The automation platform for payments
PRIMER.IO
About us
Overview
The world's first automation
platform for payments
End-to-end payment flows with no code $ 425M
SERIES B valuation
$ 50M
SERIES A
$ 20M
SEED
$ 4.5M
Our story
Primer was founded by
former PayPal employees
They have helped the world's largest companies integrate
and manage payments globally, including Uber, Airbnb,
Spotify and many others.
Remote-first
Across the U.S., UK,
EU, South Africa and
Southeast Asia.
160+
employees
35
countries
HQ Founded
London, UK January 2020
The product
Primer is your
complete payment
infrastructure
We provide the building blocks for you to expand
your payment ecosystem and create unique
commerce experiences.
Universal Checkout One-click Connections
Workflows Commerce Ops
Universal Checkout Rapid, end-to-end
checkout integration
The best checkout for your A unified, agnostic framework for web
and mobile payments. Integrate once,
customers, wherever they are. and build via Dashboard with no code.
Connect any payment
method or provider
Cater to global shoppers and expand into
new markets with ease. Add any
payment method in just a few clicks, and
route to any provider with workflows.
Configure with clicks,
not code
Build comprehrensive conditions for
dynamic presentment on the checkout, to
In-context offer the most relevant options to
responsive UX customers wherever they are.
A centralized vault for
tokenization
Store payment methods centrally and
supercharge recurring payments across
processors to boost conversion. No need
to re-capture payment data.
PCI Level 1-compliant
Centralised vault
3D Secure 2.0
Connections Diverse payment methods
Expand your payment stack Quickly add payment methods,
processors and other payment
with clicks, not code.
services with a single click.
Data connections
Subscribe to payment status
updates and stream data to your
data platforms in real time.
Fraud providers
Connect fraud providers and
unify your fraud strategy across
your payment stack.
Checkout modules
Expand your checkout
functionality and build new
commerce experiences.
Tax Vouchers Donations
Any third-party integration
can become a Connection.
Workflows Cost & payment success
Complete, end-to-end payment Optimise for cost and payment
success by building complex
flows for the first time.
conditional routing to processors.
Low-code integration
Increase conversion with
sophisticated, dynamic payment flows
based on rich payment data.
Operational efficiency
Streamline your operations with
communication tools like Slack and
Zendesk for real-time notifications.
Unified fraud efforts
Improve your risk mitigation efforts
by connecting to fraud platforms
and 3D Secure in a unified way.
Dynamic 3DS
Data & analytics Unified insights
Gain full visibility of your entire Gain actionable insights across
your processors, payment methods
payment stack.
and other payment services.
Payment ecosystem
Make data-informed decisions by
assessing your PSPs and payment
methods side by side.
Reporting API
Use a unified API to report on your
payment data and build custom
reports.
Commerce Ops A single source of truth
Gain full visibility of your entire View all payments data in one
place, with comprehensive filtering
payment stack.
and reporting.
Visualize performance
with actionable insights
Make data-informed decisions by
assessing your PSPs and payment
methods side by side.
Reporting API
Use a unified API to report on your
payment data and build custom
reports.
New 100% agnostic
One-click checkout
One-click checkout is compatible
with all payment methods, across any
payment processor.
Increase conversion by allowing your customers to buy with one click. No extra integration
One-click checkout is available via
Universal Checkout, so no additional
integration work is needed to benefit
from this conversion-boosting
service.
A simple, intuitive
experience
In seconds, your customers can
activate one-click checkout for
repeat purchases on your site and
across the Primer network.
Universal Checkout
PCI Level 1-compliant
Shared network vault
New Customized dynamic
checkout
Crypto & Web3 wallets Decide when to reveal crypto as a
payment option by setting your own
conditions and specific metadata.
Cater to a global, rapidly growing demographic by enabling a host of Connections that allows your
customers to pay with crypto at checkout. No-code integration
Add crypto as a payment method at
Universal Checkout in just a few
clicks, not code.
Goodbye, chargebacks
Given the near-instant settlement
and cash-final characteristics of
crypto transactions, payments
made with crypto cannot be
disputed.
Custodial & self-custodial support
Fiat currency conversion Global reach
New Adaptive 3DS
Primer Adapt Adaptive 3DS can accurately predict
whether or not customers will be
prompted for 3DS authentication. It’ll
also prompt customers for 3DS if
Primer Adapt is a suite of data-driven tools that helps optimize your flows their card has been declined,
resulting in less friction for customers
for payment success. and fewer lost payments.
Adaptive Routing
Adaptive Routing dynamically selects
processors with the highest likelihood
of authorising any given transaction.
Adaptive Failovers
Adaptive Failovers track uptime and
processor performance across our
ecosystem in order to failover
intelligently.
Decrease checkout friction
Increase revenue Reduce declines
New Data standardization
Reconciliation Stop wasting time jamming together
fragmented data sources to fit your
reconciliation needs. Primer provides
a unified ledger across your
processors and payment methods.
Observability
Evaluate processor performance and
identify meaningful data trends with
a unified source of truth.
Automated alerts
We'll alert you when transactions or
payment amounts don't reconcile
according to typical timelines. No
more searching for the needle in
the haystack—we'll flag the issue
for you.
Financial operations
Unified ledger
New
New payment Primer integrates and utilizes the most up-to-date, foundational payment
services
services to boost authorization rates, reduce subscription churn and
ensure security.
Account updater Card verification Network tokenization
Keeps card information in your centralized vault up to date Improves conversion and fights fraud by verifying Reduces fraud and enables more secure
automatically, without customer intervention. cardholder details before vaulting the card. payment experiences.
Our customers
Our customers
Leading companies
around the world
choose Primer.
Case study
Voi
Solution Expansion Optimisation
Operational efficiency
Micromobility 11+ countries
Europe's fastest-growing e-Scooter hire
platform A streamlined mobile payment flow A single payment automation platform
enabling customers’ preferred payment with expert insights to see how they compete
methods in clicks, not code. for city licenses and grow their market share.
CHALLENGE
01 Riders need a seamless mobile
checkout experience in different
locations.
02 The product team needs to
effortlessly extend and test local
payment methods.
03 User preferences for payment
methods differ between cities.
Results Expansion Optimisation
Operational efficiency
Micromobility 11+ countries
Europe's fastest-growing e-Scooter hire
platform
Higher rider usage via
preferred payment methods
01 More city license tenders won
CHALLENGE
02 Better conversion from
downloads to active riders
01 Riders need a seamless mobile
checkout experience in different
locations.
02 The product team needs to
effortlessly extend and test local
payment methods.
03 User preferences for payment
methods differ between cities.
Customer success Expansion Optimisation
Operational efficiency
Micromobility 11+ countries
Europe's fastest-growing e-Scooter hire
“
platform
We've never worked with a payment
partner as closely as we're working
with Primer. It's great!
Caroline Hjelm
CHALLENGE Interim VP Growth at Voi
01 Riders need a seamless mobile
checkout experience in different
locations.
02 The product team needs to
effortlessly extend and test local
payment methods.
Marc Aussure
03 User preferences for payment Customer Success Lead at Primer
methods differ between cities.
Case study
Kilo
Health
Solution Flexibility Cost Optimisation
Wellness 50+ countries
A global, subscription-based,
consumer-facing business with Optimised payment flows over A single, unified infrastructure
a multi-product portfolio.
multiple underlying payment providers that serves over 10 merchants
based on risk, authorisation rate and cost. supporting over 4 million customers.
CHALLENGE
01 Product teams wanted to
hand off repeating payment
challenges.
02 No 'perfect PSP' could serve the
entire global customer base.
Needing to build an underlying
03 infrastructure for payments.
Results Flexibility Cost Optimisation
Wellness 50+ countries
A global, subscription-based,
consumer-facing business with
a multi-product portfolio.
More transactions are
processed with more granular
control over high-risk customers.
01 Product teams are free from
CHALLENGE managing payments
01 Product teams wanted to Routing payments to providers based
hand off repeating payment
02 on performance, risk and cost
challenges.
02 No 'perfect PSP' could serve the 03 Adding payment methods with ease
entire global customer base.
Needing to build an underlying
03 infrastructure for payments.
Customer success Flexibility Cost Optimisation
Wellness 50+ countries
A global, subscription-based,
consumer-facing business with
a multi-product portfolio.
“ This is the first time a Customer
Success Manager is actually doing
what the title implies, instead of being
just a messenger for other teams,
CHALLENGE
saying "Oh, there's nothing I can do."
01 Product teams wanted to
hand off repeating payment
challenges.
02 No 'perfect PSP' could serve the
entire global customer base.
Needing to build an underlying Vytautas Šernas
03 infrastructure for payments. Head of Payments at Kilo Health
Customer success
Customer success
The journey continues after the go-live.
We're here to help you shape and execute your payment vision.
Here for you.
“ We've never worked with a payment partner as
closely as we're working with Primer.
Caroline Hjelm
Interim VP Growth at Voi
A main point of contact after
going live for any questions,
“
feedback or escalations.
Regular touchpoints to track
Marc is really great! This is the first time a Customer
your success and identify new Success Manager is actually doing what the title
opportunities to help you grow. implies, instead of being just a messenger for other
teams, saying "Oh, there's nothing I can do."
Vytautas Šernas
Head of Payments at Kilo Health
Customer success
The journey continues after the go-live.
Here to help you shape and execute your payment vision.
01 02 03
Discovery & Change Strategy &
development management advisory
Provide insight on the payment Onboarding and continuous training Provide payment advisory tailored to
landscape to help you build a unique across your teams to fully realise your payment roadmap, business
and localised payment experience. the value of Primer's capabilities. requirements and payment
operations target state.
Business reviews to track KPI metrics, Support you in the discovery of new use
define the success strategy and cases on Primer. Co-identify opportunities to shape
identify new opportunities to help our roadmap, based on continuous
you grow. Stay up to date on Primer's latest features feedback looped for unique product
features in mobility.
Press
“
For the first time, merchants can connect and
control their entire payments stack, and build their
ideal payment flows autonomously from scratch.
Investor referral
Primer is becoming
a mission-critical part
of the payment stack.
2022
Thank you
PRIMER.IO
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