OM 337 (Bagchi)
OM 337 (Bagchi)
OM 337 (Bagchi)
COURSE TOPICS:
This course focuses on the essence, principles, and practices of total quality management (TQM). Some
of the ideas and topics that are covered are: process focus; service quality; customer satisfaction; process
control and capability; inspection policies; economics of quality; sustainability; report cards; quality
function deployment (QFD); and organizational learning.
COURSE PREREQUISITE:
For business majors, Operations Management 335 (or Management 335 or Management Science 335) or
Operations Management 335H (or Management 335H or Management Science 335H) with a grade of at
least C; for others, admission to an appropriate major sequence in engineering.
LEARNING MATERIALS:
The Memory Jogger II by Brassard and Ritter
A readings packet containing all the readings and cases is available from the University Co-op Custom
Publishing. A class companion packet containing some materials we shall use in class is available
from the GSB Copy Center (GSB 3.136). Please remember to bring the class companion packet to class
starting with Session 3.
PERFORMANCE EVALUATION:
Class Participation 25%
Case Reports (Five) 10%
Team Presentation – Round 1 (October 18) 10%
Team Presentation – Round 2 (December 4) 10%
Homework (due on October 23; described under Session 14) 10%
Exam 1 (October 4, 7:00-9:30 PM) – covers Sessions 1-10 15%
Exam 2 (November 15, 7:00-9:30 PM) – covers Sessions 1-21 20%
Total 100%
Case Reports: At the beginning of every class session in which a case report is due, please turn in a
typed report using the Case Report Template (on Canvas), not to exceed 1 double-spaced page, which
addresses the case discussion questions listed for that session in the detailed schedule. The report should
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not have any attachments. No late report will be accepted. These reports will not be returned to you,
so please keep a copy for yourself. In preparing the case reports, you are free to work with others in this
class, and should you choose, you may submit a group report. But whatever bears your name must have
your substantive input. Only the top five case report grades will count toward your course grade.
Class Participation: This, most important component of your course grade, is essentially a measure of
how actively you are engaged in class proceedings, and what you contribute to the learning of others.
Class attendance is an essential component of class participation.
Team Presentations:
Your team will make two oral presentations to the class, of approximately 10 minutes duration each, on
topics assigned to you. The presentations are scheduled for October 18 and December 4. Please form
your own team by the end of Session 5.
The implementation of each tool described above is assigned to an individual who has at least two
backups who can also carry out the communications task. Individuals with electronic communication
tools assigned to them have remote access (from their homes, etc.) to those tools.
The police department and the associate vice president for Campus Safety and Security are typically the
ones who deliver emergency information to university administration. Upon considering this
information, administration develops the messages and activates campus-wide communications. The
only exceptions to this are the sirens and pager system, which are activated directly by UTPD in
extremely urgent situations where immediate action is required.
Please note the following recommendations regarding emergency evacuation, provided by the Office of
Campus Safety and Security, 512-471-5767, http://www.utexas.edu/safety/preparedness:
• Occupants of buildings on The University of Texas at Austin campus are required to evacuate
buildings when a fire alarm and/or an official announcement is made indicating a potentially
dangerous situation within the building is activated. Alarm activation or announcement
requires exiting and assembling outside. The directive “Lockdown” is used to protect
occupants by limiting access to buildings and rooms.
• Familiarize yourself with all exit doors of each classroom and building you may occupy.
Remember that the nearest exit door may not be the one you used when entering the building.
• Students requiring assistance in evacuation must inform the instructor in writing during the first
week of class.
• In the event of an evacuation, follow the instruction of faculty or class instructors.
• Do not re-enter a building unless given instructions by the following: Austin Fire Department,
The University of Texas at Austin Police Department, or Fire Prevention Services office.
• Please call the Behavior Concerns Advice Line (512-232-5050) if you have concerns regarding
the attitude or actions of students, staff or faculty.
• If you experience an emergency either on or off campus, you should call 911 to report the
situation.
• Further information regarding emergency evacuation routes and emergency procedures can be found
at: http://www.utexas.edu/emergency.
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OM 337: DETAILED SCHEDULE
Case Questions:
1. Carefully consider the SUI equation: SUI = Frequency x Duration (pages 6-9 of the (A) case).
Suppose the following SIRs (Service Interruption Reports) describe the outages experienced in 2012
by a district with a customer base of 10,000:
What was the SUI for the district in 2012? Frequency for the district in 2012? Duration for the
district in 2012? Be careful to include the unit of measurement for each.
Case Questions:
1. Why use a storyboard?
2. Name one adjective that best characterizes FPL’s problem-solving method known as the
quality-improvement story (QI Story) shown in Exhibit 2 of the (A) case.
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3. What are the characteristics of FPL as an organization? In other words, how is FPL different
(say, from Google/Ford/Disney/GE)?
2. For each key stakeholder (surgeons, nurses, administrative staff, and patients) of MGH, identify
why there may be resistance to the care path. For each key concern, how should MGH respond?
3. What are the causes of long lengths of stays of CABG patients at MGH?
5. If CABG care path is a success at MGH, what are some of the longer-term improvement
opportunities that would leverage the CABG success?
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SESSION 9 (M, 10/2) PROCESS MODEL OF CUSTOMER SATISFACTION
2. Prepare appropriate process control charts to see if the receiving process is in control. Is the
receiving process in or out of control?
3. Customer service requires that receiving process errors should never exceed 2 percent on any given
day. What percentage of the days is likely to exceed 2 percent error, given the current performance in
receiving? Assume a total of 8,000 transactions per day, 4,000 in each module.
4. Prioritize the set of actions you would take to ensure that more than 99 percent of the days have less
than 2 percent receiving process errors.
Assignment Homework*
*Answer the first three case questions above for Excel Logistics Services and turn in your written
response at the start of the class. This is an individual assignment.
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SESSION 15 (W, 10/25) SIX SIGMA; OPTIMAL INSPECTION
Case: Shouldice
Case Questions:
1. How good is the Shouldice Hospital (cost, speed, quality)?
3. What is Shouldice’s target market (both external and internal market segments)?
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NO CLASS or OFFICE HOURS on Monday, November 20
2. As Paul O’Neill, how do you describe what has and has not worked at Mission Valley?
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OM 337 TOTAL QUALITY MANAGEMENT Fall 2017 Bagchi Course Outline (Aug 24, 2017)
Session Day Date Topic Case/Exercise Assignment Due
1 W 8/30 What is quality?
2 W 9/6 What is TQM? Paul Chesler
3 M 9/11 Process Improvement Florida Power Light (A) & (B)
4 W 9/13 Process Improvement Florida Power Light (A) & (B)
Case Report;
Process Thinking in Healthcare Mass General Hospital
5 M 9/18 Form Team
6 W 9/20 Process Thinking in Healthcare Mass General Hospital
7 M 9/25 Service Quality Singapore Airlines (A) Case Report
8 W 9/27 Service Quality Singapore Airlines (A)
9 M 10/2 Process Model of Satisfaction
10 W 10/4 Review
**PLEASE Note: Evening Exams on Oct. 4 & Nov. 15; NO CLASS or Office Hours on Oct. 9, Nov. 20, & Nov. 27)**
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