Scribd Logo
Upload

Welcome to Scribd!

  • 19 views

    Advertising Activity

    Uploaded by

    Lyle Rabasano
    The document discusses how the effectiveness of advertising is changing as consumers have more options and access to information. It raises questions about whether ads actually increase sales. While some ads are memorable, consumers often try to avoid many ads. Their attention is harder to get as they use different media like cable and the internet. This consumer power is shifting how people shop, as they can now easily get information whenever they want, giving them more strength in transparent markets. Large companies are entering new sectors using their brand recognition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Advertising Activity

    Uploaded by

    Lyle Rabasano
    19 views1 page
    The document discusses how the effectiveness of advertising is changing as consumers have more options and access to information. It raises questions about whether ads actually increase sales. While some ads are memorable, consumers often try to avoid many ads. Their attention is harder to get as they use different media like cable and the internet. This consumer power is shifting how people shop, as they can now easily get information whenever they want, giving them more strength in transparent markets. Large companies are entering new sectors using their brand recognition.

    Original Title

    advertising activity

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses how the effectiveness of advertising is changing as consumers have more options and access to information. It raises questions about whether ads actually increase sales. While some ads are memorable, consumers often try to avoid many ads. Their attention is harder to get as they use different media like cable and the internet. This consumer power is shifting how people shop, as they can now easily get information whenever they want, giving them more strength in transparent markets. Large companies are entering new sectors using their brand recognition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19 views1 page

    Advertising Activity

    Uploaded by

    Lyle Rabasano
    The document discusses how the effectiveness of advertising is changing as consumers have more options and access to information. It raises questions about whether ads actually increase sales. While some ads are memorable, consumers often try to avoid many ads. Their attention is harder to get as they use different media like cable and the internet. This consumer power is shifting how people shop, as they can now easily get information whenever they want, giving them more strength in transparent markets. Large companies are entering new sectors using their brand recognition.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    The effectiveness of advertising

    People still enjoy ads that are creative and entertaining. But it _______ an awkward question: does it actually sell any more
    chocolates or cars? Although TV viewers tent to be able to _________ a particularly good commercial, many cannot remember
    the product it _________. And for the most ________, they try to avoid the rising barrage of ads. Getting their attention is
    becoming increasingly difficult, because ________ are splintering as people use different kinds of media, such as cable television
    and the Internet. The choice of product and services is multiplying, but at the same time, consumers have become more skeptical
    about _________ made for products. In today’s _______, consumers have the power to ________ and choose as never before.

    This new consumer power is changing the way the world shops. The ability to get information about whatever you want,
    whenever you want, has given shoppers ________ strength. In markets with highly transparent prices, they are kings. The
    _________ for business are enormous. For instance, the huge increase in choice makes certain brands more _________, not less.
    And as old business divisions crumble, a string brand in one sector can provide the ________ to enter another. Hence Apple has
    used its iPod to take away business for portable music players from Sony; Starbucks is _______ to become a big noise in the
    music business by installing CD burners in its cafes; and Dell is moving from computers into consumer electronics.

    ‘I am constantly amazed at the ________ level and sophistication of the average consumer,’ says Mike George, Dell’s chief
    marketing officer. If Dell changes prices on its website, its customers’ buying ________ change literally within a minute.

    INSTERUCTIONS: Choose the best alternative, A, B, C, or D, for each gap I n the text.

    1. A. raises b. arises c. arouses d. lifts


    2. A. remind B. memorise c. recall d. retain
    3. A. included b. featured c. revealed d. offered
    4. A. part b. time c. ways d. place
    5. A. groups b. audiences c. samples d. viewers
    6. A. messages b. suggestions c. proposals d. claims
    7. A. shopping mall b. open market c. retail sector d. market place
    8. A. catch b. pick c. hold d. take
    9. A. record b. unique c. unprecedented d. abnormal
    10. A. meaning b. suggestions c. connotations d. implication
    11. A. valuable b. worthwhile c. worthy d. essential
    12. A. trust b. credibility c. belief d. fame
    13. A. targeting b. designing c. aiming d. directing
    14. A. belief b. confidence c. assurance d. esteem
    15. A. patterns b. systems c. activities d. customs

    GRAMMAR WORKSHOP

    ADVERBS – can be single words, e.g. often, yesterday, quickly, or phrases, e.g. every few weeks, in fact, before we had time to
    react.

    Find items 1-8 in the text. (in some cases, you can use the same answer twice.)

    1. Two single-word adverbs which come between the subject and the verb.
    2. A single-word adverb which means in fact
    3. Three single-word adverbs which modify adjectives
    4. An adverbial phrase which means more than ever
    5. An adverbial phrase which means for example
    6. A single-word adverb which means always/repeatedly
    7. A single-word adverb which modifies an adverbial phrase
    8. An adverbial phrase which says how quickly something happens

    You might also like