
Processed Meat and 16.2 16.9 17.6 18.4 19.2 7.8
Seafood
Rice, Pasta and Noodles 659.4 697.5 739.2 785.4 836.1 356.9
Packaged Food 2,547.7 2,667.9 2,798.5 2,942.6 3,101.9 1,287.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-

2020
% volume growth
2019/20 2015-20 CAGR 2015/20 Total
Edible Oils -62.5 -14.6 -54.5

Ready Meals -60.5 -15.0 -55.5
Sauces, Dressings and Condiments -61.1 -15.1 -55.8
Soup -59.8 -14.1 -53.2

Sweet Spreads -57.9 -12.1 -47.5
Baby Food - - -
Dairy -57.7 -12.0 -47.2
Confectionery -65.5 -19.1 -65.3
Ice Cream and Frozen Desserts -58.9 -13.2 -50.8
Savoury Snacks -60.5 -14.5 -54.2
Sweet Biscuits, Snack Bars and Fruit -59.9 -14.2 -53.5
Snacks
Baked Goods -58.8 -13.1 -50.4
Breakfast Cereals -56.5 -10.6 -42.9
Processed Fruit and Vegetables -59.4 -13.9 -52.6
Processed Meat and Seafood -59.3 -13.6 -51.8
Rice, Pasta and Noodles -57.3 -11.6 -45.9
Packaged Food -58.5 -12.8 -49.5
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
'000 tonnes
2020 2021 2022 2023 2024 2025
Edible Oils 21.0 23.0 24.6 26.1 27.7 29.1

Ready Meals 0.0 0.0 0.0 0.0 0.0 0.0
Condiments
Soup 0.3 0.3 0.3 0.3 0.4 0.4
Sweet Spreads 2.2 2.5 2.6 2.8 3.0 3.1
Baby Food - - - - - -
Dairy 113.8 128.7 137.4 146.9 157.0 168.1
Confectionery 0.7 0.7 0.7 0.7 0.7 0.7
Desserts
Savoury Snacks 3.2 3.5 3.6 3.8 3.9 4.1
Baked Goods 613.2 678.8 716.8 757.4 796.5 839.5
Vegetables
Seafood
Packaged Food 1,287.0 1,433.6 1,518.5 1,610.8 1,701.7 1,797.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth

2020-2025
% volume growth
2020/21 2020-25 CAGR 2020/25 Total
Edible Oils 9.4 6.7 38.2

Ready Meals 7.5 4.5 24.3
Sauces, Dressings and Condiments 4.9 3.3 17.5
Soup 8.9 5.3 29.6

Sweet Spreads 12.6 7.5 43.2
Baby Food - - -
Dairy 13.1 8.1 47.7
Confectionery 3.5 -0.4 -2.1
Ice Cream and Frozen Desserts 9.1 4.1 22.1
Savoury Snacks 7.3 4.7 25.5
Sweet Biscuits, Snack Bars and Fruit 8.6 4.7 26.0
Snacks
Baked Goods 10.7 6.5 36.9
Breakfast Cereals 15.5 9.3 56.0
Processed Fruit and Vegetables 9.1 5.6 31.5
Processed Meat and Seafood 10.0 5.9 33.0
Rice, Pasta and Noodles 13.8 8.1 47.8
Packaged Food 11.4 6.9 39.6
trade sources
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Source: Euromonitor International Industry Forecast Model

Note: C19 Pessimistic 1 represents a modelled scenario with an estimated probability of 25-35% over a 1-year
horizon, factoring in macro drivers including GDP, stock prices, business and consumer confidence rates
alongside infection rates, supply chain and labour supply disruption rates
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Source: Euromonitor International Industry Forecast Model

Note: The above chart shows the growth decomposition split by macro drivers such as GDP per capita and
population alongside soft drivers listed as having a positive (+) or negative (-) impact on the total growth
rate
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2015-2020
'000 tonnes
2015 2016 2017 2018 2019 2020
Edible Oils 151.0 148.1 142.5 133.6 132.5 136.6

Ready Meals 1.0 1.0 1.0 1.0 1.0 1.0
Condiments
Soup 3.2 3.2 3.1 2.9 2.9 3.0
Sweet Spreads 28.8 30.3 29.0 26.9 26.7 27.7
Baby Food 41.4 44.7 46.4 47.1 49.2 51.6
Dairy 1,650.8 1,668.5 1,587.0 1,467.2 1,459.2 1,536.8
Confectionery 110.4 114.6 113.1 106.5 106.3 105.9
Desserts
Savoury Snacks 68.0 70.3 62.8 59.9 59.6 62.2
Baked Goods 2,841.5 2,941.7 2,776.6 2,871.0 2,880.2 2,900.9
Vegetables
Seafood
Packaged Food 6,052.9 6,216.1 5,971.2 5,912.2 5,934.2 6,111.3

Table 6 Sales of Packaged Food by Category: Value 2015-2020
SAR million
2015 2016 2017 2018 2019 2020
Edible Oils 1,671.3 1,703.7 1,705.8 1,702.1 1,724.7 1,872.5

Ready Meals 48.5 49.8 50.8 52.0 53.1 56.8
Sauces, Dressings and 3,240.9 3,359.8 3,184.7 3,344.2 3,456.6 3,774.0
Condiments
Soup 149.4 152.3 150.5 154.9 155.4 168.6
Sweet Spreads 1,243.7 1,368.8 1,346.9 1,335.3 1,346.8 1,476.5
Baby Food 2,991.9 3,296.2 3,514.3 3,763.9 3,982.6 4,251.6
Dairy 14,961.3 15,177.7 14,831.8 14,626.2 14,730.8 15,536.4
Confectionery 7,062.6 7,128.6 7,143.0 7,108.4 7,192.9 7,216.6
Ice Cream and Frozen 1,447.6 1,603.5 1,719.8 1,932.3 1,996.0 2,039.7
Desserts
Savoury Snacks 3,447.8 3,596.8 3,278.4 3,312.8 3,358.2 3,534.6
Sweet Biscuits, Snack 3,115.3 3,326.4 3,446.0 3,444.4 3,511.7 3,742.4
Baked Goods 17,496.7 18,905.4 18,796.3 20,464.0 20,988.6 22,229.2
Processed Fruit and 1,894.6 1,988.7 2,089.8 2,219.7 2,304.5 2,488.8
Vegetables
Processed Meat and 2,477.4 2,692.5 2,909.5 3,208.7 3,407.2 3,788.7
Seafood
Rice, Pasta and Noodles 3,510.8 3,700.2 3,863.5 3,812.5 3,890.8 4,403.4
Packaged Food 65,500.9 68,812.1 68,814.5 71,272.7 72,911.2 77,458.4
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
% volume growth
2019/20 2015-20 CAGR 2015/20 Total
Edible Oils 3.1 -2.0 -9.6

Ready Meals 1.9 0.0 -0.1
Soup 3.3 -1.5 -7.2
Sweet Spreads 3.9 -0.8 -3.8
Baby Food 4.9 4.5 24.6
Dairy 5.3 -1.4 -6.9
Confectionery -0.3 -0.8 -4.0
Savoury Snacks 4.3 -1.8 -8.6
Snacks
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
% current value growth

2019/20 2015-20 CAGR 2015/20 Total

Soup 8.5 2.4 12.8
Baby Food 6.8 7.3 42.1
Dairy 5.5 0.8 3.8
Confectionery 0.3 0.4 2.2
Snacks
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
% retail value rsp

Company 2016 2017 2018 2019 2020
Almarai Co Ltd 8.2 8.2 7.9 7.8 7.6

Nestlé SA 3.8 3.9 3.9 4.0 3.9
Mars Inc 3.2 3.1 3.0 3.0 2.9
Americana Group 2.1 2.2 2.4 2.4 2.5
Saudi Dairy & Foodstuff 2.4 2.3 2.3 2.3 2.3
Co Ltd (SADAFCO)
PepsiCo Inc 2.4 2.3 2.1 2.0 2.0
Danone, Groupe 2.3 2.2 2.0 2.0 2.0
National Food 2.0 1.9 1.9 1.8 1.8
Industries Co Ltd
Basamh Trading Co 1.2 1.3 1.3 1.3 1.4
Al Muhaidib Group 1.1 1.2 1.1 1.1 1.3
National Agricultural 1.4 1.4 1.3 1.3 1.2
Development Co (NADEC)
Sunbulah Group 0.9 1.0 1.0 1.0 1.1
Indofood Sukses Makmur 0.9 1.0 1.0 1.0 1.1
Tbk PT
Basamh Marketing Co 0.9 0.9 1.0 1.0 1.1
Chipita SA 0.8 0.9 1.0 1.1 1.1
United Food Industries 1.0 1.0 1.0 1.0 1.0
Corp Ltd Co
IFFCO Group 0.9 1.0 1.0 1.0 1.0
Ferrero & related parties 1.0 1.0 0.9 0.9 0.9
Savola Group 0.9 0.9 0.9 0.9 0.9

Kraft Heinz Co 1.0 1.0 1.0 1.0 0.9
Al Othman Group 0.9 0.9 0.9 0.9 0.9
Lactalis, Groupe 0.8 0.9 0.8 0.8 0.8
Bel, Groupe 0.9 0.9 0.8 0.8 0.8
Saleh Abdulaziz Babaker 0.9 0.9 0.8 0.8 0.8
Al Jazirah Food 0.6 0.7 0.7 0.7 0.7
Processing Co Ltd
Switz Group, The 0.6 0.6 0.7 0.7 0.7
RONESCA 0.6 0.6 0.6 0.7 0.7
Hayel Saeed Anam Group 0.7 0.7 0.7 0.7 0.6
Arla Foods Amba 0.6 0.6 0.6 0.6 0.6
Royal FrieslandCampina NV 0.6 0.6 0.6 0.6 0.6
Artisanal 20.0 19.5 20.6 20.5 20.4
Private Label 1.9 1.9 1.9 1.9 2.0
Generics 1.2 1.1 1.2 1.2 1.2
Others 31.3 31.3 31.0 31.2 31.2
Total 100.0 100.0 100.0 100.0 100.0
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
% retail value rsp

Company 2016 2017 2018 2019 2020
Almarai Co Ltd 9.2 9.3 9.1 9.1 8.9

Nestlé Saudi Arabia LLC 4.0 4.1 4.1 4.2 4.2
Mars Saudi Arabia Ltd 2.8 2.8 2.7 2.7 2.6
Saudi Dairy & Foodstuff 2.4 2.3 2.3 2.3 2.3
Co Ltd (SADAFCO)
National Food 2.0 1.9 1.9 1.8 1.8
Industries Co Ltd
Al Safi Danone Ltd 2.0 1.9 1.8 1.8 1.7
National Food Co 1.4 1.5 1.6 1.6 1.7
Basamh Trading Co 1.2 1.3 1.3 1.3 1.4
Saudi Snack Foods Co 1.8 1.7 1.5 1.4 1.4
Mayar Foods 1.1 1.2 1.1 1.1 1.3
National Agricultural 1.4 1.4 1.3 1.3 1.2
Danya Foods Ltd 0.6 0.6 0.6 1.2 1.2
Sunbulah Food & Fine 0.9 1.0 1.0 1.0 1.1
Pastries Mfg Co Ltd
Basamh Marketing Co 0.9 0.9 1.0 1.0 1.1
Pinehill Arabia Food Ltd 0.9 1.0 1.0 1.0 1.1
United Food Industries 1.0 1.0 1.0 1.0 1.0
Corp Ltd Co
Ferrero SpA 1.0 1.0 0.9 0.9 0.9
Saudi Masterbakers Ltd 0.8 0.9 0.9 0.9 0.9
Gulf Catering Co 0.7 0.8 0.9 0.9 0.9
Al Othman Agricultural 0.9 0.9 0.9 0.9 0.9
& Processing Co
Saudi Vegetable Oil & 0.9 0.9 0.9 0.9 0.9
Ghee Co (SAVOLA)
Gulf Food Industries 0.7 0.7 0.8 0.8 0.8
Fromageries Bel SA 0.9 0.9 0.8 0.8 0.8
Saleh Abdulaziz Babaker 0.9 0.9 0.8 0.8 0.8
Mondelez Eastern 0.8 0.8 0.8 0.7 0.7
Europe, Middle East &
Africa FZE
IFFCO Group 0.6 0.7 0.7 0.7 0.7
RONESCA 0.6 0.6 0.6 0.7 0.7
Al Jazirah Food 0.5 0.6 0.6 0.6 0.6
Processing Co Ltd
National Biscuits & 0.7 0.7 0.7 0.7 0.6
Confectionery Co Ltd
Halwani Bros Co Ltd 0.5 0.5 0.5 0.5 0.6
Kraft Jacobs Suchard Ltd 0.6 0.6 0.6 - -
Artisanal 20.0 19.5 20.6 20.5 20.4
Other Private Label 1.5 1.5 1.5 1.5 1.6
Generics 1.2 1.1 1.2 1.2 1.2
Others 32.4 32.4 31.9 32.1 32.0
Total 100.0 100.0 100.0 100.0 100.0
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
% retail value rsp

Brand (GBO) Company (NBO) 2017 2018 2019 2020
Almarai Almarai Co Ltd 6.9 6.5 6.4 6.2

Saudia Saudi Dairy & Foodstuff 2.3 2.3 2.3 2.3
Co Ltd (SADAFCO)
Americana National Food Co 1.5 1.5 1.6 1.6
(Americana Group)
Luna National Food 1.5 1.4 1.4 1.5
Industries Co Ltd
L'Usine Almarai Co Ltd 1.2 1.3 1.4 1.4
Goody Basamh Trading Co 1.3 1.3 1.3 1.4
Galaxy (Mars Inc) Mars Saudi Arabia Ltd 1.4 1.4 1.4 1.3
Nadec National Agricultural 1.4 1.3 1.3 1.2
Al Safi (Danone, Al Safi Danone Ltd 1.2 1.1 1.1 1.1
Groupe)
Al Alali Basamh Marketing Co 0.9 1.0 1.0 1.1
Indomie (Indofood Pinehill Arabia Food Ltd 1.0 1.0 1.0 1.1
Sukses Makmur Tbk PT)
7 Days (Chipita SA) Almarai Co Ltd 0.9 1.0 1.0 1.0
Nido (Nestlé SA) Nestlé Saudi Arabia LLC 1.1 1.1 1.1 1.0
Deemah United Food Industries 1.0 1.0 1.0 1.0
Corp Ltd Co
Cérélac (Nestlé SA) Nestlé Saudi Arabia LLC 0.9 0.9 1.0 1.0
Lay's (PepsiCo Inc) Saudi Snack Foods Co 1.2 1.0 1.0 0.9
Nada (Al Othman Al Othman Agricultural 0.9 0.9 0.9 0.9
Group) & Processing Co
California Garden Gulf Food Industries 0.7 0.8 0.8 0.8
(Americana Group)
Abu Kas Saleh Abdulaziz Babaker 0.9 0.8 0.8 0.8
Sunbulah (Sunbulah Sunbulah Food & Fine 0.6 0.7 0.7 0.7
Group) Pastries Mfg Co Ltd
Switz (Switz Group, Saudi Masterbakers Ltd 0.6 0.6 0.7 0.7
The)
Al Walimah (Al Mayar Foods 0.6 0.5 0.5 0.6
Muhaidib Group)
Kako Gulf Catering Co 0.5 0.5 0.5 0.5
Pride (Lactalis, Deemah - United Food 0.5 0.5 0.5 0.5
Groupe) Industries Corp Ltd
Snickers (Mars Inc) Mars Saudi Arabia Ltd 0.5 0.5 0.5 0.5
Rainbow (Royal Friesland Arabia Ltd 0.5 0.5 0.5 0.5
FrieslandCampina NV)
Similac (Abbott Al Kamal Import Office 0.4 0.4 0.4 0.4
Laboratories Inc) Co Ltd
Puck (Arla Foods Danya Foods Ltd 0.5 0.4 0.4 0.4
Amba)
Afia (Savola Group) Saudi Vegetable Oil & 0.4 0.4 0.4 0.4
Ghee Co (SAVOLA)
Kiri (Bel, Groupe) Fromageries Bel SA 0.4 0.4 0.4 0.4
Artisanal Artisanal 19.5 20.6 20.5 20.4
Other Private Label Other Private Label 1.5 1.5 1.5 1.6
(Private Label)
Generics Generics 1.1 1.2 1.2 1.2
Others Others 44.1 43.4 43.4 43.6
Total Total 100.0 100.0 100.0 100.0
Table 12 Penetration of Private Label by Category: % Value 2015-2020
% retail value rsp

2015 2016 2017 2018 2019 2020
Packaged Food 1.8 1.9 1.9 1.9 1.9 2.0

Confectionery 0.1 0.2 0.2 0.2 0.2 0.2
Savoury Snacks 1.5 2.0 2.1 2.3 2.3 2.3
Dairy 0.4 0.5 0.5 0.5 0.5 0.6
Ready Meals 1.5 1.5 1.6 1.6 1.6 1.6
Condiments
Baked Goods 3.0 3.0 2.9 2.8 2.8 2.9
Vegetables
Seafood
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
% retail value rsp

2015 2016 2017 2018 2019 2020
Store-Based Retailing 100.0 100.0 99.8 99.8 99.8 99.3

- Grocery Retailers 97.8 97.8 97.6 97.5 97.4 97.0
-- Modern Grocery 60.1 60.7 61.3 62.2 63.6 66.8
Retailers
--- Convenience Stores 1.5 1.3 1.4 1.3 1.2 1.1
--- Discounters - - - - - -
--- Forecourt Retailers 1.5 1.6 1.7 1.8 1.8 1.5
--- Hypermarkets 21.4 21.7 21.4 21.7 22.3 23.5
--- Supermarkets 35.6 36.1 36.9 37.5 38.3 40.7
-- Traditional Grocery 37.7 37.1 36.3 35.3 33.8 30.3

Retailers
--- Food/drink/tobacco 7.9 8.1 8.2 8.5 8.4 7.4
specialists
--- Independent Small 28.3 27.6 26.7 25.5 24.2 21.8
Grocers
--- Other Grocery 1.5 1.4 1.4 1.3 1.2 1.1
Retailers
- Non-Grocery Specialists 2.2 2.2 2.2 2.3 2.4 2.3
-- Health and Beauty 2.2 2.2 2.2 2.3 2.4 2.3
Specialist Retailers
-- Other Foods Non- - - - 0.0 - -
Grocery Specialists
- Mixed Retailers - - - - - -
Non-Store Retailing 0.0 0.0 0.2 0.2 0.2 0.7
- Vending 0.0 0.0 0.0 0.0 0.0 0.0
- Homeshopping - - - - - -
- E-Commerce - 0.0 0.2 0.2 0.2 0.7
- Direct Selling - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
% retail value rsp

EO RM SDC SOU SSP BF

-- Modern Grocery 54.9 98.1 81.0 58.7 73.9 50.7
Retailers
--- Discounters 0.0 0.0 0.0 0.0 0.0 0.0
--- Hypermarkets 23.6 39.7 46.3 25.9 28.5 4.4
--- Supermarkets 29.2 57.5 31.2 32.2 42.0 46.2
Retailers
specialists
Grocers
--- Other Grocery 2.9 0.0 0.0 0.0 0.4 0.0
Retailers
-- Other Foods Non- 0.0 0.0 0.0 0.0 0.0 0.0
Grocery Specialists
- Mixed Retailers 0.0 0.0 0.0 0.0 0.0 0.0
- Vending 0.0 0.0 0.0 0.0 0.0 0.0
- Homeshopping 0.0 0.0 0.0 0.0 0.0 0.0
- E-Commerce 0.4 0.1 2.4 0.2 0.4 0.5
- Direct Selling 0.0 0.0 0.0 0.0 0.0 0.0
Total 100.0 100.0 100.0 100.0 100.0 100.0
DY CF ICF SS SSF BG

-- Modern Grocery 68.3 71.3 61.2 57.7 82.8 66.8
Retailers
--- Discounters 0.0 0.0 0.0 0.0 0.0 0.0
--- Hypermarkets 24.8 26.3 18.4 21.1 36.5 20.5
--- Supermarkets 41.4 42.2 38.0 28.7 38.5 44.9
Retailers
specialists
Grocers
--- Other Grocery 0.4 0.4 0.1 2.7 3.9 1.9
Retailers
-- Other Foods Non- 0.0 0.0 0.0 0.0 0.0 0.0
Grocery Specialists
- Mixed Retailers 0.0 0.0 0.0 0.0 0.0 0.0
- Vending 0.0 0.1 0.0 0.0 0.0 0.0
- Homeshopping 0.0 0.0 0.0 0.0 0.0 0.0
- E-Commerce 0.8 0.1 0.0 0.4 0.2 0.5
- Direct Selling 0.0 0.0 0.0 0.0 0.0 0.0
Total 100.0 100.0 100.0 100.0 100.0 100.0
BC PFV PMS RPN
Store-Based Retailing 99.7 99.9 99.6 97.5

- Grocery Retailers 99.3 99.9 99.6 97.5
-- Modern Grocery 59.5 69.1 55.9 65.3
Retailers
--- Convenience Stores 0.2 3.3 0.1 1.1
--- Discounters 0.0 0.0 0.0 0.0
--- Forecourt Retailers 0.9 0.3 0.1 1.5
--- Hypermarkets 26.3 30.0 19.8 19.5
--- Supermarkets 32.1 35.5 35.9 43.3
-- Traditional Grocery 39.8 30.7 43.7 32.1
Retailers
--- Food/drink/tobacco 0.0 0.0 0.0 0.0
specialists
--- Independent Small 39.8 30.7 43.7 32.1
Grocers
--- Other Grocery 0.0 0.0 0.0 0.0
Retailers
- Non-Grocery Specialists 0.4 0.0 0.0 0.0
-- Health and Beauty 0.4 0.0 0.0 0.0
-- Other Foods Non- 0.0 0.0 0.0 0.0
Grocery Specialists
- Mixed Retailers 0.0 0.0 0.0 0.0
Non-Store Retailing 0.3 0.1 0.4 2.5
- Vending 0.0 0.0 0.0 0.0
- Homeshopping 0.0 0.0 0.0 0.0
- E-Commerce 0.3 0.1 0.4 2.5
- Direct Selling 0.0 0.0 0.0 0.0
Total 100.0 100.0 100.0 100.0

Key: EO = edible oils; RM = ready meals; SDC = sauces, dressings and condiments; SOU = soup; SSP =
sweet spreads; BF = baby food; DY = dairy; CF = confectionery; ICF = ice cream and frozen desserts;
SS = savoury snacks; SSF = sweet biscuits, snack bars and fruit snacks; BG = baked goods; BC =
breakfast cereals; PFV = processed frozen vegetables; PMS = processed meat and seafood; RPN =
rice, pasta and noodles
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
'000 tonnes
2020 2021 2022 2023 2024 2025
Edible Oils 136.6 140.1 143.9 147.5 151.1 154.9

Ready Meals 1.0 1.0 1.0 1.1 1.1 1.1
Condiments
Soup 3.0 3.0 3.1 3.2 3.3 3.4
Sweet Spreads 27.7 28.2 28.7 29.3 30.1 31.0
Baby Food 51.6 54.4 57.5 60.4 63.1 66.0
Dairy 1,536.8 1,576.5 1,617.1 1,661.7 1,708.6 1,757.1
Confectionery 105.9 108.2 110.8 113.6 116.6 119.7
Desserts
Savoury Snacks 62.2 63.5 64.9 66.4 68.2 69.9
Baked Goods 2,900.9 2,984.8 3,104.5 3,245.0 3,382.5 3,508.8
Vegetables
Seafood
Packaged Food 6,111.3 6,288.6 6,508.2 6,756.6 7,007.6 7,253.0
trade sources
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
SAR million
2020 2021 2022 2023 2024 2025
Edible Oils 1,872.5 1,907.9 1,938.8 1,966.9 1,996.2 2,026.7

Ready Meals 56.8 57.6 58.7 59.8 60.9 62.2
Sauces, Dressings and 3,774.0 3,829.4 3,883.4 3,939.6 3,991.3 4,051.6
Condiments
Soup 168.6 172.3 175.8 179.3 182.4 185.9
Sweet Spreads 1,476.5 1,500.4 1,520.1 1,538.9 1,561.6 1,586.6
Baby Food 4,251.6 4,433.2 4,623.7 4,796.9 4,954.3 5,127.3
Dairy 15,536.4 15,723.5 15,917.0 16,125.9 16,351.9 16,578.8
Confectionery 7,216.6 7,300.3 7,406.2 7,516.2 7,637.7 7,756.3
Ice Cream and Frozen 2,039.7 2,092.4 2,142.2 2,189.4 2,238.1 2,287.7
Desserts
Savoury Snacks 3,534.6 3,592.0 3,650.9 3,719.1 3,793.0 3,866.3
Sweet Biscuits, Snack 3,742.4 3,782.2 3,826.3 3,878.6 3,944.9 4,005.8
Baked Goods 22,229.2 22,803.7 23,490.4 24,246.9 25,032.5 25,788.0

Breakfast Cereals 878.7 907.1 934.8 964.1 994.1 1,025.8
Processed Fruit and 2,488.8 2,545.1 2,606.0 2,667.6 2,731.7 2,801.1
Vegetables
Processed Meat and 3,788.7 3,918.1 4,040.0 4,168.4 4,312.3 4,473.2
Seafood
Rice, Pasta and Noodles 4,403.4 4,572.4 4,719.0 4,872.8 5,027.9 5,201.6
Packaged Food 77,458.4 79,137.5 80,933.1 82,830.5 84,810.7 86,824.9
trade sources
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
% volume growth
2020/21 2020-25 CAGR 2020/25 Total

Soup 2.5 2.8 14.7
Baby Food 5.4 5.0 27.9
Dairy 2.6 2.7 14.3
Snacks
trade sources
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025
% constant value growth

2020/2021 2020-25 CAGR 2020/25 Total

Soup 2.2 2.0 10.3
Baby Food 4.3 3.8 20.6
Dairy 1.2 1.3 6.7
Snacks

trade sources
GLOBAL MACROECONOMIC ENVIRONMENT

▪ The COVID-19 pandemic has forced governments to quarantine entire countries, disrupted
global supply chains, slashed business and consumer confidence and affected financial
markets. The effects on the global economy are already being felt, and will be substantial, but
the exact magnitude will depend on the length of COVID-19 restrictions.
▪ COVID-19 will severely impact both the supply and demand sides of the economy. At the
same time, monetary policy tools are almost exhausted due to the slow recovery from the
Global Financial Crisis. Interest rates have not recovered, so central banks have to resort to
Quantitative Easing programmes (QEs), but QEs have limited effect on labour markets,
consumer spending and other aspects of the real economy.
▪ Thus, countries have to turn to fiscal stimulus. However, the response to fiscal stimulus will be
limited too as long as people are quarantined in their homes. In the meantime, governments
are helping businesses and citizens by providing emergency loans to cover expenses and
lower the spillover effects through economies, but uncertainty surrounding the pandemic limits
economic activity.
GLOBAL INDUSTRY ENVIRONMENT

▪ The COVID-19 pandemic has had a huge impact across packaged food. Shoppers in many
markets have reacted to quarantining by stockpiling, foodservice options have been shut
down, and eating occasions have shifted into the home. In addition, institutions such as
schools have closed, and some consumers believe that home-prepared food is safer, driving
growth of food through the retail channel.
▪ Many packaged food items have seen sales soar as consumers stock up, with some
categories (i.e. staples with long shelf life) proving primary choices. But beyond this initial
boost, the pandemic brings significant risks to packaged food value sales through damage to
the global economy; as spending power weakens, trading down will occur and premium
ranges will be in the firing line.
▪ There has been extreme growth in e-commerce grocery retailing as the virus spreads, with
governments pushing its use and consumers switching to comply with social
distancing/quarantine or in order to actually secure groceries not always available in store.
Retailers are betting that the change will hold once restrictions are lifted, with many expanding
their operations. Prior to the outbreak, e-commerce was the channel with the fastest growth
rate; this forced acceleration could result in a paradigm shift in some markets.
▪ Food supply is also being tested, with border closures and absence of workers both key
problems. In future, localism is likely to gain prominence as the ‘need’ for produce from
around the world comes into question, given COVID-19’s demonstration of how interlinked
and vulnerable different markets are.
▪ To better understand the impact of COVID-19 on the packaged food industry and what the
crisis could mean for near- and mid-term forecasts, please read the report, The Impact of
Coronavirus on Packaged and Fresh Food (April 2020), which serves as an early guide to
forecasting the crisis, with insights on current results, lessons from previous crises on key
categories, and scenarios for understanding the virus’ future impact on packaged food.
DISCLAIMER
Forecast closing date: 26 October 2020
Report closing date: 2 December 2020
Analysis and data in this report give full consideration to the impact of COVID-19 on
consumer behaviour and market performance in 2020 and beyond. However, the situation
continues to develop rapidly, and the influence and severity of the pandemic are constantly
evolving. For the very latest insight on COVID-19 and its impact on industries and consumers, at
both global and national level, readers can access strategic analysis and updates
on www.euromonitor.com and via the Passport system, where new content is being added on a
systematic basis.
DEFINITIONS
Explanations of words and/or terminology used in this report are as follows:
▪ Baqalahs – small local shops
▪ Hajj – the annual Islamic pilgrimage to Mecca
SOURCES
Sources used during the research included the following:
Summary 1 Research Sources

Official Sources Central Department of Statistics
Food & Agriculture Organization
Jeddah Chamber of Commerce & Industry
Ministry of Commerce & Industry
USDA Foreign Agricultural Service
Trade Press Al Eqtisadyah Daily
Al Jazirah Daily
Al Riyadh Daily
Al Sharq Al Awsat
Al Watan Daily
Al Yaum Daily
Alam Al Eqtisad Economic Magazine
Ameinfo.com
Arab News Daily
ArabianBusiness.com
Ats.agr
Baking & Snacking International
Caterer ME
Cattle Site, The
Confectionery News
Dairy Industries International
Dairy Reporter
Diabetes Health
Economic World Magazine
Feed Navigator
Food & Drink Europe
Foodsectornews.com
Grow Switch
Gulf Business
Gulf Industry Magazine
Gulf Marketing Review
Gulf News
Hotelier Middle east
International Journal of Dairy Technology
Just Food Online Magazine
Maktoob.com
Market Watch
Middle East Daily
Middle East Food Magazine
Middle East Grocer
Okaz Daily
Packaging International Magazine
Port Turkey
Rasmala
Retail Middle East
Retail News Middle East
Saudi Gazzette
Trade Arabia
Washington Post, The
Wherefoodcomesfrom.com
Zawya
Source: Euromonitor International

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LIST OF CONTENTS AND TABLES

PACKAGED FOOD IN SAUDI ARABIA

COVID-19 impact on packaged food

COVID-19 country impact

Foodservice vs retail split

What next for packaged food?

Foodservice closures to hit packaged food hard in times of COVID-19

Sales to recover with the reopening of foodservice outlets

Recovery helped by growing strength of local players in consumer foodservice

Foodservice closures drive switch to home cooking

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020

Edible Oils 46.3 48.4 50.8 53.3 56.1 21.0

Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-

Edible Oils -62.5 -14.6 -54.5

Soup -59.8 -14.1 -53.2

Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025

Edible Oils 21.0 23.0 24.6 26.1 27.7 29.1

Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth

Edible Oils 9.4 6.7 38.2

Soup 8.9 5.3 29.6

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025

Source: Euromonitor International Industry Forecast Model

Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025

Source: Euromonitor International Industry Forecast Model

Edible Oils 151.0 148.1 142.5 133.6 132.5 136.6

Packaged Food 6,052.9 6,216.1 5,971.2 5,912.2 5,934.2 6,111.3

Table 6 Sales of Packaged Food by Category: Value 2015-2020

Edible Oils 1,671.3 1,703.7 1,705.8 1,702.1 1,724.7 1,872.5

Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020

Edible Oils 3.1 -2.0 -9.6

Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020

% current value growth

Edible Oils 8.6 2.3 12.0

Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020

% retail value rsp

Almarai Co Ltd 8.2 8.2 7.9 7.8 7.6

Savola Group 0.9 0.9 0.9 0.9 0.9

Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020

% retail value rsp

Almarai Co Ltd 9.2 9.3 9.1 9.1 8.9

Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020

% retail value rsp

Almarai Almarai Co Ltd 6.9 6.5 6.4 6.2

Table 12 Penetration of Private Label by Category: % Value 2015-2020

% retail value rsp

Packaged Food 1.8 1.9 1.9 1.9 1.9 2.0

Table 13 Distribution of Packaged Food by Format: % Value 2015-2020

% retail value rsp

Store-Based Retailing 100.0 100.0 99.8 99.8 99.8 99.3

-- Traditional Grocery 37.7 37.1 36.3 35.3 33.8 30.3

Table 14 Distribution of Packaged Food by Format and Category: % Value 2020

% retail value rsp

Store-Based Retailing 99.6 99.9 97.6 99.8 99.6 99.5

Store-Based Retailing 99.2 99.8 100.0 99.6 99.8 99.5

BC PFV PMS RPN

Store-Based Retailing 99.7 99.9 99.6 97.5

Total 100.0 100.0 100.0 100.0

Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025