YUKTI BHATTEJA Hello! I am Yukti Bhatteja. From Delhi [email protected] +919899174147
EDUCATION EXPERIENCE/ PARTICIPATION
Nowadays, student of Fashion Design. I can define myself •Pearl Academy, Delhi (2022-2024) (Fashion •India Craft Week 2022 as a dedicated, creative and Design) •FDCI Multi Designer Fashion Event expressive person towards my •St. Stephen College, DU (2021-2022) (German 2023 Passion. I love to explore not only in Language Course) (BENARAS SHOW) fashion but also in different fields •Janki Devi Memorial College, DU (2018-2021) (BA (MY HANDLOOM MY PRIDE) PROG.) •Delhi Police Uniform Re- design because we never know what helps us in future and become •Kulachi Hansraj Model School, Delhi (2018) Competition (2022-2023) •Curve in design (Realme) 2022-2023 our inspiration. I like to interact with •Pearl Portfolio 2023 new people. My portfolio will showcase innovation, visionary and SOFTWARE SKILLS represent my love towards my work. •Adobe Illustrator SKILLS •Photoshop •Show management •CLO 3D •Computer Aided Design •Canva •Fashion Illustration LANGUAGE •Excel •Textile design English •Inshot •Unconventional material design Hindi •VSDC •Conceptualizing ideas German •Premiere Pro •Team management CONTENT
1.Ihyaa – Sustainable project
2.Unconventional material work 3.Embroidery work
4.Otaku collection
5.CLO explorations
6.Curve in design competition
(Realme) Ihyaa – Let the scrap speak
We built a sustainable brand for our
first semester project (Ihyaa).
The name of our brand is
“IHYAA”. The name IHYAA we chosen is taken from the Arabic word Ihyaa which mean the acting of making alive, restoring to life, giving life. Ihyaa – Let the scrap speak
SOURCING OF RAW MATERIALS PROCESS AND WORKFLOW
The raw materials that we
are using for our brand were sourced from various boutiques in our locality.
we also planning to get the
lining materials from the banners, bill boards on the streets since they will be thrown away after its purpose
Raw materials (Waste Fabrics that are dumped) )
Ihyaa – Let the scrap speak
BRAID The braids are the signature design of our brand we are trying to implement braids in every outfit at least at small part of the outfit .
We are making braids using a long strip of waste fabric and by also attaching small parts together making a long strip and together using three long strips we made a braid. Ihyaa – Let the scrap speak
DESIGN DEVELOPMENT It is the process in which we develop our ideas in the paper or in the CAD as an illustration. Here we lot many ideas and techniques in making a developed illustration. PATTERN MAKING AND CUTTING In this process we have created various different patterns for different outfits .
Through this process we are providing job
opportunities to the old and elderly masters who worked in industries and came out due to age restriction and other circumstances. Ihyaa – Let the scrap speak
EMBELLISHMENTS & TECHNIQUES
We are doing various methods such as smocking, 3D embroidery, fabric manipulation, embroidery, braids and so on. But the most important as mentioned before is the braids.
Sequence poping out cutwork
Our signature braid embellishment Ihyaa – Let the scrap speak
MANUFACTURING/PRODUCTION The manufacturing method in our brand takes place in two different methods one method is the we are having a production unit of 5 machines were the people come and work directly to the unit .
We are giving job opportunities for both male and female but the first preference is female workers .
OUR PACKAGING IDEAS
VERSATILE CARDBOARDS POTLI BAGS
Eco-friendly packaging Ideas
Ihyaa – Let the scrap speak
TARGET CUSTOMERS AND CUSTOMER PROFILE
Age Category: 18 -30
Gender: Male and Female Accessibility: Digital – Instagram Website - Ihyaa.in Budget: Lower middle class to Upper class Price ranges: Starting from 700 to 100000 Locality: Indian Colors : All colours(mixed) Suitable for: All kind of weather Condition Ihyaa – Let the scrap speak
OUR PRODUCTS Ihyaa – Let the scrap speak
CSR ACTIVITIES OF OUR BRAND
A part of 10% from our
income/profit we are getting per month will be given to the society, in which 5% will be given to charitable trust and another 5% will be given to welfare of tribal people and the people who lives in hilly regions who does not get any basic facilities Ihyaa – Let the scrap speak
PHOTOGRAPHS Ihyaa – Let the scrap speak
ACRYLIC PORE TECHNIQUE
Ihyaa – Let the scrap speak
SWOT ANALYSIS Strengths: Low start-up cost Clear target market Effective strategy Fast delivery Low use of electricity, water, rent Our Pricing strategy Customer priorities Variety of products Opportunities: Digital store Minimal competition Expanding of product line Expanding target customer Threats: Low pricing Can easily duplicate Changing of trends Ihyaa – Let the scrap speak
CONCLUSION This is how we are working in our brand and we also want our customers and the society to be conscious about the sustainability. We were the one who should care of our environment, that is the gift we are going to give it to our future generation.
BE SUSTAINABLE BE CONSCIOUS SAVE EARTH UNCONVENTIONAL MATERIALS WORK EMBROIDERY WORK
MOBILE WALLPAPER I got a chance to develop designs for Realme new launched 2023 Realme 10 pro and 10 pro+ with the concept of curviness. There main aim was to promote there curve screens. They gave us the theme curve. For wallpapers, mobile covers and boxes, I decided to use different shapes with the twist of curve . I designed all the designs on Adobe illustrator and photoshop. First, I developed all the prints on illustrator and then gave finishing effects on photoshop. CURVE IN DESIGN (REALME)
