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MS Data Analyst - Notes

The document discusses data analysis and the core components of analytics including descriptive, diagnostic, predictive, prescriptive and cognitive analytics. It also outlines the tasks of a data analyst which include preparing, modeling, visualizing, analyzing and managing data.

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johnmwaugh69
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14 views

MS Data Analyst - Notes

The document discusses data analysis and the core components of analytics including descriptive, diagnostic, predictive, prescriptive and cognitive analytics. It also outlines the tasks of a data analyst which include preparing, modeling, visualizing, analyzing and managing data.

Uploaded by

johnmwaugh69
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Module 1 - Discover Data Analysis

Data Analysis is the process of identifying, cleaning, transforming and modeling data to discover
meaningful and useful information.
The core components of analytics are:

 Descriptive
 Diagnostic
 Predictive
 Prescriptive
 Cognitive

Descriptive:

 Summaries of financial data, sales data, KPIs ROI.


Diagnostic:

 Supplement basic descriptive analytics, help answer questions.


 Identify anomalies.
 Collect data related to anomalies.
 Use statistical techniques to discover relationships and trends that explain these anomalies.

Predictive:

 Predictive analytics help answer questions about what will happen in the future.
 Use historical data to identify trends and determine if they're likely to recur.
 Techniques include a variety of statistical and machine learning techniques such as neural
networks, decision trees, and regression.

Prescriptive:

 Help answer questions about which actions should be taken to achieve a goal or target.
 Rely on machine learning to find patterns in large semantic models.
 Estimate the likelihood of different outcomes.

Cognitive:

 Draw inferences from existing data and patterns, derive conclusions based on existing
knowledge bases, and add these findings back into the knowledge base for future inferences.
 Inferences aren't structured queries based on a rules driven database but are unstructured
hypotheses gathered from several sources and expressed with varying degrees of confidence.

Tasks of a Data Analyst

 Prepare
 Model
 Visualize
 Analyze
 Manage

Prepare

 Data preparation is the process of profiling, cleaning, and transforming data.


 Ensuring data integrity of the data.
 Correcting wrong or inaccurate data.
 Identifying missing data.
 Converting data from one structure to another or from one data type to another.

Model

 Define and create relationships between tables. Ensure referential integrity.


 An effective semantic model makes reports more accurate, allows the data to be explored
faster and efficiently, decreases time for the report writing process, and simplifies future
report maintenance.

Visualize

 Create reports that produce a narrative. A well-designed report should tell a compelling story
about the underlying data.
 Color schemes, fonts, sizing. Keep user/audience in mind.
 Use built-in AI capabilities and Quick Insights.

Analyze

 Use Power BI capabilities to find insights, identify patterns and trends, predict outcomes, and
then communicate those insights.
 Power BI consists of many components, including reports, dashboards, workspaces, semantic
models, and more. As a data analyst, you are responsible for the management of these Power
BI assets, overseeing the sharing and distribution of items, such as reports and dashboards,
and ensuring the security of Power BI assets.

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