AssiGmenT

dffeset stoes ofP

Define. produt lounehing tuplain
podud launeing intodung a
A) Podud launching is the mathodtal Proces of
makt I t mvolrey
nes produt b makt
gervice. to the. plonng
Aeseanek,oodut daelopmat tytg
idea ginearen make launch,
-launeh acthtica, offua
maukg plannng pre
pnnng
post -launeh evalustm salig ft quoth)
makt ente
ogement tach step wL a a Sucres

ond sutoued paftabi lbhy

:Branshdn ideas Condut makat ee arch
(U» Tdea Geneatin
and iden Consume neds cmceps, onalye competbkn, and
a lidate
i) Maket Reeach:
sess maket deand

Derelapmadi Design1pohype, and rehine the pro dudto

jis Produc
met ustomer epectatimy.
Eny produt fncttmalih
civs TestnA ond OuayAsante :
datyets
and. Promohion Plannmg: Dereop a compre hane
(v)
planideno taugt audicncuy, and. set promotid
moukakng
-al obje thes
Prelauneh Makotintii he! Burld antipatin tusug
 Launch faeutm Cfcally alease tha produt toug
Vauias channel Loith events ey
et, promotiy

evalat ucces , and identy asuay

asy faf mpo remenH
o bousth- bpand ond ctem,lteibtm,an Jomple
-ment oddiimal maiktng nitiots s

eventud, d'sentiutren baspd abeet noys ond tmd

r feedback.
Z6aploun about conumer behoni nus in norating
4) Deceptn and Ausaees!
’ onsumesiteaprt innovationy bazd ontleir cds and
pat epeienees
’mouketees mut etfetey communi te tte benahts ond
yolue propéahn to caphe otentin
hdopth Prscees!
’ Prosiesstough stogs! ousaenyinteettevcletin
luaond odoptim.

ntwle ,av d rict epeienee

Tymorate Sagment atin:
’Tnnovaa ne

eady ttatn and uate

mon ntun f bhoodeu oloptrn
 Aboptus ond tadiy meuyt leadens wtho shape
Oue. opi no

pelepting and wormg

an innov atir goung
adngts otu
Soea otceptanee and cudi biihy
Bauiey Adoptin,
’ Conceans abot st.risk ,comptabrli and un

-(utainihy mayhinde odoçtem

beuies eoyires tageo maktg, eoe
’Oreaoming
-atm, and. inenty

’ Paibe cnpeieney shaud by ealy adeptes uat

Soctal pros ond cudibi lty
’ lereiagig sociel natahs ano npleneu s maketay
amplftcs odd- -moth leoh
Csntnus Leonnng and opten:
Cnaumeh be ha'o evele ore time based.
and Poedback . snenpience
’Companies mest odopt matingy shatgiebehangia
preleuenes and makd dynamics
 angagpralito, protect
preteaeney
and nedy Caumer
purchaey. eimlats and
pncing renim iyasttgg
motaiady -friendy
ctt onmea envi MunimiLMnin PaekogSustanable. v)
inteactny. wage
ond prodlutlommanicatar Packaging: Trdmatnal i
pfeences band,
ty ondprodtyDtfutiaty ndentk: Brandig
ond tn
tansptatin
handig
and dung maPatkatDoekagng:
g Prerents
do d
mftneleda! ate
matim pondrg Dten4
brendng ~Wenee
enhanahg
con and , Packagtg one
Conret
producs protctng ike. ty fun ay vau Seyes
sAadgies
oepleun and
Packag 3-Dene
dffeen oftypedffet
 )
aplain
abot
mau'n com ponnt primnad ,ge can

-the. Cntan tetag packag Prm

a y ano sunestap. Teatray pacagin

Fundtnalty
úsRoducdotemg Seld 4e poduet frsm omag
tantami natin and. thatt auing steog ond Hanttatrn

elomat and atta cthre desiegn o diffuentiate m

tompetty
çiv) Convenienee and tuntaliy Enhanees use enpeienee. Loitth
fotye lke reseabable. da and eera
and ro nomG derm
Enironmtal Sustainabii: Promstey eco Prtndly mati
(
onratrces to minnie enionental, mpac and
Suppat custainahy oals

By mtegatg theye
hey. compsranty ond functrralitie,compan'ey can
desig
Conveymfsmatm þrend prowde nrenenre and
Cmtebtr benvio me rl ust ai nabilidy.
S

matkad
(i3Tradtmd launeh! Sognntal approoch. oth moket ead
davelspd ond mastg
Sft louunh: lsmited. laae to gathe fead back ond tet
pefemane.
Digtal Laundh: Leegr dogt l alhannels like Socia
madsa od dine, odratsig

produc shacaye

(ui leauodfurding launeh: Validatg cmept and rous h

fands on fattmy fikekcbstata,
(vis Sheedgic Altones: Patraing with tablishad componcy
A ccdibilhy and

hg impact promoiy.
(t d t Plotemand Seuanrg placemnts m madia A
bood. enqptsune,
.s0l. Ralla: Phod mted bmanaglogstey
Ano m'n'me ruta
meody
aud,matt dynau helpin adyontagay dapedy
Lucce