Report On

REPORT ON
ANNUAL INTERNATIONAL TRAINING COURSE 2008
ON
A COMPETITIVE EXPORT BUSINESS

IN A GLOBALIZATION ERA
AT
THE UNIVERSITY OF THE THAI CHAMBER OF COMMERCE
BANGKOK – THAILAND
FROM
MARCH 10-19, 2008
MR. M.M. BIBULEWELA

BUSINESS INFORMATION ASSISTANT
ECOMMERCE CENTER
PROVINCIAL OFFICE
GALLE
INTRODUCTION
A Training Course on “ a Competitive Export Business in a Globalization Era” organized

by The Thailand International Development Cooperation Agency ( TICA), Ministry of
Foreign Affairs in collaboration with The university of The Thai Chamber of Commerce (
UTCC) was held at the university of The Thai Chamber of Commerce, Bangkok, Thailand from
March 10-19, 2008. The training course was participated by 20 Asian countries.
BACKGROUND
Business has gone global bringing unprecedented changes and results. Countries and
industries/businesses the world over today need to understand the international market
conditions and developments and change their way of doing things accordingly. Knowledge is
the most crucial factor in managing a business today. Knowledge based businesses are growing
in size, importance and dominance irrespective of their geographical locations. The world
marketplace is open all day and every day, unrestricted by distance, technological barriers or
country of origin. The entire world is within our reach in ways that weren’t possible before. Like
any business venture, of course, entering the arena of global trade presents both opportunities
and challengers. And a global economic expansion unprecedented in modern economic history is
occurring as the move toward efficiency, productivity output, and open unregulated markets
sweeps every corner of the world.
Rapid developments and changes are taking place at the export market in an era where we talk of
the knowledge based economy, markets and society. These developments and changes are
mainly due to the increased globalization and market liberalization. In this backdrop no
country/industry could confine its activities to the geographical boundaries if it is to be
developed and survived. Therefore it is crucial gaining access to export markets so as to ensure
business growth and productivity.
It is seen that in developing countries industrialists/exporters face many difficulties/problems in

their effect to compete in the international market effectively. That is because they often lack the
necessary knowledge and financing, may not meet foreign regulating requirements or may
produce products in quantities and of a quality that are not adequate for foreign buyers.
In the light of this situation entrepreneurs/exporters in developing countries need to undergo
comprehensive training on Managing a competitive export business in globalization era.
Through this programme they can educate themselves on various aspects that are crucial for
export business. These programmes may help a country for developing and designing export
programmes which improve the export readiness of companies. Further, they can improve their
export potential and reduce the costs and risks involved in penetrating foreign markets.
In view of this situation it is the responsibility of the Govt.agencies, trades, chambers and other
relevant bodies of the developing counties to arrange educational programmes, seminars and
workshops for state officials to make aware on the fast changing global environment and to
adjust their business strategies accordingly.
OBJECTIVES
− Understand the process of putting company on the international stage

− Understand and be able to manage or to train the exporters to manage country’s export
business in a competitive way
− Understand the essence of export business, its roles in international business
− Understand the legal aspects involved in international transactions
− Increase awareness of the important role trade plays in fostering prosperity
− Provide practitioners in the field of export promotion with the necessary knowledge and
skills to promote export companies
COURSE CONTENTS
“How to do and increase competitiveness of export business?”
1. Getting started
Exporting: What is in it for you?

Are you ready? (Expectations, Human resources, Financial and legal resources,
Competitiveness)
Evaluating your export potential
2. Developing your export plan
Why plan?
The foundation: Business plan
Building on the foundation: Export plan
The elements of export plan
3. Identifying your target market
Understanding international marketing research

Understanding market types
The kinds of market research
Profiling potential markets
4. Developing your export marketing strategy (Understanding export
marketing plans)
Understanding export marketing plan

The many P`s of international marketing
Building your export marketing plan
Setting prices
Promotion
Marketing tools
5. Entering your target market
Understanding entry strategies

Working out entry strategy
Methods of market entry
Intermediaries
Choosing an Intermediary
6. Identifying shippers and shipping
Export declarations
Export permits
Delivering products
Freight forwarders and brokers
Packing goods
Marks and labels
Transportation insurance
Delivering services: How it’s different
7. Planning your export financing
Understanding the risks of export financing

Planning export finances
Where to get finances help
Payday (cash in advance, Letter of credit, Documentary credit, Documentary
Collection, Open account)
Insuring against non-payment
8. Understanding the legal side of international trade
Understanding international contacts

Understanding the “proper law”
Resolving disputes
Meeting international standards
Contract for the sale of goods
Protecting intellectual property rights
9. E-Business for exports
Understanding e-business
E-business applications and benefits
Assessing e- business potential
Investigating the return on investment for e-business
Web site suitability
The technical issues of e-business
Finding e-leads
Checking e-leads
Shipping and Documentation
Getting paid
Providing customer support
10.Company and factory visit / Field trip
To get experience about export and logistics infrastructure of Thailand and to understand
the overall processes of doing export business.We visited Srithai Superware Co. Ltd.,
Map Ta Pud Port, and Furniture Fair on March 15, 2008. This was organized by the
Department of Export Promotion, Ministry of commerce under the training course.
RECOMMENDATIONS
Since this training course was Comprehensive and extremely successful in giving and
discussing issues, challenges, opportunities, and new ways and means related a competitive
export business, I strongly recommend that this type of training programs be made available
to the stuff of the Sri Lanka Export Development Board for improving their knowledge and
capabilities for delivering a better service.
CONCLUSION
The training program on “ a Competitive Export Business in a Globalization Era” was a

source of knowledge with experience and an opportunity to understand the new Export
marketing strategy and also it had the opportunity to share experience with the other officials
from participated countries.
I sincerely thank the Thailand International Development Cooperation Agency and The
University of the Thai Chamber of Commerce for organizing this training programme and
providing me with the opportunity to participate in the programme
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REPORT ON

ANNUAL INTERNATIONAL TRAINING COURSE 2008

A COMPETITIVE EXPORT BUSINESS

THE UNIVERSITY OF THE THAI CHAMBER OF COMMERCE

MARCH 10-19, 2008

MR. M.M. BIBULEWELA

A Training Course on “ a Competitive Export Business in a Globalization Era” organized

It is seen that in developing countries industrialists/exporters face many difficulties/problems in

− Understand the process of putting company on the international stage

“How to do and increase competitiveness of export business?”

Exporting: What is in it for you?

2. Developing your export plan

3. Identifying your target market

Understanding international marketing research

4. Developing your export marketing strategy (Understanding export

Understanding export marketing plan

Understanding entry strategies

6. Identifying shippers and shipping

7. Planning your export financing

Understanding the risks of export financing

Understanding international contacts

9. E-Business for exports

10.Company and factory visit / Field trip

The training program on “ a Competitive Export Business in a Globalization Era” was a

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