Prof. Nithya Venkataraman
Prof. Nithya Venkataraman
BATCH 2023-2025
Assignment 2
SUBMITTED BY:
SUBMITTED TO:
Project Brief:
Orient Exports, founded in 1989, the company exports its products to major economies,
including the US, UK, France, Germany, Canada, and Australia, with prominent buyers such
as Roots, Lucky Brand, La Halle, and more. Operating from a 20,000 sq. ft. facility, Orient
Exports boasts a monthly production capacity of 50,000 units. The company maintains 100%
in-house facilities for cutting, stitching, and finishing. However, the company has run into
losses and is the verge of closing due to which the production has reduced recently. The
workers are paid on piece basis and each worker works on a single process which means that
the stitching is not carried on in a flow.
• To maximize the production of goods within the specified tolerances the first time
• To achieve a satisfactory design of the fabric or product in relation to the level of choice
in design, styles, colours, suitability of components and fitness of product for the market
• Facilitate a quicker, faster and transparent communication with clients
Infrastructure:
Their production capacity is about 50000 units per month spread over 20,000 sq. ft. of area.
We have 100 % in house facilities for cutting, stitching and finishing of our products. Two well
designed production units offer various imported machines such as:
• Single Needle
• Flat Lock
• Over Lock
• Eye Kaj
• Button attachment
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• Kansai – Plackett
• Feed of the arm – side stitch
• UBT – for label attachment
• Fusing machine
• Metal detector machine
The lead production time of Orient Exports is between 60-75 days from receipt of purchase
order.
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CHAPTER-2
GARMENT DESCRIPTION
This garment is a blue maxi dress made from 100% polyester shell fabric, specifically Poly-
Georgette, with approximately 3.5 meters of fabric used. Its inner lining is made of 100%
Polyester, Poly-Crepe, utilizing around 2 meters of fabric. The dress features a halter neck and
is sleeveless. The closure is a Vislon concealed zipper, ensuring a seamless finish. The dress
has a floral print all over it which is non-directional. It has three pleated tiers forming the lower
body of the dress while the upper bodice has a crisscross front detailing. This garment, sized
as small, measures approximately 1.37 meters in length and 86.36 centimeters in width
measured at the waist.
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Figure 2: Flat Sketch of the Garment- Front and Back
FABRIC ANALYSIS
Shell Fabric
4C’s:
Count: 60-80 GSM as it provides good drape & is ideal for a flowy floral dress with some structure.
Construction: Plain Weave (Georgette Weave; Poly-Georgette)
Composition: 100% Polyester
Content: Polyester
Poly-georgette is a fabric known for its lightweight and sheer qualities. It is made from
polyester, which lends it durability and ease of care. Georgette fabric is woven in a way that
creates a crinkly texture and a slight stretch, giving it a fluid and flowing drape. It is commonly
used in making dresses, blouses, scarves, and other garments where a soft, airy feel is desired.
Poly-georgette is often chosen for its ability to hold vibrant colors well, making it a popular
choice for printed designs. Its versatility and comfortable wear make it a favored fabric for
both casual and formal attire.
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Spreading and Marker Mode
The Shell Fabric has a non-directional floral print all over it and hence, the spreading here will
be Face-one-way and the marker mode can be either way once the spreading is done one way.
• Nap-Either-Way Marker Mode: The nap-either- way marker is made for symmetric
and non-directional fabrics, where there is no restriction on which way the patterns are
oriented. The patterns may be either oriented “down” or “up”, or placed in the marker
wherever they fit best, with only consideration for grain line. The N/E/W marker is
usually the most efficient mode yielding the highest fabric utilization. This Mode
assumes consistent (dye) color in the length and width of the goods.
Lining Fabric
4C’s:
Count: 60-70 GSM lining will provide some structure to the dress without making it stiff.
Construction: Plain Weave (Poly-Crepe)
Composition: 100% Polyester
Content: Polyester
Poly-crepe is utilized as a lining fabric in various garments, offering practical benefits and
enhancing the overall quality of the attire. Its composition predominantly consists of polyester,
rendering it durable, easy to care for, and resistant to wrinkles. As a lining material, poly-crepe
provides a smooth and comfortable inner layer against the skin, ensuring a pleasant wearing
experience. Its lightweight nature adds minimal bulk to the garment while still offering
adequate coverage and opacity. Poly-crepe linings also contribute to the structural integrity of
the clothing, aiding in maintaining the shape and silhouette over time. With its versatility and
functional properties, poly-crepe is a popular choice for lining various types of apparel,
including dresses, skirts, jackets, and trousers, offering both practicality and style.
The Shell Fabric has a non-directional floral print all over it and hence, the spreading here will
be Face-2-Face and the marker mode can be either way once the spreading is done one way.
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• Face-2-Face Spreading: Face-2-face spreading is a method used in garment production
during the cutting phase. In this technique, fabric pieces are laid out with their face sides
touching each other, hence the term "face-2-face." This approach maximizes efficiency in fabric
utilization by reducing the amount of space needed between pieces. By placing fabric pieces
face-to-face, manufacturers can minimize waste and optimize the cutting layout, ultimately
increasing yield and reducing costs. Face-2-face spreading is particularly useful when working
with fabrics that have uniform characteristics on both sides, such as plain weaves or solid colors
without a distinct pattern.
• Nap-Either-Way Marker Mode: The nap-either- way marker is made for symmetric
and non-directional fabrics, where there is no restriction on which way the patterns are
oriented. The patterns may be either oriented “down” or “up”, or placed in the marker
wherever they fit best, with only consideration for grain line. The N/E/W marker is
usually the most efficient mode yielding the highest fabric utilization. This Mode
assumes consistent (dye) color in the length and width of the goods.
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CHAPTER 3
Backward Costing
The link to the Excel sheet for operation breakdown and Costing has been attached herewith.
The total cost of the dress comes to Rs. 404.8 and the target production cost as per the
backward calculation comes to Rs. 408.
The selection of a retail multiplier of 5 for backward costing at FabAlley reflects a strategic
decision tailored to the brand's unique positioning and market segment. FabAlley, known for
its trendy and affordable women's apparel and accessories, targets style-conscious consumers
seeking quality fashion at accessible prices. By adopting a multiplier of 5, FabAlley aims to
strike a balance between profitability and competitiveness within the fashion retail landscape.
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This multiplier aligns with industry norms and allows the brand to cover not only the cost of
goods but also operational expenses, marketing investments, and desired profit margins.
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Ray, S. C. (2012b). Design and design elements. In Elsevier eBooks (pp. 86–100).
https://doi.org/10.1533/9780857095558.86
Kiron, M. I. (2021, May 24). Sewing Machine Feed Mechanism: Types and Functions. Textile
Learner. https://textilelearner.net/sewing-machine-feed-mechanism/#google_vignette
Understanding Spreading Modes for Different Fabric Types in Cutting. (2023, November 8).
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