Business-Plan - Jeramae Suson Final
Business-Plan - Jeramae Suson Final
Business-Plan - Jeramae Suson Final
Department of Education
REGION V
SCHOOLS DIVISION OF MASBATE PROVINCE
DIMASALANG DISTRICT
DIMASALANG NATIONAL HIGH SCHOOL
Poblacion, Dimasalang, Masbate
BUSINESS PLAN
In Compliance to Entrepreneurship 12
Jeramae A. Suson
Grade-12 Hermes
January 2024
1
Table of Contents
page
List of Tables ...................................
List of Figures...................................
List of Appendices ...............................
Introduction
Proposed name of the business..................
Address of the business........................
Name of the owner or owners....................
Description of the business....................
Location of the business ......................
Funding requirements and sources...............
Executive Summary
Vision, mission, goals and objectives of the
business ...................................
Business model.................................
Business and product positions.................
Wealth improvement approaches .................
Parties supporting the business................
Environmental Analysis
Global analysis ...............................
Social analysis ...............................
Political forces ..............................
Economic forces ...............................
Socioeconomic forces ..........................
Technological dances ..........................
Ecological forces .............................
Legal forces ..................................
Industry analysis .............................
Customers .....................................
Competitors ...................................
Creditors......................................
Suppliers .....................................
Government ....................................
Shareholders ..................................
Employees .....................................
Trade associations ............................
Market forecast ...............................
Market share ..................................
Market position ...............................
Marketing strategy.............................
Business Description
Nature of the organization ....................
Product or service that it plans to
produce or serve ..............................
Various plant and office equipment.............
Size of the proposed business .................
Future parties with whom contracts
may be necessary ..............................
2
Personnel requirements ........................
Administrative operation ......................
Organizational Plan
Form of business organization .................
Liability of the owner or owners ..............
Organizational structure ......................
Roles and responsibilities ....................
Salary requirements ...........................
Production Plan
Production schedule............................
Production process ............................
Processing plant and equipment ................
Sources of materials ..........................
Production cost ...............................
Operation Plan
Evaluation of supplier ........................
Materials requisition and
receiving procedures ..........................
Storage and inventory control system...........
Shipment system and control ...................
Functions of support services..................
Marketing Plan
Product .......................................
Place ..........................................
Price .........................................
Promotion......................................
People ........................................
Packaging......................................
Positioning ...................................
Financial Plan
Major assumptions .............................
Projected statement of comprehensive income....
Projected statement of cash flows .............
Projected statement of changes in equity ......
Projected statement of financial position......
Financial statement analysis ..................
Appendix.......................................
3
Introduction
Executive Summary
MISSION
-our mission is to create a haven for coffee lovers
offering a wide range or premium coffee blend expertly
crafted beverage and Delectable treats we strive to
provide a memorable coffee experience that delights the
senses and forters a sense and fosters a sense of
belonging within our community.
VISION
-mae's coffee shop is a cozy and welcoming cafe dedicated
to providing exceptional coffee and a warm atmosphere for
coffee enthusiasts and community members alike our vision
is to become the go to destination for coffee lovers
4
where they can indulge in delicious beverage connect with
others and experience the joy of a perfect cup of coffee.
GOALS
1.Serve outstanding coffee:
-we are passionate about coffee and are committed to
serving only the highest quality Beans we will partner
will reputable coffee suppliers ensuring that every cups
is brewed to perfection show casing the unique flavor and
aromas of each blend.
2.Create a welcoming environment:
-at Mae's coffee shop we believe they a great coffee
experience goes beyond the beverage itself we will create
a warm and inviting atmosphere wh
3.Foster community Engagement:
-we aim to become a hub for the local community providing
a space where people can come together connect and build
relationships we will hast community events support local
artists and collaborate with neighboring business to
create a vibrant and inclusive environment
4.Embrace sustainability:
-we are committed to minimizing our environmental
footprint and promoting sustainable practice we will
source ethically and locally produced ingredients
implement eco friendly packaging and priorities waste
reduction and recycling initiatives.
5.Expand and Innovate:
-as we establish ourselves in the local market we plan to
our offerings and explore new avenues for growth this
includes introduction specially coffee workshop expanding
our menu to cater to diverse taste and potential openings
additional locations in the future.
BUSINESS MODEL
1.VALUE PROPOSITION:
*Mae's coffee shop offers high quality coffee and cozy
ambiance providing customer with a welcoming and
compostable space to enjoy premium coffee and parties.
*Emphasis on excellent customer service personalized
experience and a commitment to sourcing quality Beans.
• BUSINESS PLAN
• In Compliance to Entrepreneurship 12
5
• Jeramae A. Suson
• Grade-12 Hermes
Table of Contents
List of Figures...................................
Introduction
Executive Summary
business ...................................
Business model.................................
Environmental Analysis
6
Economic forces ...............................
Customers .....................................
Competitors ...................................
Creditors......................................
Suppliers .....................................
Government ....................................
Shareholders ..................................
Employees .....................................
Marketing strategy.............................
Business Description
7
Personnel requirements ........................
Organizational Plan
Production Plan
Production schedule............................
Operation Plan
Marketing Plan
Product .......................................
Place .........................................
Price .........................................
8
Promotion......................................
People ........................................
Packaging......................................
Positioning ...................................
Financial Plan
Appendix.......................................
9
Introduction
• Jeramae A.Suson
10
Executive Summary
MISSION
• VISION
• GOALS
11
business to create a vibrant and inclusive environment
• 4.Embrace sustainability:
• BUSINESS MODEL
12
• BUSINESS AND PRODUCT POSITION
13
• Strategic Marketing: Developing a strong marketing
strategy can help increase brand awareness and attract
more customers. This can be achieved through targeted
advertising, social media marketing, collaborations with
local businesses, and creating a unique brand identity.
14
• PARTIES SUPPORTING THE BUSINESS
15
operations.
• ENVIRONMENTAL ANALYSIS
16
maintaining a positive reputation.
• GLOBAL ANALYSIS
• SOCIAL ANALYSIS
17
• Social Meaning: Coffee shops serve as social spaces
where people gather, interact, and engage in various
activities. They play a role in fostering sociability and
creating a sense of community within the urban
environment.
• POLITICAL FORCE
18
• If you are interested in a more detailed analysis of
the political forces specifically affecting Mae’s coffee
shop, I recommend conducting a targeted analysis or
consulting with experts familiar with the local political
• ECONOMIC FORCES
• SOCIOECONOMIC FORCE
19
conservation. Here are some key findings regarding the
ecological force of coffee shops:
• TECHNOLOGICAL DANCE
20
• Online Ordering: One of the biggest technological
advancements in coffee shops is the implementation of
online ordering systems. This allows customers to
conveniently place their orders through websites or
mobile apps, reducing waiting times and improving overall
customer experience.
• LEGAL FORCE
21
served. It is also important to comply with health and
safety regulations, employment and labor laws, lease
agreements, and zoning regulations. Intellectual property
protection, insurance coverage, accounting, and tax
considerations are also important legal aspects to
consider.
• INDUSTRY ANALYSIS
• CUSTOMER
22
generally attract a diverse range of customers,
including:
• COMPETITORS
23
• Coffee Chains: Depending on the location, Mae’s
coffee shop may also face competition from larger coffee
chains such as Starbucks, Costa Coffee, or The Coffee
Bean & Tea Leaf. These chains have a strong presence and
brand recognition, attracting customers with their
established reputation.
• CREDITORS
• SUPPLIERS
24
may have suppliers for these equipment needs.
• Sources:
• GOVERNMENT
25
• It's Important for Mae’s coffee shop to comply with
the relevant regulations and requirements set by the
government agencies to operate legally and ensure the
safety and quality of their products and services.
• SHAREHOLDER S
• EMPLOYEES
26
taking orders and providing customer service.
• TRADE ASSOCIATION
• MARKET FORECAST
27
and forecasts for the coffee industry that may provide
some context:
• MARKET SHARE
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preferences
• MARKETING STRATEGY
29
• It's Important for Mae’s coffee shop to regularly
evaluate and adjust their marketing strategies based on
customer feedback, industry trends, and the effectiveness
of their campaigns. Understanding the target market’s
preferences and needs can help tailor marketing efforts
to attract and retain customer
• BUSINESS DESCRIPTION
30
shop. It operates as a privately owned business,
typically owned by an individual or a small group of
owners. The coffee shop may be registered as a sole
proprietorship, a partnership, or even a small limited
liability company (LLC), depending on the legal structure
chosen by the owners.
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macchiatos, Americanos, and more. The coffee beverages
are crafted by skilled baristas who are passionate about
delivering the perfect cup of coffee.
32
• Floor Plan and Layout: Mae’s coffee shop has a well-
thought-out floor plan and layout that optimizes the use
of space and creates a welcoming atmosphere. The seating
arrangement, counter placement, and flow of customers and
staff are carefully considered to maximize efficiency and
create a pleasant environment.
33
• Additionally, Mae’s coffee shop may have plans in
place for marketing strategies, employee training and
development, customer service protocols, and quality
control. These plans help guide the overall operations
and ensure consistent delivery of products and services.
34
3. Equipment Suppliers: Coffee shops require various
equipment, such as coffee machines, grinders,
refrigerators, and more. Contracts with equipment
suppliers ensure that the coffee shop has access to the
necessary equipment and may include terms related to
warranties, maintenance, and support.
MAY BE NECESSARY
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employee benefits.
PERSONNEL REQUIREMENTS
36
ADMINISTRATION OPERATIONS
ORGANITIONAL PLAN
37
2. Managerial Staff: This includes positions like the
General Manager, Assistant Manager, and Shift
Supervisors. These individuals are responsible for the
day-to-day management of the coffee shop, including
overseeing staff, handling customer service, managing
inventory, and ensuring smooth operations.
BUSINESS ORGANIZATI
38
4. Organizational Structure: The organizational structure
of Mae’s coffee shop defines the hierarchy and reporting
relationships within the business. It may include
positions such as the owner/manager, shift supervisors,
baristas, cashiers, and support staff.
39
shop:
SALARY REQUIREMENTS
40
ensure that your salary offers are competitive.
PRODUCTION PLAN
PRODUCTION SCHEDULE
41
3. Inventory Management: Regularly monitor and manage
inventory levels of coffee beans, milk, syrups, and other
ingredients. Adjust the production schedule to ensure
that there is sufficient stock to meet customer demand
while minimizing waste and spoilage.
PRODUCTION PROCESS
42
4. Specialty Drink Preparation: If Mae’s coffee shop
offers specialty drinks like lattes, cappuccinos, or
flavored coffees, follow specific recipes and techniques
to create these beverages. This may involve frothing
milk, adding syrups or flavorings, and creating latte
art.
brew⚫
43
5. Standard Operating Procedures (SOPs): Establish clear
SOPs for all aspects of coffee processing, including
grinding, brewing, specialty drink preparation, and
cleanliness protocols. SOPs ensure consistency,
efficiency, and adherence to quality standards.
SOURCE OF MATERIAL
44
3. Dairy Products and Milk Alternatives: Milk and dairy
products can be sourced from local dairy farms or through
distributors. For milk alternatives like soy, almond, or
oat milk, suppliers specializing in plant-based products
can be considered.
PRODUCTION COSTS
OPERATIONAL PLAN
45
coffee shop. Develop a staffing schedule that ensures
adequate coverage during peak hours and considers factors
such as breaks and shift rotations.
### Assumptions:
1. Coffee shop located near a school with 2500 potential
customers.
2. Average daily customers: 40
3. Average transaction value: 25 pesos
4. Production cost per cup: 9 pesos
5. Operating hours: 6 hours per day, Monday to Friday
during the school term.
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| Year 1| 1,000 | 360 |
640 | 200 | 128,000
|
| Year 2| 1,000 | 360 |
640 | 200 | 128,000
|
| Year 3| 1,000 | 360 |
640 | 200 | 128,000
|
47
Appendix
Location Map
48
Logo
49