1.definition of Ecommerce: Advantages of E-Commerce
1.definition of Ecommerce: Advantages of E-Commerce
Definition of ecommerce
ANS- Electronic Commerce
E-Commerce or Electronic Commerce means buying and selling of goods, products, or services
over the internet. E-commerce is also known as electronic commerce or internet commerce.
These services provided online over the internet network. Transaction of money, funds, and data
are also considered as E-commerce. These business transactions can be done in four ways:
Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C),
Customer to Business (C2B). The standard definition of E-commerce is a commercial transaction
which is happened over the internet. Online stores like Amazon, Flipkart, Shopify, Myntra,
Ebay, Quikr, Olx are examples of E-commerce websites. By 2020, global retail e-commerce can
reach up to $27 Trillion. Let us learn in detail about what is the advantages and disadvantages of
E-commerce and its types.
Electronic commerce will substantially lower the transaction cost. It eliminates many fixed costs
of maintaining brick and mortar shops. This allows the companies to enjoy a much higher margin
of profit.
It provides quick delivery of goods with very little effort on part of the customer. Customer
complaints are also addressed quickly. It also saves time, energy and effort for both the
consumers and the company.
One other great advantage is the convenience it offers. A customer can shop 24×7. The website
is functional at all times, it does not have working hours like a shop.
Electronic commerce also allows the customer and the business to be in touch directly, without
any intermediaries. This allows for quick communication and transactions. It also gives a
valuable personal touch.
Disadvantages of E-Commerce
The start-up costs of the e-commerce portal are very high. The setup of the hardware and the
software, the training cost of employees, the constant maintenance and upkeep are all quite
expensive.
Although it may seem like a sure thing, the e-commerce industry has a high risk of failure. Many
companies riding the dot-com wave of the 2000s have failed miserably. The high risk of failure
remains even today.
Security is another area of concern. Only recently, we have witnessed many security breaches
where the information of the customers was stolen. Credit card theft, identity theft etc. remain
big concerns with the customers.
Then there are also fulfillment problems. Even after the order is placed there can be problems
with shipping, delivery, mix-ups etc. This leaves the customers unhappy and dissatisfied.
1. **Website or Online Platform**: A user-friendly and secure website or online platform where
customers can browse products, make purchases, and interact with the business.
2. **Hosting Service**: Reliable hosting service to ensure the website is always accessible and
can handle traffic spikes during peak times.
3. **Domain Name**: A unique domain name that reflects the brand and is easy for customers
to remember.
7. **Order Management System**: A system for processing orders, managing shipments, and
providing customers with order tracking information.
9. **Shipping and Logistics Integration**: Integration with shipping carriers and logistics
providers to streamline shipping processes and calculate shipping costs accurately.
10. **Customer Support Tools**: Tools such as live chat, email ticketing systems, and phone
support to provide timely assistance to customers.
11. **Analytics and Reporting Tools**: Analytics tools to track website traffic, monitor sales
performance, and gain insights into customer behavior.
12. **Mobile Responsiveness**: Ensuring the website is optimized for mobile devices to
provide a seamless shopping experience across different platforms.
13. **Scalability**: Infrastructure that can scale with the business to accommodate growth in
traffic, transactions, and product offerings.
14. **Backup and Disaster Recovery**: Regular backups of website data and implementation of
disaster recovery plans to minimize downtime in case of unforeseen events.
15. **Legal Compliance**: Compliance with relevant e-commerce regulations and standards,
such as GDPR (General Data Protection Regulation) for handling customer data and PCI DSS
(Payment Card Industry Data Security Standard) for securely processing payment information.
16. **Marketing Tools**: Integration with marketing tools for activities such as email
marketing, social media marketing, and search engine optimization (SEO) to drive traffic and
sales.
17. **Content Management System (CMS)**: A CMS for managing website content, updating
product listings, and publishing engaging content to attract and retain customers.
1. **Operational Model**:
2. **Reach**:
- E-businesses have a potentially global reach since they can sell to customers anywhere with
internet access. Traditional businesses are limited to their local or regional markets unless they
expand physically or through distribution channels.
3. **Operating Hours**:
- E-businesses can operate 24/7, allowing customers to make purchases at any time, while
traditional businesses usually have fixed operating hours.
- E-businesses often have lower overhead costs compared to traditional businesses because
they may not require physical storefronts, extensive inventory storage, or large staff numbers.
5. **Customer Interaction**:
- E-businesses rely heavily on digital communication channels such as email, live chat, and
social media for customer interaction, while traditional businesses typically interact with
customers face-to-face or via phone.
6. **Customer Experience**:
- Traditional businesses can offer a more personalized customer experience through in-person
interactions, whereas e-businesses need to focus on creating seamless online experiences and
may employ tactics such as personalized recommendations based on browsing history.
7. **Transaction Process**:
8. **Speed of Operations**:
- E-businesses can often execute operations more quickly due to automated processes and
instant digital communication, while traditional businesses may face delays in tasks such as order
processing or customer service.
- E-businesses have access to vast amounts of data and analytics tools that can provide insights
into customer behavior, market trends, and website performance. Traditional businesses may rely
more on traditional market research methods and may have limited access to real-time analytics.
- E-businesses are typically more flexible and adaptable to changes in market conditions,
customer preferences, and technology advancements compared to traditional businesses, which
may have established processes and structures that are harder to modify.
These differences highlight the unique characteristics and advantages of both e-businesses and
traditional businesses, each catering to different customer segments and operating within distinct
environments.
6.Importance of ecommerce.
Ans- E-commerce, or electronic commerce, holds significant importance in today's business
landscape due to several reasons:
1. **Global Reach**: E-commerce allows businesses to reach a global audience without the
need for physical presence in multiple locations. This expands market potential and enables
businesses to tap into new customer segments worldwide.
2. **Convenience**: E-commerce provides unparalleled convenience for both businesses and
customers. Customers can browse and purchase products or services from anywhere at any time,
eliminating the constraints of traditional business hours and geographical limitations.
4. **24/7 Availability**: E-commerce platforms operate round the clock, allowing businesses to
generate revenue continuously. This ensures that customers can make purchases at their
convenience, leading to increased sales opportunities and revenue streams.