Akash Bhat CV CM

AKASH BHAT
Category Manager
Result-driven professional with 1+ years of expertise in Product Management, Category [email protected]
Management, and driving excellence in fostering revenue growth & business development. Skilled
in leveraging assortment management, consumer insights & market trends to optimize product + 91 9998540089
visibility, sales performance & customer satisfaction. Deft at cross-functional collaboration,
launching various product categories, new customer acquisitions, and utilizing SEO strategies for Mumbai, India
lead generation & improving online presence. Strong analytical abilities, communication skills, and
a passion for delivering impactful results in highly competitive markets.
EXPERIENCE
ICICI Bank, Mumbai
Product Manager | Apr 2023-Till Date
• Spearhead the creation of education loan features tailored to market demands, leveraging competitor insights and collaborating with
industry leaders to serve ETB and NTB customers.
• Maximize the sales and profit of the categories and achieve sales budgets while remaining competitive in the marketplace.
• Management of topline and bottom-line (P&L), product returns, and inventory mix. Negotiate all vendor buying agreements between
the company and respective suppliers.
• Improve customer and stakeholder experience through customized digital platforms, facilitating seamless interactions and
personalized solutions. Own the presentation of pitch decks across multiple product lines.
• Contribute to attract new customers and make loyal customers to the banner, to develop profitability and growth.
• Utilized both digital and offline marketing strategies to enhance brand visibility and expand the customer base, focusing on current
and prospective customers. Propose an assortment structure, a range of products structure, and a promotional policy
• Monitor the product lifecycle of every product in the category and take early calls for opportunity maximization.
• Execute targeted advertising campaigns to reach diverse customer segments, driving business growth.
• Conduct promotions and PR activities to boost brand visibility and attract new clients, employing SEO and SEM tactics to enhance
lead generation and online presence.
• Organize events to sustain brand presence and foster strong stakeholder relationships.
INTERNSHIPS
ICICI Bank | May 2022-Jul 2022
• Oversaw the full promotional campaign lifecycle, including insight generation, creative strategy execution, marketing channel
planning, and performance analysis.
• Innovated user engagement strategies for current and future banking products by analyzing consumer preferences and market
dynamics.
Tea Post | Feb 2021-Mar 2021
• Conducted in-depth competitor analysis, providing management with actionable recommendations for strategic improvement.
• Led customer service initiatives, training support staff, and organizing events to enhance brand visibility and foster a positive brand
image.
TRIFED India | Apr 2021-May 2021

• Cultivated partnerships with government agencies, NGOs, exhibition organizers, and stakeholders, expanding market reach and
accessing new distribution channels.
• Created brand communication materials and social media content, and onboarded models to showcase the unique value of tribal
products to targeted audiences.
NOTABLE ACHIEVEMENTS
• Developed two new education loan features with credit and policy teams, attracting untapped customers and contributing 12% to
FY'24 business.
• Enhanced engagement through customized UTM link journeys and platforms like ATS, Eligibility Calculator, Chatbot, and Business
Tracking MIS, with performance evaluated by metrics such as platform traffic and report downloads.
• Generated 15% of inbound business from newly activated channels and built a pipeline of 200,000 high-potential customers,
expected to significantly impact future business.
• Spearheaded diverse marketing campaigns, including Loan Melas, education loan fairs, search engines, mailers, ATM, and iMobile
pay initiatives. Set goals for 6500+ branches, driving regional growth through strategic marketing and PR efforts.
• Established new sales channels, incorporating internal and external voice channels and implementing iProcess resources for targeted
geographies, contributing to 16% of FY'24 education loan revenue.
• Developed and implemented a scoring model for the education loan team across 6000+ branches, aiming for a 90% growth rate by
assigning specific targets based on weighted parameters reflecting each branch's potential.
• National Runner-up, Elevator Pitch- The B Plan, XLRI Jamshedpur 2023
• National Winner, Anvesha, Indian Institute of Management (IIM), Raipur 2022
• National Winner, “Sur-Reel", IIM Ranchi 2022
• National Winner, Brainy Fools 3.0, Indian Institute of Foreign Trade (IIFT), Kolkata 2022
• Winner, DD Robocon India 2019
EXTRACURRICULAR ACTIVITIES
• Excelled as a National Level cricketer, delivering commendable performances on the field.
• Played as an actor on Doordarshan, showcasing remarkable talent and presence.
EDUCATION
MBA-Marketing
SCMHRD, Symbiosis University, Pune, 2021-2023
B.Tech. Automobile Engineering

LD College of Engineering, Gujarat Technological University, Ahmedabad.
CORE COMPETENCIES SOFT SKILLS

• Product Development Lifecycle • Team Player
• GTM Strategy • Analytical Thinker
• Process Development • Interpersonal Skills
• Product Assortment • Collaborator
• Partnerships & Strategic Alliances • People Management
• SEO, Branding & PR • Presentation
• Customer Communication • Problem-Solver
• P&L • Decision-Making Skills
• Account Management
• Business Development
• Vendor Management
LANGUAGES
• Negotiation • English (Fluent)
• Customer Satisfaction • Hindi (Fluent)
• Cross-Functional Collaboration
• Consumer Insights

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AKASH BHAT

TRIFED India | Apr 2021-May 2021

B.Tech. Automobile Engineering

CORE COMPETENCIES SOFT SKILLS

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