A Project Synopsis on “A STUDY ON IMPACT OF GOOGLE ON
E-COMMERCE”
Submitted
In The Course of
Marketing Theory and Practices
BBA
SEMESTER I
Under the guidance of
Dr. Vedprakash
SOB, GU, Gautam Budh Nagar (GBN)
Project Analyzed and Documented by:
Abhishek Kumar Sinha (23GSOB1010184)
Dheeraj Kumar Madnawat (23GSOB1010111)
Kumar Shashank (23GSOB1010616)
Mohit Yadav (23GSOB1010606)
Rajiv Kumar Singh (23GSOB1010597)
School of Business
Abstract:
The extraordinary growth of Google led to internal management problems. Almost from the
beginning, investors felt that Brin and Page needed an experienced manager at the helm, and
in 2001 they agreed to hire Eric Schmidt as chairman and chief executive officer (CEO) of
the company. Schmidt, who previously had held the same positions at the software company
Novell Inc., had a doctorate in computer science and melded well with the technocratic
impulses of the founders. During Schmidt’s reign as CEO, Page served as president of
products, and Brin was president of technology. The trio ran the company as a “triumvirate”
until Page took on the CEO role in 2011, Schmidt became executive chairman, and Brin
adopted the title of director of special projects.
Since its founding, Google has spent large sums to secure what it has calculated to be
significant Internet marketing advantages. For example, in 2003 Google spent $102 million to
acquire Applied Semantics, the makers of AdSense, a service that signed up owners of Web
sites to run various types of ads on their Web pages. In 2006 Google again paid $102 million
for another Web advertisement business, dMarc Broadcasting, and that same year it
announced that it would pay $900 million over three and a half years for the right to sell ads
on MySpace.com. In 2007 Google made its largest acquisition to date, buying online
advertising firm DoubleClick for $3.1 billion. Two years later the company responded to the
explosive growth of the mobile applications market with a $750 million deal to acquire the
mobile advertising network AdMob. All of these purchases were part of Google’s effort to
expand from its search engine business into advertising by combining the various
firms’ databases of information in order to tailor ads to consumers’ individual preferences.
Google’s expansion, largely by keyword-based Web advertising, provided it with a sound
footing to compete for dominance in new Web services. One of these was the delivery of
video content. In January 2005 Google launched Google Video, which enabled individuals to
search the close-captioned text from television broadcasts. A few months later Google began
accepting user-submitted videos, with submitters setting the prices for others to download
and view the videos. In January 2006 Google Video Store opened, featuring premium content
from traditional media companies such as CBS Corporation (television shows) and Sony
Corporation (movies). In June 2006 Google began offering premium content for free but with
ads.
For all of its marketing advantages, however, Google was unable to overtake the upstart
leader in online videos, YouTube. Following its introduction in 2005, YouTube quickly
became the favourite site for users to upload small video files, some of which attracted
millions of viewers. Unable to generate anything close to the same number of uploads and
viewers, Google bought YouTube in 2006 for $1.65 billion in stock. Rather than merge the
Web sites, however, Google continued YouTube’s operation as a separate entity. In 2012
Google shut down Google Video and moved videos from there to YouTube. That same year,
despite estimated revenues of more than $1 billion, Google said that YouTube remained an
“investment” and has not said whether the division was profitable.
Introduction:
Google, American search engine company, founded in 1998 by Sergey Brin and Larry Page,
that is a subsidiary of the holding company Alphabet Inc. More than 70 percent
of worldwide online search requests are handled by Google, placing it at the heart of
most Internet users’ experience. It is one of the world’s most prominent brands. Its
headquarters are in Mountain View, California.
Google began as an online search firm, but it now offers more than 50 Internet services and
products, from e-mail and online document creation to software for mobile phones and tablet
computers. In addition, its 2012 acquisition of Motorola Mobility put it in the position to sell
hardware in the form of mobile phones. Google’s broad product portfolio and size make it
one of the top four influential companies in the high-tech marketplace, along
with Apple, IBM, and Microsoft. Despite this myriad of products, its original search tool
remains the core of its success. In 2016 Alphabet earned nearly all of its revenue from
Google advertising based on users’ search requests.
Scope of the study:
Ensure your website loads fast and is easy to navigate. First impressions count; look
at it from the perspective of a client landing on your website for the first time.
If you engage your customer at every stage of their journey, they are more likely to
return.
Happy customer equals positive reviews. A quality review goes a long way.
Objective of the study:
Immediate information
It’s changed our thinking
It’s changed communications
Capacity for communications
Working methodology
Finding our way
News and views
Search sophistication
It’s made us stars of our own show
Mixing up your marketing
Research of methodology:
For the purpose of this research a descriptive method of research has been applied to
describe a study on impact of google on E-commerce.
Data collection:
During the research secondary data has been collected from the official website of E-
commerce or google, journals, literatures, published articles, etc. Regarding the role,
impact and functions of a study on impact of google on E-commerce.
