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Executive Summary

An executive summary is a short section that gives investors and stakeholders a quick overview of important information in a larger document like a business plan or project proposal. It contains background information, a concise analysis, and a conclusion. An executive summary helps executives and investors decide whether to approve a proposal.

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13 views5 pages

Executive Summary

An executive summary is a short section that gives investors and stakeholders a quick overview of important information in a larger document like a business plan or project proposal. It contains background information, a concise analysis, and a conclusion. An executive summary helps executives and investors decide whether to approve a proposal.

Uploaded by

PV Status
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What Is an Executive Summary?

 An executive summary is a short section of a larger document like


a business plan, investment proposal or project proposal.
 It’s mostly used to give investors and stakeholders a quick overview of
important information.
 It contains a short statement that addresses the problem or proposal
detailed in the attached documents and features background
information, a concise analysis and a conclusion.
 An executive summary is designed to help executives and investors
decide whether to go forth with the proposal, making it critically
important.
 Pitch decks are often used along with executive summaries to talk
about the benefits and main selling points of a business plan or project.
 Unlike an abstract, which is a short overview, an executive summary
format is a condensed form of the documents contained in the proposal.
 Abstracts are more commonly used in academic and research-oriented
writing and act as a teaser for the reader to see if they want to read on.

How to Write an Executive Summary for a Project


Proposal
 Introduction: What’s the purpose of your project?

 Company description: Show why you’re the right team to take


on the project.
 Need/problem: What is the problem that it’s solving?

 Unique solution: What is your value proposition and what are


the main selling points of your project?

 Proof: Evidence, research and feasibility studies that support


how your company can solve the issue.

 Resources: Outline the resources needed for the project

 Return on investment/funding request: Explain the profitability


of your project and what’s in for the investors.
 Competition/market analysis: What’s your target market? Who
are your competitors? How does your company differentiate from
them?

 Marketing plan: Create a marketing plan that describes your


company’s marketing strategies, sales and partnership plans.

 Budget/financial planning: What’s the budget that you need for


your project plan?

 Timeline: What’s the estimated timeline to complete the project?

 Team: Who are the project team members and why are they
qualified?

 Conclusions: What are the project takeaways?


Proposal Executive Summary
Examples
Proposal Executive Summary Example 1

Keeping communities safe begins the moment residents open

their doors. Because of this, the City of Client (Client) requires

working and energy-efficient city street lights across the city.

The first step in this project is replacing all lights from HPS to

LED technology. As a project that encompasses every corner of

the Client, you require a vendor who can complete this project

on time and within budget the first time for the ongoing safety

and security of your residents.

With over 50 years of experience in the electrical technology

space, Company LLC (Company) brings experience to ensure

the success of this phase and beyond. The company’s

international recognition as a leader attests to our expertise,

and our focus on innovation and quality places our solutions as

the best in the industry.


Why Company

In addition to our extensive history and expertise, there are a

few key reasons why Client will benefit from working with

Company.

 National Presence. We are an international company, but

our over 10,000 US employees cover the country from

coast to coast. With this many resources at hand, we can

comfortably staff this project, no matter the timeline or

specific challenges.

 Local Experts. While we will leverage our national

resources where necessary, our CITY office is located a

mere 8 miles from Client’s offices, making for easy

collaboration and quick implementation.

 Light Innovator. We have developed many of the latest

technologies and processes for traffic systems. To date, we


have installed over 300,000 lights, including 30,000 in

your state alone.

In working with Company, Client can rest assured that you are

receiving top-quality products and installation by experts. Our

history of completing similar projects both within your

neighborhood and around the globe speaks to our expertise and

attention to quality. We look forward to supporting Client in

this phase and beyond.

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