Internet marketing and telemarketing are the recent trends in ----- ---- business.

retail wholesale
conventional manufacturing HINDUSTHAN COLLEGE OF ARTS AND SCIENCE

RETAIL MANAGEMENT

1. The word “retail” has been derived from which word?

A. Latine

B. French

C. Greek

D. Persian

ANSWER: B

2. Who is the last link in the chain connecting the producer and customer ?

A. wholesaler

B. agent

C. retailer

D. storekeeper

ANSWER: C

3. Internet marketing and telemarketing are the recent trends in ……… business

A. retail

B. wholesale

C. conventional

D. manufacturing

ANSWER: C

4. In the distribution channel … has the direct touch with consumers.

A. producer

B. wholesaler

C. agent

D. retailers

ANSWER: D

5. MRP stands for.

A. minimum retail price

C. minimum rate of profit

D. maximum rate of profit

ANSWER: B

6. Multiple shops are also known as –

A. self service stores

B. chain stores

C. shopping by post

D. departmental stores

ANSWER: B

7. Door to door selling is carried out by

A. hawkers and peddlers

B. cheap jacks

C. second shop

D. retailers

ANSWER: A

8. There is no shop assistants in a

A. super bazaar

B. departmental store

C. multiple shop

D. second shop

ANSWER: A

9. No middle men is involved in –

A. wholesale trade

B. retail trade

C. direct marketing

D. indirect marketing

ANSWER: C

10. Shopping malls, super markets and hypermarkets come under which type of marketing?

A. wholesale
B. retail

C. direct marketing

D. agent service

ANSWER: B

11. Which of the following statement about retail marketing is true

A. sells products to other businesses

B. sells products to a company that resells

C. sells products to final consumers

D. sells products for one's own use

ANSWER: C

12. A multi channel retailer sells merchandise

A. over telephone

B. through retail stores

C. over internet

D. over more than one channel

ANSWER: D

13. E-retailing refers to

A. sales of electronic items

B. catalog shopping

C. computerized store

D. retailing and shopping through internet

ANSWER: D

14. What is the full form of VAT?

A. value added tax

B. very important additional tax

C. value additional tax

D. value added theory

ANSWER: A

15. Mail order retailing is the same as:

A. Direct selling
B. In Home retailing

C. E-tailing

D. Catalog retailing

ANSWER: D

16. All of the following are types of non store retailing, except

A. Catalog retailing

B. Vending Machines

C. Chain store

D. Direct Mail

ANSWER: C

17. Person to person interaction between a retailer and a prospective customer is:

A. Direct marketing

B. Automatic selling

C. Direct selling

D. Buying service

ANSWER: C

18. Independent retailers who use a central buying organization and joint promotional efforts

are called a

A. merchandising conglomerate

B. corporate chain store

C. retailer cooperative

D. voluntary chain

ANSWER: C

19. A retail firm owned by its customers in which members contribute money to open their own store, vote
on its policies, elect a group to manage it, and receive dividends is called a

A. corporate chain store.

B. merchandising conglomerate

C. voluntary chain

D. consumer cooperative

ANSWER: D
20. The oldest and most heavily trafficked city area is called

A. regional shopping center

B. prime location

C. urban district

D. Central business district

ANSWER: D

21. Giant retailers called _____ concentrate on one product category such as toys or home improvement

A. Category killers

B. Variety stores

C. supercentres

D. box stores

ANSWER: A

22. Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly ownbrand merchandise.
These are called _____ brands

A. creative label

B. private label

C. house

D. retail label

ANSWER: B

23. A_____ fee is the charge many supermarkets impose for accepting a new brand to cover the cost of
listing and stocking it.

A. inventory

B. slotting

C. initiation

D. stocking

ANSWER: B

24. Which of the following is not one of the four major decisions that must be made with regard to market
logistics?

A. How should orders be handled?

B. Where should stock be located?

C. How much stock should be held?

ANSWER: D

25. Which statement is not a benefit of formulating a retail strategy?

A. A retailer is forced to study the legal, economic, and competitive market

B. A retailer is shown how it can differentiate itself from competitors.

C. Sales maximization is stressed.

D. Crises are anticipated and often avoided.

ANSWER: C

26. A retailer's commitment to a type of business and to a distinctive role in the marketplace is its:

A. objectives

B. organizational mission

C. retailing concept

D. image

ANSWER: B

27. Which form of organization is subject to double taxation?

A. sole proprietorship

B. partnership

C. corporation

D. franchise

ANSWER: C

28. When retailers identify customer segments and develop unique strategies to meet the desires of these
segments, they are using:

A. mass merchandising

B. niche retailing

C. bifurcated retailing

D. middle market retailing

ANSWER: B

29. Those aspects of business that a retailer can directly affect, such as store hours and merchandise lines
carried are referred to as:

A. controllable variables

B. demographic statistics
C. lifestyle measures

D. uncontrollable variables

ANSWER: A

30. Which is not considered one of the elements of "managing a business" in a retail strategy?

A. the retail organization

B. human resource management

C. operations management

D. merchandise management and pricing

ANSWER: D

31. A systematic procedure for analyzing the performance of a retailer is called:

A. control

B. feedback

C. strategic planning

D. retail audit

ANSWER: D

32. During each stage in the development of a retail strategy, retail managers should:

A. consider only controllable variables

B. refrain from "fine tuning" the strategy

C. look for both positive and negative feedback

D. consider no problems with the government to be a form of negative feedback

ANSWER: C

33. Which of the following is a recommended strategy for retailers when consumers select the outlet first
and the brand second?

A. Appropriate pricing

B. Brand availability advertising

C. Brand image management

D. Price special on brands

ANSWER: A

34. Which of the following types of retail businesses have unlimited liability?

A. Partnership and sole trader

C. Private company and sole trader

D. Private company and public company

ANSWER: A

35. Any source of products or services for consumers is referred to as a _____.

A. Retail outlet

B. Contact point

C. Transaction point

D. Distribution outlet

ANSWER: A

36. The retailer is usually in an excellent position to

A. Make the most profits in the channel

B. Be the channel leader

C. Gain feedback from consumers

D. Co-ordinate the production strategy

ANSWER: C

37. Consumers acquiring product through mail, telephone, or computer orders is referred to as _____.

A. Outsourcing

B. Outlet shopping

C. Non-traditional shopping

D. In-home shopping

ANSWER: D

38. Which of the following is the major reason consumers give for shopping online?

A. Want product delivered

B. Unique merchandise

C. Price

D. Convenience

ANSWER: D

39. Which one of the following is NOT a form of direct marketing?

A. catalogue retailing
B. telemarketing

C. personal selling

D. direct mail

ANSWER: C

40. The major reason people give for not shopping on the Internet is _____.

A. Lack of “touch”

B. Security concerns

C. Too difficult

D. Unfamiliar merchants

ANSWER: B

41. The difference between retail and cost is called:

A. profit

B. markdown

C. income

D. markup

ANSWER: D

42. Expenses that benefit the entire store are called:

A. controllable

B. direct

C. indirect

D. Margin results

ANSWER: C

43. Consumers who browse and/or purchase in more than one channel are known as _____.

A. cosmopolitan

B. Multi-channel shoppers

C. multi-taskers

D. Market mavens

ANSWER: B

44. In which of the following retailers are salespeople ready to assist in every phase of the locate-compare-
select process?
A. self-service.

B. self-selection.

C. limited service.

D. full service.

ANSWER: D

45. The fastest growing segment of retailing is __________.

A. nonstore retailing

B. warehouse stores

C. hypermarkets

D. Category killers

ANSWER: A

46. The most important retail marketing decision a retailer has to make is to __________.

A. identify its target market

B. choose the right service response it wants to support

C. select the service mix

D. Develop a nice store atmosphere

ANSWER: A

47. __________ includes all of the activities involved in selling goods or services to those who buy for resale
or business use.

A. retailing

B. wholesaling

C. bartering

D. Purchasing

ANSWER: B

48. A concept in retailing that helps explain the emergence of new retailers is called the _______________
hypothesis.

A. retail life cycle

B. wheel-of-retailing

C. service-assortment

D. Product life cycle

ANSWER: B
49. Merchandising and display are an important part of the marketing plan and should have a reasonable
budget allocated, even for a retailer operating on a ..........

A. corner.

B. dime.

C. limit.

D. Shoestring.

ANSWER: D

50. A retailer’s ______________ is the key to its ability to attract customers.

A. location.

B. pricing system.

C. promotion system.

D. Store personnel.

ANSWER: A

51. Which of the following is NOT an example of non-store retailing?

A. mail order.

B. party plan

C. department store

D. Catalogue shop.

ANSWER: D

52. The word Retail is derived from the----- word

A. latin

B. french

C. english

D. none of these

ANSWER: A

53. In retailing there is a direct interaction with-------

A. producer

B. customer

C. wholesaler

D. all of these
ANSWER: D

54. Retailing creates-------

A. time utility

B. place utility

C. ownership utility

D. all of these

ANSWER: D

55. Retailing is a marketing function which ----

A. sells products to other business

B. sells products to final consumers

C. sells products to a company that resells em

D. sells products for one’s own use

ANSWER: C

56. Consumers acquiring product through mail, telephone, or computer orders is referred to as _____.

A. outsourcing

B. outlet shopping

C. non-traditional shopping

D. in-home shopping

Answer: D

57. The purpose of retail business is to__________________

A. go for partnership

B. make maximum promotion

C. extend to other localities

D. selling goods to customer

Answer: D

58. A retail store deals primarily with sales ____________________

in retailing.

A. volume

B. location

C. places
D. value

Answer: D

59. The term ‘wholesale’ means the selling of goods for business

use or for ________________ purpose.

A. sale

B. resale

C. post sale

D. None of the above

Answer: A

60. Under organised retailing, the most common feature is _________________

A. number of brands and products are large

B. purchases are on credit basis

C. few employees exist

D. All (a), (b) and (c)

Answer: D

61. Unorganised retail is mostly confined to a _________________.

A. particular locality

B. different branches

C. chain of stores

D. None of the above

Answer: A

62. The capital requirement is high in ____________________.

A. unorganised retail

B. organised retail

C. Both (a) and (b)

D. None of the above

Answer: B

63. The unorganised retail units operate on the basis of __________________

A. partnership

B. sole-trader
C. chain stores

D. All of the above

Answer: B

64. The retail shop changes the format to suit the requirement of -

A. Wholesaler

B. Producer

C. Consumer

D. Tax payers

Answer: c

65. The retailer is a direct link between -

A. Consumer and retailer

B. Manufactures and wholesaler

C. Manufacture and consumer

D. Middleman the consumer

Answer: C

66. Retail research helps to make the work -

A. Comfortable

B. Uncomfortable

C. Measurable

D. Un-measurable

Answer: A

67. Retail research is the function that links the customer -

A. Customer and public to market

B. Public and customer to market

C. Market and customers

D. Retailers and wholesalers

Answer: D

68. Each of the following is associated with _______ in retailing research

A. Manufacturer

B. Producer
C. Partnership

D. Kirana stores

Answer: D

69. Most important mode of retail transportation is -

A. Rail

B. Air

C. Road

D. Water

Answer: c

70. Objective of retail transportation is -

A. improve quality of goods

B. reduce production wastage

C. increase in sales

D. timely delivery to customer

Answer: D

71. Loading and unloading must be -

A. reduced

B. increased

C. maintained

D. none of above

Answer: C

72. Hazardous material must be loaded and unloaded

A. quickly

B. carefully

C. do not handle

D. both a and c

Answer: B

73. Retail fulfillment is require the goods be delivered at –

A. Right place

B. Right time
C. Right way

D. All the above

Answer: D

74. The purpose of effective store layout is

A. To earn profit

B. Better shopping experience to customers

C. Attract the target potential customers

D. All of the above

Answer: B

75. Retail means

A. break bulk

B. mobilize

C. private label

D. private brand

Answer: A

76. Own store brands are called

A. store label

B. own label

C. private label

D. private brand

Answer: C

77. Expansion of FMCG

A. Fast moving consumer goods

B. First moving consumer goods

C. First movement customer goods

D. Fast moving consumer grants

Answer: A

78. Who is the unorganized retailer?

A. Vegetable vendor

B. Supermarket
C. ATM

D. departmental store

Answer: A

79. In the growth stage of phases of growth of Indian retail market bargaining power with vendor is

A. increasing

B. decreasing

C. not changing

D. none of these

Answer: B

80. When section of a department store leased / rented to outside party it is

A. chain retailer

B. franchisee

C. leased department

D. dependent retailer

Answer: C

81. The factor influencing change in the Retail Environment are

A. Technology

B. Consumer

C. Government

D. All the above

Answer: B

82. Retailing is Marketing function which

A. Sells products to other business

B. Sell products to a company Trent resells them

c. Sell products to final consumers

D. Sells products for one its own use.

Answer: C

83. Internationally, the largest retailer in the world, wal-Mart is.

A. a wholesale store

B. A retail super market store

D. A discounted

Answer: B

84. Process of determining the state of an organization business for identifying gaps and taking corrective
action is

A. Situational Analysis

B. Outsourcing

C. Bench Marking

D. None of these

Answer: C

85. Retail strategy mix does not consist of

A. Merchandise Management

B. Business Location

c. Retail Pricing

D. Retail Image

Answer: A

86. The most powerful driver for retail change in India is

A. Customers

B. Technology

C. Competition

D. None of these

Answer: B

87. DINKS stand for _______

A. double income on shopping

B. double income no kids

C. drinking store

D. drinking k-store

Answer: B

88. _______ dominates the world retail market.

A. Malaysia
B. Africe

C. USA

D. india

Answer: C

89. Which of the following is a controllabe of retail Strategy

A. Competition

B. Economic Conditions

C. store Location

D. Technology

Answr: C

90. The Indian Retial Industry is the ........ largest in the world.

A. 5th

B. 6th

C. 7th

D. 8th

Answer: A

91.The entire controlling process of strategic Planing depends on

A. Feedback

B. Evaluation

C. Implementation

D. Use of tactics

Answer: A

92. The essentials of retail strategy are

A. Customer orientation

B. Goal orientation

C. Coorinated Effort

D. All A, B, & c

Answer: D

93. Porter's three generic strategy include

A. Cost leadership
B. differentiation

C. Cost focus

D. Cost leadership and differentiation

Answer: D

94. The different forms of department store are

A. Category killer store

B. Discount store

C. Conventional store

D. Hyper store

Answer: B

95. The website involved in e-tailing is

A. Amazon.com

B. Flipkart

C. Ebay.com

D. Tatagroup.com

Answer: D

96. Which of the Following is a personal care center

A. Domino's

B. VLCC

C. Mocchi

D. Cafe Coffee day

Answer: B

97. Store which offers daily food merchandise

A. Leased departments

B. Retail Chains

C. Convenience Store

D. Departmental store

Answer: C

98. Business to commerce short form ____________

A. BTC
B. B2C

C. Both

D. None of these

Answer: B

99. A theory of retail competition that states that retailing institutions

A. Retail accordion theory

B. Retail life cycle theory

C. Natural Selection theory

D. Central place theory

Answer: B

100. Retailing is the last stage in the

A. Storing process

B. Transporting process

C. Distribution process

D. None of these

Answer: C