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    Vikas Beriwal - CV

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    imberiwal

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    Vikas Beriwal - CV

    Uploaded by

    imberiwal
    22 views2 pages

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    22 views2 pages

    Vikas Beriwal - CV

    Uploaded by

    imberiwal

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    VIKAS BERIWAL

    Digital Marketing Manager

    CONTACT ABOUT ME

    +91-9810528524 Creative and knowledgeable Google Certified


    Marketing professional with 7+ years of experience in
    [email protected] developing digital and eCommerce marketing
    linkedin.com/in/vikasberiwal campaigns and strategies, Successfully managing the
    marketing team, and monitoring the performance of
    Sadh Nagar, New Delhi, 110045 the campaigns. Proven social media marketing skills
    with 5 years experience.

    EDUCATION EXPERIENCE

    Manager - Digital Marketing


    MBA, Marketing
    RSG Solutions Pvt. Ltd. | February 2021- February 2024
    Venkateshwara University, Meerut
    2022-2024 Led a team of digital marketing specialists to execute
    digital marketing campaigns across various channels,
    Bachelor, including Social media, SEO, SEM, email marketing, and
    JOURNALISM & MASS COMM content marketing.

    Sikkim Manipal University


    Created and implemented a comprehensive social media
    2013 - 2016 strategy aligned with the company's marketing goals and
    target audience.

    SKILLS Implemented data-driven strategies to improve website


    traffic, conversion rates, and user engagement, resulting in
    Digital Marketing Strategy a 50% increase in online revenue.
    Search Engine Optimization
    Search Engine Marketing Proficient in utilizing analytics tools like Google Analytics,
    Social Media Marketing Facebook Insights, LinkedIn Analytics, and Instagram Insights
    Email Marketing to track key performance indicators (KPIs), analyze audience
    Content Marketing behavior, and measure the effectiveness of social media
    Marketing Analytics campaigns.
    Marketing Automation
    Budget Management Launched events, exhibitions, and inaugurations.
    Team Leadership Managing partner network with marketing and branding
    Data Analysis requirements.
    A/B Testing
    Google Analytics Played a pivotal role in developing E-commerce platforms and
    AdWords, and SEO tools executing digital marketing strategies to enhance brand
    awareness and drive sales.
    Digital Marketing Specialist
    INTERESTS AK Info Pvt. Ltd. Delhi | Feb 2019 - Jan 2021

    Blogging Google Adwords Campaign management


    On-page/off-page SEO, web traffic monitoring & and
    Reading
    analysis through GA.
    Travelling Managed and fine-tuned organic search (SEO)
    campaigns, 27% boost in search engine rankings.
    Photography Optimized articles, and blogs with relevant SEO details.
    Organized seminars to generate leads and brand
    Social Media
    awareness.
    Spearheaded A/B testing for landing pages and email
    campaigns, contributing to a 5% enhancement in
    conversion rates.
    Worked closely with the design team to craft visually
    NOTABLEWORKS appealing and effective digital assets for online
    marketing campaigns.
    Revamped the PPC advertising Handled the company’s online presence – regularly
    strategy, reducing the CPC by updated the company’s website and various social media
    30% and increasing CTR by accounts
    20%, ultimately driving a 45% Monitored ongoing marketing campaigns Conceptualized
    growth in online conversions. Digital campaigns and measured ROI.

    Revamped the website's SEO


    strategy, resulting in Content Writer
    first-page rankings for targeted
    keywords and a 50% increase Hi-Tech Institute of Advance Technology | Jun 2017 - Jan
    2019
    in organic search traffic,
    contributing significantly to
    Developed content for blogs, articles, product
    lead generation. descriptions, social media, and the company website.
    Built and managed rich content calendar that attracted
    YouTube video creation, to the audience (including blog posts, whitepapers,
    channel promotion and ebooks, reports, webinars, infographics, etc.).
    increased ~50K subscribers Handled the company’s online presence–regularly
    in 6 months. updated the company’s website and various social
    media accounts.
    Created and executing SMS, and email-based marketing
    campaigns.
    Worked alongside marketing specialists and graphic
    designers

    Career Achievement
    LANGUAGE
    Executed Amazon Marketing campaigns Started an
    eCommerce store from Scratch.
    Hindi Created video & and increased ~50K subscribers in 6
    English months.
    Shot case studies i.e. Latika Nath (wildlife
    photographer) Tarun Khiwal (Fashion Photographer)
    and various other industries to get user-generated
    content.
    Launched Zoho CRM and aligned successfully with
    team. Created HTML Email signatures for all employees.

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