Curves Case Study

Uploaded by

ishika.rastogi

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

0% found this document useful (0 votes)

25 views4 pages

Curves Case Study

Uploaded by

ishika.rastogi

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

You are on page 1/ 4

Top 5 Fitness Franchise in the World

Client Spotlight
How Curves leverages PromoRepublic to
empower their Club owners and grow their
community engagement on social

33% 44% 19%

Engagement Drop of average
QoQ growth
growth on social response time
of followers
media QoQ QoQ
on social media

Overview Industry
Curves International is a global franchise Fitness
helping women around the world get
159 Clubs
stronger bodies with 30-min workouts.
In Europe

Curves offers guided in-club and home

ﬁtness strength trainings, as well as Products used
nutritional programs and health education. ● Social Media Marketing
● Digital Asset Management
● Insights & Suggestions
“Innovation never sleeps at Curves.
To remain relevant with today’s
women and ﬁtness, we are constantly
improving our franchise system and
member experience. Now with
PromoRepublic, we give the best
toolset for Club owners to stay Claudia García López
connected and grow their presence Marketing Manager
on social.” at Curves
THE CHALLENGE

● Grow brand awareness and Clubs’ engagement on social

Curves wanted to inspire franchisees to be proactive on social and stay
connected with local communities, building relationships with their
followers, and giving people a reason to visit website or to book their
workout with Curves.

● Provide better social media customer service

Sometimes customers comment on posts or submit feedback, sending
direct messages, or inquiring about trainings. Clubs needed a tool to
monitor their customer communication across all platforms in one place
and support customers faster.

● No centralized place to track Clubs’ performance

Curves understood the importance of tracking local marketing data to
realize what’s working and not. But they didn’t have a tool to monitor
real-time data. Having accurate data on the table could give them more
insights into how to grow their business.

THE SOLUTION

Curves has chosen PromoRepublic as their local marketing intelligence

platform to serve both: franchisor and franchisee.

It helps Club owners to post consistently fresh, on-brand content and

connect with local communities leveraging a bank of content,
scheduler, social inbox, and analytics. The corporate team beneﬁts from
sharing asset libraries, launching campaigns, and analyzing Clubs' social
performance.

As Curves operates so many locations in Europe, multilingual support

was essential in helping cut down barriers and streamline collaboration.
● Social Media Marketing

Clubs’ managers got a tool to overview and schedule their posts in

advance within a single calendar for all their social accounts. Creating,
planning, and delivering engaging posts has never been so easy and fast.
Such automation frees up time for franchisees to focus on keeping up
with their customers.

● Digital Asset Management

Clubs owners are now able to easily navigate, edit, and share posts from
one place. PromoRepublic provides them one place of truth for branded
content and campaigns. It helps local managers use already uploaded
elements and feel more conﬁdent with creating content by themselves.
● Community Management

All-in-one Social Inbox allowed Clubs to unify social channels and Google
into one stream and handle their Facebook community management
directly from the platform. A single view allowed to monitor incoming direct
messages, comments, or reviews and react to them faster.

● Insights

The head ofﬁce can now pull out data for any speciﬁc location and
compare their Clubs by performance. Curves use this to mark leaders while
offering more support for those lagging. To keep up with KPIs, Clubs have
access to their local metrics and can use numbers to adjust their efforts
where needed.