Scribd Logo
Upload

Welcome to Scribd!

  • 8 views

    The Branding Process of BNBranding... Insight First. Always

    Uploaded by

    Azalia Z

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    The Branding Process of BNBranding... Insight First. Always

    Uploaded by

    Azalia Z
    8 views1 page

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    8 views1 page

    The Branding Process of BNBranding... Insight First. Always

    Uploaded by

    Azalia Z

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    The BN Branding Process

    Our step-by-step branding


    process saves you time,
    eliminates false starts, and
    maximizes your marketing
    budget.
    Branding is a broad, misunderstood discipline
    that touches every aspect of your business. So
    we break it all down, and walk you through it.
    One affordable step at a time.

    Our disciplined, words-first branding process


    begins with strategic thinking and message
    development. Because no amount of design
    wizardry will help if you don’t start with a solid,
    well-defined brand strategy. Schedule a phone
    call to learn more.

    Research&Discovery YourBrandStrategy
    OwnableInsightOn: SpelledOut
    YourMarketCategory BrandPositioning
    TheMindsetofConsumers ValueProposition
    YourOperations&Pricing BrandPersonality
    Context&Culture Purpose&Values
    CoreMessages

    TacticalExecution BrandIdentity
    ContentDevelopment: BrandName&Tagline
    Advertising-AllForms IdentityDesign:
    Video-Long&ShortFormat Logo&Typography
    BlogStories&Graphics KeyBrandGraphics
    Speeches&Presentations BrandLanguage
    POP&TradeshowDisplays
    BNBRANDING PackagingDesign
    BrandActivations

    5 4
    WebDevelopment MarketingPlanning
    SitePlanning&Alignment SmartObiectives
    Tools&Functionality AlignedTactics

    It’s your brand. You choose where to


    start.

    Many of our clients approach us for a name, a


    new website or a re-fresh of their brand identity.
    And that’s great. We’re happy to help. But we’d be
    doing you a DIS-service if we didn’t back up, for
    just a moment, to cover some of the preliminary
    steps you may have missed…

    Branding Process Step 1: Research &


    Discovery

    Our research and discovery efforts will provide


    actionable insight on the realities of your market,
    the competitive situation, the consumer, your
    corporate culture and any operational issues that
    can affect your branding efforts. We apply the
    same process to even the smallest clients, but
    the depth and extent of our research is dictated
    by your budget.

    Branding Process Step 2: Brand


    Strategy

    We use that insight to clarify your brand strategy.


    This is the foundation of your long term branding
    efforts, so it’s important to be completely honest
    and to spell it out very clearly.

    Our brand strategy document is designed to be


    the bible of your brand, and a long-term asset for
    your company. The goal here is to eliminate any
    confusion and hone in a one, specific value
    proposition and story line for your brand that you
    can deliver on, every day.

    Branding Process Step 3: Brand Identity


    Development

    With the brand strategy as a guide, we will come


    up with a name and a graphic that work magically
    together to become an iconic symbol in your
    particular niche.

    Namestorming, by itself, is a tremendously


    valuable exercise, especially for start-up brands.
    You can’t just take an existing name and add ly to
    the end. You need a name that’s memorable AND
    protectable. Because you don’t want to have to
    go back to the drawing board one year later due
    to trademark issues.

    Step 4: Website Development

    For most companies your website is still the


    centerpiece of your online presence. Instagram,
    YouTube, LinkedIn and all the other channels
    drive interested prospects to the website.

    Our web development work flows naturally from


    the strategy and design thinking that’s done up
    front. Using visual cues from the brand identity
    design, we plan, program, design and deploy a
    website that will move the needle on three
    important fronts: Differentiation, Relevance and
    Credibility. These are the fundamentals of
    branding in a digital world.

    Step 5: Marketing Planning

    This is critically important these days because the


    marketing landscape is changing rapidly. And
    there’s always more tactical stuff to do than there
    is budget. We can’t solve all your marketing
    problems. And chances are, you can’t manage
    every detail either. It has to be a team effort. We’ll
    help you sort through all the “marketing
    opportunities” and deliver a tactical marketing
    plan that’s focused, fiscally responsible, and
    most importantly, doable.

    Step 6: Tactical Execution

    We’re not done when the identity is designed and


    the website is up. We stick with you and make
    sure your marketing tactics are implemented
    according to plan, and in a memorable way.

    It’s the on-going branding effort that will


    maintain your visibility in the market place and
    help new customers find you. You’ll get better
    results, with fewer headaches.

    Learn more about us, and about our process, with


    one simple phone call. Schedule your call today.

    Take your next agency for a spin.

    You wouldn’t buy a BMW without getting


    behind the wheel. You have no idea what it
    can do. Same with BN Branding. So let’s go
    for a test drive… just one small assignment
    to prove how well we handle whatever you
    throw at us.

    SCHEDULE A CALL TODAY

    Moneyname Book
    Branding Portfolio
    Branding Services
    Brand Insight Blog
    About
    Contact

    61178 Forest Meadow Pl. Bend, OR 97702


    (541) 815-0075

    Link/Advertise/Write
    Branding FAQs
    BN Branding News
    Branding Case Studies
    Branding Process

    We use cookies to personalize content and ads, to provide social media

    features and to analyze our traffic. We also share information about your

    use of our site with our social media, advertising and analytics partners

    who may combine it with other information that you’ve provided to

    them or that they’ve collected from your use of their services. You

    consent to our cookies if you continue to use our website.

    Copyright © 2024 BN Branding

    Privacy - Terms

    You might also like